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How to Boost Employee Content Marketing and Leverage It

Marketing Insider Group

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important. What is Employee Content Marketing?

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

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Top 15 Content Marketing Trends for 2023

ClearVoice

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

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15 Ideas to Promote Your Next Event

Hubspot

Product a creative landing page. The landing page for your event is the primary way to communicate information about your event. Additionally, you can post an agenda so people know what the content will be like at the event. You can also use this page to post about speakers or influencers you have attending.

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The Top 5 Reasons Brands Make Videos [New Research]

Hubspot

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Ultimately, many marketers use video to attract visitors to a company's social pages.

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5 Steps to Creating a Long-Term Content Strategy in 2019

SmartBug Media

You need to create consistent, relevant content that’s meant to educate and engage your audience. This content should ultimately nurture them toward making an informed, confident decision, whatever that decision may be. This process is known as content marketing, which is really just the art of business storytelling. The result?