Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 350

Distribution Tips Peer-to-peer Marketing & Strategy 350

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

APRIL 10, 2023

The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem. And that begins with sharp, flexible PPC strategies. Google Keyword Planner can help here despite its declining overall usefulness.

PPC 283

PPC Paid Content eCommerce Allocation 283

Marketing Insider Group

JANUARY 3, 2023

But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023. Provide High-Quality Content. Personalize, Personalize, Personalize.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. What is GA4?

Marketing Analytics Tools 210

Marketing Analytics Tools Analytics Google Marketing Automation Services 210

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads?

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results.

SEO 161

SEO SERP Conversion Eye-Tracking 161

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Ahrefs

FEBRUARY 6, 2024

But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the positives. First up—there is precedent for getting a Google manual action for publishing AI … Read more ›

Content 130

Content Marketing & Strategy Positioning Google 130

MarketMuse

SEPTEMBER 5, 2023

Get an inside look at how the Google Search Generative Experience is affecting content creation for eCommerce sites, and learn what you need to do to stay ahead of the game.

eCommerce 64

eCommerce Google Webinar Metrics Marketing & Strategy 64

CMSWire

FEBRUARY 23, 2024

Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today. Continue reading.

Youtube 122

Youtube Marketing & Strategy Content Analysis 122

Search Engine Journal

DECEMBER 13, 2021

Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool. The post Using Google Trends To Optimize Your Content Strategy Timing [Podcast] appeared first on Search Engine Journal.

Trends 122

Trends Optimization Google Content 122

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute. We shouldn’t. Here’s what to do instead.

SEO 145

SEO Google Marketing & Strategy Marketing Strategy 145

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works. What Is Technical Content Marketing?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Top Rank Marketing

MARCH 27, 2024

The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. Read on to learn more about what this means and how it impacts your SEO content strategy. First, a quick overview on the state of the Google algorithm, and why it is valuable to stay in the loop.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Understanding each type will help you develop strategies to reach your ranking goals. And relevance is fundamental to SEO success.

Intent 194

Intent Optimization Google SERP 194

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Then, it’s important to understand your strategy and how UGC fits into it. In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Your content —and brand — go viral. Or how about the infamous Wassup commercial from Budweiser ? ” You get the message. Well, we hope so.)

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Roll-out and impact. Why we care.

Google 121

Google Lead Scoring Lead Ranking Aggregators 121

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy? SEO strategy is a cornerstone of digital marketing. SEO content Content is the fuel that makes an SEO strategy run.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

RebelMouse

SEPTEMBER 28, 2021

At RebelMouse, we believe a data-driven content strategy is the key to success. There are now tools that can help creators understand the kind of content that resonates with their desired audiences. That's why we are excited to let you know about Google Search Console's Insights feature. Click here to learn more.

Google 56

Google Marketing Analytics Tools Marketing & Strategy Content 56

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. The content team would create a story without an SEO strategy in mind. They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 105

Cost Per Click Google Optimization CPC 105