Chris Koch

OCTOBER 22, 2010

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. This is where we as marketers need to provide more content—but not sales content. This content must be like what the press used to provide, objective, idea-based, and educational—not selling.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Chris Koch

OCTOBER 12, 2009

We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. What do you think?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JANUARY 31, 2014

However, in hindsight, his tryout seems like a prototype for the site’s most successful content: It’s unscripted, it’s funny, it’s a snapshot in time (spoiler alert: he’s skinnier), and perhaps most importantly, it’s short (just eight minutes). Just a camera sitting on a tripod with the record button on. A YouTube Prototype.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

JANUARY 22, 2010

Aside from the corporate, a blog is the mother ship of social media interaction and content. To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. And blogs are really measurable.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

NOVEMBER 12, 2010

I noticed the other day that it comes up right next to my new website in Google search when you’re looking for my blog. So what sucks about this is that my most loyal RSS subscribers, the ones who subscribed back in my wordpress.com days, will see the lights go out on my content. For better or worse, that is not the case.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

DECEMBER 11, 2009

Google is offering offices in the cloud so that corporate IT systems become little more than sync devices for all the work being done away from a desk. And who can resist the river of content that moves before your eyes? Video search isn’t great yet, though it’s improving. The cloud drives mobile to the center of computing.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Search is becoming increasingly dominant in the buying process. However, age trumps rank in terms of social media usage.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100