Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). This latest algorithm update doesn’t focus on the quality or source of your content, it focuses on the timeliness of it.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. List Tools Most trade publishers still rent email or postal lists, making list searches a good way to identify publishers as well. Twitter Streams and Content Curators What sites do people in your audience read?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Content Is at the Core Content strategy and development is core to inbound marketing. Your content is what makes finding you valuable. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

SEPTEMBER 27, 2012

On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It wasn’t because of great content.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 18, 2011

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. The future of digital media is social.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being discovered (search and PR). Being worth discovering and sharing (content). Filed under: Content , Demand Generation , Social Media. Being recommended (social media).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

AUGUST 20, 2013

Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. You also provided content that supports the sale and likely established the initial overall perception of your company and product with the audience. Does Your Audience Know You. Is Your Traffic Growing.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. In inbound marketing, discovering your content is natural. But so what?

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Set Your Content Free. Your content was designed to benefit your audience and position your company favorably.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JANUARY 24, 2013

See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. This blog may have great content, but without the commitment to see it through, it loses momentum as quickly as it gains it. All the Wrong Reasons Did you start a blog because you “should” or because you wanted to improve your search ranking?

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

AUGUST 30, 2011

Today, with analyst content, media coverage and peer perspective quickly uncovered through a Google search, you no longer control the message. Carefully crafted messages were repeated in advertising multiple times and marketing and sales echoed the corporate message.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JANUARY 8, 2013

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

DECEMBER 3, 2013

“Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MARCH 11, 2011

This is the content you slaved over and chased your subject matter experts for weeks, even months, for. It is nearly impossible to discover through search. And the days tick by, until one day your content is out of date, its jail term turned into a forgotten life sentence. Your content was developed to support your position.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 13, 2012

You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. To see subdomains, you need a separate search.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 14, 2013

Search Marketing Platforms. Search marketers have been using bid management systems for the last decade to manage the search campaigns. Identifying Content to Create. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities.

Enterprise Management 100

Enterprise Management Work Management Planning Marketing Management 100

Digital B2B Marketing

JULY 19, 2012

Check Their Focus You could review all of the content, but you don’t have time. Weed out any options you can before you brew a pot of coffee and sit down to read the last month’s worth of content from each site. Using a custom Google search, you can determine how common your keywords are in the site.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

FEBRUARY 17, 2014

Would you have been better off with more direct mail, content promotion or telemarketing? Google delivers millions of search results pages a day, every single one is another experience with Google and it’s mission to organize the world’s information. The Awareness Campaign Lie.

Advertisements 100

Advertisements Advertising Brand Identity Branding 100

Digital B2B Marketing

JUNE 7, 2012

SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Activity intended to improve organic search rankings. May refer to paid search or other CPC priced media programs. Marketing Technology Infrastructure CMS : Content Management System. GA : Google Analytics.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Filtering users can remove consistent sources of clutter from mention and search streams. Share your tactics below or with me on Twitter.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MAY 5, 2011

Lead generation, for purposes of this post, is collecting registration information for content, in order to build a marketing database or deliver leads to telemarketing and then on to sales. According to research from TechTarget and Google , only 21% of registrants from search provide accurate phone numbers on registration forms.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Maybe tied to Google's social goals?

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MAY 9, 2012

But chances are they aren’t looking at your site, email or content on their smartphone. source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. The blog will increasingly be discovered through search and develop its own audience. While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Create Short Form Content. As you create this content, set it aside.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 5, 2012

Your opinion of creative, media or content is a distraction. For example: Landing Page Testing: Google Website Optimizer , Unbounce. Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

MAY 14, 2013

78% of B2B buyers start with search. When someone looks for you or one of the problems you solve on Google, you are there. When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Your prospects’ needs don’t map to your quarterly communications plan. You Are Always Accessible.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100