• FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Moving Up The Paid Media Experience Curve – Part 1
    Content Marketing.  Paid Media:   This includes channels such as Google search results, banner ads, Facebook’s feed, and podcast advertising. One reason for this could be how very easy it is to sign up for a Google AdWords account and start marketing to your customers the same day.  Mobile.  Programmatic.  Native Advertising. 
  • BIZNOLOGY  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Your SEO could be wrong…
    The SEO ruined the content. </headdesk> My client thought the content had to read that way — after all, that’s what their SEO told them to do! Did they like the content? It’s easy to say, “Oh, bad content editing mistakes only happens when you hire offshore or low-cost SEO companies.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Content, Google] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). If, like me, you prefer to edit on a computer using Camtasia, this mobile app enables you to capture audio and video content and transfer it easily into Camtasia. To ensure success, plan ahead.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Content, Google] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    In addition to that, SocialOomph also offers Google+ cross-posting and search-based, keyword-based, and profile-based following tools. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. While possibly the most expensive, ManageFlitter is also the most valuable.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Content, Google] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Key Takeaway: A range of performance metrics needs to be considered when determining the type of content marketing themes to recommend ongoing.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Content, Google] Why Your Content Marketing Strategy Should Include Long-Form Content
    We all remember the time not long ago when short-form content ruled. ” But as technology developed—smartphone screens grew bigger and higher definition, web design elements improved, and publishers adjusted to digital mediums—search engines began prioritizing long-form content. Content Marketing Strategy Enterprise Marketing
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Content, Google] Digital Does Not Mean "Just Build a Website"
    The problem is not that content creators cannot make money in digital. Content companies need to build products that address these three psychological needs to appeal to the digital consumer. Customers Want to Consume Content in Any Context. What does your content look across devices? Data support this. Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Content, Google] Are you ready for the mega-shift from social media to private media?
    The platforms have been responding to the rising trend of private media: Instagram started private DM in 2014 that focuses on the sharing of content with up to 15 people in a threaded approach. Protection against another wave of content shock — I recently wrote that content shock isn’t a trend, it’s a wave.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2016
    [Content, Google] The 12 Best Competitive Intelligence and Benchmarking Tools
    As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Content, Google] Best Branded Content of April: The VR Wave is Here
    Let’s take a look at the brands that scored VR hits in addition to the rest of the month’s best branded content. As a rule, whenever a piece of branded content reaches the first page of Reddit for positive reasons, it earns a spot in this roundup. Full disclosure: GE is a Contently client.]. Which brings me to IKEA.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Content, Google] 3 Things You Need to Know About SEO This Year
    detailed and up-to-date SEO strategy is one of the cornerstones of an effective, overall marketing plan, and it is increasingly tied to content and mobile initiatives. . Now, Google will be  boosting the effects of the mobile-friendly algorithm beginning this month. SEO Requires Good Content. Mobile is Always Growing.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Content, Google] 11 Helpful Resources for Improving Your Business Skills
    While content is getting more and more snackable these days, there's still a whole lot of power in a great book. Try searching on Google for "improv classes" + the name of your city, like "improv classes Boston." ( Here are some more Google search tips to help you narrow it down.). Opportunities are attached to people. Rossotti.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Content, Google] When all the hard work on social media … just doesn’t work
    We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. The man has created volumes of content and helped people with patience, kindness, and professionalism. Google Plus was a perfect platform on which to build my network and reputation. What went wrong?
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Content, Google] How to Deal with Direct Traffic Source Data in Your Content Analytics
    All of these represent crucial gaps in how you measure your content strategy’s success and mark missed opportunities for your sales and marketing teams, respectively. Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).”
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Content, Google] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Content marketing in the news. We discuss several ways Facebook could easily fill the content gap, and what this could mean to brands and publishers.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Yet the business world faced the challenge of progressing these networks into multilayered solutions—platforms that benefited advertisers, media publishers, influential content creators and, of course, you and me. ” Why Twitter, LinkedIn, and Google+ Fail(ed). Content Technology Enterprise MarketingThe list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Content, Google] Complement Your Content Strategy with Account-Based Marketing
    Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. How ABM Works—And Why It’s Such a Potent Partner for Content. How to Use Content Marketing.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Content, Google] An A to Z of Content Marketing Best Practices
    There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. Video.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Google] 3 Clever Tactics to Improve Your Search Engine Optimization
    study by SimilarWeb.com found that sites with a high bounce rate tended to rank lower in Google than sites with a low bounce rate. This makes sense because if most of your web visitors leave your site without looking around that sends a message to Google that people don’t like your content. First, write great content.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Google] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Content, Google] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    In fact, a study by the Draugiem Group found that the employees with the highest productivity spent 52 minutes working, followed by 17 minutes of rest. 2) Be sure the topic aligns with your content strategy. But, as an editor, it's important that you put the content into context before you dive into the details. This is a big one.).
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Content, Google] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. While visual learners want to consume content through video, auditory learners want to consume content through podcasts.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Content, Google] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. These are all  use cases  for content, and we can sometimes lose sight of the “why” beyond the tactics. . But the goal of content is always to inspire an action (or at least, that should be the goal). How can I keep them invested in my content and coming back for more?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Content, Google] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Content, Google] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 27, 2016
    [Content, Google] How to Achieve Your Blog Writing Goals
    blog failing is so common that a simple Google search on the topic will yield countless results about why blogs fail. For example, a dominant reason is bloggers losing the drive to produce content […]. Content MarketingBy Gary Dek A blog needs to have goals in order to succeed.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Content, Google] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    The World Wide Web is full of people who are looking for helpful content to consume. However, if you’re not specific about who you’re talking to, you can end up posting content until you’re blue in the face, but accomplish very little. You can do this by regularly publishing your content on targeted social media channels. Share!
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Beyond the Blog
    Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center. As the content marketing wave has crested, one particular tactic has been at the center of the buzz: the branded content site.
  • CLOUD POTENTIAL  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Marketing manager tip: How to check up on SEO vendors.
    Google has made mobile readiness a major factor in its algorithm. Google recognizes if a user is on a mobile device, and splits its results into desktop traffic and mobile traffic. If the person is on a mobile device, Google will consider how mobile-ready your content is versus other competing content.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Launching your social campaign with guns blazing!
    It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Content, Google] The New Normal – Responsive Design
    Google Android: The native Android mail app along with other Android email apps has mixed support for responsive design. They’re in a relaxed environment where they are ready to read, browse and digest your content. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. This is big.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Companies like Google, Amazon, Apple, and other industry leaders have laid the foundation for ubiquitous networks that condition buyers to expect universal access to information. Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Tip 5: If You Have One Already, Tell Google What to Change.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Content, Google] Does Your Blog Deliver a Positive User Experience?
    In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Slideshows that force you to keep clicking to view all of the content. recently had the chance to interview Amanda Todorovich , content marketing director at Cleveland Clinic. The opposite is also true. Broken links.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Google] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. You just need to be sure that you're being thoughtful about the specific persona you are optimizing for when planning content and campaigns. Go where they're going, of course.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Google] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. Where: Live Google Hangout. The importance of strategic content organization to build an engagement path. Why you should be updating and republishing old content. Intrigued?
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Content, Google] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Before you submit that next pitch, take the time to do a little more Googling. The post 7 Takeaways From Cision’s ‘State of the Media’ Report appeared first on The Content Strategist. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? ” 3.
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Content, Google] Bizible Joins The Account-Based Marketing Leadership Alliance
    Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. Just take a look at this Google Trends report from January 2012 to today. Over the last year, interest ABM has soared. These stats are echoed in Bizible’s 2016 ABM Metrics Report.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Content, Google] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Marketers create content for a lot of different reasons. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics. But the goal of content is always to inspire an action (or at least, that should be the goal). What is content marketing? Content loading
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Content, Google] Marketing Skills for the Future
    Google it. Developing business within the context of a content marketing strategy is very different than the traditional marketing approaches they were accustomed to. So all the Hinge University content is regularly reviewed and updated, with new courses added each month.  . You’d have better luck locating a leprechaun.
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Content, Google] Blurred Lines: The De-Silo-ing of Marketing
    Content Marketing. Similar to social media, content marketing isn’t going anywhere. Once it’s more fully realized that content marketing is marketing, the role of ‘content marketing specialist’ will be about as redundant as ‘marketing marketing specialist’. Google is becoming smarter, we all know that. Blog Feed
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Content, Google] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Perhaps—as long as they produce content that matches the headline.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Content, Google] The Seductive Power of the Dark Side [Rented Land]
    For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Simply put, once you publish on someone else’s platform, you do not own the subscribers or assets associated with that content. Noise. Medium.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Content, Google] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    But we, as content marketers, can help convince the world to move on from old systems of payment. With options like Google Pay and Apple Wallet rolling out in 2011 and 2014 respectively, the difference between these apps and WeChat’s services is the payment system’s existence in a messaging-central app for the latter.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Content, Google] Prince and Intellectual Property: How Legends Do Business
    One of the factors SEO relies on is original content. If competitors have taken your copy and placed it on their sites, Google has no way of knowing that you’re the one who should be getting credit. Once you’re confident that you have the high ground, contact the owner of the website and ask him to take down the duplicate content.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Content, Google] 4 Ways to Make Your Video Content More Measurable
    You can also understand what video content is getting watched and for how long (for example–did they just press play and leave or did they watch the entire video?). With Google’s URL builder, you can easily create a link to your assets that will track which video content directed a viewer to a specific asset. To Attract .
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Content, Google] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    BuzzFeed can see the exact process that makes content go viral. Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. At BuzzFeed, even the data scientists are masters of memes. So we went to see them.
  • SALES ENGINE  |  THURSDAY, APRIL 21, 2016
    [Content, Google] Need Better Content? Become a Sales Groupie
    They have the knowledge that we’re trying to portray in our content.” Fundera also has a system in place that encourages sales to submit titles and topics for content, whether it be in a weekly check-in, or a monthly meeting. Content StrategyYou may think that it’s not a popular question, but you’ll be surprised,” she says.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [Content, Google] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    If you’re in the business of content marketing, you are, by necessity, comfortable with change. With Google changing its ranking algorithm a whopping 500 – 600 times a year , it’s critical to stay nimble to keep up with your customers – and the competition. In other words, your content strategy has crashed and burned. Refine.
  • ION INTERACTIVE  |  THURSDAY, APRIL 21, 2016
    [Content, Google] Adding Value with Personalization
    You’re probably wondering how can a user find value in something such as personalized content? With 29% of marketers saying content formats are boring or uninspiring , it’s a strategic imperative to deliver responsive experiences. Let’s start by discussing what is often valuable to a user when it comes to a digital experience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Content, Google] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. By tapping into user-generated content he was able to generate significant awareness and even sales for his B2B company. My point was, the entry barrier for great content today is near zero, or can be.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Content, Google] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Add files by uploading them from your computer, Google Drive, Dropbox, Box, or OneDrive. Content Marketing Management Blog Daily TacticalThis is where tools like Trello come in. And why shouldn't we?
  • PUREB2B  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Targeting the B2B Buyer’s Journey with Content Marketing
    Google has been constantly upgrading their search offerings since their inception, which has resulted in a better user experience to keep pace with the changes in search behavior patterns. Furthermore, content marketing has come a long way in the past few years and is no longer used just to promote a particular product or service.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. But it does make sense to hire someone who can geek out on content all day and answer everyone’s questions. In a nutshell, what’s just one sentence to describe content marketing? Snapchat)?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation. SEE ALSO:  What Every Managing Partner Needs to Know About Content Marketing. Good inbound marketing requires valuable content.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Are you using the wrong lead-gen model?
    That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. Digital marketing depends upon content. Content is the new currency and it builds trust. Content consumption is just the beginning.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Digital Marketing 2016: Top 100 Influencers and Brands
    Be sure to follow them to stay up to date on the best content and resources on Digital Marketing! They are hooked on the engagement and feedback that cool content provides to the brand. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Google Analytics.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] Want to Generate More Leads? Try These 6 Tips
    But do you know how you’re listed throughout the Internet, especially in places that aren’t Google, Bing, or Yahoo? Develop Gated Content. Gated content is content that an audience can’t access without first giving you their information. Related Content:  6 Fundamentals of B2B Demand Generation Marketing. 3.
  • ACT-ON  |  WEDNESDAY, APRIL 20, 2016
    [Content, Google] 7 Things You May Not Know About Google’s RankBrain
    Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google. RankBrain does not replace Hummingbird, Google’s current search algorithm.
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Content, Google] The Customer Service Arms Race
    Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. Google and other aren’t far behind in developing customer-service bots as well. The post The Customer Service Arms Race appeared first on The Content Strategist. Chat with us.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Content, Google] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Many professional service firms don’t track this fundamental step of the content funnel.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Content, Google] SOCi allows me to load up on topical social content and then let go
    That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. Right now, I have pretty great content queued up for all three of my 9Round Penrose account through May 12, until almost a month from now.  It was completely painless, easy, and simple to do.
  • CONTENT STANDARD  |  TUESDAY, APRIL 19, 2016
    [Content, Google] Why Marketers Need Digital Asset Management: the Case against Dropbox, Drive, and Email
    Dropbox, Box.net, Google Drive, and other file sharing apps are great productivity tools. The existence of a file, or even the file’s content, doesn’t always convey enough information, as is often the case in simple file sharing apps. Content Technology Enterprise MarketingAccessibility. Let me explain. It was empty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Content, Google] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. The surprising new study that shows how people consume content in their cars. The epic battle for the content eco-system is heating up! Google? Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Content, Google] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    That's why many marketers are choosing to spend a portion of that budget on Google AdWords. With over 2 billion searches every single day , Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business. PPC Advertising Daily IGSS
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Content, Google] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    This helps marketing see its impact on the bottom line, while optimizing for the channels and content that converts the best. Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. We’re in B2B analytics heaven.”.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Content, Google] 4 Virtual Reality Rules for Brands
    Will all brands have to make all their content VR to stay relevant? Many brands who have already dipped their toes in the water have treated VR like any other type of branded content—as a way to make their product look great. Ask anyone who has actually produced VR content about the process, and you’ll be sure to get an earful.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Content, Google] Step-by-Step Guide to Creating a Marketing Persona
    If, like most businesses, you’re  spending more time and money  on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. Simply put,  a persona describes whom you are trying to target and reach with your content or message. Step 1 – Research. Goals.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Content, Google] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. As a marketer, Medium presents an opportunity for you to reach a new audience with your content. The platform is geared toward sharing longer-form, more well-thought-out content. You can't.
  • SNAPAPP  |  WEDNESDAY, APRIL 13, 2016
    [Content, Google] What Is a Marketing Technology Stack?
    content management system (CMS) that hosts a company website and blog. Analytics tools like  Kissmetrics  or  Google Analytics  for tracking different marketing efforts. Check out our post  47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Improve Your Marketing Stack with Interactive Content .
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Content, Google] 10 B2B Growth-Hacking Tactics for Lead Generation
    Create content that is shareable and embeddable such as e-books, whitepapers, case studies, webinars, informative article posts, and slideshares. Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. 2. Repurpose your content.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Content, Google] The Top B2B Website Marketing Metrics
    Everyone relies on search engines—Google, for most—to find the information they need. Search engines sift through billions of webpages to bring desired content into reach. SEO is the strategic preparation of your website’s B2B content so that it is seen in search results. Google Analytics. Search Engine Optimization.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Content, Google] Why Investigative Journalism Should Be Part of Your Content Strategy
    And a fresh new question arises: Could it become part of a brand content strategy? The Financial Impact of Content. Instead of being leaders and drivers of content like The Globe , it is simply responding to what works. It’s potentially a very powerful branch of your brand content strategy, if done well and with integrity.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Content, Google] Why Inbound Marketing Should Take a Back Seat to Current Customers
    Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. Click to enlarge. Let’s discuss.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Content, Google] Should You Pay for Content Distribution?
    As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. Content is still one of the leading drivers of conversions and overall revenue and, thanks to consumers’ love for innovation and wit, becoming even more important.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Content, Google] 10 Ideas for Personalizing Your Content
    Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. The content your company produces ultimately becomes the face of your brand. Why not tailor your content to speak to this audience?
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Content, Google] Agencies Under Pressure to be More Digital
    Search: Google’s Hummingbird algorithm may now serve listings it thinks users want – based on what part of the funnel they’re in. Quick quiz – do you, or someone in your agency: Know what Google’s RankBrain does? Get excited by tracking results of Google’s right-hand rail changes? over 2015. Digital Work Drives Agency Growth.
  • SNAPAPP  |  MONDAY, APRIL 11, 2016
    [Content, Google] What Is a Marketing Technology Stack?
    content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Improve Your Marketing Stack with Interactive Content.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Content, Google] The Evolution of the B2B Marketer
    Useful Content is the Key to Opening Doors. The only way to get a meeting with a prospect is to develop a relationship with that prospect, and content is the best way to reach, engage and build those relationships. This one stat signifies that B2B marketing has fundamentally changed over the past few years. What are their concerns?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Content, Google] Learn to Code: 16 Handy Resources to Get Started
    For $49 per month, you can unlock bonus content and gain the ability to download videos for watching offline. 4) Code School. One option is to follow learning tracks , which feature educational content that's been curated by professional programmers. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. Let's dive in.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Content, Google] 10 People You Should Follow on Twitter if You’re in Marketing
    Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. From content marketing to A/B testing, Patel’s account is a great resource for marketers. 6. Chandler) of “ Content Rules.”
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Content, Google] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    In this episode of This Old Marketing, Robert and I analyze a new study that says big companies are starting to get serious about content marketing as the effectiveness of online ads dwindles. Content marketing in the news. That’s causing brands to rethink how they spend online, with ad money starting to shift toward content.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Google] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. Educational content, in a variety of formats, will help encourage engagement. Develop more content— Here we are again, back to educational content.
  • LEADERSHIP  |  FRIDAY, APRIL 8, 2016
    [Content, Google] How to Select Shareable Curated Content
    As much as you might want your business’s blog or social media account to post amazing, completely original content multiple times per week, sometimes that can be unrealistic. One option is to curate carefully selected content from third parties that will interest your audience. Source content with high link and share numbers.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Google] 7 Simple Steps for a Solid SEO Strategy
    Author: Janet Dulsky Your company is redoing its website and you’re in charge of the content. Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. Write High Quality Content (Naturally). The panic sets in.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Google] IT Marketing: What Technology Services Firms Need to Know in 2016
    Build a website that performs— Your website serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. Educational content, in a variety of formats, will help encourage engagement. Develop more content— Here we are again, back to educational content.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Content, Google] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Contently.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Content, Google] 10 essentials missing from your business website
    Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. Make it easy for them with an awesome comment plugin like Disqus , CommentLuv, or the like to get more people engaged in your website content. Better Comments Setup.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Content, Google] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? The tool gives publishers the following features: The ability to add interest tags to content, to help Facebook connect audiences with topics that are likely to capture their attention. The digital ecosystem is undergoing a lot of changes. Media
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [Content, Google] What Every B2B Marketer Needs to Know About Readability
    Is the content you publish engaging enough? B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. This is nothing new. Know why?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Content, Google] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. This report is designed to give you a much better understanding of how to make your own shareable content. Much more about creating shareable content!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2016
    [Content, Google] Creating a Competitive Advantage with Data-Driven Marketing
    billion searches are performed on Google each day. Brands and marketers today can use a myriad of variations to fine tune an approach, a piece of content, or a video based on their ability to collect feedback in a systematic manner, whether it’s a simple A/B test or social visualization of data based on keywords. 4. Efficiency.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Content, Google] How to Create a White Paper: Get Found Online and Grow Readership
    rack. I’m referring to digital assets , or content that is offered as a service to your readers. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. It’s a crucial piece of content marketing. ssets. ocial Media.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Content, Google] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. By sharing and commenting on other people’s content, you will establish yourself as an expert and a valued participant—rather than someone who is simply self-promoting. That’s right.
<< 1 2 3 ... 76 77 >>