• NUSPARK  |  SUNDAY, DECEMBER 18, 2011
    [Content, Google] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
    Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation.  Plus you can research trigger events with Google. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. 
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Content, Google] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. Do You Know Them?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Content, Google] B2B Lead Management Market Heats Up
    Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Michael A.