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Tomorrow People

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

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Google+ Finally Launches Business Pages

Tomorrow People

Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at [link]. Visit Tomorrow People's Google+ Page and add it to your Circles here! ).

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Copywriting bit the dust in April 2012 as content was crowned king. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP COPYWRITING. Plus it might eat your brains.

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It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Search engines are evolving. Google topical update 1: Hummingbird.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” ” (Source: Search Engine Land ). Plan for the long-term.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Be inventive with your keywords and always consider current search trends when putting these keywords into play.

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