Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

APRIL 13, 2018

Don’t get lost in a sea of content by posting salesy material that doesn’t form connections or tell your brand’s story. Question 4: Who are we creating content for? Using a template like the one created by Gather Content below , create a few models for your team to reference when posting to social media.

Social Media 134

Social Media Media Thought Leadership Marketo 134

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. B2B marketers are always striving to provide good content in an easily digestible and timely format.

Lead Generation 48

Lead Generation Twitter Optimization Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Ask yourself whether it matters how many times your content is shared on each specific network.

Twitter 48

Twitter API Thought Leadership Marketo 48

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . When they are most active on Twitter.

Research 61

Research Campaigns Tips Content 61

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

JULY 6, 2016

Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. " Michele Linn is a B2B marketing consultant and writer who specializes in producing buyer focused content and providing insights on how to market it. Not all content is king!

Content 100

Content Buyer Personas Marketo Consulting 100

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Mentions of company and event hashtag on social media. This can help direct your future event strategy, not to mention your content marketing efforts. For example, Twitter is a favorite for those who enjoy live-tweeting during events. Use it to measure: Mentions of your hashtag. Questions asked during sessions.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

Ikea aficionados posted the brand’s furniture and other items in their homes with the hashtag #JoyOfStorage in hopes of winning a prize. By understanding its customers’ use of Twitter as a gathering place where they communicate with friends and like-minded peers, Starbucks was able to build an initiative around media preference.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? Marketers have adapted to become fast-reacting engines, churning out content within seconds.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

SnapApp

NOVEMBER 10, 2016

Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Uberflip: A Content Marketing Christmas Carol. The result? Melanie Duncan: Holiday Blog Blast.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

ROI 48

ROI Content Marketing Planning Thought Leadership 48

SnapApp

SEPTEMBER 30, 2015

Get ready to be inspired to create your own interactive content ! . Takeaway: You can easily incorporate sponsors while offering high-engagement content — this assessment yielded a 78% app completion rate ! Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

MARCH 25, 2014

In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. Below, you can see that our Twitter background is focused on our upcoming user summit. Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Ambal's Amusings

FEBRUARY 28, 2010

She specializes in Content Marketing for B2B companies. Blog Global Gopywriting Twitter globalcopywrite. Content marketing will gain mindshare with businesses because a tight economy means considered purchasing decisions are the norm. Win 1/2 hour free content strategy consulting session by Sarah Mitchell. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

She specializes in Content Marketing for B2B companies. Blog Global Gopywriting Twitter globalcopywrite. Content marketing will gain mindshare with businesses because a tight economy means considered purchasing decisions are the norm. Win 1/2 hour free content strategy consulting session by Sarah Mitchell. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

She specializes in Content Marketing for B2B companies. Blog Global Gopywriting Twitter globalcopywrite. Content marketing will gain mindshare with businesses because a tight economy means considered purchasing decisions are the norm. Win 1/2 hour free content strategy consulting session by Sarah Mitchell. Over to you.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

She specializes in Content Marketing for B2B companies. Blog Global Gopywriting Twitter globalcopywrite. Content marketing will gain mindshare with businesses because a tight economy means considered purchasing decisions are the norm. Win 1/2 hour free content strategy consulting session by Sarah Mitchell. Over to you.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, we employ the services of his company here at Marketo.

Social Media 48

Social Media Optimization SEO Social Marketing 48

KoMarketing Associates

JANUARY 26, 2016

As Jeffrey Cohen points out, audience location will determine the time of day you share content. Keep a Content Calendar. Knowing what content is being published, what marketing events are occurring (webinars, ebook launches, product updates), and being aware of general company updates can make managing social much easier.

Social Media 96

Social Media Media B2B Tips 96

6sense

DECEMBER 9, 2021

Awareness stage: Here, we launched display ads and acquired missing contacts with data orchestration via 6sense; we launched social ads via Facebook; and we launched persona-based nurtures via Marketo. The content was “B2B clickbait,” Ali said (it didn’t provide value or help solve a problem). 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

ClearVoice

APRIL 11, 2019

When you truly know your audience, you produce personalized content that delivers positive results. Marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversions compared to companies not pursuing this approach. Personas are marketing code for “knowing your audience.” So, what are you waiting for?

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Outgrow

OCTOBER 29, 2021

Native integration with numerous CRM tools like Marketo , HubSpot , Mailchimp , ActiveCampaign , etc. The Giveaway/Contest content type comes with a number of plans such as the Freelancer Regular ($25/year), Startup Special ($55/month), Essentials ($95/year), and so on. . Social share options with Facebook, Pinterest, and Twitter.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

APRIL 18, 2016

Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions. Comment when you see funny or relevant content. Share Relevant Content. Social media is the megaphone for content. Social media is the megaphone for content.

Social Media 48

Social Media Media Branding Brand Identity 48

Adobe Experience Cloud Blog

APRIL 12, 2016

Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1. If you’re offering educational content, don’t ask your visitors for too much information or don’t even gate it. Powerpuff Yourself.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 15, 2011

Post a registration reminder on Twitter using the agreed-upon hashtag. Have someone on your team dedicated to monitoring and engaging from your corporate Twitter account during the webinar. Post notable content from the webinar on Twitter, as well as in your LinkedIn group. Sound check, etc. 10:50 a.m.:

Webinar Metrics 48

Webinar Metrics Linkedin Twitter Marketo 48

Adobe Experience Cloud Blog

OCTOBER 9, 2017

In a prior post, I wrote about four tools to make you a content curating master. In this post, I cover common mistakes people make in content curation and how to solve them. In this post, I cover common mistakes people make in content curation and how to solve them. How to Correct : Space your shares and mix in other content.

Curation 174

Curation Content Tagging Thought Leadership 174

Adobe Experience Cloud Blog

MARCH 15, 2019

When it comes to video ads , Twitter can stand on its own. With 321 million active users per month , the social platform is perfect for fast, relevant video content. Don’t get anxious about reports of slowed growth—for many, Twitter remains the platform of choice. Promote with #Hashtags. Video is powerful.

Twitter 134

Twitter Advertisements Advertising Video Marketing 134

Adobe Experience Cloud Blog

MAY 4, 2011

From tests we’ve conducted at Marketo, we’ve found that 1/3 of registrants like to choose this option. Leverage your existing social networks – and your webinar presenters – to get the word out on Twitter, Facebook, LinkedIn and any other relevant channel. Make the registration process as simple as possible.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Ranking 48

Directive Agency

AUGUST 28, 2017

They integrate with SalesForce , Hubspot , and Marketo , and they also have an API that can be used to gather firmographics internally. Step 3: Plan Content for the Buyer’s Journey. Buyer personas are the second most popular criteria for segmenting B2B marketing content. What sort of content do they already consume?

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

SmartBug Media

NOVEMBER 21, 2022

Engage those accounts with relevant content and outreach. LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. Marketo Engage.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98