Marketing Craftmanship

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Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Consistency: Is all your information kept up-to-date, and relevant to current market conditions? Acid Test: What’s the frequency and quality of content generation, as well as the number of direct and indirect “touches” with target audiences?).

RFP 165
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Three Law Firm Marketing Shortcomings…and How to Avoid Them

Marketing Craftmanship

Law firms and attorneys would be better served by not playing the rankings game, and investing whatever time and attention is required to create substantive content that showcases their intellectual capital in their areas of expertise, and by having that content published under their byline in respected business or industry publications.

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An End to B2B Social Media Madness

Marketing Craftmanship

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. Forget Facebook, Twitter and Google+.

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. will be ready to make decisions, your firm must create an internal discipline and content to remind them of: Your existence. Include contact information; not a generic response form. Your credibility.