Sales Engine

FEBRUARY 8, 2016

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

APRIL 20, 2016

That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. Digital marketing depends upon content. Content is the new currency and it builds trust. The B2B sales process has changed.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Sales Engine

AUGUST 23, 2016

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

But before making the decision to shift more of your resources towards content marketing and lead generation , you need to understand some harsh truths. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

APRIL 24, 2018

Content marketing can be a long, expensive, and uncertain journey. Make no mistake, “content marketing” is modern digital marketing and you should absolutely be doing it. Whether you connect via email, text, social media, or your website, the currency of engaging your prospects is content.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

AUGUST 22, 2016

But B2B companies have found success in content marketing , and they’re upping the ante. For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

NOVEMBER 6, 2015

But B2B companies have found success in content marketing , and they’re upping the ante. For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

SEPTEMBER 23, 2015

A common issue with content creators is when to gate content and when not to. Gated content is defined as a content asset that lives behind a landing page—someone has to enter their information into a form to get to the page.) It’s also easy for them to share that non-gated content, and that’s what you ultimately want.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

JULY 14, 2016

Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. Some of it is some well produced content, and I suspect there’s probably a lot of money that has gone into producing some of these articles and content. So how do you stand out from the crowd?

Lead Scoring 120

Lead Scoring Lead Ranking Content Sales Qualified Leads 120

Sales Engine

JULY 14, 2016

Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. Some of it is some well produced content, and I suspect there’s probably a lot of money that has gone into producing some of these articles and content. So how do you stand out from the crowd?

Lead Scoring 120

Lead Scoring Lead Ranking Content Sales Qualified Leads 120

Sales Engine

OCTOBER 6, 2015

Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. But here’s the rub —content marketing requires lots and lots and lots of content! Google knows this. Thoughts are shared.

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Content Advertising Mediums B2B Sales Paid Search Agency 120

Sales Engine

AUGUST 4, 2016

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. Middle of the Funnel Content. Bottom of the Funnel Content.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120

Sales Engine

AUGUST 4, 2016

But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. Middle of the Funnel Content. Bottom of the Funnel Content.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Scoring 120