• MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Content, Google] 4 Ways to Invest in Your Marketing Career
    Subscribe to Blogs or Content Newsletters. What’s going on with Google Analytics? 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Take a Class. Wish you were more comfortable with public speaking? Strengthen Your “Weak Ties”. Ask for Help.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Content, Google] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Tweet. Tweet. Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Content, Google] 8 Key Questions That Will Help You to Know When to Update Your Website
    Can you update your own content or photos without having to call a developer? How old is the content on your site? Having old content on your site doesn’t make your firm looking cutting edge or up to speed with the times—it makes you look lazy. Is your site integrated with Google Analytics? Who wants that?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Content, Google] Paid Search & The Truven 15 Top Health Systems
    Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)?
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Content, Google] How to Create Compelling Technology Client Case Stories
    On Google+ or LinkedIn? Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. And this is more than speculation on our part. Show what you can do. Approach them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Content, Google] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    think of it this way: “If a content marketer writes an outstanding piece but fails to consider promotion and their target audience, does anybody notice?”. While a quality piece of content should always be the end goal, successfully identifying an audience and a promotional strategy before, during, and after content creation is essential.
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Content, Google] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? So let’s dive right in: Focus on creating great content for your customers. Then begin beefing up the content on those pages. Explore adding or increasing user-generated content. Check it out.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Google] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    'Though Google gets roughly 3.5 If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Google’s algorithm is designed to award navigational searches -- most of the search results point directly to the site that the user was navigationally searching for.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Content, Google] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]
    'Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria. That ''hard to predict/track'' quality is an advantage in many ways.”
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Content, Google] Tale of a Blog Overhaul (Slideshare)
    For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services. On Google+ or LinkedIn? Related Stories What Does Google’s Panda 4.0 Case Studies Content Marketing Websites Tale of a Blog Overhaul from Hingemarketing.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Content, Google] Why Google Removed Photos from Authorship
    'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a photo and byline next to their content in Google search results. blog Google
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Content, Google] 9 Pillars for a Killer Content Marketing Strategy
    Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! 'Image source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Content, Google] 12 Best Slideshares of 2014 (So Far)
    Why Content Marketing Fails from Rand Fishkin   (Also check out my “ 29 signs you are not ready for content marketing.”). 8 Places You’re Guaranteed to Find Great Content to Tweet from HubSpot. The Role of Content in the Future of Marketing. Content Marketing Here are some of my top picks: 1. 
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Content, Google] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. We’ve all heard it: Create great content, and an audience (and sales) will come.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Content, Google] B2B Content Marketing: Do More Than Reinvent the Wheel
    'If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Content, Google] Top 5 Lead Generation Tips in Management Consulting
    Consider offering various levels of educational content about issues faced by target audiences. With so many prospects potentially Googling you and your firm, you need to exist beyond the website with a strong, business-oriented authority. Stay in touch with them using that content they’ll find useful. Online presence.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Content, Google] 5 Pinterest Tactics + Back-to-School = A+ Sales
    The search functionality is similar to Google in that it’ll automatically populate popular searches including the following: back-to-school. Create and pin your own content around these topics, any of your own related products or services, and/or any useful third party content. I’m with you, but guess what? Target.
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Content, Google] Google+ is an antisocial network
    For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+. Google+ did no such thing.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Content, Google] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Are they on Google+?
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Content, Google] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. Google and Microsoft have policies that restrict or outlaw the promotion of alcohol and tobacco products on their advertising networks, as does Facebook. In the new world of marketing, the rules are changing every day. Ed. ).
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Content, Google] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. If the rabbit hole is content marketing, then the rabbit is the search for ROI. Content Marketing ROI Is An Important Question. Content Marketing
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Google] The Biggest SEO Shakeups of All Time
    'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. Sooo it turns out that’s not how Google’s search engine works … at all.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Google] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. Take note that they all have to do with website content, not the code for parallax itself. 1) One URL for all that content means lower searchability and fewer internal links.
  • SYNECORE  |  SUNDAY, JULY 20, 2014
    [Content, Google] The New Definition of SEO [Video]
    'As Google continues to evolve, so has the capabilites (and limitations) of its search engine. With algorithim updates focusing on the human perspective of search, businesses are being forced to shift away from the traditional use of SEO as a marketing tactic, and instead focus more on the content that drives it. Transcript. SOURCES.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Content, Google] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO. Can you believe it? Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Content, Google] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Content is Still King.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Google] The Fallacy of the Lazy Millennial
    To read more content like this, subscribe to Sales. There is no one we can’t find, and no Google phrase that we can’t crack. 'This post originally appeared on the Sales blog. But as any good business person, this is generally an over simplification and based on our experience, flat out wrong. Want that deal closed tomorrow?
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Content, Google] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. And yet, it’s truly surprising how many corporations will post content and then completely miss the chance to interact with their audiences.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Content, Google] Is Author Rank Really Relevant?
    By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. I’m saying I don’t know what the Google algorithm depends on.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Google] How to Decrease Your Website's Bounce Rate [Infographic]
    Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren''t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. Content Websites: 40-60%. Choose the right keywords to match your content -- not just to attract the most number of visitors.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [Content, Google] 3 OTHER Things Your SEO Team Should Be Doing
    Much of what the SEO team does is focused around content and on-page opportunities. This often means providing content edits or even new content recommendations. Tools like Basecamp and even Google Drive are perfect for this and can be shared with various members of the marketing team. Brand Monitoring.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Content, Google] WTF Does Kevin Spacey Know About Content Marketing?
    What does Kevin Spacey know about content marketing? As marketers,we are looking to content marketing to save marketing. And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. Content Marketing
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [Content, Google] Customer Lifecycle Marketing: Reporting, Part 1
    The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. How attractive is your content? You can refer to external sources such as Google Analytics. The five stages of lifecycle marketing. Attract.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Google] 35 Tech Terms Translated Into Plain English
    It''s usually the file name of that image, but alt text can be customized using most content management systems ( like HubSpot''s ). It''s important for all the images on your website to have alt text because it''s the only way search engines like Google can understand what an image is about, which helps you optimize your website for search.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Content, Google] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    In terms of uploading new content, is there a specific frequency that follows SEO best practices? Google is really good at distinguishing what is “thin” content (which is created solely for the purpose of SEO) and what is natural and resourceful to searchers. content. content. content. For example:  www.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Google] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Content, Google] 4 Steps to Content Curation for Inside Sales Reps
    However, clearly there is not enough time in the day for us to be constantly creating brand new content from scratch, nor is it necessarily beneficial to do so. healthy content marketing mix involves a significant portion of 3 rd party content sharing in addition to original thought-leadership pieces. Step 2: Find Content.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Content, Google] 21 Decoded SEO Terms Everyone Should Know
    Common techniques include keyword stuffing, duplicate content, unrelated backlinks and more. Bot/spider “A spider or bot is a program that Google runs that goes out and crawls the Internet. Google Panda Panda is the name of a series of changes Google makes to its search results ranking algorithm. Fear not!
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Google] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
    Of course, such practices never really fit with Google’s mission of organizing the world’s information and making it accessible/useful. Google has also been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when they catch companies partaking in those types of deals. Content: Reigning King of SEO.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Content, Google] 6 Principles of Persuasion for an Amazing Copy
    Regardless, the marketing was probably far more than just content. While it’s critical to avoid being overly salesy in content marketing for top-of-the-funnel customers, you can easily leverage this principle. Some powerful ways to “hook” your readers into committing to finishing your content could include: Using humor.
  • BIZNOLOGY  |  TUESDAY, JULY 15, 2014
    [Content, Google] Domain name registration strategy
    In a wilderness littered with spam content, search engines are looking for ways to discern the legitimacy and intent of a web property. In a world of “splogs” and illegitimate sites, Google and other search engines are starting to rely on the length of registration as an indicator of intent. Register Domains for Multiple Years. and.eu.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Content, Google] A Simple Guide to Web Traffic Terms
    pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. Or are they sticking around to check out more of your website''s content? session -- which is specific to Google Analytics -- i s a group of interactions that take place on your website within a given time frame.
  • SYNECORE  |  TUESDAY, JULY 15, 2014
    [Content, Google] Responsive Web Design Stats: What You Should Know
    Every type of website can benefit from using RWD to provide visitors with the same level of access to the site and content, no matter what kind of device they are using. think with Google 'We all know that trends come and go throughout the years, especially in the ever-changing world of design. Enter: Responsive Web Design ! Resources.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Content, Google] The Future of Digital Marketing According to the Giants
    Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! If an individual is preoccupied or unhappy, the individual may not be as receptive to certain types of content,” Apple explained.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Content, Google] Google Penguin Recovery from a Manual Action
    'Editor’s note: We hear a lot about Google penalties. In this post, Kaila Strong of Vertical Measures discusses the impact and mitigation of Google’s Penguin penalty. Google is now indifferent to something that used to help you rank. History of Google’s Penguin Algorithm Update. You got a manual penalty. Low spam signals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Content, Google] If I were the King of Facebook …
    The dynamics that will drive Facebook’s content quality down. Why doesn’t Facebook pay us for our content? Content Shock blog post. The dynamics that will drive Facebook''s content quality down. Why doesn''t Facebook pay us for our content? Content Shock blog post. Impossible you say?
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Content, Google] Is It Time to Upgrade Your Blog?
    Are you noticing engaging, intuitive features on other blogs that would serve your own well – highly integrated multimedia content, say, or an “infinite scroll” that allows visitors to read through all of your blog’s content without constantly changing pages? Industry-specific content. Reader interaction.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Content, Google] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Similar to Google Analytics , Baidu analytics provides online marketers web performance and advertising ROI metrics by generating detailed statistics on traffic, traffic sources, pages data, and conversion benchmarks. Pages Content Information: average time on site, page views/visit, and bounce rate. Coaxial Cable)”. Bid Estimate Tool.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Content, Google] The 3-Step Guide to Better Blogging
    'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Content, Google] The Global State of the Mobile App and Push Notification Markets
    The combined revenue from iOS platforms is largest in the US and many other countries while Google Play is beginning to pick up some steam in others. To learn more about the study, check out the full webinar content here. Content Marketing The first topic was the global state of the mobile app & push notification markets.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Content, Google] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. The next step is one you’ve probably already done when defining your own content strategy, developing personas.  Content Search Marketing Getting Started. Next Steps.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Content, Google] 9 Content Metrics to Keep an Eye On
    'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production. Sales.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Google] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!) Figure out what content you need to create. Content mapping is a process that helps you identify the holes in your content. Everything you need to know about how to do content mapping is in this blog post.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Content, Google] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine , and co-author of the best-selling book on content marketing, Content Rules (Wiley, 2012), which has been translated into nine languages. How (and where) to promote your content. link].
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Content, Google] 6 Things You Should Be Doing Right Now to Improve Your Website
    quick glance at Google Analytics will let you know how traffic has been over the last month or so, but are you sure you’ve crossed all of your Ts and dotted all of your Is? Imagine, finally landing on that coveted first page of Google search results. Highlights a reason to visit the content. Clean up those pesky 404 Errors.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Content, Google] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Content, Google] Content Marketing? Just Deliver Content People Want
    'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! Content Marketing starts with a basic desire to understand what your audience is looking for.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Content, Google] How to Please Google in a Post-Hummingbird World
    'Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Content, Google] Where does Google+ fit into your B2B Marketing plans? [infographic]
    'Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. Don’t wait any longer, make Google + a part of your business plans today!
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Content, Google] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Is your marketing team creating (or is planning to create) significant amounts of content for your target prospects and clients? On Google+ or LinkedIn? 'What is marketing automation, and what can it do for your firm? Two days later, the prospect has opened the email but did not click the link to download the eBook. Landing Pages.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Content, Google] Paid Search Trends and Predictions for the Remainder of 2014
    In fact, paid search spend was up 29% in Q1 2014 on Google, and up 60% on Bing (compared to Q1 2013). This includes a mobile or responsive website along with content, ad campaigns, and a mobile SEO strategy. As we roll through the second half of 2014, keep a watch out for increased competition across Google and Bing.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Content, Google] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    One of the keys to success in the social sphere is dedicating advertising spend to promoting your content and getting engaging, interesting information in front of your targeted audience. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Content, Google] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content. 6) 55 Free Content Creation Templates. Over the years we''ve put together various templates to help our audience create content. 7) Google Fonts. What other visual content tools do you use when designing?
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Content, Google] B2B Demand Generation Experts—A Call to Arms
    Frequent changes in Google’s algorithms. Sales teams that demand continuous generation of new content. Marketing teams that simply cannot keep pace and end up regurgitating stale content. Google? You can never put a ceiling on the value you offer your audience with relevant, unique and useful content. And so on….
  • HINGE MARKETING  |  TUESDAY, JULY 8, 2014
    [Content, Google] Why Professional Services Firms Should Blog
    'Blogging is a great way to increase your professional services firm's visibility and enhance your content marketing strategy. For more information on blogging and promoting your content, check out our free Content Marketing Guide for Professional Services. On Google+ or LinkedIn? Content Marketing
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Content, Google] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Content, Google] The Harsh Realities of SEO That No One Tells You
    To read more content like this, subscribe to Insiders. Blogging purely for the sake of increasing search rankings is the primary reason why there’s so much uninspiring content polluting your news feeds. Your first priority should be to create resourceful content that engages your audience. Great content gets shared.
  • FATHOM  |  TUESDAY, JULY 8, 2014
    [Content, Google] Call-to-Action 101
    If you don’t have the internal development resources to conduct testing there are plenty of good resources that make it relatively easy to run tests, such as Optimizely, Unbounce and Google Analytics Content Experiments. Be specific. ” Stand out. Don’t be afraid to draw attention to your CTA. White space is your friend.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Content, Google] 8 Mistakes Most Beginner Bloggers Make (And How to Avoid Them)
    Mistake 6: Your content borders on plagiarism. Plus, if you get caught stealing other people''s content , you could get your site penalized by Google -- which could be a big blow to your company blog''s organic growth. Instead, take a few minutes to understand how to cite other people''s content in your blog posts. right?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Content, Google] Content Marketing Objectives And KPIs
    'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. What are the right objectives and KPIs for content marketing? Content Marketing Share of Conversation.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 7, 2014
    [Content, Google] 6 Ways to Optimize Video Content like a B2B SEO Pro
    'When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. On-Page Markup. Transcription.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Content, Google] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. easy ways to master content marketing on LinkedIn by iMedia Connection. Want a Job? links.”
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Content, Google] 5 Tips to Get Listed in Google News
    That’s the number of clicks Google News gets, as reported in The Atlantic. Getting listed in Google News is not automatic (i.e., Here’s how: Your content has a much higher chance of getting read, which …. gives a welcome bump to your Google authorship , which …. Are you already listed in Google News? Job postings.
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Content, Google] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    leaving YouTube to cruise around their branded content instead!). also instantly knew the premise of the content. While you know you should be using a call to action at the end of all of your videos, I was impressed that Wishpond had visible calls to action throughout their content. It’s all about that call to action.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Content, Google] An Exhaustive List of Google's Ranking Factors [Infographic]
    billion people use Google search each month to make 114 billion searches. According to comScore , Google holds 67.6% This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for. 'More than 1.1 of the U.S. search engine market share. That''s quite a list.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Content, Google] Hinge’s Fab Five: June 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! Tough Questions to Ask About Your Content Marketing Strategy. To have a successful content marketing campaign, your firm needs to give some thought to the reasoning behind it. On Google+ or LinkedIn?
  • ENGAGE  |  THURSDAY, JULY 3, 2014
    [Content, Google] Commissioning Illustrations Like a Pro
    Head to the newsstand and pull publications focused on your particular audience and Google illustrator bylines. Always ask the illustrator to produce an additional sketch based upon his or her interpretation of the content. Be open to a fresh eye interpreting your content! . When you do, here are a few things to keep in mind: .
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Content, Google] 9 Hilarious Out-of-Office Email Auto-Replies
    However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny messages people have used in the past. content creation 'Without fail, I almost always forget to put up an out-of-office autoreply message when I''m headed out for vacation. Heh, sorry guys.). Bold move. 7) Hi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Content, Google] Five companies with a human social media presence
    An example is hosting a Google HOA with GE Healthcare to talk about cancer prevention. They also reach out and feature actual survivors in much of their content: Chick-fil-A. Related Stories How to find homegrown content marketing evangelists The 5 types of company Twitter accounts: What’s right for you? He (she?) Buffer.
  • ENGAGE  |  WEDNESDAY, JULY 2, 2014
    [Content, Google] So You Want To Be A Thought Leader?
    million Google results in a mere.35 The first question was raised at the monthly meeting of the IABC/DC Metro Chapter in a panel entitled Content Marketing: Fad or Fixture? Rachel Metscher, Director of Content Marketing at ICF International talked about her experience supporting ICF’s consultants. Increase brand awareness.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Content, Google] Google Knocks out Authorship Photos
    'Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to Google Authorship. In other words, pictures and follower counts were cluttering up prime real estate on Google searches.
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Content, Google] 25 On-Page SEO Keystones to ALWAYS consider
    Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. Content Length. Content Freshness. That aside, new information is likely to be more relevant—that’s how Google sees it —and is therefore more likely to show up in search. Duplicate Content. Page Speed.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Content, Google] A Beginner’s Guide to Google Webmaster Tools
    To keep your website in tip-top shape, you should use Google Webmaster Tools  (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. Google Index.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Content, Google] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” Heck, even Google+ represented, with 292 +1s! More people mention this piece of content the first time they meet me than any other single post I’ve created.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Content, Google] Link Building: Why a Critical Component of SEO Has a Bad Rap
    Fast-forward through several Google algorithm updates and those high school students who spent their time creating brilliant and complex exam cheating schemes moved on to college. Focusing on social and content. Thus content marketing and social promotion became the natural way of promoting domain authority. An agency conundrum.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Content, Google] What Is a CDN? [FAQs]
    It''s only right that I break it down for those dutifully Googling for answers now. Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". Right! Of course!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Content, Google] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Common B2B Link Building Questions. Guess what?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Content, Google] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Content, Google] Why Your Presentations Are Putting People to Sleep
    2) We Keep Saying, “I’m Not a Designer” Instead of taking a few minutes to explore PowerPoint''s toolbar or Google a few tips, we''ve developed this bad habit of justifying boring slides with, "I''m not a designer." Sites like Canva can help you generate professional-looking visuals using your custom content. I hope.)
  • ENGAGE  |  MONDAY, JUNE 30, 2014
    [Content, Google] This Week in Content: 7 Ways Content Marketing is Like a Relay Race
    Your content marketing efforts are no different. This week’s roundup will help you reach the content finish line victorious while avoiding the pitfalls or taking shortcuts—and will ensure you look good while doing it.  . Ways Content Marketing Is Like a Relay Race. Lace up for this roadmap to content marketing gold.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Content, Google] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. For more insight into marketing IQ, check out our “Marketer’s Guide to Proving (and Improving) Content Marketing ROI.”. No more! Sound easy? Genera
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Content, Google] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. For more insight into marketing IQ, check out our “Marketer’s Guide to Proving (and Improving) Content Marketing ROI.”. No more! Sound easy? Genera
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Content, Google] High Marketing IQ: Learn From Today and Optimize Tomorrow
    For example, Google Analytics can provide reports on website activity and PPC performance, while voice-based marketing automation tools can track all phone leads from various initiatives. For more insight into marketing IQ, check out our “Marketer’s Guide to Proving (and Improving) Content Marketing ROI.”. No more! Sound easy?
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Content, Google] Webinar Recap: The Top 5 Brand Building Strategies
    Content Marketing. When it comes to building your brand, content marketing is one of the most important tactics you can use. Not only is content marketing less expensive than traditional outbound marketing, it also works. Thanks to content marketing, your firm will: Demonstrate its expertise to both prospects and competitors.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Content, Google] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Content, Google] Onward, to Total Immersion!
    You had to be present, and your presence had to be awesome enough to hit page 1 of Google’s results. Namely, Google’s algorithm and the opinions of the people your customers talk to. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing. An online catalog, in essence.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Content, Google] What is Integrated Digital Marketing (IDM)?
    They’re looking for content that informs, entertains, or otherwise adds value to their daily lives. Convey and Promote: The second step in an IDM strategy is leveraging digital content to convey your organization’s brand message, product, expertise, and creativity. Or to have just a strong social media strategy? What exactly is IDM?
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Google] Beginners’ Techniques for Email Marketing
    Once you understand your goals, you can identify the right email content to support them. In addition, make sure to align your email content with the rest of your marketing efforts. Your emails may focus on: Your firm’s content. On Google+ or LinkedIn? So how do you get started? Setting goals and finding topics.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Google] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Content, Google] Future Trends in Content Marketing
    'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. Visual-heavy content. Create a Conversation.
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