• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Content, Google] The Importance of Marketing Specialization
    Joe Pulizzi(see image)  – the Content Marketing Institute. Knows content marketing and wrote Epic Content Marketing and I had him as a guest on the show. Every post says “Hello Google.”). BtoB Marketing Marketo Buyer Personas content markerting marketing metrics Sales Lead Management Association
  • SYNECORE  |  FRIDAY, FEBRUARY 27, 2015
    [Content, Google] The Promise and Peril of Digital Technology
    Today’s cable and Internet media providers like Xfinity, Netflix, and Amazon bring a seemingly unending stream of free or inexpensive digital content, much of it high-quality, right to our fingertips. 'Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Google] The Power of B2B Lead Nurturing
    This is why you need to share great content (focused on them and not you) with them over time – gently earning their trust till they begin to trust your company. Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Google] How to Use LinkedIn for Business Development
    For example, if your firm helps both sales and marketing professionals, you may need to join both the ‘Sales Best Practices’ group and the ‘Content Strategy’ group. So, if you link to content to start a conversation don’t be self-promotional. The importance of networking has not gone away. On LinkedIn?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Google] 7 more ways you can recycle old content
    'Want to do more with the content you already have? Recycle These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? discussed content recycling (and shared five recycling tips) in a 2014 blog post.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Google] The Growth Show: A VC's Advice on Content, Cash & Churn
    'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Google] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    It''s a visual piece of content that sits at the top of your page. You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 4) Don''t hide content behind your profile picture. 'When people arrive at your Facebook Page, where do you think they first look?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Google] Does Marketing Get No Respect?
    And we started to see smartphones with enough power to deliver all the content of the internet, any time and anywhere. The digital, social, mobile web provided the infrastructure to allow us to share an increasing amount of content with our connections, and open to anyone in the world. Marketing has a marketing problem. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Google] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. The new deal between Google and Twitter may well change all that.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] Inbound 101: Three Major Inbound Components
    Instead of disrupting consumers with ads, Inbound Marketers create content such as videos, blogs, ebooks, or whitepapers for potential customers to learn from and, hopefully, inspire them to call and look for more information. Content is the information that draws prospects into your company’s website.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] The Top 10 Best Resources to Learn About SEO
    You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. It’s so common that “ google ” is listed as a verb in the Oxford English Dictionary. Based in London, this company publishes regular content about SEO on its blog. SEO tools.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] 3 Things You Must Understand About Mobile Marketing Today
    Related Stories Tracking Mobile Call Conversions from Google Call Extensions 3 Avenues to Content Segmentation Success Make Your Landing Pages Work Smarter For Your Business. 'We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. Ha ha!” You must do just that: integrate, and optimize.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. Google Product Listings. Trade Show Appointments.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. I really can’t help myself. you protest.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Google] 48 Phenomenal SEO Guides, Tips & Tactics
    The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. But change is.” Guides to SEO for Beginners.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Content, Google] 15 B2B case studies show how content marketing drives ROI
    '70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why? million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Content, Google] Personas Are Great (Except When They Suck)
    'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas. Content Marketing
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Content, Google] Color My World: How Color Affects Conversion Rates
    'When it comes to online marketing, the rhythm that the experts are beating their drums to is high–quality–content. Countless blog posts, white papers, and infographics have been dedicated to the umpteen Google updates that reward quality content and push low-quality, poorly written, spun content to the bottom of the pile.
  • FATHOM  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] 9 Signs It’s Time for a New Manufacturing Website
    Be it the look and feel of the site, the way the navigation is set, or how the content reads. For example, does your content hit home to your visitor, does it tell a story? When you create new content or brand messaging, your website should be the first thing that’s updated. Content is huge right now for a few reasons.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] Key Tactics to Generate Revenue with Your Blog
    In a recent webinar with Jeff Molander, one of the co-founders of the Google Affiliate Network, he shared several strategies for connecting with prospects and acquiring customers through blogging and content marketing. The goal is to create content that gives prospects a free sample or a taste of actual success. Offering Value.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media Promotes Your Content Your social media platforms are the perfect place to share your latest blog posts or promote your upcoming webinar. Industry-specific social media groups, like LinkedIn Groups or Google+ communities, can help connect you with a large, highly targeted audience. On Twitter+ or LinkedIn?
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] Get off the Content Marketing gravy train
    'Why too much content recycling and rehashing means it''s time for a rethink. Search ‘Content Marketing’ on Google and you get 361 million search results. And that’s just people talking about content marketing. Content is hot, hot, hot. So content creators and marketers everywhere – we have a duty.
  • WRITTENT  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] How to Create Winning Content & Measure Results
    'When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Content, Google] How to Subscribe to a Podcast on Your Phone & Computer
    1) Download the Stitcher app in Google Play. Content Creation Pop Culture Daily Weekly 'Podcasts: You know they''re becoming more and more popular by the day, and you want to join in on the fun. Maybe you''re finally catching up on NPR''s smash hit, Serial. Subscribe From Your Computer. Click that button to subscribe to the podcast.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] Boost Engagement With These Visual Marketing Ideas
    With the large quantity of content being pushed out everyday, it’s hard not to follow the crowd and pump out the same amount the content everyone else is doing. To ensure you’re posting quality content that receives the engagement it deserves, follow these Visual Marketing ideas to boost your engagement and your audience!
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] Tracking Mobile Call Conversions from Google Call Extensions
    The post Tracking Mobile Call Conversions from Google Call Extensions appeared first on Ifbyphone. Related Stories 3 Avenues to Content Segmentation Success Make Your Landing Pages Work Smarter For Your Business Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers. In fact, it most likely will.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] Copywriting Lessons From Companies Doing It Right
    SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. Sure, it’s easy for a company like Net-A-Porter to think like a publisher or the aforementioned RedBull to publish engaging, visceral content. Then there’s crap content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] 5 Super Simple Ways to Show Your Readers You Understand Them
    In fact, it’s the very foundation on which content marketing is built. But it’s an important content investment to make because it gives you the confidence you need to write with authority, which both makes your pieces stronger and helps connect you to your intended audience. Yeah, I don’t either ). she asked during one such check-in.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] Email Deliverability Mystery: Where Does Missing Mail Go?
    Google describes this well: “A server through which all incoming mail for the receiving domain passes. Even if you have engaged recipients, your emails may be caught in these filters due to factors such as IP reputation, content, or the fact that other users have reported spam complaints on your emails. Your email is ready to go.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Google] Social Selling 101 – 3 Social Technologies To Get You Started
    Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Simple Buffer strategy : Add RSS feeds and pull in content that is geared towards your audience. Be careful not to post too much on Facebook, Google+, and LinkedIn as it can hurt your engagement. LinkedIn and Google+: 3 times daily, 4–5 hours apart.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Google] 4 SEO Tactics to Embrace in 2015
    Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Google’s Hummingbird algorithm drove a final nail into the keyword coffin. 2) Don’t Stuff Your Content with Keywords. Conclusion.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Google] The Ultimate Guide to Switching from Constant Contact to VerticalResponse
    In this guide, we’ll focus on gathering your email lists, sign up form, email content and images. Perform an online search (Google, Bing, Yahoo) to find any site in which you may have shared the existing link. Collecting Your Email Content. Better yet, we’re affordable, too. Thinking about making the switch?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Google] No US companies among the 30 most transparent
    Other reputable US companies were near the bottom: IBM (2.9), Apple (2.7), CitiGroup (2.7), Google (2.2), and Amazon (2.0). Uber, Google, Amazon, etc.). While this fear might jeopardize the business model of Google in Europe, it also results in regulations that force a more transparent accounting of global corporate performance.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Google] Seven Expert Google Analytics Guides
    'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. It’s very common.”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Google] Content Marketing Personalization: Build Relationships At Scale
    'I know you’re wondering “what the heck is content marketing personalization?” In preparation for my talk at a recent conference, I did a Google search on content marketing trends. Look inside most businesses and you will find a lot of content. See this and 28 more content marketing quotes.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Google] Google Indexing Tweets: What Does It Mean For Your B2B
    'In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information. The Details. Why Partner?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Google] How To Use SlideShare For Content Repackaging
    'Content repackaging is the number one content strategy that not enough people are using. Instead, they constantly beat their heads against the wall as they try to come up with fresh content constantly. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Google] Why We Need to Shut Up and Let Our Customers Buy Something
    Long before the internet, we had such a thing as research, marketing content and highly educated buyers-of-things both in the P-Cube and at the user level (the F-Word ). would bet that long before we could Google our way to insight, B2B buyers were about 25 percent of the way in before they picked up a phone. Goodness. Just like that?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [Content, Google] The 5 Insights that help put the rules to work for you
    Pete Chamber of Commerce and why we added sitemaps to Google and Bing webmaster to improve our search ranking and we are being searched right now. Has this been helpful to learn about how to improve your content marketing? J [contact-form] Filed under: B2B demand generation , BtoB Marketing , Content marketing. Thank you, Adele!
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Content, Google] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year. Content Daily
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Content, Google] eMagine’s Employee Spotlight: Allie Viau
    Being an SEO strategist means having a long term, unhealthy love-hate relationship with the almighty Google. It’s no secret that content is a huge part of SEO today. However, in order to be valuable, blogs and other on-site content need to be high quality, relevant, and compelling. An artist or actress. see below).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Content, Google] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” ” opining that the economics of search are “strangling” the best content. Here’s the key question: Are the people who are making great content online doing it  despite  the search regime, or enabled by it?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Content, Google] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Let’s face it: Google is still king -- and no matter what business you''re in, SEO is going to be a big part of your marketing game plan. If Google is king, then Content is the queen, prince, and probably court jester of your marketing portfolio. 'We all know the age-old expression, “There is more than one way to skin a cat.”
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Content, Google] SEO: The Importance of Conversion over Rankings and Traffic
    'SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like. The result can be astounding. That begins with knowledge of what SEO and conversion optimization actually are. They think, “Gah!
  • SYNECORE  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Google] Why Google Recommends Responsive Web Design
    'Google often offers advice to web designers and developers so that they can optimize their websites for the search engine’s algorithms and for SEO purposes. Recently, Google finally took a stance on a hot topic: Responsive Web Design (RWD). The main advantage of RWD is that it allows for one URL and single content source.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Google] 14 Digital Marketing Myths We Love To Laugh At
    That’s where SEO, Social Media and Content Marketing come in. Remember content begins with pen and paper! But the truth is, rankings don’t equal results and unless you’re willing to risk your credibility and authority in your industry, the results coming in are far more important than your ranking on Google. Don’t believe us?
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Google] Ready to Promote Your Video? Sharing May Not Be Enough
    That lesson comes in especially handy for marketers, who must share their content if they want to get likes and views and leads. All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords. YouTube uses Google AdWords to help you promote your content. But then what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Google] The line between Media and Brands is blurring fast
    On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. The media gap. The media gap.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Google] Overlooking These 4 Things with Your Social Media and PR?
    'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? Media Relations
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] 29 Amazing Content Marketing Quotes To Inspire You
    'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes. “ Content Marketing is all the Marketing that’s left. “ Content is king.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] 5 Tired Web Design Trends Marketers Should Retire
    As more people today access content from a smartphone, rather than a computer, this is especially important ( Convince&Convert ). What Google says goes. If you feature a responsive, smart design , Google will give you a better rank and prefer your website over another that doesn’t use responsive design. 1) Sliders.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] Lead Nurture Drip Email Campaigns 101: Getting Started
    They form the backbone of your lead nurturing program by “dripping” out relevant content and offers to leads over time, helping to educate them and build trust and credibility for your firm. The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] 5 Strategies to Identify New Bloggers to Talk About Your Brand
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+. Twitter | Google+ | LinkedIn |. Whether you want to increase […]. Author information. Kristen Matthews. Blogger Outreach
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. That’s where marketing came from – a history of gut-feel and liquor-fueled inspiration. Today, though, marketing looks decidedly different. It’s very likely that many did. David T.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Content, Google] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    Require people participating in your contest or giveaway to mention that the posts they create, the comments they make, or the content they share is part of a promotion, and that they’re posting for a chance to win. Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. most creative haiku).
  • WRITTENT  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Google] 9 Tried-and-Tested SEO Strategies for 2015
    Internet usage on mobile devices now exceeds desktop usage, and Google has made it clear that they prefer responsive and mobile-optimized websites. Inbound links have always been a Google ranking signal. Since the introduction of Hummingbird, Google handles queries differently. Blogging Content Strategy Consider HTTPS.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Google] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Google] 9 Things Great Writers Do Every Day
    'You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content. Thankfully, through the sheer power of habits, you can get to the point where creating awesome content comes naturally. Don’t be afraid to pay for top-tier content. 9) Google any grammar questions.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Content, Google] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects. Relevant content, sent to the right persona in the right segment, at the right time has had an immediate impact on PeopleHR’s bottom line. Lead Overload. However, that volume created a serious problem.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] 5 Ways To Battle Increasing Pressure on Marketing
    ” For example, “at Google, lead times for new products are continually shrinking. “Trade-offs abound: specialist agencies have expertise in new digital-content formats and delivery channels, but they aren’t always full-service shops. The efficacy of this spending is under deep scrutiny. ” .
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] What Marketers Can Learn from Jill Konrath’s New Website
    And with good reason:  K eywords  on your website and in links pointing to it told Google what your business was about (and by extension, the people who searched for businesses like it). Yes, words were quite powerful in classic SEO… and presented relatively simple ways to manipulate Google. Let’s fast-forward to today.
  • KEO MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] Google Updates Structured Data Tools
    So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority. It also involves a collaboration between the marketing and IT teams, because the tech staff may actually create and insert the code, but they rely upon marketing to tell them which content must be emphasized.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    'Newsflash: Google has changed. So you’re trying to publish more “thought leadership” type content on your website. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. When it comes to websites, Google hates isolationists.  Yah, I know.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] B2B SEO Strategies for Multilingual Web Content
    'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] Building An Organic Audience Profile to Inform Your SEO Strategy
    Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. In most cases, Google will be on the top of that list followed by Bing, Yahoo, and other search engines. is valuable. blog SEO
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    Since these pages don’t exist as static html and are instead populated and pulled in when clicked on or typed in, it’s hard to know for sure how Google will interpret and index these pages. Finally, make sure that you have an accurate xml sitemap in order to help Google find those pages that might otherwise be difficult to index.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] How To Boost Conversions With Personalized Remarketing
    There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s  Real-Time Personalization and Google’s  Remarketing can help accomplish these tasks. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] How to Research Blog Topics: A Step-by-Step Process
    'Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content. Backlinks from other sites to the content. Conclusion.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] The Rise Of Emoji Marketing
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. Content Marketing 'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. It is a shorthand way to communicate. https://t.co/eY4N6tMmpi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Content, Google] Your marketing success may hinge on Gray Social Media
    'In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Getting content to move through a loyal audience is critical to business success. 
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Google] 3 Steps to Repurpose Your Content in B2B Content Marketing
    'In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Between topic generation, production, and promotion, content creation can be a full-time job. Strategies for Repurposing Your Content 1.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Google] Use Email to Get More Social Media Followers
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Use Email to Get More Social Media Followers by Amy Hall - Maximize Social Business. Email Marketing
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Google] 10 Easy Ways to Make Your Commute More Productive
    Simply speak while the app is recording, and your text content will appear. Image Credit: Google Play. Using the Pocket app, you can save articles (and videos, and pretty much any type of content) in one place for easy reading on your commute. 'It''s easy to think of commuting as a total waste of time. 2) Clear your inbox.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Google] 57 Basic Marketing Analytics Terms Everyone Should Know
    These are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. All people using your Google Analytics account can review annotations at any time. For more information on Google Analytics'' Attribution models, see this article. Content Grouping.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Google] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    'You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Posting strategically at higher traffic times will help drive traffic to the content you''re sharing on social. Of course not.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Google] 5 Ways B2B Organizations Can Incorporate Video Marketing
    'The integration of video content has been a confusing topic for many in the B2B space. Below are five ways that video can make a great addition to your existing B2B content and marketing strategies. Repurpose Existing Content. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Google] 5 Reasons to Be Aware of Native Advertising
    Call it sponsored content, advertorial, contextual advertising, or simply a subset of content marketing. Native ads appear on a web page as though they are another piece of content, working to build trust and drive greater engagement with your brand. In reality it’s nothing new to us, but rather goes by yet another new name.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Google] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    Companies with a particularly strong digital identity can really surprise and delight their customers with an analogue message; see some rather marvellous examples we developed for Google on our website. 'Lunchtime at Earnest and my colleague pops her head up and says, with all sincerity, that she could “pass for posh”. B2B Marketing
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Google] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Not only are Google+ posts indexed in search but we are now seeing all networks populating for companies in search results. Let us know!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Google] 4 Visual Marketing Ideas to Boost Twitter Engagement
    There’s no doubt about it, visual media has changed the way we create, share and consume online content. Rebekah is a social media strategist, content developer, speaker and trainer. Twitter | Facebook | Google+ | LinkedIn |. 'Are you using images within your social media updates? While Twitter might have […].
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Google] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    Warning, “punny” content ahead). We marketers don’t have the luxury of just sitting around while prospects google our company name or search out our keywords until we hit our goals. good way to overcome that challenge is to find repeatable messages and materials that can be worked into scalable content. Yup dirt. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Google] Two questions to help you find the value of marketing
    Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. Related Stories I don’t know my online audience and neither do you Why CEOs Shouldn’t Trust Marketing The state of the nation on SEO, content strategy and earned media.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Content, Google] How to Optimize Events with Social Media [Infographic]
    In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Find event pages on Facebook or Google Plus and join in conversations. Content is extremely important for social event marketing. 'Guest post by Dave Landry. Blogs. LinkedIn. Twitter.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Google] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Between promoting your content, engaging on LinkedIn and other networks, and maintaining company profiles…it can be a lot to juggle. If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+. Use Google+ to boost your brand 1.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Google] Top Metrics for Weekly SEO Reporting
    In this step I also identify pages that aren’t performing as well (organically) as I’d like and share with the content team so they can optimize. Bolster my content marketing by producing new, relevant content, which in turn helps to drive more inbound links. 'Reporting on organic performance can be tricky. blog SEO
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Google] Why you need a mobile-native website today
    Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. ”  Well, for two reasons: Google wants you to change and considers your lack of support for mobile devices to be a “Usability Error” (see below). So, what are you going to do?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Google] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Claire Axelrad | Twitter | Google+ | LinkedIn | Content Marketing and EGC: 4 Things Nonprofits Must Know by Claire Axelrad - Maximize Social Business. 'Have you ever heard of EGC? Well, guess what? EGC may be 2015’s most powerful marketing abbreviation. CFRE contributes a monthly column on Social Media and Nonprofits.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Google] Tips and Tricks for Using Hashtags on Social Media Sites
    Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtags on Google+. Google+ beats Facebook in terms of hashtag functionality. hashtag is a way to basically create a content campaign. Network.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] Visible Expert? Interview with Online Marketing Pioneer Bryan Eisenberg
    On Google+ or LinkedIn? 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] 3 Simple Ways to Personalize Content by Referral Source
    'Most marketers know the importance of creating unique content for different social mediums. But according to a Jackson Marketing Group study , less than 10% of B2B companies are using personalized website content. The companies that do use personalized content are benefitting. Personalize Content for Social Media Campaigns.
  • KEO MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] Google Continues to Enhance the Knowledge Graph
    'As Google continues to expand and enhance its Knowledge Graph system, this tool is becoming increasingly important to businesses and the people seeking information about them. This is that “bonus” box of extra information you often see to the right of the screen when you do a Google search. One, as mentioned above, is structured data.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. More Dollars to Advertising. Conclusion.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    What steps can I take if I have bought links in the past to clear up my name with Google? In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. What is the best way to create new content on site? It depends.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] The Light at the End of the Outbound Marketing Tunnel
    Or don’t, as according to sales effectiveness research , the top three content assets that sales executives give 4 or 5 point value ratings (on a 1-5 sale)  – customer references or case studies (75%), product demos (72%), 3 rd party research (46%) – are all primarily digital, yet helpful assets. 'Chugging Into the 21 st Century. Why better? 
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Content, Google] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Google Plus, 540 million active users. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. The power of visual content cannot be overstated. or Google can help you track the number of click-backs. 'Guest post by Gary Dek.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 30, 2015
    [Content, Google] How to Design a Subreddit for Your Own Business, Service, or Program
    It has a theme: we can designate what type of content and discussions are appropriate and which are not. Twitter | Google+ |. 'Subreddits are – unknown to many – free to create and customize. Just like we might create our own forum or Facebook group, a subreddit bears many similarities to these platforms. Author information. Reddit
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Content, Google] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. The keywords you select for your web copy and content shouldn’t be just a “good guess.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Content, Google] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. Google / Bing & MSN / Second Tier Engines? Are you providing free content or white papers? How Much Am I Spending? At what cost?
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