• B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Banner Ads Must Die!!!
    Your future customers might even hate you for interrupting their content experiences. What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Content Marketing And those are all good ones. Banners. Die!!! Why it needs to die: They simply don’t work.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] This is the week that was: Getting inside the head of a B2B buyer
    We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. Content marketing of the week. Enjoy. Slideshare of the week. Take a look.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Takeaways from 2014 PRSA International Conference
    Visual data is driving the industry, and sooner rather than later, as communicators, we will need to optimize for wearable technology such as Google glass. Provide content that is readily usable, packaged with research and sources, saving time and helping the media contact meet their deadline. Crises do happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Standing out in a world of information density
    'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. think the interviewer, Paarul Chand , did a particularly good job with these questions: In the age of Content Shock , what should communicators keep in mind while creating content that stands out?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Google Analytics, WebTrends, etc.). Deliver the Content They Want. Know Who They Are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Twitter’s new mega-partnership has interesting implications
    When I met with a Watson team member last year, she described the role of content in this environment as “fuel.” When I met with a Watson team member last year, she described the role of content in this environment as “fuel.” This is a deal that had been “years in the making.” It beat Jeopardy, remember?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ As one can infer from the list above, a lot of these categories are subject to interpretation and unfortunately, Google’s interpretation. Medical services and procedures.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    You Do Have Content, Right? Before building a social media strategy, you need to have great content on your website. Content that is helpful and of interest to your ideal customers just when they want it during their increasingly non-linear buyer’s journey. Content examples include a blog, videos, ebooks, webinars, etc. .
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Link Building Tips: Part 2- Strategies For Your B2B
    Create fresh, quality content: By continuously publishing new content on your site, you are encouraging others to share and link to your page. The better the content is, the more natural and editorial links it will garner. Google+ allows you to include static links to your site along with anchor text of your choice.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out? Content Creation
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Anatomy of a Perfect Blog Post
    There’s quite a few factors that go into exceptional content marketing. Studies show that over  90% of marketers today are publishing custom content. The vast majority of web users today  skim content instead. It’s in your best interest as a content marketer to format your blog into short, easily-digestible chunks.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Content, Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I 'OK, I’ll admit it. My bad.).
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Link Building Tips: Part 1- How Does Google Evaluate Links?
    So, which factors does Google consider when evaluating your link profile? Anchor Text: Anchor text is the clickable (usually blue) text within content that contains a hyperlink to another web page. The more external links a website has pointing to it, the more popular it is in the eyes of Google. LinkBuilding SEO
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Long-Form content and the art of persuasion
    'Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Don’t limit yourself to a Google search. The post Long-Form content and the art of persuasion appeared first on Biznology.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    LinkedIn leaves then open so Google can index them. 10.Share interesting content from your website, blog, and relevant sources. 'Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile. 1.Tune up your profile. Use InMail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Is there a “content pattern” that builds a brand?
    'Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content. Hub content. Hero Content.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Google] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Links to specific times may not be 100% precise, according to Google Support. Let''s go through the steps together.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Google] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Such a cool content story.  Their food, branding & content had a lot to do with it.) So I did what I always do when I want to learn more -- Googled them -- to see if I could get in touch with the owners. Developing a zombie burger facility and space was a real exercise in marrying blood and gore content with food.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. What are Custom Reports?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] Are you tired of playing Google’s game?
    Working with Google is exactly like that. Google’s crazy-making ways has turned into business-as-usual. Knowing that any minute Google – like a bad relationship – can pull the plug on our sites and say “It’s over.” Many companies rely on Google as a major part of their marketing pie.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Google+. Email.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] Semantic Search: Keyword Choices and Relevancy
    The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. You would, and that is why Google likely does as well. Page B.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] Semantic Search: Keyword Choices and Relevancy
    The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. You would, and that is why Google likely does as well. Page B.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] 5 tips to amplify your YouTube video and get more views
    But time and experience has proved it’s not that easy to get a million views if your video content is less “ Cat In A Shark Costume Chases A Duck While Riding A Robot Hoover ” and more “Get the most out of your business software package”. YouTube is the second largest search engine on the Internet, full to the brim of content. link].
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Google] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    'So far, fall is shaping up to be a busy season for the folks at Google. Over the last several weeks, Google has rolled out the latest iterations of its Panda and Penguin algorithm updates. Google utilized both user and Webmaster feedback to identify several new search signals that target low-quality content more accurately.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Google] How To Build An Army Of Volunteer Contributors For Your Blog
    'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Content, Google] Thought Leadership, Why’s That Important?
    So I plugged the term “what is thought leadership” into a little known search engine called Google, this was its response: Sounds pretty awesome if you ask me.  Having a content strategy around thought leadership can help educate prospects and gain the trust of decision makers. Keywords of that last sentence “SHARE CONTENT.”
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Content, Google] Why Is No One Paying Attention to My Content on Social Media?
    'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Pump up your content.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Content, Google] 3 Free Tools to Create an Awesome SlideShare Presentation
    'Last month I was sharing some Slideshare content ideas including re-packaging screenshots, collecting quotes, curating content and re-using your presentations from events you are visiting. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Content, Google] 11 Remarkable Guides to Marketing, Search, and Life
    In the process of curating noteworthy content from the industry’s best minds, some posts and articles are discovered which clearly merit recognition, but don’t fit neatly into any online marketing category. ” 13 more of the coolest hidden Google tricks by memeburn. Image credit: salesforce blog.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Content, Google] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Overall value of the content provided in your email message. Is your email constantly being flagged as spam?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Content, Google] IP Reputation and Domain Reputation
    At its core, a brand’s email reputation is simply how internet service providers (ISPs) such as Google and Yahoo, email clients such as Outlook, and other receivers of mail, perceive the emails your company is sending. Overall value of the content provided in your email message. Is your email constantly being flagged as spam?
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Content, Google] Understanding How to Engage a Growing Anti-Advertising Audience
    The majority of these consumers are beginning their search online (in fact, Google reports that smartphones are now the most common starting place for online activities) and will then turn to online peers for help in understanding the pros and cons of the product or service they are researching. Meet Me On The Web: The New Buyer Journey.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Content, Google] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Content quality is, of course, a large contributing factor to the success of your channel and your video marketing. Content Marketing b2b B2C Ask and AOL combined!)
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Content, Google] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." So, if you want to dive deeper into how all of this stuff works, let Google be your guide and get searchin''! Challenge accepted, Schmidtty. Let’s get started, shall we?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content, Google] The Social Media Manager's Guide to Staying Organized
    Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. 1) Keep an updated content calendar. Want to make your own "Social content" folder?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Content, Google] Why You Need to Start Thinking Like a Media Brand
    'As a marketer, you’re looking to create a feeling with your content. But before you can get your target audience feeling all the feels, your content marketing needs to attract an audience in the first place, and this is why we invited Scott Alexander to speak at Vidyard Ignite. Blog Content Marketing You know the one.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Holiday Marketing Planning for Retailers [Infographic]
    SEO: Build out holiday deal pages with content. What do you highlight in your content? PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). Sources: Think with Google: Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch. October.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] SMX East 2014: Key Takeaways & Statistics from the Show
    Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Management might start to wonder if all the content creation efforts are worth the investment. Focus on these five areas to know. All aboard!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Google Introduces Dynamic Remarketing Across All Verticals
    'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic ads often include the content, product, etc. These ads can also include related products or services that a user might be interested based on the content they viewed. Google
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Twitter | Facebook | Google+ | LinkedIn |. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because And it’s not poor form, either, because you are creating original content, anyway, but just longer form: the blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. Want to take advantage of this conversion optimization method for your own blog content? How We Approached Conversion Optimization. It made a lot of sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Free access to content is a red herring. Many buyers turn to Google, not sales, to find the information they are looking for. As marketers, we are seeing this gap and we are turning to content to fill it. I’ve written about raising the bar for content quality before. Free access to content is a red herring.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] How to Write About Things You Know Nothing About
    'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. First, hit up Google and (hear me out) Facebook to perform some general research. quality piece of content includes expert opinions, so you''ll need subject-matter experts you can contact for interviews and fact checks.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Content, Google] How to Build Your Influencers in Social Media
    Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. Strangely, people attribute intelligence and value to you even if you’re sharing other people’s content. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Content, Google] The social media forecast: Cloudy!
    As I look back, 2010 was really the dawn of “content marketing.” Years later I described content marketing as a “do-over” for social media and I think that is more or less the implication of the prediction. As I look back, 2010 was really the dawn of “content marketing.” Gigantic, in fact.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Google] How to Write an In-Depth Post in Less Than Two Hours
    'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too. 1) Google Drive.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Google] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    To read more content like this, subscribe to Insiders. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. Similar Model.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Content, Google] Keys to Optimizing a Website to Drive Conversions
    By incorporating a great design, interesting content, easy navigation, and a clear call to action, you can have a website that truly works for you.  . For the best benefits and simplest use, try a free service like Google Web Fonts.  Write Interesting Content. 'A good website can make or break your marketing efforts.  About Me.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Their “Destroy Your Printer Video Contest” showcased user-generated content of the best-ever destruction of their printers. It’s not a party without all your friends, so don’t forget to include some important newcomers like Google+ and lesser known venues such as Tumblr and Pheed. Content strategy contest marketing social media
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] How to avoid Google’s huge mistake
    'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] 3 Social Media Functions SEO Tools Can Help With
    Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. All opinions are 100% mine. Author information.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. There was also no alligator emoji I could find, so we''ll just have to be content with crocs for now. In Google''s artwork, he takes the form of a pink ghost with little orange antennae. 'I''m writing this post because I''m an emoji dummy myself. 2) Sleepy Face.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] The Ultimate Guide to Hiring Effective Marketers
    Then, there came the explosion of content marketing, and now video/infographics are hot. Not to mention all the Google algorithm updates !). If you look at the contents of her Dropbox folder, you’ll see a marketing folder filled with electronic copies of marketing books. 'Let’s play a game, you and I. But, wait!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable identified that people were interacting and consuming content on a variety of different platforms very early on. What’s the unifying trait of your content? Content Creation 'Change is always difficult. well, that’s difficulty of the highest order. Instead, it thrust change upon itself.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The perfect KaaS system may not be that super Watson computer that will know the answers for everything, nor the Google Oracle that indexes and catalogs every piece of information tidily under a perfect taxonomy. One of these approaches was called the Enterprise Service Bus.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? About Ad Fatigue.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? From here, detailed content about your product or service can be the next step in driving quality leads.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. Blogger Outreach
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] Trendspotting: Ello, are you there?
    Similar to Google+, Ello allows you to categorize users you connect with into two categories, friends , and noise without publicizing that classification. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” Ello, Nice to Meet You! Social Features.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. 'Well AdWeek is over. Be funny.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Hello Ello: What You Need to Know About This New Social Networking Site
    Diaspora, Path, and app.net are chief among them, and even Google+ never materialized in the way expected. Features coming soon include ways to block users, flag inappropriate content, integrate audio and video, create private accounts, and message privately. Privacy concerns and experiments have users complaining. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Where Keywords Fit Into the Future of SEO
    The perceived quality of a web page or piece of content isn''t based solely upon words. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Ello and the weird economics of social media
    And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands — the future or a privacy nightmare? Ad-free you say? Is it possible?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] Is Social Selling All Hype? [Data]
    To read more content like this, subscribe to Sales. This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." To read more content like it, subscribe to Sales. 'This post originally appeared on the Sales section of Inbound Hub. All good, practical goals.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] Avoid These 5 SEO Faux Pas
    'You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Google can penalize sites that have an inappropriately high number of keywords. Share your thoughts in the comments. All rights reserved.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Content Marketing Volume.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] This is the week that was: Churnalism
    'A round up of the best content around this week. It’s not often international film stars have a lot to say about B2B marketing – but this week Content Marketing World in Ohio unveiled a very special guest, Kevin Spacey, to talk about a topic close to his heart, content marketing. Here’s what we found. Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. The content looks similar for two courses you are considering so you look at the gurus behind the content. I’d love to hear what you think … 1) How do you exert leadership in an environment that disdains leadership?
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Content, Google] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Use Google Analytics or the analytics in your email marketing. Instead, segment them and serve them interest based content. Test on Popular Email Clients: Check how your email looks i the most popular email clients such as Apple, Gmail, Outlook, Apple iPad, Apple Mail, Google Android and Outlook.com. Measure, measure, measure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Content, Google] How to Get Your Real Estate Business Started on Instagram
    Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. Social Media for Real Estate
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Content, Google] Marketing to Millennials: Why Did the Millennial Cross the Road?
    We saw that our social audience—which is heavily millennial—talking about Google’s recent diversity disclosure. Content is currency in the social ecosystem and brands that can develop quality content will earn trust by being part of the conversation in a very real, practical way. At least not in the traditional sense.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Content, Google] The 1 Key To Success In Content Marketing (And Life)
    'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And Last week I published the 3 factors to content marketing success. And sure enough, here comes the 5th annual B2B Content Marketing report  by Content Marketing Institute (CMI) and MarketingProfs. Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. The Future of Content Is Writing. Their biggest emphasis?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact. Scrubly.
  • SYNECORE  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] Introducing Zappar: Augmented Reality Entertainment [Infographic]
    We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content. Simply drag and drop your content and have a published Zapcode experience ready to zap in minutes. Click here to view the full infographic
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] 6 Strategies to Help You Unify Sales and Marketing Teams
    This is even more important in today’s era of content marketing, as the pieces marketing produces must be relevant and have impact on the industry to really be effective. Bringing these teams together to work on the content strategy is imperative to hitting the mark with your content. They divide a team. Stories should be told.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] Digital Marketing – What Are The Top Goals And Challenges?
    Web content management systems (CMS). This is similar to my prediction that the marketing department of the future will be organized around content, data and technology. Content Marketing 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. Here''s how.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Google] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Creating content that will leave a lasting impression goes far beyond words.  Bring back the comics.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Google] Does Your Marketing Strategy Align With Your Goals? A Story
    To read more content like this, subscribe to Insiders. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction. Premium content offers. 'This post originally appeared on the Insiders section of Inbound Hub. Blog posts.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Google] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] How to Use New Anonymous Targeting to Get Sales Faster
    Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them. Wait, what is smart content again? First, let''s take a step back and discuss what smart content is.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Review your SEO content training options. Consider training these writers in topics such as how people read online and how to structure content for the online reader. Create easy-to-reference SEO content guides.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? Research your own customers to help determine what kind of content catches their eye when they scan rows of marketing email.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] The 3 Factors That Drive Content Marketing Success
    am opportunistic with re-purposing the content I already create. Then I use my speaker notes to create a blog post that links to or embeds that content, like here. So this is one of those posts, resulting from a request for my top 3 factors that drive content marketing success. Documented Content Marketing Strategy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] How to Screen for Top-Notch Writers
    'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. There are a lot of different roles someone in content marketing might take. Content Marketer. Does your candidate have to be good at both writing and marketing the content they create?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Was it a plane ticket? An espresso machine?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    video marketing platform can help you make powerful optimizations to your content and give viewers the information they want, the way they want it. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). billion.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. If you have duplicate content, you will be penalized. Reality. Myth 2.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. The tertiary effect is true white hat SEO, powerfully effective even post-Panda and Penguin Google algorithms.
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