Biznology

FEBRUARY 9, 2018

Not that your audience always comes to the content that sells your products through search. A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. And it can do so much more. ” Why? Why build a keyword ontology?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

APRIL 5, 2012

I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. How is Google killing SEO? Google made a decision in December to stop releasing data on its signed-in users.

SEO 80

SEO Google Content Keywords 80

Biznology

APRIL 21, 2015

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. My problem with LinkedIn is I can’t find content in the platform. And I’m a power user of Google.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JULY 22, 2013

You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship. Possibility of Google Authorship as a Spam-Detection Tool. Skepticism and Hesitation Regarding Authorship.

Google 80

Google Tools CAN-SPAM Eye-Tracking 80

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

APRIL 3, 2017

They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? Er, my process.

Process 151

Process Ad Building Link Building PR 151

Biznology

JULY 21, 2017

Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. You’ll need to go through a content migration process.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Peer-to-peer Merchandising Content 80

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Provide high quality, useful content.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

JANUARY 2, 2018

The only content links you can control are your own. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading. Flash is way dead.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. Photo credit: Wikipedia.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Why is this important?

Google 80

Google Ad Building Domain Blogger 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 21, 2013

It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google looks at a link portfolio overall.

Google 80

Google Link Building SEO Transparency 80

Biznology

JUNE 22, 2017

Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). LinkedIn has become one of the most prized search engines and it plays nicely with Google ’s search algorithms. Not anymore. Hashtags are an easy way to do just that.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

FEBRUARY 15, 2021

Do at least a bit of research about your target connection, to make your note relevant. “I When posting content. Do tag people who are truly relevant to the post. And add up to 3 relevant popular hashtags, to increase findability. Don’t make the very next message after the connection a pitch, advises Hall. .

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

DECEMBER 8, 2017

AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

OCTOBER 29, 2012

One of Google’s biggest goals is to provide the content of the highest quality and relevant search results to it’s users. With the momentum that social media has gained in the past decade, social signals many professionals believe are going to play a larger part in Google’s algorithm. A public Google+ profile.

Google 80

Google Validation Lead Scoring Lead Ranking 80

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. I say get close to your data. Inspect it.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

AUGUST 25, 2020

Every year or so, the world comes up with a slew of gimmicks and trends that rise to the top as the most successful and relevant for various industries. To help you increase your earning potential through higher conversions, we’ve assembled a list of the most relevant tactics for this year. Make your CTAs relevant.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

AUGUST 20, 2015

Great SEO work is about more than just the content on the pages of your website. It’s been about a year since Google announced that it would use secure hosting as a factor in its ranking algorithm. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Security Matters.

SEO 80

SEO Lead Ranking Content Marketing Lock-In 80

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Suppose you want to serve content to your audience based on their interests, as Netflix does. But much of it suffers from a common flaw: tagging. How does Netflix do it?

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

MAY 16, 2019

One of the great challenges of SEO is that while it’s a great tool for top of funnel delivery, there’s a lot riding on the effectiveness of that first content experience. If Google is doing its job correctly, that content will be highly relevant. But will it be enough to earn the second click?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content Marketing. Weaknesses.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

APRIL 4, 2019

While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about search failure. Because of Google. You’re either on the wrong keywords, have the wrong content or both.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

APRIL 15, 2020

That makes your digital presence, content marketing, and relationship building ever more critical. If your digital presence says, “me, me, me” and not much else, your prospects are already clicking through to the next name on LinkedIn on their Google results page. Content — and Content Marketing — is the Key.

Allocation 118

Allocation Marketing Prospects Trust Marketing Marketing 118

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Be relevant by finding a news hook. Don’t limit yourself to a Google search. If they have a valid point, say so.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

NOVEMBER 15, 2016

There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Google abhors a vacuum. Actually control. There’s the rub.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80