• FATHOM  |  TUESDAY, MAY 26, 2015
    [Content, Google] 5 Tips to Get the Most out of Your Pardot Campaigns
    Personalize with dynamic content : After gaining profile information on your prospects through progressive profiling, which allows you to display new form fields based on the profile information you already have collected on them, it’s important to utilize their information. Learn more about multivariate testing here.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Google] 38 Essential Website Redesign Terms You Need to Know
    website “backend” (pronounced “back end”) is a way to refer to a website’s content management system or server. This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. Content Development. Content Management System. Do you see one you’ve heard lately on this list?
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Content, Google] Rethinking Referral Marketing: Where Are You Now?
    On Google+ or LinkedIn? Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Referrals
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Content, Google] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Remember what it was like to navigate someplace before you had Google maps? Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [Content, Google] [Infographic] Go Mobile and Responsive…Or Go Home!
    Author: Dayna Rothman The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial. Responsive design is a modern approach to design that ensures your content is readable and consumable on any device, such as your desktop computer, tablet, or mobile phone.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Content, Google] Don’t make it so difficult to get directly in touch with you
    As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. Content Marketing Search Engine Optimization Search Marketing Adam Nash Android AOL Apple Inc. What I’m On About. understand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Content, Google] Five good reasons to ignore Google
    I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). When is it time to just ignore Google and go for it? Apple. Apple.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [Content, Google] How To Make Content Real Good [Slides]
    And so I presented How To Make Content People Actually Want. The worry I had was that I had met so many people in my career who had no interest in creating content people actually want! They create content because their boss asked them to. ” Create Content That Matters. But Everyone Creates Content. Be human.
  • BIZNOLOGY  |  MONDAY, MAY 25, 2015
    [Content, Google] What does Ricky Bobby know about SEO? 31 stats
    Search Engine Optimization (SEO)  is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 98% of all business to business relationships are traced back to a search on Google. source: Google ).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Google] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Gated content is great for driving leads into a website sales funnel.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Content, Google] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Here are 78 free content creation templates for ebooks, press releases, SlideShares, infographics, and more to help you get started. 9) Make sure you address people correctly. When in doubt, do a quick Google search. Blogging Content Creation DailyTechnology has reshaped how we communicate in the business world. It's worth it.
  • FATHOM  |  THURSDAY, MAY 21, 2015
    [Content, Google] Consumer Brand SEO Pulse: 5.21.15
    Google confirms it made a “Quality Update” and Bing will soon roll out its own mobile ranking algorithm. “​The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up”. Google had been denying any official updates, until this week. It’s been a week of algorithm updates and announcements.
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Content, Google] Keywords…. Keywords Everywhere! But How And Why?
    Keywords are an essential part into getting your content found on search engines, but it’s difficult to know what keywords are relevant in your industry and how to use them. The easiest way to find out what keywords to use is by using an online tool like WordPlanner or Google Adwords Keyword Planner. What Keywords Do I Use?
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Content, Google] 3 Reasons Why Mobile Matters for Professional Services
    Users Are Consuming Content on Their Mobile Devices Now More Than Ever People are busy. If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Google] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Is it harder or are we not looking hard enough? million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Content, Google] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    They need to ensure readers can find their content in a manner consistent with the way they use Facebook.". So why would these very same pioneers scoff at Instant Articles, which promises to enhance the user’s Facebook experience by allowing them to consume content in their preferred manner? But I think he's missing the point.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [Content, Google] Google’s New Search Analytics Report: What You Need To Know
    This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Clicks: In this new report, you can filter to look at the pages on your site with the top number of “clicks” from Google.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Content, Google] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    And it’s not just advertising, promotion, direct mail and website content that helps you sell. will help them get better results in Google searches. So, don’t repeat content. On Google+ or LinkedIn? "You can create a business, choose a name,” Sir Richard Branson told Inc. Don’t omit a photo either.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Content, Google] Is SEO Dead? Long Live Social Search!
    Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Social search is amplified by the fact that social content is on the rise. 
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Content, Google] Content Marketing: How This Software Company Achieved More with Less
    A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Content, Google] 3 Marketing Lessons Learned in 3 Weeks
    wrote a little bit about this over on Search Engine Land but the takeaway for me was this – how users search is changing and as search marketers, we must adjust our keyword and content strategy accordingly. Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Enjoy! 1.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Content, Google] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    There was plenty of content, conversations and cowboy hats. The ability for sales reps to help buyers navigate the journey, gain consensus from committee decisions, and articulate your unique value – all critical for continued relevance and competitive sales success. #2 - Content is King? More is not more when it comes to content.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Content, Google] Dead is Dead! (At Least in Sales and Marketing)
    Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Content, Google] 5 Technology Services Blogging Blunders to Avoid
    You know that, first and foremost, you want to produce educational content that is valuable to your target audience. Your content creation efforts should always be tied into your larger marketing strategy. By ensuring your blog plans support your other marketing efforts, you can get the most out of your content.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Content, Google] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Two studies commissioned by Google last year confirmed that “local searchers are ready to act. The social extension shows searchers how many followers you have on Google +.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Content, Google] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Content, Google] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    They understand that a great content consumption experience is critical to their users staying engaged on their platform. billion mobile monthly active users , it's only logical for Facebook to take the same approach with mobile text content consumption. Facebook Instant Articles make the publisher of the content less relevant.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Content, Google] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? You can establish thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. – Michael Brenner, former VP of Marketing and Content Strategy at SAP. Wrong.
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Content, Google] 7 Tips For Content Marketing
    Content Marketing is the best type of marketing for any business and a lot are doing it without realising. Here are some tips to get the most out of your content marketing. #1 Always Add Images To Posts. When you are posting your content out there, add an image to your post. Get those olds posts and turn them into something new!
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Content, Google] May Brings New Products and Updates from Google
    The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Content, Google] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    In the Executive Guide, we cover each of these topics in depth, exploring how techniques from website modernization to educational content creation to strategic networking can help decision-makers drive a wider and more robust variety of targeted referrals. On Google+ or LinkedIn? Content Marketing StrategyThe result?
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Content, Google] What have you learned from Mobilegeddon?
    What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. Search Marketing Google mobilegeddeon search algorithm search marketingLike this post?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Content, Google] 5 Tips to Create an Effective Slideshare Call-to-Action
    It may also appear to fly in the face on conventional wisdom, that all content […]. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. At first glance, that might sound like cynical advice. Ann Smarty.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Google] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Continue to stay visible and engage your growing audience with educational and entertaining content. On Google+ or LinkedIn? Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. And it’s not their irreverent blog or their brilliant USP. Set a timeline.
  • WRITING ON THE WEB  |  FRIDAY, MAY 15, 2015
    [Content, Google] SEO and Content Marketing: A Love Story
    Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Content, Google] Facebook Uses Mobile Video to Take Over the World
    As the world shifts from desktop to mobile, video is clearly gaining ascendency as the preferred means of consuming online content. Every second, nearly a million minutes of video content will cross the network by 2018. To be fair, Google still leads Facebook in videos viewed on mobile devices. Here goes. And With it Facebook.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [Content, Google] 10 Awesome B2B Publishers’ Subscriber Pages
    Publishers have been in the content marketing business for hundreds of years, and as they come online, they’re bringing their savvy with them. And we especially like how they include a video on the page to explain the publication, its contents and the benefits of subscribing. It looks just like a Google alert. Nice save! Media
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Content, Google] Blogger Outreach: Pet Bloggers are the New “it” Girl
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+. Twitter | Google+ | LinkedIn |. As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity.
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Content, Google] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    ” As an expert in corporate tax planning, Christian actively uses content marketing to build his status as a Visible Expert. On Google+ or LinkedIn? Today’s accounting and financial services firms are facing many unique challenges that drive their marketing and business decisions. ” 42.5 percent).
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Content, Google] How to Use a Lead Generation Item on Facebook
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | How to Use a Lead Generation Item on Facebook by Amy Hall - Maximize Social Business. Wondering how to get more leads for your business? Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Content, Google] Why you need to re-evaluate the design of your blog
    Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression? Content in and of itself is not the complete picture. Mark Schaefer talks about this in The Content Code. “If your site looks trashy … well … it might be time for a refresh!”.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Content, Google] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Is your content engine running out of gas? Among B2B marketers in North America, approximately four out of 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel their campaigns. Chances are good, those topics will lead to more content ideas.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Content, Google] 6 Data-Backed Lessons for Content Marketers in Europe
    Content marketing is nothing new to marketers all over the world. But because content has become a well-established part of global companies' overall marketing strategies, the online content space is becoming more and more competitive. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • NUSPARK  |  WEDNESDAY, MAY 13, 2015
    [Content, Google] The Lead-form Thank you page; A critical page to engage new leads
    Leads that have just downloaded content off your website are going to be interested in more content – especially if it’s free, which means it’s a great way to sign them up to your email newsletter. However, you’re not done just because you’ve captured a lead or made a sale. The best way to start?
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Content, Google] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Web analytics can also help you see how many people download content from your site (such as an ebook or whitepaper) or the number of visitors who took time to fill out a form on your site (such as a Contact Us form). On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Content, Google] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • FATHOM  |  TUESDAY, MAY 12, 2015
    [Content, Google] Secrets of Agile Content
    Because agile content simply crushes it every day. In all seriousness, we can learn something from pioneering content methods, as Marcia Riefer Johnston of Content Marketing Institute illustrated in her recent article on agile content development , talking with leaders at companies like Facebook, Google and PayPal.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Google] 7 Warning Signs Your Website Is In Serious Trouble
    We are half way through 2015 and it is time to say Bye, Bye, Bye to your content from the year 2000. If you look at the success of the head honchos like Amazon, Google and Apple, you’ll see that it is fueled by their ever-evolving user experience. It’s no surprise that users favor websites that actually work. Poor User Experience.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Google] Much Ado About Data
    With some quite recent research from Transactis , based on a survey of more than 1,000 consumers has shown that 63% would spend more money with a company that uses data to create personalized offers and valuable content whilst 59% said that they would buy more regularly from that brand.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Google] A Quick Guide To Facebook Marketing
    The algorithm that Facebook uses irritates me because it’s constantly changing (much like Google’s) and Facebook is powered by marketing, so of course paid adverts take the preference. Don’t focus your page all about selling, put out your best content. Not for a general post with your content, but for your product or service advert.
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Content, Google] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    Google has never been reluctant to shake up the status quo when it comes to their search algorithms. These game-changers defined new best practices for the field and penalized blackhat tactics that once reliably lifted sites to the top of the rankings—all in the interest of serving Google users more relevant content.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Content, Google] Can Google find you in your online store?
    Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. For Google, this means broken links, broken pages, ten-year-old templates. lives. Use it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Content, Google] Is there a place for social media in a boring business?
    Organic reach is the content that is naturally connecting to customers without any promotion. If you are in sports, entertainment, or any of the other industries in the first list, there is an implied, fervent fascination with your content. Search — Google is now showing tweets more prominently is search results. Comments?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Content, Google] How to Build Strong Brand Storytelling From the Inside Out
    And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. Building relationships with employees is no different than with customers, and you have to aggressively make internal content production a priority, just like with external audiences. Content Marketing
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Content, Google] What Matters to You in a Marketing Publication? [Poll]
    39 Essential Content Marketing Facts. Surprisingly Easy Places to Humanize Content Any Marketer Can Master. Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing? Brand & ContentExamples include –.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Google] Marketing in 2015: Not for the Faint of Heart
    Crank out loads of content on every possible channel and risk diluting your brand - or becoming irrelevant altogether. We can deliver compelling messages with pinpoint accuracy, with tools like HubSpot CRM letting you personalize content based on country, device, even entry channel. You aren’t crazy. One Plus One Equals Dynamite.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Content, Google] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    It has to be a fine-tuned lead-generating machine that showcases your expert blog content, uses search engine optimization, contains prospect contact forms, and integrates everything with your CRM/lead tracking system. You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. Expert content.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Content, Google] Is Marketing Broken?
    That’s why I define content marketing as the simple process of answering customer questions. In the video I explained this further: “Unfortunately, a lot of the content that happens inside companies is completely ineffective and all about the business,”. Content MarketingYeah I said it. Hey, I’m one of you!
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Google] 7 Speakers You Won't Want to Miss at #INBOUND15
    Reddit, the platform for communities to share interesting content they've found in other places, has become huge in the past few years. Sonia Simone heads up the content team at Copyblogger, a reputable hub for all things online marketing advice, including topics like SEO, copywriting, email marketing, and keyword research.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Content, Google] 3 Strategies to Drive Search Engine Marketing Success
    Sites listed on the first Google search results page generate 91.5% of all traffic from an average search. It’s about creating and sharing great content to attract new prospects. It’s also about creating continuing education and support content to help keep customers satisfied and turn them into evangelists. It’s simple.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Content, Google] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    Check out this nifty infographic created at Syracuse University on some YouTube stats that might surprise you: The fact is, YouTube is the second biggest search engine, next to Google. Even if your content may be of interest to people, they may not see it because they scrolled right by. How can marketers keep up? Yes, yes it is.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Content, Google] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. We also saw that for an age-in Medicare campaign, Facebook generated a much lower cost per lead than Google. turning 65)?
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Google] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    It's official: In certain parts of the world, there are now more Google search queries on smartphones than on desktop computers and tablets. This week, Google's Jerry Dischler wrote in a post on the official AdWords blog that "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Content, Google] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Content Creation Ironically, the most common reaction when I bring up machine-based marketing seems to be “well, they'll never write copy”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Content, Google] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard  website performance metrics. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance. Content Grouping.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Content, Google] 10 Types of Questions to Use in Your Visual Marketing
    Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge? Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 10 Types of Questions to Use in Your Visual Marketing by Rebekah Radice - Maximize Social Business.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Content, Google] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    You need to start creating original, useful, entertaining content for your target audiences that answers their questions and stimulates their brains. and are looking to well-known brands to provide that content, instead. Instead, create original, engaging content about peripheral subjects that your target audience is interested in.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Content, Google] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. Social Media Engagement is Not Just Dropping Links.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 5, 2015
    [Content, Google] 5 Secret Ingredients For A Successful Website Margarita Mix
    Not only do you want your prospects and customers to be able to enjoy your site perfectly anytime, anywhere, but as of recently, Google officially made “mobile-friendliness” a ranking factor and your website will be penalized if it is not built for mobile devices. 2. B2B Web Strategy SEO Web Content Management Systems Web Design
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [Content, Google] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. What Marketing Content Works Best for B2B eNewletters?
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Content, Google] 7 B2B Website Best Practices to Enhance Your Online Presence
    Let’s examine seven best practices that will help you do just that. 1) Showcase educational content. By creating valuable educational content, you can address both information and past performance in one fell swoop. On the library page itself, users should be able to organize your content by topic or format type.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Content, Google] 5 Ways Brands are Getting Creative With Blogger Outreach
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+. Twitter | Google+ | LinkedIn |. Author information. Kristen Matthews. This monthly Blogger Outreach column is contributed by Kristen Matthews. Blogger Outreach
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 5, 2015
    [Content, Google] Did Your Website Survive Mobilegeddon?
    On April 21st, Google changed its search results algorithm. At the same time, Google’s dominance in mobile has slipped. Google has a site, here , that will score your site (tradesmeninsights.com scores an “awesome”). Avoid unplayable content and horizontal scrolling. And Did You Know It Happened? Sounds boring, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Content, Google] What you need to know about emerging content forms
    One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. And what about the Google network? And what about the Google network? Last
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 5, 2015
    [Content, Google] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
    Unless you’re Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? You can establish B2B thought leadership and build awareness through a smart content marketing campaign. Content marketing takes work. The Internet is practically clogged with this kind of content. Wrong.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Content, Google] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. No matter how well-crafted your website is, no matter how vibrant your content and efficient your lead-generation strategy, none of it will be effective if folks don’t find you in the first place.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 4, 2015
    [Content, Google] International SEO: Tips For Creating Your Strategy
    Here are some things to keep in mind when building and implementing your B2B’s international SEO strategy: It should be clear for users and Google to understand that a certain page is meant for visitors located in a particular country or speaking a specific language. Make sure that your site’s content, URLs, title tags, menu items, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 4, 2015
    [Content, Google] How to be “Future Ready” for a career in marketing
    The marketing emphasis will be to get people out of their self-imposed (or Google-imposed) content filter bubbles by getting them to try something fun, bold and immersive in augmented reality. The re-birth of content. The Internet is exciting but content is still rather … boring. The re-birth of content.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Content, Google] How to Use Website Customization and Video to Get More Customers
    If you’re not segmenting your company’s website visitors and serving each persona custom content tailored just for them, why not? If the tailored content was not only text-based, but in video form, imagine how engaging that would be. Which content the visitor has viewed (Your landing page, microsite, or other content).
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Content, Google] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    To read more content like this, subscribe to Sales. From those 45 clicks, three people reshared this content via Twitter. Assuming an equal number of referrals per tweet, I used Google Analytics to project that this link was responsible for over 100 page views. This post originally appeared on HubSpot's Sales Blog. Sure you can.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Content, Google] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Twitter | Google+ | LinkedIn |. Humor shows off your authenticity. It connects to positive emotions.
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Content, Google] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Make sure you’ve done the research and added proper keywords to your post so that it can readily be found by those using Google to look for information. Adding visual content – particularly original content that you created yourself – is a good way to get noticed and catch people’s attention. Put simply: you need a blog!
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Google] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” If you're looking to start creating more "boring" content for your business, keep on reading. The result? Listen.
  • MARKETING ACTION  |  FRIDAY, MAY 1, 2015
    [Content, Google] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    SEO goes beyond technical best practices of course; the first consideration is always the quality of the content you have on the website, and how you manage and optimize that. Google Analytics (Free). Behavior Site Content Report. Google Webmaster Tools (Free). Sign up for Google Webmaster Tools and Bing Webmaster Tools.
  • E-QUIP  |  THURSDAY, APRIL 30, 2015
    [Content, Google] Why You Should Be Writing Fewer Proposals
    That, at least, is the consensus of the many sales and proposal experts I "surveyed" via a Google search. Having reviewed hundreds of proposals, I've observed that most fail in the area of technical content. The verdict is in: Writing fewer proposals typically increases both your win rate and your sales. Not in practice, at least.
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Content, Google] Consumer Brand SEO Pulse: 4.30.15
    It’s a good time to start focusing on local optimization and new types of content. Videos can be valuable pieces of content and Google looks at them much like any other copy on a page. Google Says There Are 4.7% Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements”. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Content, Google] 6 Questions to Answer When Launching a B2B Content Marketing Program
    This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy. of the content being created. Targeted publish date. Title.
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Content, Google] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    That means your explainer content is competing with the latest Buzzfeed article, sonogram photos of new additions to the family, and – worst of all – other people’s videos. Short and sweet is the name of the game for Facebook video content, unless you’ve experimented with long content in the past and found success.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Content, Google] 10 Fantastic Instagram Posts and Why they Work
    Don’t let the simplicity of Instagram lull you into posting boring content. Peg Fitzpatrick contributes a monthly column on Google+. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. Author information. Peg Fitzpatrick.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Content, Google] 9 Ways to Generate Leads with Mobile Marketing
    You can use Google’s Mobile-Friendly Tester to find out. Learn more about the benefits of using interactive content and quizzes for creating engagement. Mobile is huge. We get it. The statistics continue to prove it. According to Morgan Stanley, 90% of consumers have their mobile devices with them 24 hours a day, seven days a week.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Google] Using Inbound Marketing to Promote Your Next Conference
    Video is one of the most effective forms of content marketing because it allows you to communicate some personality to your audience. After you finish building your event page and start getting the word out, people will start searching for your event on Google or other search engines. So, you’ve decided to host a conference , now what?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Content, Google] 5 B2B Social Media Tips to Drive Prospect Engagement
    Also, thank your followers (and other users) when they retweet your content or mention your firm. Create a Google Plus Community While Google+ is a relative newcomer in the B2B social media space, it has matured quickly. Like all Google tools and apps, Google+ provides search engine benefits as well as engagement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Content, Google] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content MarketingMost business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Google] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    It’s nearly impossible to ignore the success of Pinterest with stats such as these : Over 80% of the content on Pinterest is repinned. 2 in 5 customers have purchased an item after pinning, repinning, or liking it on Pinterest. 2) Create a Pinterest Marketing Strategy. This pin lists four ways you can measure Pinterest using Google Analytics.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Google] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you. Get the Technology.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Content, Google] How to use influencer marketing to promote your book
    Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. For years, I did all of my blogger outreach campaigns using Excel spreadsheets and then Google Sheets. You can still register and it’s free. Paul M.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Google] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Google Forms. 3) Use share data. Instead, they should focus more of their time engaging an audience on Twitter. 4) See where your competitor's content is getting shared. Using a tool like Buzzsumo , you can see which networks your competitor’s content is getting shared on. Snapchat! Meerkat! Periscope! SurveyGizmo.
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