Customer Experience Matrix

FEBRUARY 2, 2016

It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JULY 3, 2013

One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 13, 2007

I only bring this up to explain why I won’t be writing much about balanced scorecard systems. One challenge facing search vendors today is the dominance of Google. But, over all, the point is well taken: there really is a lot more to search than Google. Contrast this with text search systems.

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

NOVEMBER 21, 2006

Examples are Google Website Optimizer, Offermatica, Optimost, SiteSpect and Vertster. These systems serve the test content into user-designated page slots, which lets them control what each visitor sees. Since writing this I've learned that at least some vendors can automatically deploy the winning combination.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

JULY 30, 2009

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JUNE 18, 2017

It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. At present, Facebook, Apple, Google, and Amazon still occupy largely separate spheres, so most people live in more than one universe. Owning the Pipes.

Amazon 212

Amazon Paid Content Buy Marketing AI 212