Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Tony Soprano : "Every decision you make affects every facet of every other #?%!%

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

relevancy -- just a little fun ;). Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 11, 2010

Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. His lessons on buyer personas (though not necessarily called that) are just as relevant today as they've ever been.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100