• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Content, Google] Inspirational Quotes From the World's Top CEOs [SlideShare]
    To read more content like this, subscribe to Insiders. 7) Larry Page, Google Inc. 'This post originally appeared on the Insiders section of Inbound Hub. As living, breathing professionals, we’re often bound to repeat our past mistakes. The problem with business today? 1) Drew Houston, Dropbox Co-founder & CEO. mean, come on.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Google Retires Google Authorship
    'Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. SearchEngineLand suggests the project failed due to a lack of Google Authorship promotion and a complicated set up.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Hinge’s Fab 5: August 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing. Lauren Covello highlights three things this phenomenon can teach us about content marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Google Kills Authorship, Photos and All
    Yep, that''s right -- Google Authorship is over. Many of us are wondering what gives, Google. In Mueller''s post, he says the reason Google Authorship is getting the boot is because of users. From three years of test data, Google found two main reasons to ax Authorship: 1) It had low publisher and webmaster adoption.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]
    To read more content like this, subscribe to The Agency Post. Want more content like this? 'This post originally appeared on The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo? What would Apple’s brand be without the legacy of Steve Jobs?
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] Why You Still Need a Content Marketing Strategy for B2G
    It requires content marketing with a business-to-government (B2G) focus. The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. B2G Content Marketing Strategy.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] 10 Expert Tips On How To Achieve Content Marketing ROI
    'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Google] How to Identify Buyer Personas for Professional Services Marketing
    'Developing a content marketing strategy can seem intimidating. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. On LinkedIn or Google+? Content Marketing Strategy
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. 1) Turn Blog Content Into an Infographic. Content Creation Social Media
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] No Time for Blogging? Think Again!
    'Even as a content writer, I’ve always been a little on the fence about blogging. Fresh content” without a blog is hard to accomplish. It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Guess what? You do! Why Blog Now? The uses for a blog are endless!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] 20+ Metrics for Measuring B2B SEO Performance
    My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Now pulled through Google Webmaster Tools search query reports. Organic search engine traffic.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. Google Retargeting. Custom Segmentation. Third Party Retargeting Platforms.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Where do you begin in Content Marketing? Answer: Know your Buyers
    'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote Michael Brenner’s presentation at Content Marketing World in Cleveland, OH. What types of visual content work best?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Do Content Marketers Need To Have Writing Skills?
    'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. Content Marketing
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    social web site, surpassing Google in site visits. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. However, they were more ad than content. 'Guest post by Ariel Applbaum. Historical Lessons. My answer is certainly–yes!
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing. Learn more about Gmail contacts from Google Support. When your audience doesn’t receive your emails, it’s bad for business, because your conversion rates will suffer. Become a Safe Sender.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Content, Google] The New Reality for Architecture, Engineering and Construction Marketing
    Content marketing can be a vehicle for reaching and connecting with this diverse workforce because it demonstrates a firm’s expertise through valuable educational content (not sales materials), builds a firm’s reputation, demonstrates expertise and nurtures prospects outside of your geographic area. On LinkedIn or Google+?
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Visible Expert Profile: David Meerman Scott
    Then, in 2005, he published his first non-fiction book, Cashing in With Content. He had noticed a pattern where successful online businesses were often the ones also generating high-quality content. On LinkedIn or Google+? Content Marketing Visible Experts ” David discovered that entrepreneurship suited him.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Why Website Optimization Trumps Search Engine Optimization
    It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. But content marketing is a subset of inbound marketing. So just like content marketing is one element of inbound marketing, search engine optimization is a subset of website optimization. Here’s how to do it. Wendy Piersall.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. Although Google has been claiming for many years that the HTTP to HTTPS move is a safe one, your SEO and traffic could suffer dramatically if this move is made hastily or incorrectly. What is HTTPS?
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Google] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+. That''s why we''ve put together the following post.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Six Great (and brief) B2B Reads for Labour Day
    It explains why, despite our occasionally ambitious efforts, much of our channel marketing is wasted by lousy content that is poorly delivered or attempting to serve too many masters. Content is a tough one to get past the Keebler Elves. Brought to you by Real-Time Content Software by Captora. Thus begins another academic year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Coming clean on Facebook reach
    But they don’t only post good looking puppies, they also post a lot of very interesting content relating to their cause. Yes, the Muse is a real business with a real business model (selling job postings to employers) but they also have so much content (very helpful and insightful content!) The truth about Facebook reach.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Google] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. When you put off business blogging, you prolong your ability to create a content annuity that continues to delivers value over time. Mistake #5: Creating content in a vacuum. Measurable. Timely.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Content, Google] How Did That Banner Ad Get To Your Website?
    In this case, the file is sitting on a content delivery network (CDN). The browser calls out to the CDN requesting the specific file containing the ad’s creative content (JPG, GIF, Flash, etc.). A tour of the Google Display Network platform. see below). Feel free to email me if any questions at all; it’s technical.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Content, Google] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Customizing your content for different buyer personas is ideal and will result in a better response rate. On Google+ or LinkedIn? Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Content, Google] In content creation overload? Here’s what to do.
    'Feeling like you’re in content creation overload? Stop Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Content Marketing
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] How to Use SlideShare for B2B Lead Generation
    Consider SlideShare, a hosting and sharing platform that can connect your presentations and content with other professionals. The visual content in each of your slides should speak for itself. Make sure your content is of the best quality: invest in securing the rights to high-resolution images when needed. Consider this.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Do you want to see what content someone viewed before they became a customer?
  • FATHOM  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] In Healthcare, You Are Your Keywords
    'You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor.  Selecting appropriate organic keywords is the foundation and fundamental essence of your hospital’s SEO efforts, driving all your strategy and content. Healthcare
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] Why Google+ Is Even More Relevant to Content Marketers
    'Google recently removed authorship photos from search engine results. Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. Next, it means that Google+ is even more relevant for content marketers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The Rundown:  This is the social media blog for content marketers. We Are Social.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Content, Google] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. Shared marketing content and assets. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better? What new capabilities do you want? Cultural Fit.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] How We Buy vs. How We Date: They're More Similar Than You Think
    The inbound methodology goes a little something like this: Attract: Attract your ideal customer or buyer persona by creating informative, valuable digital content that’s easy for them to find. 'They say there’s such a thing as love at first sight. am now in love with you. Wanna tie the knot?” You’re pumped about them.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. You will see a graphic like this in Google Analytics to indicate your pages/session. On Google+ or LinkedIn?
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] Data Visualization: the Way of the Future, or Just a Trend?
    For example, every minute Google receives over two million search queries, the mobile web receives 217 new users, and Instagram users share 3,600 new photos. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. About the Author. and Chicago, IL. appeared first on Sazbean.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] 1+1=3 – How Partner Marketing Defies the Laws of Math
    'Author: Julie Ritchie If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps , offering ride estimates along with driving directions, and allowing you to launch the Uber app in one tap. Why Partner Marketing Works. 2) You gain credibility. 3) You save money.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] 3 Steps to Building a Better B2B Target Account List
    Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Chances are you start with Google or by asking someone your know. Chances are you start with Google or by asking someone your know. The elephants you know.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] Did I Just Get a Google Penalty?
    Recently I did a webinar called “ Did Google Just Penalize Me ?” We didn’t have enough time to answer all the great questions we got about how you might get a Google penalty, so I’m recapping a few of the most interesting here. Does duplicate content apply to the same or similar content if it’s all on the same domain?”.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Google] 27+ Resources to Learn SEO Copywriting
    Quality content is great. That is, the type of content that moves people AND attracts search engines. Want to be able write high-converting copy that Google, Bing, and Yahoo will actually notice? 9 Simple Tips for Writing Persuasive Web Content – Writing for the web is not the same as writing for print. 'Image source.
  • FATHOM  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Using Google Site Search Analytics to Develop Quality Content Topics
    'Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey , content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Choosing the Right Content Topics.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Klout.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] 8 Reasons Your B2B Website Is Ready For A Redesign!
    4) Your Content Management System Is Outdated Or Proprietary: Consider an open source CMS. complicated CMS can prohibit you from actively changing your website to reflect SEO best practices and add new and fresh content. 6) Your Content Is Hard To Find: Is it hard to find your company’s blog? Always be learning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. 10)  What does content marketing success look like?
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    trillion searches Google reigned in last year. In response, professional services firms are building entire technology marketing strategies around ensuring they’ve got enough online content to feed their information hungry audience, creating a content funnel. On Google+ or LinkedIn? Technology Content Marketing
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Google News Alerts. Even though here at VerticalResponse we use one of the paid services mentioned above to monitor our press coverage, I still have Google News Alerts set up to track our company name as well as all our competitors’ names, just in case. Media monitoring isn’t something that only PR pros can do. Cost: Free.
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Write search optimized headlines but have a heart
    'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Always Write for Google, Never for Humans. It’s true, no matter what anyone says — even at Google HQ!  Google Can’t Resist Hot Donuts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Content, Google] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. d) Google. c) Google+. a) Google. A)  Twitter-This demographic has grown 79% since 2012 while the 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+, according to FastCompany.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Content, Google] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • FATHOM  |  MONDAY, AUGUST 18, 2014
    [Content, Google] Health Systems’ New Best Friend: Google AdWords Review Extensions
    Introducing… Google AdWords Review Extensions ! Google AdWords Review Extensions are pretty phenomenal; it’s basically being able to put an extra value proposition or differentiator within your ad copy, but it does not count against the character restrictions of a standard ad. Sure, if I’m buying a new flat screen T.V.,
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Content, Google] How to Streamline Your Video Content Marketing Operation
    Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. Your homepage? ”).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Content, Google] 7 Content Marketing Lessons From Red Bull Media House
    'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. Content Marketing
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Content, Google] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Perhaps you’ve seen some ads in the paper, or on television, but you’re the kind of person who does their research, so you turn to the trusty Google. Search algorithms are becoming increasingly smart about content and context.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Pinpoint the content you would like to distribute to customers. Turn to your social networks to distribute content. Follow up on how your content has engaged with customers. Make connections with LinkedIn users who have viewed your content (these are users who are not already in your 1st degree network). Step 1. Step 2.
  • BIZNOLOGY  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] Link building basics: Vetting link prospects
    Authority should be an important consideration in your smell test, because authority is an important consideration in Google’s search rankings. Unfortunately, there is no real way of knowing exactly how Google determines authority, but there are ways of making an educated guess. The “Smell Test”. Authority. Audience engagement. Recap.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. Building relationships with influencers in your niche is essential to getting your content seen. While there may never be a shortage of ideas, the centerpiece of good design is quality content.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] Intermediate Techniques to Build a Better Email Marketing Campaign
    'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. On Google+ or LinkedIn? Offer strategies. What action do you want leads to take when they read your emails?
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] How To Get Super Smart On Keyword Research In One Hour
    It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results. Thanks to recent Google updates, SEO trickery has been rendered all but obsolete. He also explains why it is a HUGE mistake to begin the process with a keyword research tool like the Google Keyword Planner (GKP). Don''t be.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Content, Google] Getting Started with Video Marketing: Q & A
    If you’re looking to create regular recurring content, don’t start by cranking out three videos a week – if you use up the content you’ve created before you get the chance to put the finishing touches on new material, you will lose the attention of the people who came to expect it and it might be hard to get back. ” A: Yes!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Content, Google] 10 Questions to ask in a B2B Content Marketing Questionnaire
    As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. By doing so, the content team can then create a strategy that aligns with the strengths of the organization. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Google] How to Promote Your Content Using Paid, Earned & Owned Media
    To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Google] How Marketing Can Collaborate with Sales to Create Engaging Content
    'Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. Use data to track the content you create.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Google] Google+ 301: How to Start and Grow a Community
    'If you’re just now finding our Google+ series, make sure you go back and read Google+ 101 and 201 to learn why it’s valuable to professional services firms and how to get started. Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile.
  • ENGAGE  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Google] How to Be Your Own IT Help Desk
    Once I determined what the actual problem was, all it took was a quick Google search to find the solution. Now why couldnt they find that answer for themselves? I thought. Google is so easy to use. One of the most useful tools in a troubleshooters arsenal is Google Autocomplete. Now the fun begins.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Google] Landing Page Best Practices You Should Still Test For Yourself
    Check out this landing page for Google AdWords to see how images and videos can be used on landing pages: Google AdWords can seem complicated, but Google didn''t want to overwhelm site visitors with words -- so they added an instructional video. Think of how much bandwidth it would save you and your team! Images and Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Content, Google] 3 B2B Conversion Tracking Mistakes Not to Make
    It will also help you create better marketing campaigns, better content, and give your audience what they are actually looking for. Beginners Guide to Conversion Goals in Google Analytics. The Google Analytics Conversion Funnel Survival Guide. Google Analytics Goal Types That Are Critical To Your Business.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Content, Google] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about Googles algorithm. Be sure to create informative content on your website or blog to answer research queries (what?, 'Higher education marketers, I have some tough love for you. Stop thinking about lead aggregators. Stop thinking about Facebooks Edge Rank. Start thinking about your students first.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Content, Google] Top 6 Essential SEO Elements for Marketers New to SEO
    Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. Targeted, Relevant, and Rich Content That Is Updated Frequently. Incredible content marketing lives at the core of any successful SEO strategy. In short, good content = more customers.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Content, Google] Are anonymous communities most authentic?
    After three years of enforcing real name on Google+, Google just rescinded its real name policy , thus ending the Nymwars. Facebook, Twitter, Reddit, Google+, Tumblr, and an infinity of forums and apps churned in response toRobin Williams’ suicide. And all will be well in the communitys garden. Maybe. Goaded?
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [Content, Google] The Complete Guide to Google+ for B2B Marketing [Infographic]
    Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ Social Media Marketing Dave Landry Google infographics
  • BIZNOLOGY  |  MONDAY, AUGUST 11, 2014
    [Content, Google] Detrimental SEO Myths Still Plaguing Online Businesses
    SEO’sused to be able to gain organic rankings fairly easily with low-quality content as long as thekeyword density was “good” But the landscape has almost completely changed. In other words, low-quality content production is becoming less effective daily. Content strategy is a luxury.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Content, Google] Event jacking – aka. how to make industry events your own
    Check out [link] or Google ''B2B Summit 2013'' and see what happens. B2B Content marketing event marketing 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. Or then again may be not.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Content, Google] Event jacking ��� aka. how to make industry events your own
    Check out [link] or Google ''B2B Summit 2013'' and see what happens. B2B Content marketing event marketing 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. Or then again may be not.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Google] The No B.S. Guide to Reducing Your Website's Bounce Rate
    Google, ever so careful about metrical nuances, puts it this way : “Bounce Rate is the percentage of single-page visits (i.e. To find out who’s visiting your site and what kind of content they like, check out your analytics. The only way you’ll be able to do this is through successful content marketing.
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Content, Google] This Week in Content: How Time Flies
    'This weeks round-up offers a look into the not-too-distant future with trends and predictions for digital and content marketing for the year ahead. Its easy to lose sight of the future when youre dealing in real-time content creation. His advice: treating content like its own product helps drive revenue. AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Content, Google] A guide to free and easy influencer research tools
    When somebody puts you on a list, this means the follower is at least savvy enough to use lists and cares enough about what you’re saying to highlight your content. Are people actually reacting to their content? This application returns the top content in any category by the number of social shares. That is so 2011. Klout.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Content, Google] 57 Little Things to Double Check Before Your Website Launch
    We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Page Content. First, take some time to review all of the content on your website with a fine-tooth comb. Of course, that means page content, but don''t forget about your premium content too.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Content, Google] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Content, Google] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    to evidence the profound impact technology is having on the marketing function  that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. For Google, this kind of rich content creates a virtuous cycle: 1. Heres why.
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Content, Google] How Marketing and Sales Can Work Together to Close More Leads
    To read more content like this, subscribe to Insiders. If customers have a question about a product or service, they can Google their answer and receive it instantly, privately, and from a variety of sources. 'This post originally appeared on the Insiders section of Inbound Hub. Times have changed. Customer: 1. Sales: 0. Smarketing
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Content, Google] Google Unleashes New Unsubscribe Feature for Gmail
    'Google has significantly simplified the unsubscribe process for Gmail users. In a recent Google+ post , Google announced that when you email a Promotions, Social or Forums message that includes an unsubscribe link, they’ll automatically place an unsubscribe link front and center next to the from address above your message.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Content, Google] Hinge���s Fab Five: July 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! SEO Techniques to Dominate the Most Popular Methods of Content Discovery. billion daily searches on Google can be separated into three basic categories: navigational, informational, and transactional searches. Neil Patel, Hubspot.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Google] You���re Taking These Marketing Maxims Way Too Literally
    So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Long before there was Google and blogging, we had media properties called newspapers and magazines. I’m not dissing any of these content types or outlets. Maybe you suck with audio content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Content, Google] Monetizing blog comments: Why your blog is economic gold
    If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. Thank you. Theyre not.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Content, Google] Why Quality Content is the Core for Any SEO Strategy
    Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. So do search engines like Google, Bing, and Yahoo  Google in particular. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. Panda 3.5,
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Content, Google] Optimize Your LinkedIn Profile With These 10 Key Elements
    This way, if you make an initial connection through Twitter or Google+ as example, the connecting individual will more immediately recognize your information. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. Tl;dr.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Content, Google] 5 Ways to Redefine and Retell your Brand’s Story
    Look at the content on all of your pages. Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. This will ensure Google that you’re not a spam website. Embrace Content Marketing. For a while, business is thriving.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Content, Google] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    We have been talking about the intersection of sales and content marketing for B2B companies. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume. One way to determine those keywords is by using Google’s Keyword Ad Planner Tool. Use the Right Keywords.
  • FATHOM  |  THURSDAY, AUGUST 7, 2014
    [Content, Google] How Microdata Can Help Your E-commerce Site
    Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 7, 2014
    [Content, Google] How to Build a Super Tribe using Google+
    It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Get Started.
  • WRITTENT  |  TUESDAY, AUGUST 5, 2014
    [Content, Google] 11 Content Writing Secrets from the Pros
    Hard work and tireless  content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. Page views aren’t the best measure of how successful you’ve been at content writing if no one’s buying.  Content marketing is a marathon, not a sprint. 'Image source.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Content, Google] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    became the de facto "internet guy" for a lot of the cigar industry folks quite simply because I''m a digital native who was raised with tech and I could do a Google search or send a Tweet and understand how websites worked. But I had consumed every piece of content HubSpot put out. Web Content Strategist, WebpageFX. Mike Volpe.
  • CONFLUENT FORMS  |  TUESDAY, AUGUST 5, 2014
    [Content, Google] Website Actionable Intelligence and Goal Acquisitions
    Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. In a previous blog post we discussed our approach that we dubbed " the Magic 8 Ball method " for Google Analytics and Google Webmaster Tools. They want that question answered. Rinse and repeat!
  • BIZNOLOGY  |  TUESDAY, AUGUST 5, 2014
    [Content, Google] Digital and Online Reputation Management
    If you leave your reputation to chance, online, Google will fill the void that is left by your inattention of fear. You need to create fresh content. Creating online content and dominating search is not. About filling Google with junk but you need to fill the void. So, enjoy the extended version of the presentation.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Content, Google] How to Make Your Online Videos Stand Out from the Crowd
    'Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. In the early days, after the purchase, you could place a video on YouTube and have it show up on the first page of the Google search results for the keyword of your choice within … Continue Reading. Video
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