Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The Point

MARCH 29, 2012

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.

RSS 100

RSS Paper Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SnapApp

MAY 12, 2015

Content loading. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content. is pretty spot-on decision-stage content. or “Which pricing package fits my needs?” Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. What do you do?

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Content Standard

OCTOBER 21, 2014

Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we’ve combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. What’s your business doing to personalize its content?

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Google “lead nurturing” and you’ll get back 81,900 results. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

MARCH 28, 2011

If visitors are clicking to multiple pages on your site, we can often assume that they are more likely to have found information relevant to their search. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. Are they relevant?

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Tradeshows, industry associations, and seminars all remain relevant. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Then identify which content on your site you want to rank for each of these pages. Content Marketing. This is where content marketing comes in.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

ClearVoice

OCTOBER 27, 2023

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. Content relevance: Content must address other businesses’ specific needs, challenges, and pain points. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? The content that you behind sign-up forms or paywalls is called gated content or lead magnets. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. All the research says that 70% of marketers are creating more content this year than ever before.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SmartBug Media

JANUARY 2, 2020

Blogging is a critical component to a successful content marketing strategy. So how do you fit this into your existing (or brand new) content marketing strategy? Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! Set content marketing S.M.A.R.T.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. Get Content. Set Parallel Content Goals.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SmartBug Media

FEBRUARY 21, 2020

Keyword research is significant because it identifies what your audience is searching for and what pain points or topics you should be writing content around. Ideally, you’ll find terms that return several searches per month, but are not so competitive that it's too hard to rank for them on Google. Create Awesome Content.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

ClearVoice

AUGUST 8, 2019

Automation should set out to do two things: Capture leads : This would be through a web form on your site that allows visitors to register and automatically receive whatever you promised them ( typically a white paper ). The goal of the segmenting is to ensure that future communications are as relevant as possible.

Top of Funnel 68

Top of Funnel Marketing Automation Services Marketing Funnels Marketing Automation 68

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Only B2B

FEBRUARY 9, 2018

How to ensure you are writing quality content? Which content piece will be published on which date? The easiest way of creating this calendar is using Google Calendar. I put in content marketing, blogging and small business and boom. It has given me 5 topics which are relevant to content marketing and small businesses.

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

KoMarketing Associates

JULY 14, 2015

There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. Each of these visits and interactions with the brand builds awareness among the customer base.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Atomic Reach

NOVEMBER 9, 2018

For the past decade, content marketing has become all the rage, and with good reason. It allows businesses to transform from nameless enterprises looking to make a sale to organizations that want to add value to customers by providing valuable content. What is Content Marketing? Why the Rise in Content Marketing?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Albacross

APRIL 24, 2019

These leads are handed over to the marketing team which then engages and nurtures them, providing relevant information and scoring the leads based on their response and actions. But when the internet (and Google) became a thing , information was suddenly abundant and easily accessible. compelling. Retargeting.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Content Marketing Institute

JANUARY 14, 2019

In a recent Think with Google article, Lisa Gevelber, Google’s vice president of marketing for the Americas, discusses these new consumer behaviors and puts them in context: People can’t remember what it was like to not be able to learn, do, or buy things when the need struck by reaching for the device in their pocket. Social media.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Make content a part of every campaign planning discussion. Besides, good content will fuel demand gen success much more quickly than clever creative.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. That means creating and repurposing valuable content that reflects what your buyers and prospects are interested in, and guides them through the sales funnel at their own pace. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hinge Marketing

JULY 6, 2022

But many firms haven’t gotten the message and are still slow to adopt the digital and content marketing tactics that attract modern buyers. Inbound marketing is the process of helping potential clients discover your firm by making your relevant expertise and insights easy to find. Inbound Marketing Techniques Defined.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Full Circle Insights

FEBRUARY 28, 2021

The idea was that if all relevant data could be consolidated in (and accessed and edited from) a single repository, it would break down data silos and eliminate errors that are introduced when multiple versions of a dataset are maintained and edited in separate locations. White Papers. Content Optimization Reference Sheets.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. Research the website. Leverage LinkedIn.

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

Leadspace

MAY 11, 2017

At Marketo’s Marketing Nation Summit last month, Leadspace CEO Doug Bewsher outlined five key areas in particular where businesses fail by not focusing on knowing and engaging with their audiences: 1. So you’ve zeroed in on a potential prospect, engaged with them successfully and served them highly relevant content.

Top of Funnel 82

Top of Funnel Sales Qualified Leads Marketing Automation Services Work Management 82

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Here are some ways to make that happen: Use social sharing buttons on your blog content. But what do you do with these leads? The result?

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48