Industrial Marketing Today

APRIL 21, 2011

Keeping a steady flow of content coming out of engineers and in-house technical experts is a challenge. You know your work is cut out for you if you are a Content or a Marcom Manager at an engineering or manufacturing company. My company offers a blog content creation service that is perfect for busy industrial marketers.

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

NOVEMBER 17, 2015

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. What’s wrong with that?”

Paid Search Agency 30

Paid Search Agency SEO Marketing Strategy Marketing & Strategy 30

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JANUARY 6, 2017

The ranking is based on various parameters from Google Analytics. This is only a content summary. Visit my website for more content on industrial marketing.]. I left out the home page even though it is the most visited page as expected. Please click on the headline to read the full article.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Marketing Google 0

Industrial Marketing Today

DECEMBER 16, 2014

I’ve culled the list down to 12 based on the data from my Google Analytics. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Integrated Industrial Marketing Content Marketing Industrial content marketing industrial website redesign'

Marketing Analytics Tools 60

Marketing Analytics Tools Marketing Analytics Order 60

Industrial Marketing Today

APRIL 28, 2014

It isn’t too difficult to guess, they are: Get found in Google (SEO) Get site visitors [.]. This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Lead Generation Industrial Marketing' Please click on the headline to read the full article.

Lead Generation 60

Lead Generation Generation Conversion Leads 60

Industrial Marketing Today

JULY 16, 2015

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Optimization 60

Optimization SEO Conversion Marketing & Strategy 60

Industrial Marketing Today

MAY 1, 2012

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. Good inbound marketing with content will solve the complete puzzle.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Don’t expect to show up on the first page of Google just because your website has just undergone a redesign.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 26, 2011

Here I am not referring to new subscribers to newsletters and free content. For more on that, refer to my post, “Subscribers to Free Content are NOT Leads.”. Next, make the content of your emails highly relevant based on behavioral patterns from your site after the contact receives your email. There is a difference.

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

DECEMBER 22, 2011

That’s the power of inbound marketing with content. I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. How Relevant Marketing Content Helps B2B Branding.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Get the free “Step-by-Step Guide to Website (re)Design” now.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. The content on your business blog is unique and different from your Web site content which increases the number of keywords for which you can achieve high rankings in Google and other search engines.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 22, 2011

You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Make sure you are ready to deliver relevant content if you are planning to use text messages to create any kind of a location or time specific offer. As with any marketing strategy, start with your target audience.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

DECEMBER 22, 2010

from my Google Analytics, the number of inbound links received, retweets and other social sharing. Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JULY 1, 2011

Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

DECEMBER 7, 2010

Google “lead nurturing” and you’ll get back 81,900 results. Content is what drives the lead nurturing engine. She said that lead nurturing should be “…about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering) solving.”. What is lead nurturing?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

APRIL 14, 2012

This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. Inbound marketing with content doesn’t get any better than this! I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

AUGUST 1, 2012

Google strategy vs. tactics and you’ll get 4,030,000 hits so there is no sense in me repeating all that here. Nurture qualified leads that are not ready to buy now with effective content marketing. It is very difficult for them to change this mindset and think of an industrial marketing strategy before implementing tactics.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. You can make this content ungated (doesn’t require registration) to help visitors specify your products long after their first visit. Use a mix of free and gated content to qualify and nurture your visitors. I am not making this up just to scare you.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 1, 2011

List segmentation is probably second only to relevant content when it comes to making your e-mails relevant to your target audience. Personalized Content. Try to make the content of every e-mail that you send out answer the “What’s in it for me (WIIFM)” question from the customer’s perspective.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. After all, every industrial marketer would like hordes of interested visitors swarming to his/her website, eager to sign up for free content and engage in a meaningful conversation at every stage of their buying cycle. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Once there, make sure your content fulfills their search queries and encourages them to engage with you further.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Let form follow function: Your blog’s design should never overwhelm or distract from the content. The first one is All in One SEO Pack and the second one is Google XML Sitemaps. What do you want the post to do for your company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MARCH 11, 2013

This is only a content summary. Visit my website for more content on industrial marketing.]. Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.].

Social Media 60

Social Media Media Marketing Report Social Marketing 60

Industrial Marketing Today

JULY 8, 2012

Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” Only then can you create relevant content for each step of their buying journey.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

DECEMBER 17, 2010

Content comes before design. Site content, whether creating or collating is probably the single biggest hurdle I have to overcome in website redesign projects. Force-fitting content into a new site design has never worked for me. See How Lack of Marketing Content Can Derail Your Website Redesign Project.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

NOVEMBER 1, 2010

Tactics: 73 blogs that target niches of long-tail phrases; content generated by in-house experts and not written by outside vendors; detailed bio and contact information on each blogger; a big ass button for “ Learn More – Email author ;” good use of videos from YouTube embedded within the posts and the use of every imaginable social media option.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

OCTOBER 10, 2011

I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. After all, why would you create a site that no one can find?

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Place your logo at the top left.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 9, 2012

Google the search phrase hydraulic fracturing blogs and it will return 2 million results! However, these companies are no slouches when it comes to using the power of blogging and social media to talk about a politically and emotionally charged topic like hydraulic fracturing.

Social Marketing 60

Social Marketing Social Media Paid Search Agency Youtube 60