Chris Koch

MARCH 4, 2011

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Meanwhile, B2B buyers still hunger for good, specific content just as they always have. Providers have the opportunity to fill the content gap themselves.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

OCTOBER 12, 2009

We’re all looking for the revolution to happen within the tools, but where the revolution is occurring is in the content that feeds those tools. In tracking B2B marketing through Twitter, I find a ton of great content being shared through blogs whose creators have already swamped the output of trade magazines. What do you think?

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100