• MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Content, Google] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content, Google] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. Results from Mobile Optimized Content Test. The Methodology.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Content, Google] Forget Link Building: Time to Embrace the Google Knowledge Vault
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Content, Google] Consumer Brand SEO Pulse: 7.2.15
    Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. Trying to build relationships and get your content on blogs and other sites? Google Testing Blue Links For Top Search Menu”. Take these tips to heart! link].
  • ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Content, Google] The Problem With The Story You Are Telling
    We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Content, Google] How to Create Irresistibly Shareable Content
    Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. Analyze Existing Content.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Content, Google] How to Build Your Email List from LinkedIn and Twitter
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Twitter | Facebook | Google+ | LinkedIn |. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Content, Google] 6 Critical steps to help fight for your online privacy
    Google also offers sophisticated options for security and privacy, from enabling 2-step verification on your gmail account to setting up “circles” for your contacts. Google+: https://support.google.com/plus/troubleshooter/1715140?hl=en. Google+:  https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Content, Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Content, Google] A Mindset Shift for AEC Professionals
    An overly busy or text-heavy site diminishes your content and message, but a simple layout lets your images and identity shine. Educational content. Establish your credibility and expertise online by featuring a variety of informational content on your website. Here are a few kinds of content to leverage: Blogs. Video.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Content, Google] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But is the CEO or CFO the actual person searching Google for solutions? study, The Changing Face of B2B Marketing , published in March 2015 by Google and Millward Brown Digital, revealed some interesting insights to which every B2B marketer must pay attention. What is newsworthy is who these investigators really are in 2015.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Content, Google] Social Content Marketing is Your New Fundraising Rocket Booster
    ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Twitter | Google+ | LinkedIn |. Social Content Marketing is Your New Fundraising Rocket Booster by Claire Axelrad - Maximize Social Business. Author information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Content, Google] 100 Things You Are Doing Wrong on Social Media
    You are not re-purposing all the content you have created on your blog. You are not using your internal subject matter experts to create content on your blog. You are not publishing a variety of content on your blog including embedded audio and video. You are not creating persona-based content on your blog.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Content, Google] 4 Steps For Improving Your Success Rate Asking for Links
    For LinkedIn, make note of key industry-specific LinkedIn groups that potential contacts are associated with and join where applicable and follow the organization’s company page for regular updates, especially if they use LinkedIn for content marketing efforts in particular. How do you do this? Social Media Research. Time Your Outreach.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Content, Google] Tools I use to amplify social campaigns
    SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Google] The 12 Weirdest (and Best) Things You Can Get For Free
    To read more content like this, subscribe to Sales. The iPhone’s Health app and the Android's Google Fit app, both included with your device, track your steps automatically and integrate with third-party applications to record everything from sleep to nutrition. This post originally appeared on HubSpot's Sales Blog. So who’s right?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Content, Google] 10 Tips To Increase Eyeballs And Conversion
    Take similar content and deliver in 10 ways: expert interviews, how-to podcasts, reviews, videos, weekly news, blogs, tweets, infographics etc.   Content MarketingDeliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Verizon – works everywhere. 
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Google] How to Answer 11 Common Marketing Questions Using Analytics
    After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. You'll also want to determine what types of content are working well in terms of topics, blog titles , formatting, and promotion. How are your contacts trending month over month? So many questions, so little time.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Content, Google] SEO for Alternative Content Types, Part 5: Questions and Answers
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. How can you present that to have a better chance of Google finding it? So now we have a few questions.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Content, Google] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    To read more content like this, subscribe to Agency Post. Uprise.io , a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. Content Marketing. Analytics. Baking. Beauty. Business.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Content, Google] 9 SEO Tactics That Just Don’t Work Anymore
    With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. Sometimes less can be more if you know how exactly to build links the proper way. 2) Write keyword rich content for better ranking.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Content, Google] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. You need to build the right content marketing team , right now. Who to Hire Immediately for Your Content Marketing Team. 1) Seasoned Writer / Managing Editor. Seems simple right?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Google] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Consumer Brand SEO Pulse: 6.25.15
    Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile! Not Panda: Google Confirms Another Core Search Algorithm Update”. Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. link]. link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Are Your Employees Advocates for Your Firm?
    Helping to promote your firm’s content. By sharing your firm’s content with their own professional networks, your employees can help broadcast it to a wider but still relevant audience. We researched and identified relevant LinkedIn Groups that represented our industry verticals and the topics we create content on.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [Content, Google] Does Modern B2B Lead Generation Really Work?
    modern lead generation strategy using content marketing will help you capture the interest of your buyers and build trust during their self-directed, self-education buying process. This sea change in how people buy has been the focus of Google’s ongoing Zero Moment of Truth study. You may need a lead generation mindset change.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Content, Google] The Importance of Social Listening to Connecting With Prospects
    You might find your audiences are spending more time networking on LinkedIn than on Google+. These influencers can help promote your content, increase your visibility, and build your firm’s trust and credibility. These tools include SimplyMeasured , Topsy , Social Mention , and Google Alerts. 5. Attract New Business.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Content, Google] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Content, Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” Related Stories Do People Trump Content in Marketing? To nurture, according to Google, is to “care for and encourage the growth or development of.”. Not me. Not my career. Not my business. To insert our perspective.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Content, Google] 3 Steps To Creating Content Like A Journalist
    Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Brands producing content, as well as content marketers, can learn a lot from journalists. Step One: Finding Your Content.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [Content, Google] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Plus, Google will be there. Yupp, Google—the search engine giant that is largely responsible for making or breaking your digital presence will be available to personally advise your manufacturing marketing. Google representatives will cover when, and how, manufacturers should utilize this marketing tactic.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Content, Google] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Your target audience will be more likely to find your content, share it and then seek you out for more insights. When you know what their biggest concerns are, you can create content that speaks to those concerns. On Google+ or LinkedIn? So, how can you become a Visible Firm? Additional Resources.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Content, Google] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 23, 2015
    [Content, Google] How to achieve pure search results
    In its never-ending quest for search engine perfection, Google has created a search bubble just for you. When you do a search, your results may depend on what you have searched on before, your contact list and subject matter in GMail, your activities on Google+ and your physical location, to name a few factors. Ironic, isn't it?
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Content, Google] 21 Spectacular SEO and Search Marketing Stats and Facts
    Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. General Search and Google Stats and Facts. 1. Google accounted for nearly 40% of all U.S.
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Content, Google] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    Content marketing is rapidly becoming the approach of choice. As a small experiment, I asked for a show of hands – how many firms were using educational content in their marketing efforts? As accounting marketers, we used to talk about how the age of content marketing was nearly upon. On Google+ or LinkedIn?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Google] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    The News app will feature aggregated content that can be customized specifically for the iPhone and iPad experience. Publishers will have access to a set of tools to shape their content in a way that will provide the optimal viewing experience for readers viewing their content on iOS devices. ContentDo that here.
  • VIDYARD  |  MONDAY, JUNE 22, 2015
    [Content, Google] Video SEO Making You Craz-EO? Try These Helpful Tips!
    Yes, it’s about being found, but it’s also about being being chosen, and then keeping the interest of those who picked you so they don’t bounce back to Google and try again. Traditional techniques, like keywords and metadata are as vital with video as they are for text content. Content. But only if you’re doing it well.
  • BIZNOLOGY  |  MONDAY, JUNE 22, 2015
    [Content, Google] 5 Low-cost tools that make content creation easier
    Today, content creators can access a host of fantastic tools that make their writing life easier. That’s Over the years, I’ve tested out some free and low-cost content creation tools. People always ask me about free alternatives to Google’s Keyword Planner. The Things have certainly changed. Plugin. CoSchedule.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Content, Google] Best Practices for Content Marketing through Social Media
    To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Content MarketingAuthor information.
  • MARKETING ACTION  |  MONDAY, JUNE 22, 2015
    [Content, Google] SEO for Alternative Content Types, Part 4: Best Practices for Infographics
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Content Marketing SEO content marketing infographicsKEVIN LEE: Let’s move on to infographics.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Google] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Your content is prepped.
  • VIRALLY BLOG  |  MONDAY, JUNE 22, 2015
    [Content, Google] Business Blogging The Master Class
    Consumers are asking questions to Google and social networks and expecting to find the answers every time and in general they are. The post Business Blogging The Master Class appeared first on Content Marketing, Virally Blog. The benefits of business blogging are really quite clear in today’s 27/7 always on connected world.
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Content, Google] Want to Be More Creative? Try These 8 Tools
    To read more content like this, subscribe to Agency Post. The platform is built for collaboration and employs a drag-and-drop functionality that makes it easy for non-designers to produce high-quality content without the hassle. Content Marketing Productivity DailyThis post originally appeared on HubSpot's Agency Post.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Content, Google] New Data: Should You Include Social Media Icons on Your Homepage?
    If you’ve ever been a part of designing (or re-designing) a homepage, you know that every detail -- from content and aesthetics to links and CTAs -- matters. At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Content, Google] A guide to content curation. Where can I find shareable social content?
    How can we keep the content monster fed and happy? We haven’t got resource to generate content all day long.”. That’s where content curation can be the answer. It takes the pressure off needing to generate new unique content all the time and allows you to appear knowledgeable about key issues. Loading up the content gun.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Content, Google] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    This year will be the first-ever Lions Innovation Festival, a festival within a festival that celebrates and recognizes the new power and influence of data and technology in marketing, highlighting all the new-age tools that are keeping creative content relevant. Side note: Whoever selected the location for this event is a genius.).
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Content, Google] The Free Templates You Need for Visual Content Design
    Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. As you now know, social media is where visual content thrives.
  • FATHOM  |  THURSDAY, JUNE 18, 2015
    [Content, Google] Consumer Brand SEO Pulse: 6.18.15
    Google will be making changes to its Doorway Pages algorithm that may affect your site. link]. “’Buy button’ to be Added to Google Search Results”. Google has confirmed that it will introduce a “buy button” which will allow search users the option to purchase directly in the SERPs. link]. link]. Be careful! link].
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Content, Google] Key Components of a Technology Firm Lead Generation Website
    With every piece of content you create and every page of web copy you write , consider what end result you hope to achieve and what messages you want your target audience to remember. SEE ALSO: 5 Lead Generating B2B Website Trends. 3) Provide Educational Content. Content. On Google+ or LinkedIn? Additional Resources.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Content, Google] You Need To Dish Out Delicious Content!
    Much of this content is published by patrons! So, let’s use a restaurant as an example for how small businesses can approach their content marketing strategy. Are you helping your customers feed your small business’s bottom line with the right social media and content marketing strategy? Encourage Customer-created Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Content, Google] How To Get Publishers to Open Your Link Building Requests
    Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? What do you think?
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Content, Google] Periscope Up: Is Live Interactive TV (Finally) Here?
    Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. They will definitely create new opportunities for new types of content, and further blur the line between professional and amateur. The execution of interactivity on these services is a bit clunky. How It Works.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Content, Google] What You Absolutely Need to Include in Your Online Business Listing
    These online listings include sites such as Google, Yahoo!, Recent research conducted by Deluxe , shows the type of content shoppers are looking for depending on the device they’re using: Shoppers conducting a search from their smartphones: 54% are looking for business hours. Yelp, Bing, Foursquare and other online directories.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 18, 2015
    [Content, Google] [Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy
    Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone. Most search engines, particularly Google, prefer responsive design. Author: Dayna Rothman Looking for a way to kickstart your  mobile marketing ?
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Content, Google] 25 B2B Social Media Statistics About Platform Usage
    57% say blogging is their most important content ( Tweet this stat ). 61% of B2B marketers use Google+ ( Tweet this stat ). The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Do these stats reflect your usage of these platforms?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Content, Google] The new urgency to create sticky content for Facebook
    Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. What you need to know about emerging content forms.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 17, 2015
    [Content, Google] Breaking The WordPress Stigma: The Blog Factor
    So how exactly did this “small blogging tool” turn into one of the most reliable, scalable, secure (yes, I said secure) and popular content management systems? It may help a little more considering that of the most used content marketing tactics for B2B marketers, blogging comes in at 80% while publishing articles on your website is at 81%.
  • VIDYARD  |  WEDNESDAY, JUNE 17, 2015
    [Content, Google] Use Video to Prospect Leads and Control the Conversation
    That’s because they’re always looking for easy-to-consume content that will equip them with the best knowledge and insights to make decisions. Step 1: Creating Video Content. It’s no longer true that the cost of video production, equipment, and facilities is a barrier for creating engaging video content. Get this guide!
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Content, Google] The Science Behind the Art of the Call-to-Action: Part 2
    On Google+ or LinkedIn? Related Stories Visible Experts℠ Interview With SEO and Content Marketing Wizard Rand Fishkin How Does Continuing Education (CE) Help Your Professional Services Firm? How should firms craft their CTAs for great marketing success? It all depends on context. And it turns out, every detail counts.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Google] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. Getting recurring, lasting value from old content is one of the main benefits of blogging. The goal?
  • VIRALLY BLOG  |  TUESDAY, JUNE 16, 2015
    [Content, Google] My Top 2 Apps For Content Sourcing
    Trying to find great content through a Google search or through social media feeds is often difficult, especially when you want to find something different. Below are two of my favourite ways to find content. 1. StumbleUpon is a great way to find content, no matter what industry you’re in. StumbleUpon. Flipboard.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Which SEO Tactics Should You Try Next? [Flowchart]
    Google's made thousands of changes to its algorithm over the years, making it difficult for marketers to keep up with exactly how to optimize their content for search in this day and age. Old tried-and-true SEO tactics suddenly don't work anymore and there are tons of new ranking factors we need to consider. What's a marketer to do?
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • VIDYARD  |  TUESDAY, JUNE 16, 2015
    [Content, Google] 5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST
    And not just a few snippets and clips of video here and there: nearly half of them watch at least 30 minutes of content, according to Google research. Businesses are reacting by using video in their content marketing strategies to build relationships with online audiences. Video marketing is transforming how we do business.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Just When You Think You Know B2B Marketing, The Millennials Are Here
    Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. 2. You did the research. You wrote the plan. Not so fast. In 2012 millennials made up 27% of B2B purchasers.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Rethinking Referral Marketing: Understand Your Target Audience
    Your own online content. If you’re already publishing educational content , this can be a strong indicator. Identify high-performing content to find which pieces have generated the most traffic or have been shared most frequently on social media. On Google+ or LinkedIn? What is important to them? The takeaway?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Content Marketing Manager Job Description
    I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills. Content MarketingRequirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Content, Google] 4 Ideas to Generate Blog Topics
    Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Our content is free because of their generosity. Our content is free because of their generosity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Content, Google] Facebook alternative network Ello turns nasty
    And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” Our content is free because of their generosity. Related Stories Had your content stolen? Get over it.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Content, Google] 34 Compelling Content Marketing Stats and Facts
    Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Just 55% use Google+.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Google] How to (Ethically) Steal Other People's Content
    How would you feel if you knew that all your favorite brands and industry thought leaders stole content everyday? That would make for a painfully dull content ecosystem. Not to mention that Google would probably penalize us all.). When you embrace this workflow, you’ll find it much easier to create new content and avoid burnout.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Content, Google] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    But every so often, Beth does create content for a wider audience -- like that flowchart, " Should I Use an Exclamation Mark?" The segment on the NPR podcast, How to Do Everything , is "absolutely charming," wrote our VP of Content Joe Chernov in an email to our team. Her Googling led her to Beth's flowchart. His realization?
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Content, Google] Get in the Habit of Consistently Creating Content With These 7 Steps
    You can imagine how difficult it can be to get in the habit of creating content. Content also contributes to three times more leads than online advertising. If that isn’t enough motivation to pick up a content habit, I don’t know what is. Knowing your target audience is the first step in content creation. Start writing!
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Content, Google] What Google Really Doesn’t Want You To Know About Search
    Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). But what Google really doesn’t want you to know is that’s becoming less true every single day.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 15, 2015
    [Content, Google] 7 Ways to Make Bloggers Dislike Your Marketing
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. When done right. Blogger Outreach
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Content, Google] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). mean, what's the big deal with saying "Hey"? That was all it took. We'd love to hear from you in the comments.
  • MARKETING ACTION  |  MONDAY, JUNE 15, 2015
    [Content, Google] SEO for Alternative Content Types, Part 3: The Right Content for Your Brand
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative content types. In part three, Kevin talks about how to create the best content for your brand. YouTube channel.
  • HINGE MARKETING  |  FRIDAY, JUNE 12, 2015
    [Content, Google] 10 Best Lead Generation Sources Visible Experts? Use to Attract Clients
    View this video to get answers to questions such as: Are writing articles, blog posts, and similar content effective? On Google+ or LinkedIn? Are speaking engagements worthwhile? What lead generation sources should be the highest priority? Have questions about why these lead generation sources are so effective for Visible Experts?
  • VIDYARD  |  FRIDAY, JUNE 12, 2015
    [Content, Google] Storytelling Advice and Resources for Marketers
    One of Google’s latest videos also talks about the need for brands to have “hero” content to help push B2B customers through the buyer process. Content Marketing Institute : Whether you are telling the story of your brand, or portraying your customer as the hero to engage them through storytelling, this blog post is worth a read.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Content, Google] The Secret to Connecting with Self-Educating Buyers
    Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing. We’re going to learn about the funnel optimization and how combining static and dynamic funneling will lead prospective buyers into that next stage of your content. Content.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Consumer Brand SEO Pulse: SMX Edition
    This has been an increasingly important factor since Google’s Penguin algorithm first launched in 2012. 2. Google is getting smarter! Find out what questions your audience is asking (Google’s suggested search is a great resource for this) and create content that answers those. Sorry we missed last week!
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Consumer Brand SEO Pulse: SMX Edition
    This has been an increasingly important factor since Google’s Penguin algorithm first launched in 2012. 2. Google is getting smarter! Find out what questions your audience is asking (Google’s suggested search is a great resource for this) and create content that answers those. Sorry we missed last week!
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Content, Google] How Does Continuing Education (CE) Help Your Professional Services Firm?
    How does CE contribute to content marketing? The knowledge and experience you gain from attending CE courses can help you create educational content to share on your firm’s website. SEE ALSO: 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy How do you sign up for a CE? On Google+ or LinkedIn?
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Content, Google] A Quick Guide To… Video Marketing
    Using video in your content marketing strategy is not only effective but it can also be low cost. According to new research carried out by Twitter, 82% of their users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. guess it helps because they’re owned by Google.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Content, Google] How to Use Slideshare for Personal Branding
    Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. She has 7 years of experience in search and social media marketing.
  • KEO MARKETING  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Google Working on New Fact-Based Ranking System
    A team of scientists at Google are reportedly working on putting together a whole new ranking system that is based on factual content. You are likely wondering exactly how Google will figure out how many (if any) of the facts on a web page are incorrect. Content Marketing content marketing google search engine optimization
  • BIZNOLOGY  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Making Links a Priority within Online Marketing
    Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Marketing Psychology: 10 Revealing Principles of Human Behavior
    It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. If you're not already, use social sharing and follow buttons that display the number of followers your accounts have or the number of shares a piece of content has. Two mints?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Content, Google] Can traditional TV succeed as mainstream video?
    No-one’s Gonna Kill the Video Star Remember “content is king”? But you can’t do much with any or all of these if you don’t have content. How about the success of content recommendation platforms such as Outbrain and Taboola ? This is a great example of how content uses (other) content to get distribution.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Content, Google] Which Social Network Should You Advertise On?
    That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible. Every time someone sends out a tweet with a hashtag, you have the ability to target them via social media advertising; this is just like keyword targeting on Google AdWords. Success!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Content, Google] How To Reach Millennials + Moms – The YouTube Formula
    You know the future is video content, but you haven’t quite figured out why those wacky  “unboxing” videos have such viral power. Three in four Millennials say if there’s a brand they love, they tell everyone about it ; and they are just as likely to share content from a brand as they would any other video. Want more?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Content, Google] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    We pin to the right boards and our content gets shared to relevant and targeted followers who are highly interested in what’s being shared.”  – Asenath Horton, Principal,  The City Launch. Sources:  Forbes , Google Images, Flickr user Nathan Parton. Content MarketingShould surprise no one. Video   is all about storytelling.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Content, Google] How to Use Video in Your Marketing: 20 Ideas to Try Today
    And according to Smart Insights , simply stating that the piece of content is a video appears to increase engagement across all channels. Use Google Hangout or Skype as a way to thank customers on a special occasion (one year working together, etc.). Video Content Marketing DailyHow times have changed! Life was good. Beginner.
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Content, Google] How to Avoid a Google Penalty [Infographic]
    The words "Google algorithm update" are commonly followed by the following emotions: panic, confusion, terror, and frustration. Having seen strategies crumble as a result of Google's frequent changes , it's hard not to worry about your business taking a hit. However, Google isn't out to be the bad guy.
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