MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Content, Google] Closing the Loop on Social Leads
What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Content, Google] An Overview of the Major Google Algorithm Updates of 2014
'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. The Animals: A Quick Refresher.
WRITTENT | THURSDAY, DECEMBER 18, 2014
[Content, Google] 5 Practical Writing Techniques to Double Your Productivity
Google Docs open? Going back and forth between topics is one of the best writing techniques to keep your word count under control and your content concise. Content Creation Copywriting 'Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Check.
FATHOM | THURSDAY, DECEMBER 18, 2014
[Content, Google] The Secret to Success for Manufacturing Websites: Foundation Pages
Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly. Foundation pages are fundamental content that describe a business, its services, its clients, and its differentiators. Go check him out! ABOUT US.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 18, 2014
[Content, Google] 3 Ways Social Media and SEO Can Work Together
Tactic #2 – Use Topsy or Buzzsumo to See Who is Sharing Your Content on Twitter. Is your content team creating valuable resources that are getting mentioned around Twitter? Maximize the value of your content initiatives by dropping the URL into either Topsy or Buzzsumo to see the individuals and companies sharing it.
WINDMILL NETWORKING | THURSDAY, DECEMBER 18, 2014
[Content, Google] 2015 : The Influencer Marketing in the Digital Age
Leaders now understand the importance of using content to stand out. They recognize the strategic impact of influencers in social media and are integrating content into their marketing budget. […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
WRITTENT | WEDNESDAY, DECEMBER 17, 2014
[Content, Google] 10 Things Epic Copywriters Do
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. By the time something hits Google, it may be old news. Landing the right interviews can help you write the kind of content people seek out.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 17, 2014
[Content, Google] 21 Questions To Help You Define Your Content Marketing Strategy
'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. I’ve found that many brands pay for content and software and then realize they don’t know what to do with it.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 17, 2014
[Content, Google] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
You can also post updates to Facebook, Google+, Instagram—wherever you’re active. If you fall into the pro-scheduling category (or could at least deal with it temporarily), use Buffer , Hootsuite , or another service and schedule blog posts or other content to post while you’re offline. Find Kerry on Google+ and Twitter.
INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 16, 2014
[Content, Google] Top 12 Industrial Marketing Posts of 2014
ve culled the list down to 12 based on the data from my Google Analytics. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Marketing Integrated Industrial Marketing Content Marketing Industrial content marketing industrial website redesign
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Content, Google] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
Each will play a critical part in creating, publishing and distributing content in a world where consumers are setting the terms for how they want to be engaged. The point is that companies doing test-and-learn treat it as separate from the main activities like creating content, creating campaigns, rolling out campaigns. Really fast.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Content, Google] How to Syndicate Content Without Getting Dinged in Search
So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Why Would Syndication Tick off Google?
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 16, 2014
[Content, Google] How Print Publications Impact B2B Content Marketing Development
'Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? B2B Online Marketing Blog Content Marketing
BIZNOLOGY | TUESDAY, DECEMBER 16, 2014
[Content, Google] Search success hinges on site speed
If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
WINDMILL NETWORKING | TUESDAY, DECEMBER 16, 2014
[Content, Google] How To Build Your Following On SlideShare
It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. Author information.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 16, 2014
[Content, Google] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Joe Pulizzi of the Content Marketing Institute. According to WordPress, SEO is built in and every post is saying “Hello Google.” ” Nice to met you Google. Winning this award was a great honor and they gave me this cool symbol to share. hope you take some time to read this great post. Need help with marketing?
WEBBIQUITY | TUESDAY, DECEMBER 16, 2014
[Content, Google] 23 Outstanding Social Media Marketing Guides
How can marketers make the best use of visual content? Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Content, Google] Should your business be vlogging? Can it fit into your B2B marketing strategy?
In fact, over 1million advertisers are now using YouTube’s Google ad platforms. B2B Marketing Social media Content marketing Technology 'The Sunday Times magazine recently made a bold statement: ‘ if you haven’t heard of Alfie Deyes, then you are old. Simple’. Alfie’s audience size dwarfs today’s popular magazine readership.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 16, 2014
[Content, Google] 6 Personal best practices for content creation success
In other words, we have been around the content creating block a time or two. Today, we share some of our most profound and important lessons in content creation success with you on this glorious new podcast. Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data.
MARKETING ACTION | TUESDAY, DECEMBER 16, 2014
[Content, Google] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. in your marketing content is one of the best ways to entice prospects to take action and become a lead in your marketing automation system. But, are they intertwined?
EMAGINE B2B BLOG | MONDAY, DECEMBER 15, 2014
[Content, Google] Improving Your Bing Ranking With Quality Content
'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. This is nothing new to marketers as Google updates continue to reward quality content. According to Bing they define quality content based off of the “Three Pillars of Content Quality”.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Content, Google] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. She knew that the digital age demanded more engaging and continuous content marketing. Content Marketing
FEARLESS COMPETITOR | MONDAY, DECEMBER 15, 2014
[Content, Google] My goal for the balance of 2014 – Become an expert on Likeable Local!
Fortunately, Likeable Local creates great content and they provided Find New Customers with lots of good educational content on our Google Drive, so we have lots and lots of information to study during the holidays, including recorded training sessions with CEO Dave Kepen and his VP of Markteing and Partners, Nicole.
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Content, Google] Three Ways to Rock Organic Search Results
Google and other search engines like Bing, look to sites with authority and rank them higher in SERPs. Create killer content – Like having a site with authority, having a site chock-full of killer content that provides value and benefit to searchers can help your site rule SERPs. of search traffic. Share in the comments.
MODERN B2B MARKETING | MONDAY, DECEMBER 15, 2014
[Content, Google] The Life of a Content Asset: Tracking Real ROI
'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. This content piece has generated 3,847 new names in paid programs for Marketo since we published. Content Marketing b2b Consumer Downloads.
MARKETING ACTION | MONDAY, DECEMBER 15, 2014
[Content, Google] Title Tags, Headings, and You: Get Tips for SEO Success
Not because search engines are cruel robots with algorithms where their hearts should be (although that is indeed what they are), but because the point of writing content on the web is to connect with people, not machines. However, there are some very important areas of your page content to keep in mind when writing for the web.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 15, 2014
[Content, Google] Lead Generation via Influencers and Experts in 4 Steps
You can also use tools like Twitter, LinkedIn and Google Alerts. Amplify Your Content Strategy with Influencer Marketing [Via Convince and Convert]. 'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Remember, less is more.
WRITTENT | SUNDAY, DECEMBER 14, 2014
[Content, Google] 55 Fresh Ideas for Your Christmas Newsletter
Researchers have found that including video content in Christmas newsletters can increase open rates by 27%! High-Value Content. Take a sharp turn, and dedicate an email to exclusively offering some of the best content marketing you’ve ever created, such as an in-depth article or interview. 'Image source. Gift Guides.
THE POINT | FRIDAY, DECEMBER 12, 2014
[Content, Google] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. Those factors are: • Providing relevant, useful and original content.
BLOG MY CALLS | FRIDAY, DECEMBER 12, 2014
[Content, Google] Are you Missing out on these Google Marketing Tools?
'No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools. Many of the tools offered by Google are free and can support your marketing research and strategy in a variety of ways. This article outlines some of the most valuable Google tools for marketers.
VOICE-BASED MARKETING | FRIDAY, DECEMBER 12, 2014
[Content, Google] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
Create or Curate Great Content It all starts with content. If you don’t have great content, you have nothing to share, and social media and marketing is all about sharing. Not only is it a trustmark, but it gives your audience a quick easy way to connect with you if they like your content enough to want to learn more.
EARNEST ABOUT B2B | FRIDAY, DECEMBER 12, 2014
[Content, Google] Internet video killed the TV star. The rise of YouTube for B2B advertising
Significantly, through these channels audiences can comment on and share the content that they love, providing a level of interaction and communication not possible through traditional media viewing platforms. And in tests we’ve run in the US, ads on Google Preferred channels show significantly higher brand awareness and recall.”
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, DECEMBER 12, 2014
[Content, Google] On the web, there are no neutral corners
The struggle in today’s hyper-sensitive world Had your content stolen? Are Apple and Google protecting us or the criminals? 'Sometimes I feel disheartened by the back-stabbing, toxicity, and rumor-mongering I see among fellow bloggers. Of course this is not a “blogger problem.” ” It is a human problem.
MARKETING CRAFTMANSHIP | THURSDAY, DECEMBER 11, 2014
[Content, Google] The Real Price We All Pay for “Brand Journalism”
Erosion of journalism’s mandate has accelerated with the growth of “brand journalism,” which is content specifically created to promote commercial interests, very often in a non-transparent manner. One current challenge to journalism’s mandate is that the line between news and entertainment continues to erode. And Edward R.
HINGE MARKETING | THURSDAY, DECEMBER 11, 2014
[Content, Google] 10 Email Marketing Tips for Tech Firms
It can be used to promote content, products and services, invite your audience to events, promote offers, or conduct any outbound messaging. Monitor the performance of each different kind of email your firm sends (content, consultation, promotion, event) and consider discontinuing or reformatting emails that are underperforming.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Content, Google] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. 'Do you remember your first A/B test on email? Nerdy, I know.) knew I could easily run one if I wanted, using HubSpot''s Email App.
WINDMILL NETWORKING | THURSDAY, DECEMBER 11, 2014
[Content, Google] 3 Blogger Outreach Trends That You Can Implement
Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+. Twitter | Google+ | LinkedIn |. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones.
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] 18 Unexpected Formulas to Increase Website Conversions
This is a term that the Eisenberg brothers coined and it''s a perfect, a perfect example or a perfect euphemism for copy and content that''s all about you instead of about your visitors. So you''ve paid Google for the click and then you sent the traffic off to Mark Zuckerberg. The Most Valuable use of a Blog is as a Content Source.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. 15) Aggregate similar content into different content formats.
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] A Mostly Good Holiday Read from Mitch Joel
Amazon, Google, Zappos and the usual cast of brands-who-are-way-better-than-you are also on hand but with many fewer mentions. We’ll start paying the piper for all that terrible content we’ve been making at the expense of actually serving our customers and defining a nice user experience. Reboot Your Life. Your Future Depends On It.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] The 19 Best Content Marketing Blogs From 2014
My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of articles, infographics, videos and interviews from the past day, month, week or year. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] Three Tips for Improving Twitter Ad Campaigns
Yes, Twitter is mobile, but maybe your Twitter ads shouldn’t be if you want to get people to your site or content. Now flip over to Google Analytics, or whatever site analytics solution you use, and compare desktop and mobile engagement numbers in Twitter to desktop and mobile traffic numbers from your Twitter ads. Now what?
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Content, Google] 10 Ways to Mix Up Your Visual Content on Social Media
'Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Content, Google] Top Trends in A/E/C Marketing for 2015
Sharing valuable content is the currency of social media. Content Marketing. Last year, I identified the proliferation of content (video, blogs, webinars, speaking, writing, social sharing) produced by A/E/C firms would be the #1 disruptive prediction for 2014. On Google+ or LinkedIn? 1) Responsive Websites.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Content, Google] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
Note: Shirley''s wedding photos may be more difficult to find than that, so you may need to try "Shirley''s wedding pictures" or some other variation to find the specific content you want.). Plus, Social Media Examiner has "social media" in their Page name -- a pretty good indicator that they feature social media content. Maybe.
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Content, Google] Your competitors are doing SEO
It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. Google’s tell? Their competitors. It’s
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Content, Google] A Beginner's Guide to Creating Visual Content [Free Ebook]
Every two days we create as much information as we did from the dawn of civilization up until 2003,” says Google''s Executive Chairman Eric Schmidt. To truly cut through the clutter, it’s more important than ever for marketers to create web content that’s both useful and aesthetically pleasing. 1,000,000,000,000! Design Daily
MARKETING ACTION | TUESDAY, DECEMBER 9, 2014
[Content, Google] Critical Rules for SEO Success in 2015
study by Outbrain shows that search is the #1 driver of traffic to content sites , beating social media by more than 300%. As Nate Dane pointed out in a recent blog post on Search Engine Land , Google’s algorithms may change, but its purpose never does: to deliver the very best results for the user. Great content naturally draws links.
BLOG MY CALLS | MONDAY, DECEMBER 8, 2014
[Content, Google] Do you know what People are saying about Your Business?
Despite the colossal effect that negative reviews, social media posts and other online content can have on a business, too many companies neglect to proactively monitor their online reputation. This involves any customer dealings or content posted to your website or social media accounts. Who you need to keep an Eye on. Read More.
HINGE MARKETING | MONDAY, DECEMBER 8, 2014
[Content, Google] New Research on 2015 Professional Services Marketing Priorities
Significantly, these are all initiatives that mutually support one another: firms might build the visibility of experts by giving them a platform to post educational content on an updated, streamlined website – all of which helps build the visibility of the firm’s brand. On Google+ or LinkedIn? So we decided to find out.
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Content, Google] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages.
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Content, Google] Which Marketing Software Applications Matter to B2B Marketers?
In its annual B2B Demand Generation Benchmark report , Software Advice surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Turning Up the Volume: These Go to Eleven. Clearly, B2B marketers are keeping busy!
B2B MARKETING INSIDER | FRIDAY, DECEMBER 5, 2014
[Content, Google] The Best Paragraph On Content Marketing I’ve Read All Year
This is a piece of “content” generated by a “newsroom,” after all. This content was not programmatically delivered. ” Because I would like to reach out and thank them for writing the best collection of sentences I’ve read all year on content marketing. Content about content is more than just “so meta.”
WINDMILL NETWORKING | FRIDAY, DECEMBER 5, 2014
[Content, Google] Visual Marketing Strategies for Today’s Top Social Networks
'As a business or organization with a social media presence, creating consistent content is a must. From Instagram to Pinterest and SnapChat, compelling visual content, whether it’s graphics, videos or gifs, help consumers better connect and […]. Rebekah is a social media strategist, content developer, speaker and trainer.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Content, Google] 12 Clever Ways to Use More Visuals on Social Media
For most marketers just getting started with visual content creation, putting visuals in every single post feels near impossible. There are several ways to maximize your Twitter content with visuals. The amount of times SlideShare presentations appear in the results of Google searches is impressive. It''s hard to write good.
WRITTENT | FRIDAY, DECEMBER 5, 2014
[Content, Google] 11 Things to Look for in Freelance Writers
Want to make sure you’re hiring the right person for your blogging and content marketing? Google does. Today, establishing expertise and thought leadership is the key to a successful content marketing strategy. They should be able to create content that appeals to humans and search engines. 'Image source. Image source.
MARKETING ACTION | FRIDAY, DECEMBER 5, 2014
[Content, Google] 3 Ways to Start Earning Links
Google Advanced Search: The very best tool for finding unlinked brand mentions is trusty old Google advanced search. Unlinked Mentions Finder : This handy-dandy Google doc is useful for uncovering additional unlinked brand mentions. Simply copy and save as a new Google doc, put in your query and watch the results populate.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 4, 2014
[Content, Google] 10 Things I’ve Learned About SEO in 2014
It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Google Will Inevitably Make Me Look Stupid. Google. Make sure you are implementing it on your site” only for August to come around and Google to tell us they decided not to use it anymore? TEN YEARS!
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Content, Google] Architecture Marketing: 5 Tools to Measure Success
Google Analytics is an incredibly powerful tool that your firm can leverage with appropriate training and setup. Using Google Analytics to track social engagement and website patterns will help you learn the impact social media has on your firm. On Google+ or LinkedIn? What groups have they joined? What are they talking about?
BIZNOLOGY | THURSDAY, DECEMBER 4, 2014
[Content, Google] 7 SEO Copywriting myths that will not die
This tasty tidbit of misinformation stems from Google being much “smarter” than it used to be. Yes, Google can understand the intent of a page. But that doesn’t mean your content should be keyphrase-free. However, you’ll still want to use keyphrases (and synonyms) in your content. Are you sure?
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Content, Google] Top 5 Tools for Enterprise Marketing Teams
From duplicate content warnings, to page speed, to crawl comparisons against my competitors, the Raven Tools site auditor offers a detailed view of my SEO metrics. Raven isn’t strictly for SEO either: it provides marketers with a comprehensive look at their content, social, and PPC metrics all in one dashboard. General
MARKETING ACTION | THURSDAY, DECEMBER 4, 2014
[Content, Google] 20 Social Media Terms for Non-Digital Natives
When an industry influencer shares a link to a piece of your content, your reach (potential audience) is amplified. An engagement rate in the context of social media is defined as a percentage of people who viewed a post or piece of content and engaged with it (commented, shared, liked, etc.). It’s okay, I’ve got your back. Big Data.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 4, 2014
[Content, Google] The 5 hottest marketing jobs in a digital age
think we can see a glimpse of the future with Google. recent New York Times article reported on Google’s data-fixated culture where every meeting is filled with engineers scrambling to build and asses new product ideas based on consumer data. think we can see a glimpse of the future with Google. Content and creatives.
VIDYARD | THURSDAY, DECEMBER 4, 2014
[Content, Google] The Optimal Length for B2B Videos Throughout the Funnel
'When planning your B2B video content, there’s no shortage of variables to take into consideration. B2B videos on YouTube and Google with hits in the hundreds of thousands, or even millions, tend to be 90–120 seconds in length. fun, promo style videos showcasing other content assets. What topic should it cover?
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Content, Google] Is Your Business a Casualty of these Local Marketing Myths?
However, if you''re not careful you may lose valuable business opportunities and be left scraping the remnants of your website out of Google purgatory. The pages on your website should feature content that provides useful and relevant information for your customers. Keyword Stuffing. Link Building is no Longer Necessary. Read More.
HINGE MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Content, Google] How to Find the Best Keywords for Optimizing Your Website Content
'Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 1) Google Auto-Populate. 5) Google Trends.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 3, 2014
[Content, Google] Nonprofit Social Media Without a Content Marketing Strategy Sucks
Twitter | Google+ | LinkedIn |. Nonprofit Social Media Without a Content Marketing Strategy Sucks by Claire Axelrad - Maximize Social Business. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. Author information.
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Content, Google] How to Track Content ROI: A Step-by-Step Guide
'There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. hope you find this tutorial helpful when it comes to maximizing the impact of your content campaigns. Google Docs. Step #2: Track content creation time using Toggl. TeamWeek.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Content, Google] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
'As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. Top 10 strategic keywords ranked organically on the first page of Google search results.
FATHOM | TUESDAY, DECEMBER 2, 2014
[Content, Google] The Ultimate 2015 SEO Redesign Checklist
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Set-up goals within GA: Every digital marketer focused on driving true business impact knows the importance of setting up goals in Google Analytics.
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Content, Google] What is Social Media Marketing?
Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” 'For years, I struggled to explain to my mom what I do for a living.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 2, 2014
[Content, Google] Why Emotion Matters in B2B Marketing
" To stand out, B2B marketers must create anticipation of both professional and personal rewards, according to a study by Google and CEB's Marketing Leadership Council, working with marketing research firm Motista. But when courting B2B audiences, marketers too often forget to factor in the human side of decision-making.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Content, Google] Content Marketing Is A Strategic Solution To A Strategic Problem
'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Branding?
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Content, Google] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking.
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Content, Google] How to Create an Editorial Calendar
million sites were using WordPress, including almost half of Technorati’s top-rated blogs), the next step up is a paid plugin that gives you an editorial calendar with more sharing and content management features, and a way to queue up your social media updates. Google Calendar. You can also hook up Google Calendar with WordPress.
HUBSPOT | TUESDAY, DECEMBER 2, 2014
[Content, Google] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
creating high-quality content), the nuanced aspects of it are subject to continuous change. Here’s an example of one those changes: Did you know that Google has completely abandoned its Google Authorship program ? 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Content, Google] Top 10 Marketing Techniques for Professional Services
The search engines look for fresh content on your website. They also highly value content that is linked to by other sites. robust guest blogging program coupled with engaging content on your own site is a great marketing technique to deliver these twin benefits. Sharing valuable content is the currency of social media.
EMAGINE B2B BLOG | MONDAY, DECEMBER 1, 2014
[Content, Google] What Do Bounce Rate And Exit Rate Really Tell You About Your Website?
'Even though bounce rate and exit rate are two of the main metrics featured in Google Analytics, many users still are not sure what they actually mean or how to interpret the data. Does that page need to be updated with new, engaging content? have to admit; I was one of these people until I recently started digging into these metrics.
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Content, Google] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
Janrain study found that nearly 75% of online consumers get frustrated with websites when the content has nothing to do with their interests. If you want to personalize a CTA, for example, of course you want it to be ‘real-time’ in the sense that you want the personalized content to show up on the page when the person gets there.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 30, 2014
[Content, Google] 4 (More) Attributes of Your Next Content Marketing Star
Today's post is the second in a two-part series highlighting effective attributes of content marketers. Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. Attention-grabbing titles draw in your readers, enticing them to read content.
WINDMILL NETWORKING | FRIDAY, NOVEMBER 28, 2014
[Content, Google] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. Content Marketing 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine.
MARKETING ACTION | FRIDAY, NOVEMBER 28, 2014
[Content, Google] How to Re-Post Someone Else’s Work (Ethically)
You can do this, without stepping on someone’s toes and without triggering Google’s wrath for duplicate content. Capture the content of the post you want, and put it into your own content management system. This lets the search engines know that your article isn’t the original source of the content. by Neil Patel.
WRITING ON THE WEB | THURSDAY, NOVEMBER 27, 2014
[Content, Google] 10 Great Things for 2014: My Business Blog Gratitude List
Google that makes it easy to do research and locate information and people. About Blogs Content Marketing business blogging business blogs writing on the web It’ a fairly big holiday in the U.S., and a great way to celebrate gratitude. LinkedIN , Twitter and Facebook that make it easy AND fun to build communities! The 2.8
SYNECORE | THURSDAY, NOVEMBER 27, 2014
[Content, Google] A Thanksgiving Prayer for Digital Marketers
Big data, web analytics, mobile, content marketing and social media are the future of marketing but they are also the most difficult skills for which to recruit. picture is worth a thousand words, and makes life a whole lot easier for content writers. This presents a challenge for both marketing employers and educators.”. GobbleGobble.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Content, Google] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
Many marketers use different platforms for tracking SEM marketing, content marketing, events, social, email, etc. For example, Google AdWords gives you analytics on click conversions, but it can’t tell you if that person converted to an opportunity and later turned into a paying customer. Enter the Salesforce campaign object.
BIZNOLOGY | WEDNESDAY, NOVEMBER 26, 2014
[Content, Google] Why Google’s latest change should worry you
Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you. Should we grab the pitchforks and torches to storm Google’s castle, demanding they change it back?
HUBSPOT | TUESDAY, NOVEMBER 25, 2014
[Content, Google] The Evolution of SEO [Infographic]
SEO is no exception: According to Moz , Google changes its algorithm 500-600 times per year. It''ll walk you through the major changes SEO has undergone in the context of mindset, keywords, content, and link building. 'Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.
BIZNOLOGY | TUESDAY, NOVEMBER 25, 2014
[Content, Google] One person can change the world. Thank you, Internet
Once, everyone in radio produced radio, now radio is passive; once, everyone in television produced TV, now TV is passive; once, everyone on the Internet produced content, now it’s turning. So, never turn down an opportunity to get in front of people even if that opportunity ends up being a Google Hangout. Right now. For shame!
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Content, Google] Six Key Elements of Successful B2B Social Media Strategies
The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. Pay attention to the details of successful content marketing campaigns in social platforms and the habits and behaviors of influential users and targeted audiences. Focus. Perception. Communication.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 25, 2014
[Content, Google] 5 Ways to Maximize Google Webmaster Tools for Better SEO
'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Monitor Your Most Linked Content.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 25, 2014
[Content, Google] 5 principles of Information Architecture & why it matters to marketing
But, for sites and apps, IA is all about the organisation and labelling of content to facilitate search and navigation – with the goal of making all that content usable and findable. The consequences for a business if their site content is neither usable nor findable could be severe. The relationship between users and content.
WINDMILL NETWORKING | MONDAY, NOVEMBER 24, 2014
[Content, Google] How to Recycle Your Old Content for Clever Social and Email Marketing
Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Content, Google] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? Job title, age, gender, marital status, education level … these are some of the very basic pieces information you may already be collecting that can easily be used to offer targeted content to your audience. Google search?
EMAGINE B2B BLOG | MONDAY, NOVEMBER 24, 2014
[Content, Google] 5 Free Social Media Tools We Are Thankful For
Follow industry publications and have the latest content at your fingertips to share with your followers across your networks. Canva - If you didn’t check out our post about creating visual content with Canva back in September, it’s a must read for beginners. Google URL Builder - Google’s URL builder is one of our latest obsessions.
VIDYARD | SUNDAY, NOVEMBER 23, 2014
[Content, Google] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
'It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Blog Content Marketing Improved SEO. Higher Engagement.
HUBSPOT | SATURDAY, NOVEMBER 22, 2014
[Content, Google] Why People Are Ignoring Your Emails [New Ebook]
To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. To read more content like it, subscribe to Sales. 'This post originally appeared on the Sales section of Inbound Hub. But they all say the same thing: Include a first name in the email.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Content, Google] It’s the Little Things: How HubSpot Writes Microcopy
In other words, they''re the perfect inspiration for HubSpot''s microcopy -- and Beth says she reads them so much that their website comes up before Google''s when she types a "g" into her search bar. Content Creation 'Have you ever run into an error message that made you smile? Let me show you what I mean. HubSpot''s," said Beth.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Content, Google] Interesting Infographics: The Road to Success through Paid Social Amplification
The first step is to recognize that “paid social amplification” is not just advertising, it is about amplifying the reach of organic content and growing a community. It is about “using the advanced audience targeting of social networks to improve your visibility” Why does our content need help and amplification?
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Content, Google] SEO Isn’t Dead: 10 Ways to Use It for Business
As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places.