'Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013… The Facebook Home disaster (Salon) 7 in 10 Adults Access Content From Newspaper Media Each Week (Marketing Profs) Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO (Mashable) Will Facebook Go Out With A Bang?

'Over a year ago, I wrote about P&G''s plans to lay off over 1,600 of their workforce because they''d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven''t learned a damn thing. Not all advertising is inherently bad. Facepalm*.

mean, owls are generally pretty cute, but I didn''t think this one was any cuter than the next owl, until my coworker told me to Google images of it. So not only is he a cute little guy, he''s also user-generated content. 'This post is full of gratuitous cuteness. Here''s why. That kind of cute. rest my case.). All together now.

Evidence 3 - Call tracking DNI uses the same technology used to dynamically generate content and ads. So, when a site dynamically generates content or ads based on location or preferences, how do you think that content is uniquely and dynamically generated? Does that dynamic content hurt SEO? This blog is a bit different.

The larger the organization is, the larger its website is (usually) since the website content needs to reflect every part of the business including all of the different departments or product or service offerings. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc.

'You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. So in this post, we''ll pick apart what''s different about Google+''s new look -- which Google is rolling out over the next week -- and what these changes mean for marketers like you. Did you miss that?

There are some call tracking companies out there that advocate using call tracking numbers on directory listings, on Google+ Local, and other online properties. Your phone number remains on the page and remains visible to Google. We dare you to show us data that call tracking when used properly--hurts SEO. You''re right. You can''t.

Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. Another great tip for gathering keyword information is to use Google Insights for their related searches. The SEO world loves to talk about link building.

'What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Are these changes enough to get Google+ to “tip?

It’s a cause we believe in, and an organization we admire for its "inbound" philosophy -- spending zero dollars on traditional marketing, building awareness by creating great content and using social media, and being extremely transparent and metrics-driven. He began his rise to fame by creating content that drew people to him.

'B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. As more purchasing decisions are made online and more firms embrace content marketing, only accounting firms with extraordinary content will stand out in the new B2B marketplace.

'Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. How Manufacturers are Managing Content Marketing: 7 B2B Insights. This group has adopted content marketing at a slightly higher rate (94 percent) than their North American B2B peers across all industries (91 percent).

'In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.

But balancing search engine optimization with content marketing does not limit creativity. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want. what types of content they prefer. Matt Cutts , Head of Google Webspam Team.

If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. Easily Optimize Your Content for Google  .

'Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. Case in point: Google announced it is making its Google Now service available on the desktop via its Chrome browser.

Consider webinar content – The first thing you need to focus on when planning a webinar is your content, as it’s your most important aspect and something you should consider thoughtfully to ensure it’s appealing. image courtesy of ClickMeeting.com. What can you do to help people get past any obstacles they may have?

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. Old School: Guess Which Content Your Audience Will Love. But (isn''t there always a but ?). the campaign.’"

'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Finding the Right Content Is Tough.

'The only way to remove negative content is to bury it with positive links and content. Almost everyone who has been online for any length of time has content that they would like to eliminate. But this begs a question: How do you get rid of negative content? Over time the negative content will fade away.

No matter how strong the content being presented, if it’s littered with grammatical or spelling errors, it will come off as amateurish and unprofessional. new day gives you a truly fresh perspective on not only grammar and spelling, but content. He writes on a wide range of topics, including handling negative Google reviews

Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Whether you’re going to be using the case study as a blog article or download, it’s essential to format the content optimally for skimming. Solution.

Finally in my own  Big Data Marketing rant  I talk about the need to understand the  questions that our customers are asking  when they do a Google search, visit a website or participate in a social media conversation. Starting with a simple look at  Google Trends. Content Marketing More about the insights than the technology.

'Now that Google+ has been around for a few years, the benefits have come into sharper focus.  The brilliance of Google+ lies in the variety of engagement opportunities it offers.  Boosting your presence with Google+ Communities. Targeting your content with Circles. Please share your experience using Google+. 

So, there are three strategies that you’ll need to pursue if you’re interested in harvesting some ROI from your social media marketing campaign, be it in the form of content marketing, digital PR , or using social as part of a multichannel sales strategy — and I will only go into two of them in this post. Don’t worry.

Additionally, it would have to help women learn more about how to get started when curiosity strikes -- when they’re at home alone, searching Google on “how to color my hair.”. Provoking Mid-Funnel Pre-Purchase Behavior With Interactive Experiences, Downloadable Content, Landing Pages, and Calls-to-Action. The Original Brief.

When someone looks for you or one of the problems you solve on Google, you are there. All too often, campaigns are allowed to dictate messaging and content development, leaving marketers unable to deliver on the three points above. 'Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q3: Lower Cost.

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Company News Content Creation & Strategy Conversion Optimization Social Media events google grants nonprofits 'By now, you’ve heard a lot about how Fathom gives back to the community, including through May 3rd’s first annual Nonprofit   Marketing Summit.

In this case, this company needs to fix their lead problem by creating better content. Great automation is a result of highly targeted , personalized , valuable, timely , and remarkable content that is sent to a healthy and engaged database (see point #2 below in just a minute). They target a niche audience in the Fortune 1000. Really.

Highly visual content design. Merchandise our best content. Connect content to authors. Highly visual content design. At Marketo, we’ve been using “ content marketing ” since before the strategy even had a name, and since the beginning our blog has been at the center.  Merchandise our best content.

'Guy Kawasaki is a special advisor to the Motorola business unit of Google. Like CNN, ESPN, and NPR, we provide content repeatedly because people live in different time zones and have different social media habits. 2) Repurposed Google+ Posts. I explain this in the Google+ section below.). Google+. Twitter.

Content Marketing is now at the same crossroads. Companies are either stuck producing the same content as always (just more of it), or focusing on producing content that rarely adds value. We have already seen cases of increased conversion from lowering the volume of sales content produced. Quality is paramount. Great.

A small marketing department can drive more business from the current Web traffic by looking at clickthrough reports, understanding the content that is getting traction and doing more of that.”. Google search led Gendusa to a home-furnishing company’s Web page. We’re dealing with people, and all people behave the same.

'You''ve heard the saying over and over again, but it still holds true: Content is king. Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. Oh, and Happy Mother''s Day! ;-).

'Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes

One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I''m knee deep in inbound marketing. 'We all have an inner monologue. hate our homepage.

When creating content for your brand or blog or whatever, have fun! When writing, see your content as a story; show the reader, don’t just tell them. The best content writers have a unique voice. Have tons of content? Embed social sharing strategically in your content to make it easy for people to share. Bonus!

Quality Content Takes a Back Seat. Did you know that 66% of marketers consider lead generation, conversion, and reaching the right audience more important than creating quality content ? The vast majority of companies who invest in content marketing are able to clearly map revenue to their blogging efforts. Organic Search Rules.

'Since our 150 blogs in 50 days content marketing experiment we''ve made some great connections with really great content and inbound marketing experts. Jeff was kind enough to answer a few questions about content marketing, social selling, and how to get leads with both. Why do most companies fail at content marketing?

'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content. On most brand-centric websites, it’s unrealistic to continually add new pages of content.

More recently I talked about the many reasons why social business is important and I presented my own roadmap to become a social business including the need to define a social strategy that empowers social employees , activates effective content strategy and addresses the issue of culture. What is a Social Business? Makes sense, right?

'Online content in the sales and marketing industries is dynamic and constantly changing. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. mail, search engine optimization and content marketing were the most popular B2B tactics.

'Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision. What is ZMOT? Recommendations from others is essentially what the ZMOT is.

In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. “Our users are already the best content creators,” he said. by Mark W.

Research conducted by the Marketing Leadership Council in partnership with Google. However, most of us are struggling with a lack of integration between diversified teams, and the need to manage content quality and consistency with disparate data. Content Marketing in the UK: 2013 Benchmarks, Budgets and Trends. The freebies….

'Spider web (Photo credit: Marcelo Tourne) Links into your website are a signal to Google that you have good content. While you can just continue to produce good content and hope that you’ll build up the number of links coming into your site over time, guest blogging can help accelerate that process.

One of the questions was this: what do you think of Google Authorship? We''ve written on Google Authorship a few times. believe that Google Authorship is important and is becoming more so. I''ve heard Matt Cutts speak on Google Authorship in person, twice. Only the Google knows for sure. Does it matter?

'by Dayna Rothman Visual content is an important part of creating engagement across social channels. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy. Take a look at our Google+ cover photo for an upcoming Marketing Happy Hour.

Content Creation. It’s become clear in the past months that custom content creation is critical to a marketing strategy. In an era where 96% of first-time visitors to a website aren’t ready to buy, branded content can be key to turning organic search visitors into leads. Social Media. Lead Data and Qualifying. Is it successful?

Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? 'Normal. false. false.

Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. Today, social media is one of the key inbound marketing channels we use to grow our business. Social Inbox Custom Notifications. What does this mean?

'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. Content is king so being able to use it to your advantage is key.

Be prepared for failure in social content creation because the failures will help create more effective wins. whatsnextdc @ theastralj : Get users feet wet before you take them into the deep end of your content. “Your google search results are your new homepage, and you can’t control it.” ” #whatsnextdc.

Zmags could do a better job at keeping the HTML title text to under 70 characters (a best practice  recommended by Google ). Keeping your HTML Title Tag under 70 characters will prevent Google from listing your pages in its results with ellipses. Remember that Google will bold search result text that is the same as the search query.

Since a company''s prospects are increasingly in control over what marketing messages they consume, rather than sending unappetizing, outbound marketing messages, smart marketers are producing content that tastes good. When people are searching on Google, they click on the organic results at least 70 percent of the time (vs.

It is about understanding the role of content and how content can be used to tell a powerful and emotional story. even predicted that social, content and personal branding would drive the future of business in 2013. Social + Content = Personal Branding Success. 'Social selling is a hot buzzword being thrown around today.

Facebook Page Post Ads – A great way to promote your best content or an event, Page Post Ads are advertisements that begin as posts on a fan page but get additional paid distribution among fans, friends of fans, or even non fans within the sidebar or News Feed. What is a MOFU offer? You only pay for the clicks or impressions that you receive.

'While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. Search experts have long speculated that Google authorship will become an increasingly vital component of SEO. Over time, [Google] will be caring more about identity and social.”. Authorship Creates Trust.

'We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. And we''ve since received a lot of requests from companies asking that we advise them on their own content marketing efforts. Here''s our first installment: 5 Steps to Effective Content Marketing. 1) Set Goals.

'When it comes to email marketing, once you’re content with the copy and design, it’s tempting to forgo all email testing and just send it out – especially when you’re crunched for time. Are there any typos in the content? However, testing, editing and proofing your email on a regular basis helps to ensure a successful campaign.

Tip : Use hashtags to help your followers join in a larger discussion or allow potential followers to find content they would enjoy. When you see companies create well-performing hashtags, don’t hop on their hashtag train to promote irrelevant content -- it devalues their hashtag and, as a result, your brand. Etiquette? Really? Wrong.

'With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. As vital as natural optimization is, paid search offers three key advantages that make it complementary to organic search: • It’s instant. by PPC Hero.

Here are the free tools Margetic advised using immediately to hear the social media conversations impacting your business: Google Alerts : Whenever your company or your industry is mentioned online, Google will notify you. Pinterest: Find out if your content is being repinned by going to “[link] company’s URL.”

While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Earning and maintaining a position at the top of Google isn’t just critical for your brand to gain exposure, it can be crucial to survival. Don’t just google “guest posts.”

They create too much content – far too much in my mind – leading to continuous smartphone alerts. And I even asked Content Marketing expert, Joe Pulizzi ( @juntajoe ) “ Joe, it it possible to create too much content? That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.),

Google Says YouTube Has Already Crushed Regular TV, From Business Insider. Though YouTube outranks TV in terms of views, Google has made it very clear that YouTube is not a replacement for TV -- it''s something entirely new that thrives off engagement with audiences. all within seven days! Instead, let us do the steering for you.

site full of relevant content with a consistent voice. Once these are established, Google can then rank your site in one of ten coveted Page 1 results. Clicks All the toil to build up a site with a ton of incredible content isn''t worth a wooden nickel if no one clicks and visits your website. Let''s start by defining results.

You’ve hired marketing writers, website content creators, sales script evaluators, public relations professionals, and other experts all with the sole goal of helping you craft a compelling, convincing, easy-to-understand message regarding the benefits and features of your products and solutions. Sam Richter is the founder of the Know More!

The gold standard for awareness marketing is to use organic search to drive content marketing. The way I advocate doing this is to mine Google for words and phrases your prospects use, and to build experiences that attract them and begin fostering trust with them. But it need not be so. The Conversion Phase. The Awareness Phase.

Marketing firms that implement a structured, year-long learning program to create a knowledge base of content, SEO, user experience, data mining and analysis, information architecture, and technology will not only create big ideas but will also be able to execute (on time and within budget) on those strategies. want to save the world.

They''re worried it will confuse Google''s crawlers if the phone number isn''t consistent across all of their directory listings, websites, and marketing campaigns. Google crawls only the phone number that is hard-coded into the website. 'Nighttime in your childhood home. You''re 9 years old. You''re in bed. Instead you are wide awake.

One great example Julie showed included one of my favorite commercials for Google Chrome. Content Marketing '“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” The first TV ad was run by Bulova in 1941. Bottom line: we need to tell more human stories.

'Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG).  We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Videos (87%).

On Googling patients : " Digitally tracking the personal behaviors of patients, such as determining whether they have indeed quit smoking or are maintaining a healthy diet, may threaten the trust needed for a strong patient–physician relationship. And it cautions doctors to pause before they post controversial or negative content.

'If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. Even if your writing is top-notch and your content’s amazing, if you don’t publish regularly, you don’t get search traffic. Vary Content Types & Lengths. Publish Regularly.

This taught us that social media strategy much involve much more than simply posting content. There has to be fresh content on your site, on your blog, on your social channels, in your email campaigns, and most importantly, there has to be fresh content for Google to consume. It has been awesome. Again. It works.

In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Google uses web crawlers (a.k.a., 'Not getting the search traffic you were hoping for? If not, users won’t be able to find your website.

Pinterest , Instagram , Vine and/or Google+ might just be what the doctor ordered. Share new content. Does the content you share on social seem like the same blog/Facebook post/tweet, different day? It’s time to change the type of content you’re sharing. non-engaging? Then it’s time to shake things up!

Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. Once you identify your target audience and their pain points, you can begin creating top-of-the-funnel content to connect with them by solving their problems. Know how images show up on Facebook and Google+.

Midmarket Directories allows Midmarket executives to search for specialized vendors familiar with the needs of companies like theirs, challenge by challenge, by category of providers or using keywords like on Google. The Institute provides Midmarket-specific content, tools, business simulations, videos, podcasts and blog posts.  Ram V.

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'Delivering best customer experience is a critical objective of every customer-centric business. However, seldom these departments are used to identify brand … Continue reading → Share and Enjoy.

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Call it content marketing.

'In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. is the site regularly updated with content? Is the content recent? You need to build links. But have you delved into the word of guest blogging?

Check out who is ranked highest  for these useless terms on Google). In the example above “remove all Google Web History”, the visitor should expect that by clicking on that anchor text, they will learn more about how to remove their Google Web History. Content Development LinkBuilding Search Engine Marketing

This is the same method that dynamic content generation tools and A/B testing tools use). This information can be tied back to keywords (when Google passes that information), campaigns, sources etc. For example, if I visit your website after an organic Google search I would see a certain phone number. And on the 8th day.

'If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Several years ago, it was possible to “trick” Google into ranking information well. What is Shallow Content? If your content marketing strategy consists of rewriting your competitor’s articles, it won’t offer much benefit.

'We started talking about SEO results a few weeks ago when we wrote our 150 blogs in 50 days content marketing case study. Three months ago Michael did an incredible SEO webinar with us called ''Evolving with Google: SEO in 2013.'' We wrote 150 call tracking and marketing blogs in 50 days and saw amazing traffic results). Among them.

'Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy.

Another valuable enhancement is the addition of clickable social icons to link to your brand’s other social media profiles on Twitter, Facebook, Google+, etc., This feature makes curating content into meaningful lists simple and efficient. Content Creation and Enhancement. Ideas Blog. Entire Site. Search. Tweet. Sections.

No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.

Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. Through social media or content marketing strategy, influencers act as an impetus to their audience and define future trends.

'There are a ton of ideas out there on how to come up with content inspiration when you''re stuck. But my favorite content trick comes from customer Marcus Sheridan -- and it''s so good, even the New York Times approves. We''ll show you how to do it in this post using Google''s AdWords Keyword Tool, since everyone has access to it.

So, in summary, marketers love inbound and content marketing because it generates a lot of leads on-the-cheap. Our Experience With Inbound and Content Marketing. We''re focused on long-term useful content, not short-term traffic increases. 'Hubspot published their 2013 Inbound Marketing Report today. Great.

Hooking content, small business storytelling, social media strategy sources, Google+ Hangouts instructions along with the upcoming innovation in LinkedIn Contacts – how can you miss all that? Why You Should Create Content With a Hook. How to Build an Audience with Google+ Hangouts. 'Hello everyone! Try telling a story.

Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Think they might have some good blog content ideas based on the interests, needs, problems, and challenges of those leads? That''s right! right?

'We live in the age of integration on all possible levels: technology, management, marketing, analytics and – soon – content marketing. And Google knows it as well. The company just introduced a benchmarking tool in Google Analytics focused on the customer journey.

'B2B Marketers See Google Plus Becoming An Increasingly Useful Social Platform. This report by MarketingCharts shares some valuable insights on Google Plus. I agree that Google Plus is growing in importance. Guy Kawasaki, a guest on Marketing Made Simple TV is a fan of Google Plus too.

Interest: Interest score is based on the prospect’s engagement with your campaigns and content. This can include things like reading the blog, attending webinars, downloading papers, and even social behaviors such as sharing your content on their networks. Using “Marketo” as a keyword in a Google search.  Get Stated Fast.

'We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something?