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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

AUGUST 2, 2017

Examples include Google Cardboard , which allows users to use their own smartphones in a headset experience, and Oculus Rift , which is a high-definition headset that connects to an external computer. As with all new solutions, the key to being successful is to marry the content of the experience with the appropriate technical approach.

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