Tony Zambito

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers.

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The New Social Buyer Ecosystem

Tony Zambito

" Content Marketing: “The term, content marketing, I am seeing here and there.  With Google Plus, circles are suddenly the new rage.    This has implications to how we think in the future about sales and content marketing.  .  In fact, I can’t even recall when I last did that. 

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Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation

Tony Zambito

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   You set up your Google Reader and know it is information overload.