• LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Content, Google] 7 Steps to Brilliant B2B Marketing [Part 2]
    Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing. Nearly half (49%) of companies are looking to increase their content marketing budget this year, and with good reason. But what makes for effective content marketing? Make your blog a content hub. Webinars (33%).
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Content, Google] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Content, Google] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Content, Google] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. documented content strategy is hard.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Content, Google] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Smart content.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2016
    [Content, Google] SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore
    While that may not necessarily hurt them, considering that companies with higher SEO rankings are almost definitely selling more products and making sales directly, utilizing SEO with content marketing can make their brand more visible. SEO Can Significantly Increase the Value of Every Content Effort. But can you afford to skip SEO?
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Content, Google] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    In marketing, we construct our content with our buyer personas in mind. Google Analytics? If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. As marketers, it's pivotal that we measure our work. How many leads are we generating? Excel?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Content, Google] Ask a Content Guy: What Content Metrics Really Matter?
    Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Last month , we broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget. could go on.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Content, Google] Why Improv Comedy Is the Next Big Marketing Trend
    Brands and advertisers are increasingly finding value in improv comedy—both as a form of branded content and a business tool. That is a way we work in the branded content area,” Withers said. Not as actual content creators but trainers who are helping the staff of advertising agencies in the field of creativity or sales skills.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Content, Google] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Links can be acquired by driving awareness between shared content and targeted social profiles. Content shared on social can capture new visitors to your site. As it is retweeted/shared the reach of your content grows, placing it in front of new audiences who may utilize it in their content and link back to you.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Content, Google] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Davis (#3), Jeffrey bradbury (#9), Jaime Casap (#14), Mike Tholfsen (#15), Mark Anderson (#16), Kerry Gallagher (#17) and Shelly Sanchez Terrell (#20).   Be sure to follow them to stay up to date on the best content and resources on edtech and elearning! The modern educator is fluent in content but also in modern teaching tools. 10.23.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2016
    [Content, Google] Keeping your content promise, even when it hurts
    The same week I had some content fall through. really needed my friend’s content for my blog that week, but I decided not to run her post because it was good but not great. The imperative of trust and content. The content promise under attack. Do you serve Google first, or customers first? ” An airline?
  • BIZNOLOGY  |  WEDNESDAY, MAY 25, 2016
    [Content, Google] 3 Insights from Search Insider Summit
    If you’ve picked up mine and Mike Moran’s new book Outside-In Marketing : Using Big Data to  Guide Your Content Marketing, the theme of my talk might be familiar to you. This leads to impoverished investment in content marketing, and other problems. For example, try Googling “Cloud Mobile” and “Mobile Cloud.” Voice search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Content, Google] Demystifying Deep Linking in Your App
    Any company with a mobile app has faced this challenge: how do you encourage current users to share content within your app with potential new users? Therefore, the acquisition of new users that would result from current users sharing content is slowed almost to a halt. By Kiki Schirr, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Content, Google] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Inside sales executives do this best by sharing content that adds value to the customer’s day-to-day. For example, I may ask for an intro to product marketers in tech who create content for their sales reps, but can’t measure what content gets shared by sales. Build the Relationship Through Content. Through content.
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Content, Google] Spring 2016 Product Release Highlights
    Captora’s content intelligence leverages advanced technologies and data science to deliver demand and content insights. This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Google] B2B CMOs Should Invest in These Marketing Innovations
    According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. Look for ways to push content out to customers and convert leads through mobile channels. Mobile tech. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Content, Google] Creating Killer Content with Data: Pubcon Austin 2016
    The event featured some of my favorite speakers and gave me the opportunity to present on one of my all-time favorite topics: creating killer content (aka creating content your audience actually wants to read!). Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Google] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. If your e-newsletter offers high-quality, educational content, you can generate a significant number of new leads when people sign up. 10) Blogging.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Content, Google] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. On May 18, at the 2016 Digiday Content Marketing Awards, we won Best Brand Publication for  Contently Quarterly , our print magazine.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Content, Google] How Do You Choose a Blog Platform?
    You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic. All your content can go with you. WordPress.org is where you can download your own copy of the WordPress blogging/Content Management System (CMS) software for free. Which is best? Author Bio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Content, Google] A course correction for influence marketing measurement
    Content marketing is getting more expensive due to Content Shock. With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. He doesn’t blog or create any sort of original content. He doesn't blog or create any sort of original content.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Content, Google] Pressure
    In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. More than that, banner ads have perverted the content itself.”. The Rise and Fall of Content.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Content, Google] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, messaging apps are more sophisticated than ever, incorporating many of the best elements of email like targeted messaging, interactive content delivery, and direct response. In 2013, MarketingSherpa found that 72 percent of people prefer to receive promotional content through email as compared to the 17 percent who prefer social media.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Content, Google] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But, messaging apps are more sophisticated than ever, incorporating many of the best elements of email like targeted messaging, interactive content delivery, and direct response. In 2013, MarketingSherpa found that 72 percent of people prefer to receive promotional content through email as compared to the 17 percent who prefer social media.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Content, Google] ‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read
    Large enterprises like Google, Oracle, and Time Warner are making it rain on consultants with supposed expertise in managing millennials. The post ‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read appeared first on The Content Strategist. Selected by Carly Miller, editorial intern. Probably not.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Content, Google] 7 Steps to Brilliant B2B Marketing [Part 1]
    93% of B2B content marketers use social media (other than blogs). 47% create branded content tools. Having a great B2B website is an ongoing process – you need to test regularly and refine your content. B2B marketing is a machine with different moving parts. Let’s take a look! Step 1: Develop a B2B Strategy. 74% post videos.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Content, Google] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. Content marketing is tough, and even the best practitioners struggle to reach their audiences. They know creating  valuable content  is essential to success, but doing this at scale is becoming more of a challenge.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Content, Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. You listen skeptically as he explains the value of “keyword-rich content” and advises you regarding which specific keywords you should. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Content, Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. You listen skeptically as he explains the value of “keyword-rich content” and advises you regarding which specific keywords you should. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000.
  • OPENTOPIC  |  THURSDAY, MAY 19, 2016
    [Content, Google] Five Reasons Predictive Marketing Software Should Be Your New BFF
    You let the bright-eyed, optimistic Google AdWords salesperson into your office. You listen skeptically as he explains the value of “keyword-rich content” and advises you regarding which specific keywords you should. Opentopic blog >> marketingprofs.com Let me paint a picture for you. It’s the year 2000.
  • CLOUD POTENTIAL  |  THURSDAY, MAY 19, 2016
    [Content, Google] What managers need to know about managing SEO
    What does Google want? Answering these questions – and then adjusting your content to meet these needs – is where increased revenue comes from. The good news is, Google wants what  your customers want, and Google wants to help you give your customers what they want. Google has. Focus. Balance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Content, Google] 9 Content Marketing Gems Hidden Within Game of Thrones
    Now, I have a long history of comparing content marketing to seemingly unrelated popular culture: TV shows (and more and more TV shows), movies, holidays, you name it.  Here’s a look at a few best practices from the show that you can apply to your content efforts ( *spoiler alert* ): Content Can Come Back From the Dead.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Content, Google] 5 Branding Techniques that Do Double Duty
    Your content calendar should include blog posts and articles from your firm’s current leaders as well as the next generation of leaders and experts. Related Stories Proven Business Growth Strategies Expertise as a Differentiation Strategy Top B2B Website Metrics to Monitor Using Google Analytics. Additional Resources.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Google] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Use imagery: visuals break up your content and provide additional color to your content.
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Content, Google] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Can your social media sentiment be used to provide new site content ideas? In the meantime, check out our blog Maximizing Reach: Get the Most from Bing Shopping to discover how to profitably capture demand by diversifying your Bing and Google shopping strategies. The answer to all of these questions is a resounding “yes.”. Conclusion.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Content, Google] 7 Things About Online Reviews Every B2B Business Needs to Know
    Chart from Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends—North America. You’ve run into the influence of Yelp and Google Local already. Google and Bing take these review blurbs pretty seriously. Both for reviews on Google Local and for third-party sites. Or Spiceworks and G2. It doesn’t end there.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Content, Google] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    The ubiquity of the social network means that it has approached, if not surpassed, Google levels of utility for the average internet user. The post Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem appeared first on The Content Strategist. Mark Zuckerberg has made it known he doesn’t like Donald Trump.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Content, Google] Your team is the best content source for search
    However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. Google isn’t OK with that any more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Content, Google] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Identify the Right Content Style.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Google] The A/B Testing Checklist You'll Want to Bookmark
    An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable. But these tests can also be complex. or days.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Google] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. How to create and use educational content. “Always be learning.". What have you learned?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Content, Google] The 14 Best Content Planning and Research Tools
    With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).
  • NUSPARK  |  MONDAY, MAY 16, 2016
    [Content, Google] A CMO’s Guide to Conversion Metrics with Google Adwords
    Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Top funnel.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Content, Google] Expertise as a Differentiation Strategy
    Related Stories Top B2B Website Metrics to Monitor Using Google Analytics Content Marketing to Generate and Qualify Website Leads 3 Steps to Growing Your Business by Reshaping Your Client Base. Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition? Be different. Figure 1.
  • HALEY MARKETING  |  MONDAY, MAY 16, 2016
    [Content, Google] Stop Trying to Create the Perfect Piece of Content and Just Create Content
    Great Extraordinary artists have created more content than the average person can imagine, all for the sake of content creation…not perfection. Time and time again, I find myself getting caught up on a blog post or a longer-form piece of content.  That’s not the point of your content marketing initiative. .
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Content, Google] 10 secrets to research the best SEO keywords
    Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Instead of keyword stuffing, use your keywords in content religiously. SEO is a puzzle to some.
  • MODERN B2B MARKETING  |  MONDAY, MAY 16, 2016
    [Content, Google] Do’s and Don’ts of Working with Technical Teammates
    recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that). This led to us having a conversation about testing changes on the page, including CTAs, form placement, and content, to encourage more of our visitors to engage. 2.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Content, Google] Interesting Infographics: When and How to Update Your Social Media
    Content is a big part of effective social media use (and one that I’ve spoken about at length in the past), but another factor to consider is the timing and frequency of your posting. Google+: Like Facebook, 3 is the ideal number of updates per day. Try not to post after 8pm. Try not to post after 8pm. 1-2 is optimal.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Google] How to Upgrade Your B2B Marketing Strategy with AdWords
    Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Google rewards those who use ad extensions with higher quality scores, which means lower cost per click and, in turn, a lower cost per conversion
. Many marketers make the critical mistake of not taking advantage of content. Win-win!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Google] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Be sure you have rich, informative content. Anything over 2.00
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Google] Haley Marketing to Present at CSP
    You’ll test out best practices for using LinkedIn, Facebook, Twitter and Google+, and you’ll learn how you can create a world-class social marketing process for your staffing or recruiting firm in just 22-minutes each day! Special Deal on Social and Content Marketing…RIGHT NOW! Social is a Science – PART 1 (The Strategy!).
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Content, Google] The Problem With Sales Enablement (and How to Fix It)
    Author: Randy Frisch Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that according to the American Marketing Association,  90% of content goes unused by sales ? It’s not enough for marketers to simply create relevant content for sales enablement.
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Content, Google] Virtual Reality 2016: Top 100 Influencers and Brands
    billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. ” Rob Crasco AKA “RoblemVR”  Co-Owner/Content Developer at  Cyber Adept. Google. Google. google.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Content, Google] The Psychology Behind Why We Love Live Video
    Suspense, FOMO, and instantaneousness: These are the ingredients that are fueling the live content trend. The company revealed that it considers live videos as a separate content type, and Facebook live videos are more likely to appear higher on users’ News Feeds. Great live content is worth a pretty penny, too.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Content, Google] 11 of the Best Slack Apps & Integrations to Try
    So if you want to know whether anyone on your team knows someone in Google's San Francisco office, or whether anyone on your team went to business school in Europe -- then you can at least start your search right in Slack. Discover great web content curated by Digg. digg (keyword): Lets you search content by keyword. Simple.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 12, 2016
    [Content, Google] How Does AMP Fit Into Your SEO Strategy?
    Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. Content MarketingAMP, they call it. So what is it and what does it mean for SEO?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Google] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Content marketing. All these forms of lead generation drive content to your website and brand as a whole. Content. Good content cannot be overlooked. – Content Syndication.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Google] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Content marketing. All these forms of lead generation drive content to your website and brand as a whole. Content. Good content cannot be overlooked. – Content Syndication.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Content, Google] How 3 Insurance Companies Took Content Marketing by Storm
    ” Johnson, now head of activation and media for RAPP’s West Coast branch, started by partnering with publishers like Gawker and BuzzFeed to create content tied to what the audience was passionate about, such as advice for picking a fantasy baseball team or protecting your record collection. They just want good content.”
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Content, Google] Why links should be a KPI within your digital marketing
    Links are a great KPI for tactics like new content initiatives because they will signal if you’re doing enough manual promotion and whether or not it’s effective. Content marketing lives or dies depending on exposure and promotion, and links provide access to new audiences that can drive success. Branding. puzzle. Audience Discovery.
  • FATHOM  |  TUESDAY, MAY 10, 2016
    [Content, Google] Doing More with Less: Conversion Rate Optimization Technology
    Elements such as content overload, increased mobile usage, and the prioritization of user-friendly sites in search engines have all led to this. Google Analytics. All marketers want to achieve more (whether that be conversions, revenue, traffic, or what not else), but not all marketers want to put in more effort. What is CRO? Unbounce.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Content, Google] The One Thing That Could Ruin Content Marketing
    A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Step 2: Hastily develop a content strategy. Add “content” to his title. Step 4: Check Google Analytics. Too many content marketing programs still begin without a clear plan. Step 5: ROI time!
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Content, Google] GaggleAMP AMPlify employee and partner engagement conference
    As a reward for joining, I provide a constant stream of curated social media content that each member of my Gaggle can Auto-Share for Twitter. “I can share content to Twitter, LinkedIn, Facebook, and Google+. The service is smart, it doesn’t send out everything all at once, it distributes the content organically over time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 10, 2016
    [Content, Google] Why the sales funnel is alive and well and living on the web
    Because pre-internet, brands were the primary gatekeepers of the content (information) about their products and services. This meant that consumers looking for information in the awareness or interest phase were force-fed lower funnel content or information by sales and marketing people. By Chad Pollitt, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Content, Google] 7 Ways to Get More Value From Your PR Campaigns
    And to ensure you don’t miss any of this coverage, we suggest checking out Fresh Web Explorer and Google News. Once you’ve looked at Fresh Web Explorer, look for any further authoritative mentions using Google News. If you find a thread that aligns with your campaign, you can craft a post to draw more attention to your content.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Content, Google] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Google Review Count: 790,000. Pricing: free.
  • ACTIVEDEMAND  |  MONDAY, MAY 9, 2016
    [Content, Google] Building Your Client’s Site’s Story
    This is evident by Google’s own storytelling strategies….those those which outline how online publishers and businesses are able to reach their audience through solutions like Google AdWords. Essentially, what we’re talking about here is building the “story” of a site based on a topic a visitor has chosen. Try it for free today!
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Content, Google] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g. Attribution.
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Content, Google] How to Optimize Your Business YouTube Channel
    YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. Video content strategy: Fill the sales funnel with diverse video content designed to reach your target audience. Search-friendly video tags: YouTube runs on algorithms to help users find desired content. Video Marketing
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Content, Google] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    According to BuzzFeed News, LinkedIn is exploring its  own version of Instant Articles  that will allow publishers and brands to post content directly on the social network. Publishers—desperate to expand their reach—will get another venue to serve up content. So hoorah, a new way to get content out there and reach people.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 9, 2016
    [Content, Google] 8 Common Ways Most Content Marketers Fail
    Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. You’re Presenting Content in Silos (vs. Content Marketing
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Content, Google] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. In this live Google Hangout , these six experts will teach you the most up-to-date CRO strategies and how to use different methods to get results. Where: Live Google Hangout. Wouldn't that be nice? ET // 5 p.m.
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Content, Google] Essential Mobile Marketing for your 2016 Plan
    Mobile sessions average 1 minute 10 seconds per usage, or 177 minutes per day (Google research).  . The people visiting your website through a mobile device expect to get easy-to-find, useful-to-current-need-and-location content fast. More people spend time online through their mobile devices than spend time on desktop. hours. hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Content, Google] Snapchat engagement and other myths
    The same “ content shock ” principle applies with Snapchat and every other attention-based platform — when the amount of content goes up, so does the competition for attention. If the amount of content skyrockets, and our attention span is finite, something has to give. That's what content shock is all about.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Content, Google] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Google loves blogs with a steady flow of engaging content. It sees inbound links as a sign of trust and authority for your content, so it bumps up your place in search results because it wants to serve up the most relevant, reliable content.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Content, Google] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Unexpected Sources of Brand Inconsistency (And How to Fix Them). 1) Content Marketing Clarity: OpenTable’s Voice and Tone Guide. Whether your content team is made up of two or 20, you’re inevitably going to end up with different writing styles. One way to achieve consistency on your blog is to create a detailed content style guide.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Moving Up The Paid Media Experience Curve – Part 1
    Content Marketing.  Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Native Advertising. 
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] 10 Ways to Boost Your B2B Content Shares
    How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. This post sets out our findings and 10 ways to increase the shares of your B2B content. Google+.
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Your SEO could be wrong…
    The SEO ruined the content. </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). If, like me, you prefer to edit on a computer using Camtasia, this mobile app enables you to capture audio and video content and transfer it easily into Camtasia. To ensure success, plan ahead.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Content, Google] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    In addition to that, SocialOomph also offers Google+ cross-posting and search-based, keyword-based, and profile-based following tools. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. While possibly the most expensive, ManageFlitter is also the most valuable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Content, Google] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Key Takeaway: A range of performance metrics needs to be considered when determining the type of content marketing themes to recommend ongoing.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Content, Google] Why Your Content Marketing Strategy Should Include Long-Form Content
    We all remember the time not long ago when short-form content ruled. ” But as technology developed—smartphone screens grew bigger and higher definition, web design elements improved, and publishers adjusted to digital mediums—search engines began prioritizing long-form content. Content Marketing Strategy Enterprise Marketing
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Content, Google] Digital Does Not Mean "Just Build a Website"
    The problem is not that content creators cannot make money in digital. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Customers Want to Consume Content in Any Context. What does your content look across devices? Data support this. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Content, Google] Are you ready for the mega-shift from social media to private media?
    The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Protection against another wave of content shock — I recently wrote that content shock isn’t a trend, it’s a wave.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Content, Google] The 12 Best Competitive Intelligence and Benchmarking Tools
    As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Content, Google] Best Branded Content of April: The VR Wave is Here
    Let’s take a look at the brands that scored VR hits in addition to the rest of the month’s best branded content. As a rule, whenever a piece of branded content reaches the first page of Reddit for positive reasons, it earns a spot in this roundup. Full disclosure: GE is a Contently client.]. Which brings me to IKEA.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Content, Google] 3 Things You Need to Know About SEO This Year
    detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. SEO Requires Good Content. Mobile is Always Growing.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Content, Google] 11 Helpful Resources for Improving Your Business Skills
    While content is getting more and more snackable these days, there's still a whole lot of power in a great book. Try searching on Google for "improv classes" + the name of your city, like "improv classes Boston." ( Here are some more Google search tips to help you narrow it down.). Opportunities are attached to people. Rossotti.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content, Google] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The man has created volumes of content and helped people with patience, kindness, and professionalism. Google Plus was a perfect platform on which to build my network and reputation. What went wrong?
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Content, Google] How to Deal with Direct Traffic Source Data in Your Content Analytics
    All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively. Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).”
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Content, Google] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Content marketing in the news. We discuss several ways Facebook could easily fill the content gap, and what this could mean to brands and publishers.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Yet the business world faced the challenge of progressing these networks into multilayered solutions—platforms that benefited advertisers, media publishers, influential content creators and, of course, you and me. ” Why Twitter, LinkedIn, and Google+ Fail(ed). Content Technology Enterprise MarketingThe list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Complement Your Content Strategy with Account-Based Marketing
    Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. How ABM Works—And Why It’s Such a Potent Partner for Content. How to Use Content Marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content, Google] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Google] 3 Clever Tactics to Improve Your Search Engine Optimization
    study by SimilarWeb.com found that sites with a high bounce rate tended to rank lower in Google than sites with a low bounce rate. This makes sense because if most of your web visitors leave your site without looking around that sends a message to Google that people don’t like your content. First, write great content.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Google] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Content, Google] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest. 2) Be sure the topic aligns with your content strategy. But, as an editor, it's important that you put the content into context before you dive into the details. This is a big one.).
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Google] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. While visual learners want to consume content through video, auditory learners want to consume content through podcasts.
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