• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. documented content strategy is hard.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 15, 2016
    [Content, Google] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Smart content.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Content, Google] Why Cisco Is Hiring Over 200 Content Marketers
    The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Content, Google] Why Cisco Hired Over 200 Content Marketers
    The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Content, Google] 7 Ways to Increase Accuracy and Insights in Google Analytics
    For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment. Improve Data Accuracy.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [Content, Google] Content Marketing Strategy Tips: Build Your Competitive Positioning
    If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. You’re also probably wondering how to create content that is optimized for your audience. The most direct path forward is to build-out contextually relevant content experiences.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Content, Google] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. When ads aren't displayed, content sites that host ads and the advertiser lose out on potential revenue. Why is ad blocking a big deal? The lesson?
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Content, Google] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [Content, Google] Email Reactivation
    Google search shows a range of copy with headlines like “We’ve missed you,” “Let’s stay together,” “It’s been a while,” and “Good friends are never forgotten.” Are you looking at your sales figures this time of year and wondering where everyone went? Segmenting audiences.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Content, Google] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    For example, your digital marketing initiatives should align with your content marketing, social media marketing, and website conversion optimization. This is because phrases that have high search volumes and conversion rates in paid search can inform content creation to drive SEO and improve conversion rates. Analysis Paralysis.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Content, Google] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and […]. Content MarketingBounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics.
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Content, Google] How to Increase Your SEO Traffic in 30 Days [Free Daily Planner]
    However, as search engines continue to evolve, it’s becoming more and more important for marketers to keep their content fresh and properly optimized. How to create better, more search-friendly content and headlines. How to sign up for Google Search Console, Analytics, and more. How to improve your site's loading speed.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Content, Google] How Google Designs Great Content, in 5 Steps
    As brands put more focus and resources towards creating content, one of the biggest challenges they face is making sure their content isn’t just on brand, but that it breaks through and reaches people. Giampietro was joined by Amber Bravo, an editor at Google Design, to reveal the five steps Google takes in creating its content.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Content, Google] How Pokémon Go Cracked the Augmented Reality Code
    Three years ago, everyone thought Google Glass was going to be the future of augmented reality. Instead, it’s been more consumer-friendly products like Pokémon Go and Google Cardboard , a $50 VR headset that works with your smartphone, that have succeeded. But by 2015, Glass had been pulled from the market and deemed a failure.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Content, Google] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Today, 93% of marketers use content for marketing. Placing that content magnet close enough to leads to draw them in, however, remains a completely separate topic. Using Strategy to Catapult Content into Your Lead's World. 6 months ago, I didn't care a hoot about augmented reality games. So what? For a $10 investment. Over 4.9
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Content, Google] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    For e.g. with SEO, marketers have been laser focused on keywords to use, traffic estimates for those keywords on the different search engines (Google, Bing etc) and relative ranking for those keywords vis a vis their competitors. This means figuring out the right content, right campaign and the right channel to maximize conversions.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Content, Google] Account-Based And Content Marketing Programs Are Not Campaigns
    One of the biggest mistakes marketers make overall is to think about marketing investments in the form of a campaign - a short-term effort, offering very little opportunity to test content or creative, to optimize, or to prove ROI. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Content, Google] If you post it will they come?
    I work harder promoting my online content than I do writing the posts themselves. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Google] 20 Online Marketing Tools That Boost Campaign Results
    ” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Google Search Console. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. Google Trends.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Content, Google] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    Some wood, iron, and blocks covered in ink was all it took to revolutionize human communication centuries ago; today, marketers can still take advantage of print in their content strategies. Google Voice Calling. An easier approach can be to set up a system of Google Voice numbers that all redirect to the same place. QR Codes.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Google] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    For marketers, one common reason is to prevent duplicate content ( when there is more than one version of a page indexed by the search engines, as in a printer-friendly version of your content) from being indexed. You can proactively keep unwanted content out of the search results. Say what?! Stay with us, folks. Why not? Ta Da!
  • WRITTENT  |  TUESDAY, JULY 19, 2016
    [Content, Google] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    The Stats Post Formula: Content Marketing Strategy that Drives Results. This blog post formula works for one main reason: It makes it incredibly easy for people creating content to make their writing sound authoritative and well-researched backed up by data. … and this is how you get backlinks! love it because of its simplicity.
  • CEROS  |  TUESDAY, JULY 19, 2016
    [Content, Google] The Hero’s Journey: How to Create Protagonist-Centric Brand Content
    This post, The Hero’s Journey: How to Create Protagonist-Centric Brand Content , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. One of the simplest ways to create protagonist-centric content is to look at the talent already on your roster. Content Inspiration
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Content, Google] The 17 Best Keyword Research Tools for SEO and SEM
    nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Google Review Count:  46,500. Google Review Count:  29,800. Pricing:  free (but requires an active Google AdWords account).
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Content, Google] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    With the new core enhancements , you can execute more effective marketing campaigns because you can deliver personalized content segmented by audience, language, and device type. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. Drupal 8 is a marketer’s dream.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Google] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    To make people's lives even easier, they let you use your Facebook or Google Apps login, shortening the conversion path even further. The folks at Elluminati focus their page on location, starting with the hero image at the top -- which is actually an embedded Google Map of their location. But what about a website's 'Contact Us' page?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Content, Google] From Scratch: Four (Free) List Building Strategies
    An in-depth review of the brand’s content strategy and tactics. People guard their email addresses, so if you can get an email address in exchange for educational or entertaining content, treat it respectfully. I’m finding that capturing email is becoming almost ridiculously misused. Inside blog content. Footer of the content.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Google] How to Make Great Videos for Instagram Without Breaking the Bank
    In fact, there are a ton of tips and tricks you can use to produce noteworthy video content without all the fuss. Remember that you only have 1 minute to share your story, so save your long-form content for your site. Ideas for More Interesting Instagram Video Content. Wrong. Don't believe me? Let's walk through it. Get crafty!
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Google] 7 Steps to Creating an Operating System for Your Agency
    Grab a copy of our blog post deliverable template as a Google Doc template.). The 12-week period is far enough in advance that you're not panicking to create content to get it out on time. In 1955, a middle-aged milkshake machine salesmen came upon something odd. What he discovered would change the world forever. Source. Source.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Content, Google] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Rants and raves include a fresh look at why we shouldn’t underestimate the attention span of our audience and the surprising parallels between stock trading and content marketing. Content marketing in the news. At the same time, you’re tasked with managing content that increases lead count, boosts sales, or raises customer loyalty.
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Content, Google] 5 Top Tech Trends for Small Business
    Did you know that mobile-friendly websites now appear higher on Google searches than sites that aren’t optimized for mobile? Offer your audience valuable live streaming content, like expert discussions, live event coverage, and new product launches. Google’s ad revenue hit $59 billion in 2014. Let’s check it out. It’s true.
  • CONTENTLY  |  FRIDAY, JULY 15, 2016
    [Content, Google] Fixing the Beer Industry’s Pun Problem
    First, below is a list of beers that I thought of, Googled, and found out that they’re already taken. (I curse the genius who already got Hoptimus Prime.). The post Fixing the Beer Industry’s Pun Problem appeared first on The Content Strategist. That’s right. So, breweries of the world, we’re here to help.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Content, Google] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Trim Your Content. Design Responsive Emails.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Content, Google] How to Launch a Successful Online Community: A Step-by-Step Guide
    There are "free" platforms like Facebook and Google+ which offer community-like features, however using them has its pros and cons. nformational forums are largely used when you want to create a space for the community to search for and share content related to your product, service, or designated topic in one location. Integrations.
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [Content, Google] Cutting Through the Content Clutter
    Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. Some of it is some well produced content, and I suspect there’s probably a lot of money that has gone into producing some of these articles and content. Content StrategyThose conversations were personal.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Content, Google] What Does Social Sharing Accomplish?
    Google+. Ask Haley Content Marketing Haley News SEO/Social Media Haley Marketing Group marketing for staffing social media social media marketing social media staffing staffing marketingDoes your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Facebook.
  • SNAPAPP  |  THURSDAY, JULY 14, 2016
    [Content, Google] Do-It-Yourself Design: Picking Fonts and Colors
    What better way to do this than with free font libraries, such as Google’s Fonts ? Neutral colors are then applied to things like the page background, dividers for content, lengthy text, and other elements that indicate the structure of a design. Content loading What creates this design obstacle? Too many colors to pick from.
  • CONTENT STANDARD  |  THURSDAY, JULY 14, 2016
    [Content, Google] How to Shape Your SEO Strategy for Voice Search
    From Apple’s Siri to Google Now to Amazon’s Alexa and Microsoft’s Cortana, voice-activated personal devices are becoming increasingly pervasive for everyday consumers. ” If so, what does this content look like, and in what sort of on-the-go situation is a user likely to be considering it? Marketing SEO
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Content, Google] Is Marketing Automation Right For You?
    It can also collect Google AdWords visit data and activity. Your staff will still need skills in a couple of areas; content, marketing best-practices and a feel for how to successfully market your organization’s products and services. Marketing automation isn’t for every organization, but it can benefit the vast majority of businesses.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Content, Google] Who Should Nurture B2B Leads with Social Media?
    Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing? There is still some work to be done on that mind-set issue. Social Selling
  • BIZNOLOGY  |  WEDNESDAY, JULY 13, 2016
    [Content, Google] Why don’t more marketers use keyword research?
    The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. When my wife heard it, she said they sound like the “Click and Clack of tech.”
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Content, Google] 15 Effective Ways to Reduce Cost Per Acquisition
    Video has to be one of the most effective content types to drive engagement and ROI. Adobe stated that 51.9% of marketing professionals worldwide named video as the type of content with the best ROI. Run a Google Experiment on your keywords to see how ad rank impacts on your click through and conversion rates. Pause them.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Content, Google] Kindness opens many doors online
    Content Marketing Influencer Marketing Internet Marketing Public Relations blogger outreach Facebook Influencer marketing instagram social media twitter YouTubeThere are a lot of a s online, though very few of them are dyed-in-the-wool. They’re simply exceptionally guarded , armored against all the other a s online. Reddit, right ?
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Content, Google] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    For example, type in any phrase to Google and see how it fills in with something related to this game. Content Marketing Content Marketing And Staffing Pokemon Go Pokemon Go And Content Marketing PokeStops What Is Pokemon GoStriking when the iron is hot. . Yes, I said Pokemon. How Can Your Staffing Agency Take Advantage?
  • CONTENT STANDARD  |  TUESDAY, JULY 12, 2016
    [Content, Google] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    As what works in the content marketing industry has changed in the past few years, marketing leaders are overdue to redefine content marketing success. What’s at stake is a clear understanding of marketing ROI , and moving content marketing from a cost center to a direct revenue-driving force. Top Website KPIs to Redefine.
  • LEAD LIAISON  |  TUESDAY, JULY 12, 2016
    [Content, Google] Buzzwords in Marketing Automation: Clickthrough Rate (CTR)
    Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. These days, it’s hard to measure the emotional reaction to a piece of virtual content. Quantifiable Number.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Content, Google] The 14 Best Marketing Automation Tools
    Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Google Review Count: 93,900. Google Review Count:  85,400. Google Review Count:  7,580.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Content, Google] 14 Tools to Streamline Your Social Media Marketing : Social Media Examiner
    In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Followerwonk Traackr #2: Discover Relevant Content SEMrush Google AdWords Tool Moz’s Fresh. Do you want to manage social media more efficiently? Do you have the right tools?
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Content, Google] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. What you want to know is how you can tweak your ad content and targeting to improve your campaign’s performance.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Content, Google] What’s the Point of a Social Media Strategy?
    And LinkedIn, Twitter and Google+ too. You should update them, share relevant content and engage with your audiences. You have a Facebook page. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach send his team on the field without a play? Define all of your audiences.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Google] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? Ready to Improve Your Content Marketing Skills?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Content, Google] Five ideas: Constructive engagement in destructive times
    We overproduce content and comment as much as possible, without wondering whether it’s truly valuable. This All-You-Can-Share desire can lead to Content Shock , or worse, flame wars, where we hatefully “debate” our issues with superficial knowledge. So I didn’t. The one about us being damn direct. Conclusion.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Google] The 21 Most Innovative & Creative Ads of the Past Year
    The landscape of content is evolving. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe. This year's recipients blur the line between marketing and art, delivering pieces of content that push the boundaries of media. Google DeepMind AlphaGo. Cyber.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Content, Google] AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore
    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Content, Google] AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore
    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Content, Google] AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore
    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JULY 9, 2016
    [Content, Google] Can Your Video Content Strategy Benefit from 360° Video?
    The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. Today’s most effective forms of online content don’t exist in a vacuum. Engagement is critical.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Content, Google] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    Molly, if you’re reading this because you have a Google alert for your own name, I will pay you all the money to freelance for us.). The post ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read appeared first on The Content Strategist. Selected by Dillon Baker, associate editor.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Content, Google] The 10 Greatest Social Media Advertising Tips for Content Marketers
    It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Half of all content gets zero shares, and. Let’s start with the bad news first. Organic reach in social media?
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Content, Google] Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
    But then again, per Parse.ly, Facebook now drives over 40 percent of all traffic to publishers—more than Google. If Google changed its algorithm this drastically, Rand Fishkin would be holed up in his whiteboard room conducting a 24-hour live stream. Google can change its algorithm and greatly affect traffic. Is this overkill?
  • HUBSPOT  |  FRIDAY, JULY 8, 2016
    [Content, Google] Will 'Memories' Change Snapchat as We Know It?
    Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. The new feature enables users to share content after the initial photo has been taken, allowing for a more curated (and less instantaneous) experience.
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Content, Google] Voyeurism: The Surprising Key to Great Internal Content Marketing
    At this point, most folks have realized something pretty obvious: Content is about more than educating the outside world. As Contently’s editor-in-chief, my job is to learn as much about content marketing as I can. And I worry a lot about whether we’re spreading that content marketing knowledge across the company.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Content, Google] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. However, the “simple” still applies with online content. Ashley Faulkes. B.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Content, Google] How Far Will Native Ads Spread? Google Maps and the App Store Enter the Fray
    If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” Google Maps isn’t launching in-map advertising on a whim.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Content, Google] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? share is a good thing first because an audience member read and liked your content enough to interact with it. But it’s a good thing again because the recipient of that share will consider your content far more seriously than if you advertised it or shared it with them.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Content, Google] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. If you've ever searched for something on Google, you've likely seen a search ad. Here are the official character limits as provided by Google : Headline : 25 characters. Here are three search ads that come up when you Google "hotels in New York."
  • CEROS  |  WEDNESDAY, JULY 6, 2016
    [Content, Google] 5 Ways to Improve SEO with Content Marketing
    This post, 5 Ways to Improve SEO with Content Marketing , written by Gordon Plutsky , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. The goal of Google and other search engines is to provide users with the best results possible. Use visual content along with text to increase time on page.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Content, Google] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    Just Google “live”, “interactive”, “4K”, “personalized”, or “360-degree video” and you’ll see that in each of these categories, there’s been monumental investment and technology development in the last 6 months. Adding videos to your site increases your chance of a front-page Google result by 50x.  . We get it. Awesome, right? Enjoy!
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Content, Google] What’s new in content marketing?
    Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Content, Google] What’s New in Social? Platforms Are Raising the Bar on Personalization
    And with their new ‘Watch Mode,’ the platform will highlight an option to watch similar content to boost on-platform video consumption. With the addition of stickers, brands have a new medium to create the personalized, fun content they’ve previously had to hire digital graphic artists to produce. With 2.3 Coming soon!
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Content, Google] 7 Killer Tips to Boost Your Infographic Performance
    This single statistic alone might explain why quality graphics are shared at triple the rate of other types of content — and it might explain why marketers are creating more infographics than ever. But even if you’re creating this type of content, it’s possible that you’re not getting the maximum results for your efforts. Glitschka.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, JULY 5, 2016
    [Content, Google] 3 Helpful Tips That Will Spread Awareness To Your SaaS Product
    Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by Google and Accel Partners. Email contact growing tips: Content upgrade offer (e.g., But who is to say that anybody is surprised?
  • FATHOM  |  TUESDAY, JULY 5, 2016
    [Content, Google] Punch Above Your Weight: Why Digital Favors David, Not Goliath
    Google’s success as a search engine exemplifies this. Not only has it become the best in its space, Google’s leaders are working every single day to stay the best. ( Inc Magazine ) Of course, Google has its variety of other projects—self-driving cars, Google Glass, home automation, the list goes on. Meltwater ).
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Content, Google] 25 Experts Share Top 3 Content Marketing Trends for 2017
    Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Visual content will increase at a rapid pace but so will messaging platforms.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Content, Google] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Welcome to your monthly edition of “Ask a Content Guy,” in which I answer all of your most pressing content questions and try to incorporate as many GIFs as possible. Last month, I covered what content metrics really matter , and the month before that I decoded some game-changing marketing buzzwords. Ruth, Cambridge.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Content, Google] The Best Branded Content of June: Heavy on the Content, Light on the Brand
    ” Sometimes, getting your content to pop off can feel like fighting an alien invasion. With that in mind, let’s look at this month’s best branded content and some companies that took risks and had it pay off. Props to Google for giving him that freedom. The Best Branded Content of April.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Content, Google] Mobile Myth Busting: How to Write Great Content for Mobile
    It means thinking about how the vertical screen changes the way we write and structure content. Below we debunk 3 myths that mislead content marketers when writing for mobile so you create better content, regardless of the screen size. Use images sparingly and only when they add value to your content. Image Source.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 4, 2016
    [Content, Google] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Content MarketingThe Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content, Google] Part Time SEO Expert
    You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. Marketing ROI Cmo marketing roi
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 2, 2016
    [Content, Google] Comedic Writer Sarah Cooper on Creative Freedom [Unthinkable Podcast]
    The post Comedic Writer Sarah Cooper on Leaving Google, Creative Freedom & the Down Side of Audience appeared first on Unthinkable. Content MarketingIf you love to tinker on your creative craft, you often feel you’re surrounded by people who “don’t get it.” Read More.
  • JUNTA 42  |  SATURDAY, JULY 2, 2016
    [Content, Google] This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
    Facebook is also paying media companies and influencers to create content for its streaming video service; in the short term, this appears to benefit brands. Content marketing in the news. Author Chad Pollitt credits this high rate of growth to soaring adoption of content marketing. This week’s show. Sponsor (39:40).
  • ION INTERACTIVE  |  FRIDAY, JULY 1, 2016
    [Content, Google] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    What’s the latest in the interactive content marketing world? Here’s what was new this week…   Yes, Interactive Video Can Make You Do Cartwheels We know interactive content is on the rise. But what some people don’t know about interactive content is that it includes interactive video. Have you been keeping up with ion on Medium?
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Content, Google] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    Understanding that path is the beginning of understanding life from your lead’s point of view, and that’s ground zero for the content you create for them, the offers you make, and the ways you invite them to engage with you. In this portion of the funnel, your content should be focused on awareness and education. Blogs. eBooks.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Content, Google] The 10 Greatest Social Media Advertising Tips for Content Marketers
    It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Half of all content. Opentopic blog >> wordstream.com Let’s start with the bad news first.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Content, Google] 5 Things Marketers Need to Know About Gen Z
    Here’s what you need to know about Gen Z to speak to them as a brand, create content that’s relevant to their lives, and steer clear of the B.S. 1. And close to 70 percent are more interested in content with a “realistic ending” rather than a polished but unlikely narrative. “How do I talk to Gen Z?”
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Content, Google] Is Your SEO Actually Working? 3 Ways to Find Out
    While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. Search engines are always testing new algorithms, and competitors are always publishing new content. like metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Content, Google] The 6 Scariest Words in Digital Marketing
    Facebook announced yesterday it’s changing its algorithm to give priority to content shared by friends and family — and less priority to what content publishers share: Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook.
  • WRITTENT  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] 29+ Actionable Content Writing Tips [+Examples]
    With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. Read your content aloud. Where?
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] Building Trust In Social Marketing Metrics With Attribution
    Now, there are apps like Waze and Google Maps that have a lot more capabilities, such as re-routing to the best route available based on real-time conditions. In other words, how do we get to the Waze or Google Map-like stage in our social marketing measurement? Maps and Mapping Technology. What if the road is closed for construction?
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] 8 Great LinkedIn Groups for B2B Marketers
    Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great:  The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    In December 2013, CMI released its annual content marketing predictions report (as we do every December). The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. overall spot, ahead of Google and Facebook? Register today for Content Marketing World Sept.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Content, Google] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Find your focus with these Recipes: they’ll help you quickly save interesting articles and content you come across during your day, and send them all to the service of your choice. 14) Get an email when content gets more than 1K shares an hour on social media from Time.com. Our inboxes are overflowing. The good news?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Content, Google] Busted! 23 Marketing Myths Held By (Some) Industries
    Time to bust these myths! 1) “Content creation is inbound marketing.”. There’s a common misconception that “creating more content is all we need to do.” But content is only one piece of the puzzle. In 2015 Google made this myth so very false. Less content typically results in less SEO. Don’t get us wrong. Busines
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Content, Google] Three Stats to Track for Sales Funnel Analysis
    Traffic Sourcing & Engagement Statistics from Content. Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Over time, content that has the best effect can be identified and repeated. Google Analytics, if used, also has a function that can track the click path.
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