Smashmouth Marketing

OCTOBER 21, 2009

Intel's social media guidelines document [link]. them content that's useful to them in the ways they want to get it. MikeBarzacchini : "Viral video (and social media) is. like ROI: both can only be determined after the fact.". jaybaer : RT @jaygleaton : Assume. the top of the page. andrewspoeth : @britopian mentioned.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

JUNE 15, 2009

anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. They created internal guidelines, but anyone at IBM can blog or tweet. bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. Monitor profit generation.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

#mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Monitor profit generation. Marketing is about relationships 3.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 30, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. Be consistent about delivering content and messaging and presence. It is debatable whether a blogger should build some level of personal brand with off-topic content. Or to see the shift from "Web 2.0"

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100