Onalytica B2B

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm. FRESH, AUTHENTIC CONTENT. With all this said, whilst SEO is integral, it is very difficult to master.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. This creates, in effect, an influencer-first marketing strategy in which content is planned, created and published in close consultation with influencers.

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Interview with Andy Crestodina

Onalytica B2B

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Location: Chicago, IL.

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google.

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Interview with Jasmine Sandler

Onalytica B2B

She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. Mike Grehan I consider a major influencer and former client of mine, CMO of Acronym Media and to me the #1 Google guru is the most truthful giving guy you will meet in the SEO world. ZOHO Product set.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years. Consumers are more risk averse.

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.” Define your topical focus.