DiscoverOrg

JANUARY 2, 2019

When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. They’re searching online, reading content, learning about options, and forming opinions about solutions. As customers , we got used to the big-data treatment – fast. The use case for Intent Data.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! Intent Data , in this scenario, would answer questions like: As I continue to research, how does my content consumption increases and decreases in certain areas?

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MAY 8, 2018

Intent data includes: Web search history. Content subject or topics. You can’t just stumble across this kind of information with a Google search. Kalmbach also suggests looking at the company’s website and social media accounts, or do a quick Google search for related news. Time on page. Why 5 minutes?

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

FEBRUARY 5, 2016

Search functionality around keywords and technology stack are especially helpful. Once again, a keyword search using a sales intelligence platform is the preferred method here. DiscoverOrg User Tip: Create a template search for your top accounts, so you can quickly start with a full list anytime and customize filters as needed.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

MAY 7, 2019

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153