Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? Those videos are more than just search engine window dressing. Contents 1. Explains how to do something; Often based on popular search queries; May not feature a product or service.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Known as dwell time, this is an important Google ranking factor, according to Backlinko.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. The video can be played in-line alongside the rest of your awesome content on the page.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Stronger Consumer Attention.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

OCTOBER 27, 2019

Contents 1. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. It’s a valuable content format with a lot of benefits. Rank higher in search. Benefits of Video Marketing 2. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 7, 2019

In under two hours, they cover strategy basics, types of content, production, and tracking. You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Bonus: Check out all the content from past editions of Fast Forward on-demand at your own pace. Google Skillshop.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

NOVEMBER 11, 2014

” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. When brainstorming new content pieces, consider the bigger story you can wrap these up in, and the top-of-funnel video you could use as the asset’s promo or commercial, so to speak.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Contents 1. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey. What is Video Marketing? video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” If people will discover it by searching YouTube, use the banner image to explain what your channel is about. without irony. Skip this step.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Vidyard

JUNE 19, 2014

In a valiant quest to prove that B2B doesn’t have to be boring, today we’re looking at six brands doing awesome things with video marketing and the content takeaways. Using modern language and a make-believe city, GE not only captures your attention, but they make you want to see more of their content.

Impressions 50

Impressions B2B Marketing Video Marketing Content Marketing 50

Vidyard

JUNE 7, 2021

Contents 1. What’s the tone of your content, and who is the audience? You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries. Search by instruments, mood, genre, and beats per minute (BPM). Try to let Jack go. Use Reference Music 1.5

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

AUGUST 30, 2016

From product marketing to content creation, social posts to event presence, you name it: it’s on you. Get on the second largest search engine in the world. If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

OCTOBER 8, 2020

Contents 1. Video has the power to: Increase website traffic —video users get 41% more web traffic from search than non-users ( Aberdeen Group ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ).

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

JULY 6, 2020

Contents 1. Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Browse or search for a filter you like. In Google Slides, hit Present. Vidyard Chrome Extension Hacks 1.1 Hide Recording Controls 1.3

Knowledge Base 122

Knowledge Base Video Marketing Google Work Management 122

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? Those videos are more than just search engine window dressing. Contents 1. There are a lot of reasons why your brand may want to consider creating tutorial video content.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

OCTOBER 7, 2019

In under two hours, they cover strategy basics, types of content, production, and tracking. YouTube Creator Academy You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Google Skillshop Google and video ads seem like a match made in heaven. Watch Now 4.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. That is, if you type in a particular search term, it will yield results as close to possible to what you were looking for by trying to think like a person.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

JUNE 7, 2021

Contents 1. Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Get It Free How to Screen Record on Mac If you’re on macOS Mojave or higher, there’s a built-in feature for recording your screen and it’s as easy as pressing a hotkey. How to Record Your Screen 2.

Press 65

Press Lock-In Video Marketing Display 65

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Cvent does this really well their video, Don’t be a Meetings Dinosaur.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

SEPTEMBER 17, 2015

In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. Personalization is a great way to attract your visitors’ eyes and entice them to engage with your content. Search Engine Optimization and Social Media Optimization.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

JUNE 7, 2021

Contents 1. What’s the tone of your content, and who is the audience? You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries. Search by instruments, mood, genre, and beats per minute (BPM). Try to let Jack go. Use Reference Music 1.5

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

AUGUST 12, 2019

You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Search the hashtag #oneforone on Instagram to see what TOMS customers have to say about it. From Instagram Stories to podcasts, their content offers value to their audience.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

JUNE 22, 2015

Search Engine Optimization – SEO – is such a big deal because it helps you market your business, be found by potential customers, and rake in tons of revenue. SEO is more than just being found on the search engine results pages (SERPs). But only if you’re doing it well. Video can help you accomplish all three things.

SEO 51

SEO Video Marketing Tips Youtube 51

Vidyard

OCTOBER 8, 2020

Contents 1. The biggest benefit here is that you have full control over your content and do not have to worry about a third-party organization’s terms of service. The more common solution for embedding video on your website is to use a third-party service or CDN (content delivery network). Why Should I Use Video on My Website?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

FEBRUARY 12, 2015

That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. All you have to do is set up a Google AdWords account to create an online video campaign. Interest Category targeting displays your ad to viewers who are searching for and looking at similar topics.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

SEPTEMBER 24, 2015

We recommended checking out Google’s Keyword Planner or Keywordtool.io It’s also a good idea to keep an eye out for some industry keyword phrases that have the word “video” in them because that usually means people are searching for a video on that specific topic…so make one! Step 2: Outline Important Elements.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

OCTOBER 27, 2019

Contents 1. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Focus on Big-Picture Themes 2. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

FEBRUARY 8, 2021

Contents 1. Go Full-Screen on a Google Slides Presentation Without Losing Your Speaker Bubble 1.9 Using Google’s Picture-in-Picture extension , you can watch a Vidyard video in a small window while on another page. Vidyard Chrome Extension Hacks 1.1 Set Up Keyboard Shortcuts for the Chrome Extension 1.2 Get It Free 8.

Knowledge Base 65

Knowledge Base Linkedin Video Marketing Work Management 65

Vidyard

OCTOBER 25, 2017

Rank video answers on Google’s search results. Organize them by topic and optimize them for SEO with accurate metadata so customers find them on Google before they find your contact information. The most efficient just-in-time videos are often a mixture of pre-recorded and custom content. Save on support costs.

Video Marketing 91

Video Marketing Customer Satisfaction FAQ Youtube 91

Vidyard

AUGUST 12, 2019

You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Search the hashtag #oneforone on Instagram to see what TOMS customers have to say about it. From Instagram Stories to podcasts, their content offers value to their audience.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

JULY 15, 2015

Google quickly followed suit by blocking Flash by default in Chrome and others, including Facebook, have joined the conversation to plea for the demise of Flash once and for all. Why the concern? It’s not just a nuisance, it’s a horrible brand experience and quite possibly a lost opportunity. Is Your Brand at Risk?

Privacy 76

Privacy Video Marketing Youtube Display 76

Vidyard

JANUARY 17, 2013

There is no way around it, YouTube is a power house in online video and search. Successful viewings often display ads or related content, sucking your audience away from your site. The video below is a 2 chapter player – both pieces of content are being streamed directly from YouTube in HD. Don’t believe us?

Youtube 51

Youtube Tagging Demographics Display 51

Vidyard

DECEMBER 23, 2020

Are you looking more for a social media-like space where your audience can engage with your content? Beyond hosting your marketing content, it can also be used as a communication tool across your entire business. So, despite tens of thousands of Google searches, the question isn’t “Should I use Vidyard or YouTube?”,

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

OCTOBER 15, 2015

After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group. At Vidyard, we use Google Analytics and KISSmetrics to track web, mobile, and social traffic.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Vidyard

MARCH 5, 2014

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

JANUARY 25, 2018

What goes into making great video content? How can they make their video content more scalable, reusable, and personalized? The Vidyard content team reserves the right to edit and adapt your blog content as we see fit, and update it in the future for accuracy and comprehensiveness. What does video production look like?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65