CRIMSON MARKETING | FRIDAY, JANUARY 23, 2015
[Content, Google] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
All this signals is an interest in your content, and not always from a qualified lead. Content Marketing. When you think about your content marketing solutions, you’re also thinking about how SEO fits into them. The problem is Google and other search engines are moving more and more towards personalized search results.
HUBSPOT | FRIDAY, JANUARY 23, 2015
[Content, Google] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. 2) "How Google Works," Eric Schmidt. Ever wonder what it''s actually like to work at Google? How Google Works from. 5) "Why Content Marketing Fails," Rand Fishkin. Why Content Marketing Fails from.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Content, Google] SEO Basics + a Checklist for Content Marketers
'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Next, review Google AdWords for keyword volume.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Content, Google] The State of Marketing Technology in Asia
The phrase “Modern Marketing” describes the systematic use of software, data-driven insights, and campaigns with compelling content to engage and track customers throughout the sales cycle. For example, data from search and display advertising should be used to shape your content strategy. Follow David on Twitter @ketchum.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Content, Google] 8 Steps To A More Effective B2B Content Marketing Program
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.
WINDMILL NETWORKING | THURSDAY, JANUARY 22, 2015
[Content, Google] Using Facebook For Email Marketing
Amy is a WordPress virtual assistant, MailChimp expert and content manager. Currently she is the content manager for MaximizeSocialBusiness.com and is a digital marketing executioner at AmyHall.biz. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business.
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Content, Google] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Closing the Loop on Social Leads
What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Content, Google] 5 Lead Generating B2B Website Trends
2) High Quality Content. The best way to convey your expterise and educate your audience is by producing high quality content and make it readily available to your prospective buyers. When a firm decides to create content for their audience, they should consider which formats would be most valuable for their readers. 5) Video.
WRITING ON THE WEB | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Blog Design Blink Test: Simple, Easy Navigation
Quality Content (Problems you solve for your readers). To organize your content, include a navigation bar – most blog platforms offer the option of a navigation bar across the top. Cornerstone content: free, free for email, and some for fee. Use Google analytics or SiteMeter or Feedburner analytics to monitor results.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Top 5 Display Advertising Challenges With Tips on How to Improve Results
Challenge 2: A 2014 study conducted by Google found that more than 56% of ad impressions are not seen. It’s important to not only show on the right placements (see above) but to also show the right content on the right places, and even to the right people. You can also include display ad imagery in landing pages and marketing content.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 21, 2015
[Content, Google] The Anatomy Of A Great SlideShare Deck
Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Negative SEO: Does It Really Exist?
Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spiders so, and therefore get the competing website flagged for duplicate content. Scary right?
THE FORWARD OBSERVER | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
And social media companies like Facebook, Google and Twitter garner a lot of media attention. Social media is an excellent way to share your content and extend your reach , but it’s generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. And with good reason.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 21, 2015
[Content, Google] Where Is Content Headed?
And then let me know how you would answer the question: Where is content headed? This is putting much more focus on the content brand marketers create ahead of the channels they use. TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them.
WRITTENT | WEDNESDAY, JANUARY 21, 2015
[Content, Google] 5 SEO Writing Techniques to Consider in 2015
It might be 2015, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index.
MODERN B2B MARKETING | TUESDAY, JANUARY 20, 2015
[Content, Google] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Google knows where I’m about to go and what I might want to eat because I let Google have my personal data. Google is well placed. And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand.
HINGE MARKETING | TUESDAY, JANUARY 20, 2015
[Content, Google] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
“So I needed to become a content machine. SEE ALSO: An Introduction to Fast Track Visible Experts℠ 2) Fast Trackers Embrace Content Marketing All Visible Experts use various forms of content to build their brands, but Fast Trackers employ a deliberate content marketing strategy. On Google+ or LinkedIn?
VOICE-BASED MARKETING | TUESDAY, JANUARY 20, 2015
[Content, Google] A Few Reasons Why Voice is Vital to Your Call Analytics
Understand How Your Calls Are Converting 62% of people feel it is extremely/very important to be able to call a business during the purchase phase of the buyer’s journey ( Google ). Identify Keywords to Optimize Search 70% of mobile searchers have clicked the “call” button in search results ( Google ). Why should you care?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Content, Google] 12 Noteworthy Examples of B2B Companies on Instagram
In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. He explains that if you are ranking well but not building a brand, Google will find a way to reclassify whatever tactics you discovered to rank because they don’t want you there. While other social media platforms (e.g.:
BIZNOLOGY | TUESDAY, JANUARY 20, 2015
[Content, Google] A reminder that you live in the future
First, the most essential part of my business is Google Apps for Work. Google Docs on Google Drive amazed me because it has mastered the ability for many people to edit the very same documents at the same time. While Google’s contact manager is terrible, it does allow my team and I to share contacts and I use it.
TYPE A COMMUNICATIONS | TUESDAY, JANUARY 20, 2015
[Content, Google] How to Build Strong Brand Storytelling From the Inside Out
And, especially If we’re going to go “all in” with content marketing, we have to think about the role of employees. Building relationships with employees is no different than with customers, and you have to aggressively make internal content production a priority, just like with external audiences. 'January 20, 2014.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Content, Google] The state of the nation on SEO, content strategy and earned media
Mark: In your book Optimize you stated that, “Content is not just King, it’s the Kingdom.” Lee Odden : Solving marketing problems in terms of the attraction, engagement and conversion is all still very centered around content and strategic content creation. Search doesn’t exist without content.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Content, Google] SEO for Home Builders: How to Optimize Your New Home Communities
Your page title is what shows up in Google search results. Google reads the Page Title (along with the other elements below) to try to determine what this page is about. But, they also don''t mean much to Google. Looking at the first URL example above, it doesn''t describe the content on the page. Here are the elements.
VOICE-BASED MARKETING | MONDAY, JANUARY 19, 2015
[Content, Google] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
Related Stories Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform. 'The results of the explosive growth of mobile phones can be seen in almost every aspect of business.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Content, Google] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Create evergreen content. Blogging Content Creation Daily Bonus Tip.
B2B MARKETING INSIDER | MONDAY, JANUARY 19, 2015
[Content, Google] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
'As a student of marketing and social media, I am always looking for the best examples of content out there. How Google Works from Eric Schmidt – 1 Million+ Pageviews. This presentation shows how Google set out to create a successful company for today’s rapidly changing digital age. Content Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Content, Google] 12 Ideas to Ignite Your Content NOW
'In this red-hot competitive marketing world, “content” is not enough. The focus needs to shift from writing to igniting – content ignition ! The investment in our content is largely wasted. Think about the content you like to spread to your friends or social media tribe. Here we go. Go long. Wrong.
WRITING ON THE WEB | FRIDAY, JANUARY 16, 2015
[Content, Google] Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”
Content is king, but if your design stinks, visitors won’t get past the banner. Content (Problems you solve for your readers). also use this on my other blog, Content for Coaches and Consultants , as well as a blue man figure, like the one embedded in my banner. 'Does your blog pass the blink test? Branding/Personality.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 15, 2015
[Content, Google] Recapping 2014 in Content Marketing
Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. If you need visual proof, check out the trend for searches involving content marketing below. Everyone is talking about content.
VOICE-BASED MARKETING | THURSDAY, JANUARY 15, 2015
[Content, Google] 12 Ways to Get Your Sales Team’s Phones Ringing
Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. Include Phone Numbers on Your Blogs Too This goes for all your content, really. With all this in mind, how can you get the calls that buyers are making on their devices to come to you? It’s undeniable.
FEARLESS COMPETITOR | THURSDAY, JANUARY 15, 2015
[Content, Google] The Simple Rule: The Person Who Fails the Most, Wins
There’s a lot of free content on BtoB marketing at Find New Customers , so check it out and download our great content, like How to Find New Customers , a great white paper once sponsored by Marketo and edited by a top sales author, so it is very good and it is highly recommended. Petersburg on January 27th. What do you think?
B2B MARKETING INSIDER | THURSDAY, JANUARY 15, 2015
[Content, Google] How To Plan And Build A Successful Content Marketing Strategy
Billion pieces of content shared. Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. ” I presented: The key factors for content marketing success. The core components of a content marketing strategy. Content Marketing
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Content, Google] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
And it’s primarily done with content marketing – the ages-old technique that marketers continue to struggle with. There are countless ways content marketing is used to generate leads. How to use content marketing to generate leads. One of the biggest mistakes marketers make is writing content (e.g., Use trigger email.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 15, 2015
[Content, Google] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
Find Kerry on Google+ and Twitter. Six considerations Beyond Content Shock: The defining trend of 2015 is content ignition A story of Internet haters, trolls and malcontents When social media marketing doesn’t work How Do You Start Over After Building a Successful Blog? Retelling the same jokes. Not sure where to start?
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Content, Google] 15 Important Ways to Use Case Studies in Your Marketing
According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Get Inspired: Google’s Think With Google is an example of a really well structured case study page.
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 14, 2015
[Content, Google] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Wrong. Talk only about yourself. Write about it!
HINGE MARKETING | WEDNESDAY, JANUARY 14, 2015
[Content, Google] The Art of Advanced B2B Email Marketing: Email Rendering
The top 10 email clients and their percentage of the market share as of March 2014 are: #1 Apple iPhone 26%* #2 Outlook 14%* #3 Apple iPad 12% #4 Gmail 11% #5 Apple Mail 8% #6 Google Android 7% #7 Outlook.com 6% #8 Yahoo! Dynamic content creates an experience that is customized specifically for the recipient. Content Insertion.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Content, Google] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
The trouble was that everyone wanted listings sponsored by Google AdWords, not Ask Jeeves. This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. What did they do there? What did they like and not like? Follow @AaronGoldman.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 14, 2015
[Content, Google] Everybody Writes — My Interview With Ann Handley
It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” So I immediately read her book Content Rules. Then I read Managing Content Marketing by Robert Rose and Joe Pulizzi. And I reached out to the best content marketing practitioner, Joe Chernov. They do.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Content, Google] International SEO 101: Which Domain Structure Should You Use?
Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL. What Does Google Think? Google very clearly states that they use ccTLD to determine country targeting. Domain Architecture Options. users. For example, a U.K. Responses.
SAZBEAN | TUESDAY, JANUARY 13, 2015
[Content, Google] Rules for Creating an Engaging Corporate Video
There are intangible perks to making sure that all of your video content ends up on YouTube. YouTube is owned by Google, the largest of the search engine aggregators. Google tends to give priority to itself so you video on YouTube will be indexed at the higher rankings. Speak to Your Customer. This is true for marketing.
HINGE MARKETING | TUESDAY, JANUARY 13, 2015
[Content, Google] The Road to Revenue, Part 4: How to Start Marketing your Expertise
'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Take notes on this content, answering questions like: Who is the listed author?
HUBSPOT | TUESDAY, JANUARY 13, 2015
[Content, Google] 9 Essential Email Inbox Filters for Marketers
At GuavaBox , we use Google Apps, so I live in the Gmail interface. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails. That may be slightly exaggerated, but you get the point: email is hard to keep up with. What Is Proper Email Management? Inbox Filters 101.
BIZNOLOGY | TUESDAY, JANUARY 13, 2015
[Content, Google] You’re doing a terrible job with search and social
The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. Google hates abandoned content.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Content, Google] 10 of the Most Successful B2B Blog Post Themes
These three words are critical to the content marketing process from start to finish. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. The True Detective Approach to Content Marketing. Enjoy!
VERTICAL RESPONSE | TUESDAY, JANUARY 13, 2015
[Content, Google] Top 5 Affordable Tools to Make Infographics in a Snap
Jennifer Gregory , a content marketing writer and blogger, says that infographics have become more prominent because, “Each of us learns differently. If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. Piktochart. Canva.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Content, Google] 19 More Outstanding Social Media Marketing Guides
The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. ”), StumbleUpon, Google+, Triberr, and Facebook. Image credit: KISSmetrics. Thank goodness!).”
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 13, 2015
[Content, Google] A story of Internet haters, trolls and malcontents
Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Content, Google] What It Takes to Optimize Your Brand’s Organic Search Visibility
Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. Duplicate Content.
HINGE MARKETING | MONDAY, JANUARY 12, 2015
[Content, Google] Top 5 Management Consulting Marketing Priorities
Often, people you’ve never worked with directly will refer your firm on the basis of the expertise you’ve projected in the marketplace through speaking, educational content, social media, and other platforms. On Google+ or LinkedIn? Specifically, which consulting marketing efforts will firms prioritize this year?
EMAGINE B2B BLOG | MONDAY, JANUARY 12, 2015
[Content, Google] B2B SEO: 10 Mistakes You Don’t Know You Are Making (Webinar)
Unfortunately, unless you are meticulous about staying up to date with Google’s updates and current best practices, your B2B’s website could be out of date or filled with SEO mistakes without even realizing it. Content. 'SEO is always changing. Some topics include…. User experience. Conversion rate optimization. And more!
B2B MARKETING INSIDER | MONDAY, JANUARY 12, 2015
[Content, Google] How To Build A Culture of Content
'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. When I started my own content marketing journey, I remember hearing the challenge almost every single day, “but how much more stuff will this help us sell.”
SAZBEAN | MONDAY, JANUARY 12, 2015
[Content, Google] How to Know if Social Media Efforts are Paying Off
While plenty of people understand the benefits of establishing a community online to where you can directly share your content, some bottom-line business owners just aren’t going to care how many ‘likes’ a photo receives. Skeptics may want to turn to a numbers analysis program like Google Analytics.
WINDMILL NETWORKING | MONDAY, JANUARY 12, 2015
[Content, Google] Why Brands Should Consider Working With Travel Bloggers
Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | Why Brands Should Consider Working With Travel Bloggers by Kristen Matthews - Maximize Social Business. Blogger Outreach
FEARLESS COMPETITOR | MONDAY, JANUARY 12, 2015
[Content, Google] Top 10 Reasons NOT to talk to Find New Customers
We love people who share on social media, especially Rebecca in Sweden who supports me so much on Google Plus. Demand Generation Fearless Competitor Find New Customers lead generation Lead Nurturing Lead Scoring Marketing Marketing Automation Personal growth Remarkable content Sales 2.0 And we wanted to have some fun with it too.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Content, Google] How to Blog Consistently Without Burning Out
How do you keep producing fresh content without burning out? Get very efficient at tracking potential content ideas. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. Here are mine.
WINDMILL NETWORKING | MONDAY, JANUARY 12, 2015
[Content, Google] How Content Curation Can Drive Traffic
'Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Social Media Traffic Generation
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 12, 2015
[Content, Google] The 10 best big company blogs in the world
So I did a study of Fortune 500 blogging efforts and made notes on these categories: Quality of content (is it interesting, creative, well-written, human?). Coca-Cola has several content sites but “Unbottled” is what company blogging is all about. Rich content. Rich content. Important? Social sharing activity.
HUBSPOT | MONDAY, JANUARY 12, 2015
[Content, Google] How to Become a "Best Place to Work": Lessons From Recent Winners
And #31 on Glassdoor’s list, NBCUniversal, also starts off their credo strong : We are in business to create and deliver content so compelling it entertains, informs and shapes our world. People are working, going about their business, and they’re happy. at their day jobs. That, my friends, is an example of excellent company culture.
MARKETING ACTION | MONDAY, JANUARY 12, 2015
[Content, Google] 5 Warning Signs that You’re Working at a Dysfunctional Marketing Agency
If we had pushed back – or better yet, offered to run an A/B test comparing her version of the content against mine – we would have had a client who respected our judgment. 'The average marketing agency is anything but average. Theatre folk are even more outlandishly dramatic than agencies – go figure!) But marketers come in a close second.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Content, Google] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. SEE ALSO: Infographic on How to Build a Better Website 10 Key Website Acronyms and Terms: CMS – Content Management System. On Google+ or LinkedIn? to one’s inbox.
WINDMILL NETWORKING | FRIDAY, JANUARY 9, 2015
[Content, Google] Top Tools to Create Stunning Social Media Graphics
Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | Top Tools to Create Stunning Social Media Graphics by Rebekah Radice - Maximize Social Business. 'Are you using graphics in your social media posts? Visual Social Media Marketing
FEARLESS COMPETITOR | FRIDAY, JANUARY 9, 2015
[Content, Google] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Joe Pulizzi of the Content Marketing Institute. According to WordPress, SEO is built in and every post is saying “Hello Google.” ” Nice to met you Google. Winning this award was a great honor and they gave me this cool image to share with you. hope you take some time to read this great post. Petersburg ( St.
MARKETING ACTION | FRIDAY, JANUARY 9, 2015
[Content, Google] 17 Smart Ways B2B Marketers Can Use Pinterest
It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create. Pinterest boards do actually rank on Google search. Be entertaining.
HINGE MARKETING | THURSDAY, JANUARY 8, 2015
[Content, Google] Visible Expert Profile?: How James McLurkin’s Robots Made him Famous
“I’ve got 160 robots in my lab and I run them around to my heart’s content,” James says. On Google+ or LinkedIn? 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 8, 2015
[Content, Google] Need Content Ideas? Customer Questions FTW!
In my opinion, this is one of the most overlooked strategies when it comes to content creation. Aside from your own general knowledge regarding customer needs, there are a few places that can help you determine what questions are being asked and provide you with some pretty solid content ideas. Need a content idea? Forums.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Content, Google] Infinite Scrolling: What to Consider Before Implementing It on Your Site
'If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Instead of asking visitors to click a "Load More" or "Next Page" button to see more content or images, it means if they keep scrolling, then information will keep loading. What Is Infinite Scrolling? The Pros.
MARKETING ACTION | THURSDAY, JANUARY 8, 2015
[Content, Google] 3 Key Email Deliverability Trends for 2015
Google made noise in this area at the end of 2014 with the introduction of their Inbox App. Engagement begins with your content. Sending relevant and personalized content can help you connect with your recipients in a more powerful way. 1. Engagement will Continue to be Critical. Engagement deepens with segmentation.
VIDYARD | THURSDAY, JANUARY 8, 2015
[Content, Google] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
mean, things change at such a rapid pace in the marketing world that staying fresh on new content is a pretty critical component to keeping your own marketing activities up to snuff. So hey, we’re pretty sure there’s a lot more great content on the way from around the web. Epic Content Marketing by Joe Pulizzi. You do!
HINGE MARKETING | WEDNESDAY, JANUARY 7, 2015
[Content, Google] Paid Advertising for Professional Services: How to Track Results and Measure ROI
Options on LinkedIn include LinkedIn ads and sponsored content. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. You can tailor offers, such as downloadable content, to each campaign, delivering specifics that are relevant to your various audiences. On Google+ or LinkedIn? When ads are placed.
FATHOM | WEDNESDAY, JANUARY 7, 2015
[Content, Google] 7 Reasons Your Healthcare Website Content is Just Plain Awful
'It’s easy to tell if your healthcare website content is failing. quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. The sooner you admit that your website content needs improvement, the sooner you can start an overhaul to make it better. Tell a story.
WINDMILL NETWORKING | WEDNESDAY, JANUARY 7, 2015
[Content, Google] Nonprofit Content Marketing, Storytelling & Social Media
So… let’s examine three of the memes du jour – (1) content […] Author information Claire Axelrad Claire Axelrad, J.D., Claire Axelrad | Twitter | Google+ | LinkedIn | Nonprofit Content Marketing, Storytelling & Social Media by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits
MODERN B2B MARKETING | WEDNESDAY, JANUARY 7, 2015
[Content, Google] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
MOFU, TOFU, content curation , and KPIs; every marketer has their strengths and weaknesses. In 2015 and well into the future, video content is expected to be the leader in increasing conversion rates. Struggle to Provide Engaging Content. Today content is at the heart of our marketing strategies. percent).
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 7, 2015
[Content, Google] New Years Resolution: Get back to the basics
Here are some highlights: Document your content marketing strategy - only 35% have a written plan that they can share with their team. Get other employees involved - both in creating and distributing content. Expand your visual content - people like pictures and there are several options to help you deliver them.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 7, 2015
[Content, Google] How Do You Start Over After Building a Successful Blog?
sense that more people just trust their networks for links to good content. Sure, I’ve built a nice audience to facilitate that, but only a select few of my network of friends and influencers share my content. The expectation is that I’m still over there and there’s no automation set up to share my JasonFalls.com content.
MARKETING ACTION | WEDNESDAY, JANUARY 7, 2015
[Content, Google] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. That’s what the Content Marketing Institute has done: 4. Use SEO tactics to increase the reach of your content. It’s easy.
FATHOM | TUESDAY, JANUARY 6, 2015
[Content, Google] Using Social Media Analysis for a Competitive Advantage
Taking a few hours each month—or at least each quarter—to review your top two to three competitors’ social strategies can provide great insight into what your organization is doing well, where it is falling behind and any new content areas or audiences that are being overlooked. Engagement. Share of Voice. Who has the most and why?
EMAGINE B2B BLOG | TUESDAY, JANUARY 6, 2015
[Content, Google] 10 Marketing Terms You Need To Know – Pt. 1
Even I’ll admit I’ve run into some that have made to turn to my fairy web-mother, Google, pleading: “PLEASE tell me what this means!” This is done by advertising networks such as Google Adsense, Yahoo! Bing Network, and Microsoft adCenter to display in-text ads that correlate to the page content that a user is viewing.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Content, Google] There Is No One Size Fits All B2B SEO Program
High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. Preliminary SEO Analysis. SEMRush.
BIZNOLOGY | TUESDAY, JANUARY 6, 2015
[Content, Google] 2015 is the Year of Message Boards and Forums
Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Own your own content. Facebook owns your content and all the work you’ve put in. Own Your Own Content. We live in a post-Snowden world. Who trusts Facebook? What does that mean?
WINDMILL NETWORKING | TUESDAY, JANUARY 6, 2015
[Content, Google] Social Sales – Who or What is Managing Who?
Another shift that has been getting a lot of talk as of late is the contention that customers no longer want to be “managed” (did they […] Author information Craig Jamieson Craig M. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales – Who or What is Managing Who? Social Sales
HUBSPOT | TUESDAY, JANUARY 6, 2015
[Content, Google] Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes
Of course, that blue, green, yellow, and red color palette belongs to none other than the great Google. For starters, you may have noticed that the red, blue, and yellow in Google''s palette are primary colors -- colors you can mix together to form all of the other colors. Content Creation Design Daily look terrible). Great!
WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Content, Google] 27 (of the) Best Social PR Guides and Tips of 2014
On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment? Guides to PR Content and Press Releases.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 6, 2015
[Content, Google] What will replace Facebook? Six considerations
This is one reason why Google+ struggled to be mainstream. Related Stories Five 2015 digital marketing trends for your consideration Beyond Content Shock: The defining trend of 2015 is content ignition What’s next for digital marketing? This is one reason why Google+ struggled to be mainstream. So what is hot today?
EMAGINE B2B BLOG | MONDAY, JANUARY 5, 2015
[Content, Google] eMagine Employee Spotlight: Leah Yount
love brainstorming with clients and exposing them to all the options available with Google, Bing, and Social PPC. For example, if it was January 15 when a person viewed the dynamic text ad – The content would read “Only 15 more days to sign up” Several clients experimented with this feature and saw higher click through rates as a result.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Content, Google] Why You Don't Need Agency Experience to Launch an Advertising Agency
To read more content like this, subscribe to Agency Post. had already been right about email services and Google Adwords and ecommerce. 'This post originally appeared on Agency Post. We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. Why am I talking about this? Advertising Daily
VOICE-BASED MARKETING | MONDAY, JANUARY 5, 2015
[Content, Google] 5 Tips for Creating a Killer Call-to-Action
'Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. Mobile search is expected to surpass desktop search this year, and Google reports that 61% of mobile searches result in a phone call.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Content, Google] The Top 10 Benefits of Using Social Media Marketing for Business
Our research found that social media was a key marketing tool used by Visible Experts to build their personal brands: 92% use LinkedIn 76% use Facebook 74% use Twitter 54% use Google+ LinkedIn is actually the top tool used by Visible Experts, including both online and offline techniques. Does this sound like your firm? On Twitter or LinkedIn?
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Content, Google] 87 New (Really) Marketing Automation Stats
Jump to the category of interest, or scroll to your heart’s content. . Content Marketing. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. use Google.
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Content, Google] You have a new match! Online dating tips for the B2B inbound marketer
Similarly, your inbound content should be something that stands out from the crowd with insight, originality, and utility. For marketers, this means creating regular quality content such as a company blog. Dating profiles and inbound content, too, have a ‘teething’ phase. B2B Marketing Content marketing But hang in there!
NUSPARK | SATURDAY, JANUARY 3, 2015
[Content, Google] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. Content Marketing. Content marketing is about sharing insights that can one day lead to new business. .
VOICE-BASED MARKETING | FRIDAY, JANUARY 2, 2015
[Content, Google] 15 Business Stats for Starting 2015 Off Strong
Last year, Google showed that 70% of mobile searchers have clicked the call button in mobile search results, so as you think about mobile this year, remember that a big part of that trend is phone calls. 55% of B2B Marketers plan to increase their content marketing spend in 2015. Content Marketing Institute). Social Fresh).
HUBSPOT | FRIDAY, JANUARY 2, 2015
[Content, Google] How to Build and Manage a Team of Remote Writers
While there are many benefits to having remote teams, we also face a variety of logistical challenges, including sourcing, hiring, and managing the writers that create content for our clients. Many content marketing companies rely too heavily on bidding sites to find contractors. Provide clear content strategy and guidelines.
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Content, Google] The Road to Revenue, Part 3: The Content Marketing Toolbox
'So far in this series, we’ve explored how the explosion of information online has changed how buyers buy , and why business development insights can be essential to effective content marketing. Now let’s take a look at the content marketing tools that carry your expertise to the right audience. On Twitter or LinkedIn?
HUBSPOT | THURSDAY, JANUARY 1, 2015
[Content, Google] How to Find Accurate and Compelling Data
Google Scholar : A wide array of information, including articles, theses, books, abstracts, white papers, court opinions,etc. Google Finance : Real-time stock market data. Google Public Data Explorer : Searchable large datasets on economic development worldwide. Google Trends : Explore search data and trends. Original.
MARKETING ACTION | THURSDAY, JANUARY 1, 2015
[Content, Google] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
Here’s Andy’s take on how Marcus Mariota embodies the key principles of content marketing: Watch this Pac-12 video: Marcus Mariota wins Heisman in historic fashion. Trust is what makes content desirable. Think about the alternative – content that is fake, inconsistent, or questionable. Content Marketing
HINGE MARKETING | THURSDAY, JANUARY 1, 2015
[Content, Google] 3 Ways to Improve Your Landing Pages to Increase Conversions
'If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. On Google+ or LinkedIn? Ready to learn more?
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 31, 2014
[Content, Google] The 10 Best Infographics To Inspire Your Content Marketing
According to Google, searches for the term “infographic” have increased over 800% in the last two years. This variety of photo-based, number-based, and illustration-based infographics is enough to inspire every content marketer and graphic designer. Content Marketing 'By NewsCred Contributor, Lauren Mangiaforte .