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The Effective Marketer

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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. Sales Enablement Content.

Content 100
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The Importance of Content Continuity

The Effective Marketer

If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. When you create a piece of content, why stop at the first distribution channel? It involves using that content and expanding it, working different angles, but keeping the core message intact.

Content 100
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Your Content Focus: Narrow vs Wide

The Effective Marketer

After getting your first content marketing pieces out there, the question usually revolves around “what’s next?” When asked about the narrow vs wide focus in content marketing, my first question is always “what is your goal?” What content has already been created? So how do you solve this?

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Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Internal Resources. Measurement.

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Why Timely Content Always Wins

The Effective Marketer

This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Simple content was explained earlier and is a sure way to create engaging and direct content.

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How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.

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