EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Content in your products and services section also need sot be compelling. A good example of an about section is Accenture.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

Hubspot

OCTOBER 6, 2011

Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands. it's a content promotion problem. And in addition to image/button CTAs like the one below, you can also include text CTAs within the body of your blog content.

Top of Funnel 28

Top of Funnel Landing Pages Advertising Funnels Webinar Metrics 28

Hubspot

SEPTEMBER 4, 2013

When people come to your Facebook Page, where do you think they first look? It''s a visual piece of content that sits at the top of your Company Page. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

SEPTEMBER 7, 2011

Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 25, 2015

When people arrive at your Facebook Page, where do you think they first look? It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. 1) Do abide by Facebook''s cover photo guidelines.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. Content marketing is a vital part of both B2B and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 3, 2020

How about we put a giant animated GIF in the middle of the page? In a world where folks have more than a billion websites they can potentially land on, you need to make sure yours is designed for usability , how easy your website is to use, and user experience (UX) , how enjoyable it is to interact with your website. Let’s dive in.

Guidelines 101

Guidelines Design Pricing Price 101

Hubspot

MAY 29, 2017

When someone sends me a really great YouTube video, I always want to know who’s behind it. No matter who it was, if I’m impressed, I want to see more from the content creator. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? Was it an ad agency? A small or medium business?

Banners 76

Banners Youtube P2P Paid Search Agency 76

Optinmonster

JANUARY 26, 2024

For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? Like all content marketing, webinars rely on their titles to pique people’s interest. Follow these best practice guidelines for webinar presenters. If you look at Hubspot’s slides, they follow this pattern.

Lead Generation 73

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 73

ClearVoice

APRIL 2, 2020

As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales. Again, your granola bars will get a glowing recommendation and backlink to a product page.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Hubspot

FEBRUARY 10, 2013

This week’s roundup is geared towards improving your context marketing, helping you achieve success with dynamic content, and better understanding your buyer personas. Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. Read the full story from Marketing Land here.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

MAY 20, 2021

If the main source for this tested landing page is organic traffic , the consequences might be harsh. Related Content: * 11 Proven Hacks to Increase Your Organic CTRs ?? * How Do the Search Engines Evaluate Your Pages? Search engines feed their algorithms with data they find on crawled pages. internal links.

SEO 98

SEO Lead Scoring Lead Ranking Traffic 98

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot Tried and true and the holy grail for lead tracking. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. It’s no longer just one piece of your overall marketing plan.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

JULY 30, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are some examples of outdated SEO tactics in 2019: Content Machines. If you aren’t addressing your users’ burning questions, don’t expect Google to show your page in the SERPs.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast. Call-to-Action.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Webbiquity

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following.

Twitter 100

Twitter Tools Tips Best Practices 100

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. There’s never enough when it comes to content production and distribution.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Outbrain

JANUARY 5, 2022

In a saturated online world, providing a unique user experience and a creative design look and feel are absolutely essential for the success of your landing pages. That’s what we’ll explore in this article, so you can upgrade and optimize your landing pages based on data-driven decisions and emerging trends.

Landing Pages 34

Landing Pages Design Trends Practices 34

ClearVoice

APRIL 9, 2020

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. You know why you need content. What kinds of content types should you create? Create intentional content. Does the content type you’ve chosen speak to your buyer personas? We can do better!

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

JULY 20, 2016

Today, 93% of marketers use content for marketing. Placing that content magnet close enough to leads to draw them in, however, remains a completely separate topic. Using Strategy to Catapult Content into Your Lead's World. Everyone is a videographer - Thank you YouTube. New Powerful, Unsaturated Marketing Channels.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” David Ogilvy.

Content 166

Content Lead Scoring Lead Ranking Template 166

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. But content marketers can also take advantage of more strategic, subtle, and authentic means of getting their high-quality content efforts in front of the right consumers and helping drive them to take action.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Optinmonster

NOVEMBER 15, 2022

This free content makes visitors more likely to sign up for your email list and eventually become paying customers. This makes lead magnets one of the most important parts of your content marketing strategy. For example, you can summarize your popular blog posts as a checklist and turn them into a content upgrade. Cheatsheet.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Outgrow

OCTOBER 19, 2021

Exploring the story of Respona from creating content to solving the problem of lead generation. Solving the marketing puzzle: SEO and content. Will video content be at its peak by 2022? Exploring the content channel trends like TikTok. Insight on Influencer marketing for B2B SaaS. I like gray hat techniques.

Traffic 52

Traffic Paid Content Top of Funnel Work Management 52

ClearVoice

MARCH 12, 2021

How can you make pet-loving web-scrollers stop on the animal content you craft? First, you have to create the types of content pet caretakers need (helpful, educational) and want (cute and snackable). Any content type can be pet-focused. Landing pages. Example 2: Product landing page for Milk-Bone.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

Hubspot

OCTOBER 28, 2019

Unique page views by channel and source. Bounce rate; average time on page. Top (and falling) content. Top page views; top exits. There are 10 major marketing “channels” that you can use to distribute your campaign content. website, content marketing , and SEO ). Buyer persona information and guidelines.

Marketing Qualified Leads 96

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 96

Martech Advisor

JANUARY 21, 2020

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. Table of Contents. What Is a Content Management System (CMS)? 7 Key Functions of a Content Management System. Let’s dive in!

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Learn how to run A/B tests here.). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 6 tips for connecting with social media content by iMedia Connection.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100