• HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Google] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Conclusion.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Provide users with interesting and engaging content, and use social media as a hub to distribute that content. We’ll write the content for you, build your targeted audience, and keep them actively engaged. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. Who does NBC blame for the flop? MILLENIALS.
  • THE POINT  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] 5 Key Tips for Driving Attendance at Field Events
    However, I’d argue that for online events, the topic and content being presented are paramount; the format, agenda, and speakers for the event: less so. Stress how easy it is to get to the location – heck, offer valet parking – and include a link to a Google Map. 3. Sell the event, not the product. No-one cares.
  • VIDYARD  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] 5 Types of Webinars You Need to Fire Up Your Webinar Program
    TIP: Logistically, panel webinars are best done with software that allows you to broadcast everyone’s webcam at once, like Google’s Hangouts On Air (soon to be YouTube Live) or GoToMeeting. 2. Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? It’s definitely not always easy!
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] Use Marketing Automation The Right Way
    Gaining insight into their content and channel consumption preferences. Identifying the trigger events (what Google calls the “Zero Moment of Truth) that pushed these buyers into the buying process. This means looking at how we align people, process, content, technology and data to that of our buyers and their buying process.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] The Five Best Pinterest and Instagram Marketing Tools
    Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. Google Review Count:  193. Google Review Count:  187. Google Review Count:  162. Pricing:  free.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] The Marketing Guru Covers: What are the benefits of social media marketing?
    It’s trackable and measurable content, which adds to it’s value. It can be free, or you also have the option of using paid social media to give your content a significant boost. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSave money.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    This is an extremely cost-effective way to reactivate talent on the online outlets where they spend their time (such as Facebook and Google). By using a SEM campaign on Google, you are able to position your company to appear on the search results pages for specific terms (in specific geographic ranges) that potential clients might use.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] How Is Video Content Affected By the Rise of Voice Search?
    According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. The effects of voice search on content creation are widespread, and video content is no exception. Search Implications on Content. ” versus “Singapore weather.”)
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. There are roughly 4.75 What The Acquisition Means. To read the press release click here.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. People could self publish and put content up as well. Happy reading! Some people go to work every day to take home a paycheck.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Content, Google] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Your brand’s content strategy and tactics should be sound. Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. First, nail the basics. billion expected.”.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Content, Google] 3 Tips for Mastering Inbound Marketing
    Post regular content online that your customers would want to read.  Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Make sure to include a link back to your website on that content.   Tip #2:   Know Who you are Trying to Reach. Wrong!  00p.m. and 4:00a.m.-7:00p.m.
  • PUREB2B  |  SUNDAY, AUGUST 21, 2016
    [Content, Google] Tips for Maximizing Content Syndication Performance
    You need to stick to your content schedule and publish quality material like clockwork. Though time-consuming, churning out valuable content is a fool-proof way to ensure that your quality score remains high. Syndicating your content is one of the many ways to boost your reputation and enhance your visibility. Before You Go.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Content, Google] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    The platform’s new “Instant Unlock Cards” allow users to access exclusive branded content when they fulfill an action, like tweeting a specific hashtag. Amazon may be the place people go for their everyday purchases; Google the place where they research items on their list. Buy Button Evolution. Limited Appeal.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Content, Google] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    In this episode, Robert and I debate a TechCrunch article’s claims that content marketing isn’t actually strategic. We We also go inside Accenture’s efforts to become a worldwide leader in content marketing, and explore Facebook’s latest attempt to enhance the ad experience from both sides of the equation.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. documented content strategy is hard.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Smart content.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] Who Owns Your Audience?
    On the other front, you have an uneasy alliance with platforms—namely Facebook and Google—that drive most of your audience to your site but also have the power to take them away in an instance. Or they can just create content themselves and spend money distributing it through paid social. appeared first on The Content Strategist.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] 5 Ridiculously Weird Brand Name Origin Stories
    His first criteria was that the name must start with “A” because, way back in pre-Google 1994, people used alphabetical web directories to find new websites. The post 5 Ridiculously Weird Brand Name Origin Stories appeared first on The Content Strategist. Even Wiz has his own brand of rolling papers. Amazon. Mountain Dew.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] How Does Content Marketing Help with SEO?
    Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.
  • SNAPAPP  |  FRIDAY, AUGUST 19, 2016
    [Content, Google] SnapWrap: Analytics, Longetivity, Mistakes, and More!
    Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: How Google Analytics Ruined Marketing. How to Hire Superstar Content Marketers. How Google Analytics Ruined Marketing. Content loading
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] How to Crush Your First Webinar
    Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. WebinarsOnAir is a hosting platform that runs webinar functionality using Google Hangouts. Google Hangouts. Google Hangouts is your free alternative to hosting webinars. GoToWebinar. WebinarsOnAir.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] What to Do When Your Content Marketing Falls Flat
    And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Get Creative. Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. In the last two years, content providers like Facebook have intertwined data and marketing to create people-based marketing. Data is Evolving.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] What Is Content Marketing in 2016, and Where Is it Going?
    In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. ” I quickly noticed major developments in the written content I was editing. Now it’s 2016.
  • SNAPAPP  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] 3 Ways Clever Marketers Repurpose Content
    How do marketers make the most of the content they produce? Or attribution and measurement, to make sure we know how our content is contributing to the bottom line. But the content assets in and of themselves are more valuable than many of us realize. Are you looking at the content you create with a repurposing eye?
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Content, Google] How To Make the Most of the YouTube Content Marketing Customer Journey
    Even though YouTube is the biggest search engine after Google, we usually begin our YouTube journey on Google. Most probably, you’ll begin your quest for answers on a topic like this with a Google search that says something like “ How to fix fan on top of stove.” Generally, we come to YouTube videos through search.
  • BIZIBLE  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Google] Rallying Around Revenue: Aligning Sales and Marketing at PagerDuty
    Chris Souza, Senior Marketing Manager at PagerDuty , will be a featured speaker along with other big names like Stacey Levy (Google), Jon Miller (Engagio), Heidi Bullock (Marketo) and Kevin Bobowski (Act-On Software). On Oct. The conference revolves around aligning Marketing with Sales to focus on one common goal: revenue.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Google] 114+ Copywriting Formulas to Get Traffic & Leads
    They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate.
  • ACT-ON  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Google] Four Benefits to a Multi-Generational Workplace (Or, What I Learned from My 21-Year-Old Nephew)
    Younger generations will get credit for bringing fresh insights and energy to a group, but older generations offer wisdom and insight that comes from rich experiences and perspective. I’m the middle child of sorts on our content marketing team. My 21-year-old nephew is visiting me from college in South Carolina. But enough about me.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] Why Ad Blockers Make Facebook Even More Powerful
    Google, Amazon, Microsoft and other internet companies have all paid the fee. But that doesn’t mean that Facebook is content to allow ad blocking on its desktop site. Since its ads closely resemble the content surrounding it, the company is coding in-feed ads to resemble the code of normal posts, according to Fortune.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Up until now, the  Elements of Communications Planning  students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hour of Geoff Livingston Content Marketing magic ( how in the world do you follow Geoff? ). Always start with Google.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. The way the content is formatted can be just as important as the copy itself. Format.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] How Higher Education Marketing has Changed
    Let's forget (only for a minute) about the content put out by the schools themselves. Inbound marketing uses digital capabilities to execute a strategy of targeted personalization by delivering online content that attracts and delights your prospects. Four-year universities see flat enrollment rates. What skills will they have?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    Also, you can differentiate based on industry and segments and so it’s very important not to focus just on channels or focus on content because those are just really the ways. Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today. Break].
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Content, Google] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    We content marketers just aren’t very good at promoting our content. Here’s how that BuzzSumo/Moz study describes the situation: … the majority of content published on the internet is simply ignored when it comes to shares and links. Usually I’ll publish once on Facebook , LinkedIn and Google+. It’s significant, too.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Content, Google] Making Sense of Facebook’s Two Latest Algorithm Changes
    Yes, “anything that informs you” is what Facebook defines as informative content. Much like Google does with its strict SEO rules, Facebook is telling brands and publishers to either fall in line or get lost. The post Making Sense of Facebook’s Two Latest Algorithm Changes appeared first on The Content Strategist.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2016
    [Content, Google] The Digital Marketer's Guide to Finding & Optimizing Images [Free Ebook]
    If you’re not using graphics to your advantage, you’re missing out on a huge chance to make a personal connection with your audience and increase engagement with your content as a result. How can you use images strategically on social media channels, on your website, and within your content? Optimising your photos for Google search.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Content, Google] How to Hire Superstar Content Marketers
    Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. Content marketing job listings have grown 350 percent since 2011. So, too, has investment in content marketing. Some, like Cisco, are hiring over 200 content marketers. How to secure and allocate your content budget.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Content, Google] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. The post Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies appeared first on Marketing Insider Group.
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Content, Google] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    We also re-enlist in the battle that’s still being waged between content strategy and content marketing, and explore whether the “highs” experienced by social distribution-dependent publishers will eventually require an intervention. Content marketing in the news. This week’s show. Sponsor (40:39).
  • SALES ENGINE  |  FRIDAY, AUGUST 12, 2016
    [Content, Google] Will content marketing ever eliminate the need for salespeople?
    Now with the rise of content marketing , we’re wondering if salespeople will be replaced—or, in other words, will we be able to automate marketing processes to the point where we can lead people all the way through their buying journey, eliminating the need for sales reps? Print is dead. Cold calls are dead. SEO is dead. So what do they do?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Content, Google] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    While watching this revolution take place firsthand, the team at Fractl wanted to gain a better understanding of the state of the current industry landscape, specifically for the content marketer. The Age of Inbound: How Being a Hybrid Content Marketer Became So Important. Content Marketing Was (Re)Born. Social Media Evolved.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Content, Google] How to Create Content for Every Stage of the Buyer's Journey
    The internet has made it easier for marketers (and salespeople) to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing (up 86% from 2015), and 76% of marketers plan to produce more content this year. Examples.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Content, Google] How to Hire the Perfect Person to Run Your SEO
    Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). When a searcher asks a question, and your content is the best answer, you dearly want search engines to recognize your content as the best fit. Social Media & Google Search.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Content, Google] How to Promote Your Website and Increase Your Online Presence
    Their pain points are usually all there, the teams understand why they need to build a new hub for their online presence, and they’ve got Google-stars in their eyes and whispers of “build it and they will come” in their ears. With your new website, make sure that it’s easy to share valuable content that lives on your website. Figure 1.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Content, Google] Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
    There Is Only R is branded content, too, although for Spiers’s own company. We recently caught up with Spiers at her new offices in New York to talk about her new publication, what makes good branded content, and when she thinks we’ll see widespread adoption of VR. What makes branded content work?
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Content, Google] Webinar: The Content Marketer’s Guide to Great SEO
    We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google. Two dozen blog posts later, Google had sent us a record flood of traffic. Google has heavily adjusted its algorithm to favor high-quality content. Pandemonium broke out. ” It worked.
  • CONTENTLY  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Google] Content Marketing Webinar: How to Streamline Legal Approvals
    Let’s start with a simple truth: Far too many brands let battles with compliance keep them from creating content that their audiences care about. As the vice president of enterprise services at Contently, I navigate legal approvals on a regular basis. And evangelizing this new way of creating content internally.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Google] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Google] Attribution: the science of marketing
    discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Google doesn’t index assets that require a registration. You might find that certain content types don’t seem to work at all in certain places in the buy cycle. It is probably not the best way. Attribution science.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Google] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. So we wanted to explore a few different types of teams and look at the tools they use to create incredible, value-driven content. Email and good, old-fashioned phone calls to come up with content ideas. ​. ​.  .
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    Marketing automation has exceptional power to increase content marketing efficiency and generate nurture campaigns. As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] The Future of the Internet Isn’t the Web
    Meanwhile, Facebook’s Free Basics and Google’s Project Loon are spreading across the globe with the goal of connecting underdeveloped countries to the internet, almost exclusively through mobile phones. Driving this trend is a battle royale between internet giants: Facebook vs. Google, Google vs. Apple, and so on.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] When It Comes To Social Media, CMOs Need To Get Visual
    You have to know what works best for your customers and of course (again obvious) the content you share via social media - or anyplace else, has to be relevant to them. For example you may see great response and engagement metrics via text-only posts that are shared on Google Plus. mean this isn't 2004. is it? Getting Social.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] Quality Assurance Testing Is Not Optional
    Common Mistakes found in QA: Content-. Proofread all of the content including the from name, subject line, preview text, CTA button, body copy, reply-to address, and housekeeping information. Google Chrome provides DevTools which allow developers access into the internals of the browser and their web application. Broken Links-.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] 13 Networking Mistakes You Need to Stop Making
    Email a blog author whose content you love with a specific comment or question about his or her work. They might even Google you. When done right, n etworking is an incredibly valuable investment of every professional's t ime and effort. It helps us make meaningful business connections, get feedback, and advance our careers. My advice?
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] Blog2Social removes all social sharing pain
    As you’ll see below, reactivating old, previously-shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: If I never did that, I would have been leaving all of that traffic and all those visitors on the table. You know all the hell I go through every time I publish a blog post ?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Content, Google] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. It collects data about the content you create, how people interact with that content, and the size and composition of your network.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Content, Google] Harnessing the Power of VR and AR Part I: The Latest Trends
    Even in the case of VR, users can purchase a cardboard headset from Google for $15 to turn their phones into bona fide pairs of VR goggles. In Sweden, they’ve run a VR trial campaign that turns their classic Happy Meal box into a pair of cardboard VR goggles, much like Google’s tool. Virtual reality. Augmented reality. Think about it.
  • HINGE MARKETING  |  MONDAY, AUGUST 8, 2016
    [Content, Google] Brand Architecture and Professional Services
    Another example is the recently rejiggered Google corporate structure. In the case of Alphabet, Google — recently demoted from parent brand to sub-brand —will continue to operate in the sphere which it knows best: to be singularly focused on search and advertising. Brand architecture may be the most misunderstood concept in branding.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Content, Google] 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands
    But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. This is an excerpt from “The Marketer’s Guide to Luxury Content.”
  • JUNTA 42  |  SATURDAY, AUGUST 6, 2016
    [Content, Google] This Week in Content Marketing: U.S. Olympic Committee Makes Huge Social Media Faux Pas
    In this week’s episode, Robert and I discuss how Cisco Systems’ recent staffing surge fits into its ongoing journey toward content marketing self-discovery. Next, we explore how B2C brands are focusing on “micro-moments,” and relay our concerns about brands that mistakenly believe they are doing content marketing. Our
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Content, Google] How to Build a Cash Converting Marketing Funnel
    Paid ads, targeted traffic through sites like Google or Facebook, SEO, email marketing, content marketing, local search – there is no shortage of options. Loyalty programs, content marketing, and social media reminds your audience that you’re still around and still offering some great solutions. Let’s see what they recommend.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Google] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    We didn’t need to invest in the creation of new content. For one, investing in the creation of content such as ebooks, webinars, whitepapers, blog posts and more, will help your business attract qualified traffic to your website. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. Unbounce.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Content, Google] How Google’s Big AMP Update Will Affect Marketers and Publishers
    After Instagram copied  Snapchat’s key feature on Tuesday, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. Yesterday, Google announced that it’s expanding its Accelerated Mobile Pages (AMP) project to all mobile search results. This is huge news.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Content, Google] The 7 Attributes of Highly Effective Lead Generation
    But in a world where prospects hide behind caller ID and email, it’s the organization who has the most valuable content for prospects shopping online for solutions that wins. Attribute #1 Content maps tightly to the sales process. Top of the Funnel Content. Middle of the Funnel Content. Bottom of the Funnel Content.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Content, Google] Busting the Top 3 Google AdWords Myths
    If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. AdWords
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Content, Google] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    It is, in many ways, a self-evident practice: content marketers look toward simple metrics such as traffic and social sharing to determine the efficacy of their blogs, videos, and other content strategy elements. And yet, we readily treat digital content the same way. “The average B2B buyer touches 11-20 pieces of content.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Worst case scenario?
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] 6 Features That Make Premium Web Hosting Worth the Money
    Many premium web hosting services have developed proprietary caching technology to make sites load faster, as well as content delivery networks (CDN), large distributed systems of servers deployed in multiple data centers across the Internet, that serve your website content to users with high availability and speed. Completely gone.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] 62 Experts Share Their #1 Actionable SEO Technique
    Write Quality Content. When it comes to SEO and creating content that will rank at the top of the search results, I like to make sure I have all of my angles covered. Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. His book is Content Chemistry.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] How “Stranger Things” Can Make You a Better Content Marketer
    Let’s take a look at some of the reasons why this summer’s biggest thriller can help you to become a better content marketer. Content Marketing Takeaway. In the world of content marketing, the instinct can sometimes be to strike out with something bold and new that the Internet has never seen before.  Who is Eleven? 
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] Why content marketing complements (but doesn’t replace) link building
    Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable. BlockQuote).
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    If you can't find a solid colored wall, you could purchase a backdrop online for relatively cheap, like one of these on Google Shopping. 3) Invest in additional lighting (if you're indoors). Google+: 250 px wide by 250 px tall. But before you reach for your selfie stick, you should know that not all DIY headshots are created equal.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Google] Over 70 Percent of Native Ads Get a Failing Grade
    In the guide, the FTC emphasized the importance of consistent disclosure tags such as “Ad,” “Advertisement,” “Paid Advertisement,” “Sponsored Advertising Content,” while also taking aim at more ambiguous but commonly used tags, such as “Promoted Content” or “Partner Content.”
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] 7 User Experience Tests to Do When Redesigning Your Website
    When looking over your competitors’ websites, here are things to note in your spreadsheet: Best practices for your industry : Do all your competitors offer the same content? This thinking will help you see processes that are longer than they should be, content that might be hidden to a visitor and how easy your top goals are to complete.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    What it does is simple but so essential for content marketers like me who tend to end up being a one-man band: Blog2Social publishes blog articles directly from the dashboard or the editor surface of an article to multiple social media networks. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed! Janet Thaeler.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] The Top 10 Free Content Analytics Tools
    So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Google Search Console. Bit.ly. For example, Bit.ly
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] How To Project SEO Content Marketing Goals & Performance
    As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. For each competitor, we recommend evaluating three key elements: Content Marketing Production. Content Marketing Production. Google Search Analytics.
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] How Does Social Media Work with Staffing and Recruiting Firms?
    Broaden your content’s reach and potential audience. Sharing of blog content, top jobs and testimonials. Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Custom call-to-action banners connected to Google Analytics to track conversion rates. And that number is increasing all the time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] Case study: Small business content marketing success
    Most of this growth is attributed to our content marketing strategy. So we set about re-designing our website and testing some Google ads. It wasn’t until 2012 that we started a content program that led to high growth with little cash outlay. Share Your Content. You need to tell your audience about your content.
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Content, Google] The Five Best Infographic Creation Tools and Services
    Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Google Review Count:  3,600,000. Pick a template, edit the fonts and colors, and add your content. Google Review Count:  142,000. Google Review Count:  112,000. Google Review Count:  19,700.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Content, Google] The Best Branded Content of July: Advertising’s McConaissance Continues
    In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. walked in and couldn’t stop staring at the bears on the wall because bears are amazing and also I was nervous. I had just started editing The Content Strategist as a freelancer.
  • HALEY MARKETING  |  MONDAY, AUGUST 1, 2016
    [Content, Google] Most Common On-Site SEO Problems
    As a staffing and employment agency, here are the biggest SEO problems you should look out for on your website: Duplicate content. Half of the websites audited in this survey had duplicate content issues. Duplicate content is either content that is also found on other sites, or found on 2 or more pages of your own website.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Content, Google] What Is an ROI Calculator?
    This type of interactive content helps your customer project their ROI should they buy your product or service. Here’s one that SnapApp customers can use to calculate the ROI of interactive content : On your website or in your app, an ROI calculator is customer-centric marketing at its finest. Content loading
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Content, Google] Does Your Brand Need a Local SEO Strategy?
    Local SEO Guide’s ranking study from this year revealed that many of the factors that apply for traditional SEO strategy—clear and valuable content, keywords, and so on—still very much apply for local visibility. Google My Business Page: This is, by far, one of the most powerful tools for improving your search visibility.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Content, Google] When Will the VR Revolution Come for Marketers?
    If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear. As they stand now, Google’s Cardboard, Facebook’s Oculus, and Samsung’s Gear all provide one of the major elements of virtual reality: interactive 360-degree video. “Super literal, right?
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Content, Google] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Desired Content. Are visitors’ click patterns telling you what content they actually want to see? Is there a piece of content further down the page that seems to get an inordinate amount of visitor attention? Moreover, you probably have more content to draw from now than when you started. Misplaced Priorities.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Content, Google] SnapWrap: The Future, Live Streaming, Brands, and More!
    Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). How Much Content Do I Need on My Webpage to Rank on Google? Jonathan Crossfield, Content Marketing Institute. Content loading The year is 2026.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Content, Google] 7 SEO Tactics Most Marketers Ignore
    SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. To find out what the click-through rates for your pages are, log into your Google Search Console account. This is easy to do in WordPress or most other content management systems. 3. Write long form content.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Content, Google] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.
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