Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

Digital Asset Management 104

Digital Asset Management Work Management Customer Surveys Conference 104

Acrolinx

OCTOBER 12, 2022

Content is at the heart of every customer experience. And as customer journeys transition from physical to digital touch points, content is becoming even more valuable, deployable, and … Continue reading "4 Content Governance Best Practices Worth Improving".

Practices 89

Practices Best Practices Content 89

Acrolinx

OCTOBER 18, 2022

It’s time to build a content governance framework Enterprise content governance is a discipline created in response to the skyrocketing amounts of (and demands on) customer-facing content. So … Continue reading "How to Build a Content Governance Framework in 4 Steps".

Ad Building 98

Ad Building Content Demand 98

Spiralytics

NOVEMBER 7, 2022

Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. This article will discuss some tips for effectively using social media in government applications.

Social Media 118

Social Media Tips Media Privacy 118

Content Marketing Institute

JANUARY 19, 2021

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Start with this idea.

Order 112

Order Content Paid Search Agency Ads 112

Acrolinx

APRIL 22, 2020

Big companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries. And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work".

Content 100

Content Promotion Paid Search Agency Companies 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Acrolinx

OCTOBER 27, 2022

Governance and guidance are two concepts that need to be intrinsically linked in order to get measurable results from your content. The post Governance, Guidance & Guardrails: What They Mean & Why You Need Them appeared first on Acrolinx. I explain the differences and why you need both in this post.

Order 93

Order Content Guidelines 93

Acrolinx

JANUARY 20, 2023

Content is the core … Continue reading "Design and implement a content governance system to increase ROI" The post Design and implement a content governance system to increase ROI appeared first on Acrolinx. You can find the original article here.

ROI 52

ROI Design CMO Content 52

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Acrolinx

NOVEMBER 2, 2022

The content chaos problem Big companies often produce, publish, and promote large amounts of content. In fact, the biggest ones can have hundreds of thousands of documents in … Continue reading "Content Governance Models: Out with the Old and In with the New".

Content 52

Content Promotion Companies 52

Acrolinx

JULY 11, 2023

Mariana Just and Cynthia Spiers are here to talk about why … Continue reading "The Role of Generative AI and Content Governance in Marketing Unity" The post The Role of Generative AI and Content Governance in Marketing Unity appeared first on Acrolinx.

Generation 40

Generation Content Marketing Features 40

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

DivvyHQ

JUNE 16, 2023

As more marketing and comms departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it isn't always the best approach. Here are a few of the latest best practices to consider.

Practices 59

Practices Best Practices Content Marketing Analytics Tools 59

DivvyHQ

JANUARY 23, 2020

Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it. To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process.

Content 83

Content High Quality Lead Process Brand Identity 83

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Practice Product Management Governance.

ROI 93

ROI Product Marketing Management Allocation 93

DivvyHQ

APRIL 4, 2022

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

Content 97

Content Marketing & Strategy Marketing Leads 97

Kapost

MARCH 26, 2019

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

Activities 76

Activities Content Advertising Channels Paid Search Agency 76

Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. By itself, it may produce unoriginal and uninspiring content. As a result, the generated content may be considered unfair or discriminatory. Create and use guidelines: all content, whether generated in whole or in part, needs to meet certain standards.

Marketing AI 298

Marketing AI Generation Content Classified Ads 298

Marketing Insider Group

JANUARY 14, 2019

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media.

Customer Surveys 277

Customer Surveys Content Marketing Content Privacy 277

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Acrolinx

SEPTEMBER 12, 2019

Dusty DiMercurio is Director, Content Marketing and Social Media at Autodesk, a multinational software company that makes software services for the architecture, engineering, construction, manufacturing, media, education, and … Continue reading "Autodesk’s Dusty DiMercurio Talks Content Governance".

Content 40

Content Education Software Social Media 40

DivvyHQ

JANUARY 23, 2020

Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it. To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process.

Content 52

Content High Quality Lead Process Brand Identity 52

DivvyHQ

JANUARY 23, 2020

Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it. To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process.

Content 52

Content High Quality Lead Process Brand Identity 52

Content Science Review

AUGUST 26, 2021

Governments are facing multiple digital disruption trends; learn how your agency can deal with each and end up with even better content.

Ad Agencies 59

Ad Agencies Trends Content 59

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. The debate around regulating user-generated content 4. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co EPISODE 098: Navigating the Intersection of Tech and Governance The Intro!

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? So how is AI being governed?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. The recommended frequency also depends on the scale of your website.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Content Marketing Institute

SEPTEMBER 20, 2023

Whether it does or not, you need one specific to AI’s use in content marketing. An AI operations plan will help you make (and share) sound decisions about its use, governance, and risk mitigation. Does the company you work for have an AI policy? Here’s what to consider.

Planning 113

Planning Content Marketing Content Paid Search Agency 113

Acrolinx

NOVEMBER 1, 2022

The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance … Continue reading "The Secret to Content Success at Wayfair, with Megan Nixon".

Content 95

Content 95

Hinge Marketing

SEPTEMBER 27, 2017

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Transcription.

SEO 74

SEO Video Marketing Thought Leadership Keywords 74

Acrolinx

SEPTEMBER 11, 2019

Laura Bellamy is Director of Content Strategy and Operations at VMware, a global leader in cloud infrastructure and digital workspace technology that accelerates digital transformation for evolving IT … Continue reading "How VMware’s Laura Bellamy Built a Content Governance Program from Scratch".

Digital Transformation 45

Digital Transformation Content 45