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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. How Much Should Brands Pay for Content Marketing? Do You Plan For The Content Experience? Ning (22).

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


Kipp Bodnar shares more than two dozen marketing lessons gleaned from the MarketingProfs B2B Forum event, among them: repackage expensive content (such as white paper content) into different formats—blog posts, webinars, bylined articles—to get the most out of your investment. Marketers are now publishers, and almost all content can be optimized for search. Enjoy!

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Download a free report, white paper, or ebook/ ecourse. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Add this to Ning. 3 Ways to Write Content that Brings In Business. Do you know how many ways a sales page can be used? Some people call them landing pages , or squeeze pages. Thursday, June 24, 2010 at 4 p.m. Email.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Google. search, the user revolution, the future of content, and much, much more. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today.