Paul Gillin

JULY 15, 2011

Once the legal department gets involved in approvals, most meaningful content gets sucked out of the article. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

JUNE 29, 2011

There are several aspects of this ever that I like: Minimal branding – Constant Contact intentionally keeps the focus on the content rather than its brand. It’s a low-key approach to branding that uses the quality of the content to validate the service. There is a crying need for this kind of basic education.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

NOVEMBER 8, 2010

You can also take a snapshot (essentially a cached image) of a page, which is useful for content that goes behind firewalls after a few days. I also have all my most important feeds organized into Google Reader. That list is easily generated by Google Reader, and it changes whenever the feed list changes.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Only about 10% of its content promotes Constant Contact services. What are three or four things social media marketers should do, and explain why they’re important. The other 90% is informational and advisory.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Johnson proposed an idea he called “Web redundancy:” Every digital content asset should have a corresponding linkable version. I had a chance to attend the recent Web 2.0 and Twitter. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

AUGUST 26, 2011

Gregg Weiss ( @greggweiss ) of New York Life says the company’s social media content strategy is driven by constantly asking, “What can we do that isn’t about life insurance?” These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 10, 2011

LinkedIn recently gave group owners the option of making their content public so that all activity from that point on would be visible to search engines. Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Promote in Groups.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 25, 2012

Facebook automatically offers members the opportunity to share a Like, but the real creativity comes when you can convince people to share some kind of unique content or offer you provide. and Google URL Builder to track the popularity of links you post on Facebook. Take the 10-minute tour and learn what they mean.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. million customers. One thing that distinguishes Ed Marx from a lot of other CIOs is that he isn’t addicted to control.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 12, 2011

The series is underwritten by IBM, but the content is entirely my own. Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. Business analysts will become the new rock stars of the organization. There are 360 million Americans today.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

The user interface is a Facebook/Google+-like internal social network. “Do you ever wonder who are the most active members of your communities or what content is most popular? Looks just like Google Hangouts. Content can be organized by various views, including a paper.li -like custom news page and topical filtering.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 10, 2012

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. Google also does a great job. That’s why “content marketing” is now so hot.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content. What do these people think they are? Publishers?

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

This enables you to assemble photo galleries by stitching together tagged content from a variety of sources. Content from past events is your best promotion for future events. Be sure to provide an RSS feed so that potential attendees can subscribe to new content as it’s posted. Link to your landing page using a custom URL.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 27, 2013

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. Basically, stop throwing content against the wall and start making it more meaningful. Geoff Livingston’s comments on creating trusted content are particularly good. I agree completely.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

DECEMBER 16, 2010

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 16, 2012

I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Photograph, geotag and embed on a Google Map for ppl to see. Follow #SMB26 for “New Rules of Content Marketing” right now w @cc_chapman @jchernov @BrianBab21 @RachelJOConnell @RobertCollins.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. Today it’s 2%.

Enterprise Management 50

Enterprise Management Training Work Management Education 50