Paul Gillin

AUGUST 26, 2011

Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 11, 2012

Only people can post content. For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. It’s easy to measure the response to content you post. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Be helpful and sales will come. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. The user interface is a Facebook/Google+-like internal social network. “Do you ever wonder who are the most active members of your communities or what content is most popular? Looks just like Google Hangouts.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Content from past events is your best promotion for future events. Be sure to provide an RSS feed so that potential attendees can subscribe to new content as it’s posted. Link to your landing page using a custom URL.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Photograph, geotag and embed on a Google Map for ppl to see. Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50