• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Content, Google] 6 Key Metrics to Measure Success from Your Retargeting Programs
    What this is: Nurture touches from retargeting and display campaigns are engagements from existing contacts with your retargeting display ads, with mid-stage or late-stage offers or content. Content Marketing 'Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Content, Google] Consumer Brand SEO Pulse: 4.16.15
    Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week: “Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”. Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse”.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Content, Google] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    Simply put, CRO is the practice of testing your conversion content pieces to determine how even minor changes on a page can impact the number of visitors taking action. It helps you understand what types of content and triggers your prospects respond to. After all, what’s the point in content that no one sees?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Content, Google] 8 (Free) Google Resources B2B Marketers Need To Know
    'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Content, Google] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Previously, I had written about two specific challenges that healthcare advertisers deal with on a regular basis: Advertising on health-related content & using site remarketing. Healthcare Online Advertising / SEM / Display Google AdWords health systems ppc VIPPS Certification So, what does VIPPS stand for? Ha, yeah right!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Content, Google] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Do they have any guides or helpful content available? And of course, Skype , GoToMeeting , and Google Hangouts all provide voice, chat, and video options to address every need. On Google+ or LinkedIn? 'Is your firm's website overdue for a redesign? And they seem to be a great cultural/values match too! Check References.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Content, Google] The past, present and future of link building
    Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm. Cody Cahill is a project manager at Page One Power, where he leads content and outreach specialists dedicated to improving search visibility.
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Gmail Sponsored Promotions Offer Great Benefits
    'A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus. The message itself consists of two parts: a teaser and an expanded ad. This essentially gives you a way to “borrow” your competitors’ email list.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Why Blogging Is More Important Than Ever
    '“Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. But there’s already a lot of content out there, and content marketing isn’t nearly as good as “interesting marketing.” Without interesting content, all these media channels are toothless.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    'Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. This means that as you work on making pages of your site mobile-friendly, once Google is able to detect the website changes, you should see a “mobile friendly” label for that page.
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Content, Google] So…. How’s Your Social Media Etiquette?
    When putting links into your posts, keep them relevant and when you reshare old content that isn’t yours, make sure the link is not broken and works correctly. There’s no need to post constantly and annoy your users with useless content, just like there is no need to hijack somebody else’s post just to advertise yourself.
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Wistia or Youtube?
    If a user discovers your Wistia video in Google search results, he or she will be directed to your site, not Wistia.com. Moreover, from an SEO perspective, YouTube is superior because it’s owned by Google. Google typically ranks YouTube videos higher than those hosted by competitors. It’s a video hosting website for businesses.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Essential SEO advice directly from Google
    'This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google? No more.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Content, Google] Mobilegeddon: Beat This Villain With a Mobile-Friendly Site
    First, start with Google’s Mobile Friendly Test. While Google claims that responsive is the best way to go with your site, having an m. Content Marketing Digital Marketing Mobile SEO algorithm updates content content strategy mobile Mobile SEO Search Engine Optimization seo content 'We were warned.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Content, Google] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    'As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Google] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Keywords are also important because Houzz profiles are indexed by Google. So, when someone searches a term like “Dallas builders” in Google, Houzz’s list of Dallas builders shows up in search results. If people begin to connect with you in other social networks, they will discover your blog posts and other valuable content.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Content, Google] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    When this contrast struck me it became clear why content marketing or expertise based approach works so well for professional services firms. On Google+ or LinkedIn? 'Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. It all started at the Bazaar.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Content, Google] Why You Need to Stop Speaking "Techlish"
    While it’s one thing to banter about codes and supersets, or BI , ERPs and CRMs , when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargon becomes part of your customer facing content. Still, many companies speak "techlish" in their content. Content Creation
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Content, Google] 5 Essential Features of an Architecture Firm’s Website
    Describe what’s going on in your image in a way that creates a visual for someone who can’t see, as well as using words that Google searchers would employ. This content could include videos , articles, downloadable sheets, eBooks, or infographics. On Google+ or LinkedIn? Let your images do the talking. Avoid flash.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Content, Google] Why Long-Tail Keywords?
    Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. One of the best free keyword research tools on the internet is Google’s Keyword Planner. Why Not Short-Tail? How to Define Long-Tail Keywords.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Content, Google] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. 'Visual marketing impacts every aspect of social media. by Kyle Stephen. Visual Social Media Marketing
  • MARKETING ACTION  |  FRIDAY, APRIL 10, 2015
    [Content, Google] Productivity Tips: 9 Tools to Tame Your Inbox
    It’s an email management concept developed by Google where you process your email down to an empty inbox every day. Watch Google’s presentation about inbox zero to learn more. If you’ve been subscribing to dozens of blogs because you want to stay on top of new content, consider switching to their RSS feeds. How many emails?
  • KEO MARKETING  |  THURSDAY, APRIL 9, 2015
    [Content, Google] Avoid These Mistakes to Pass Google’s Mobile Friendly Test
    'Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. As opposed to their normal habit of downplaying or failing to acknowledge updates and plans, Google has warned that this change could have a “significant impact” on search results, mainly for those sites that aren’t mobile friendly.
  • FATHOM  |  THURSDAY, APRIL 9, 2015
    [Content, Google] Consumer Brand SEO Pulse: 4.9.15
    Here are our top picks of what you need to know this week: “Increasing Search Visibility With Google’s Entity Search”. Ever since Google began rolling out “entity search” two years ago, the search landscape has been going through some serious changes. They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates”.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Content, Google] 5 Ways to Make Your Brand Magnetic
    Even if you are a large successful company like Apple, you might not be able to offer literally every product or service that your customers can dream up, but with a solid content structure, you can make sure that your products meet their needs. And to some degree, they’re right to question it. 1) Be Relevant. 2) Be Honest. 4) Be Accessible.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Content, Google] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Beyond the traditional CEO/CIO/CMO, there are now Chief Digital Officers, Chief Social Officers, and Chief Content Officers. It serves as the hub for your online presence, joining expert content, explanation of your services, social media platforms, and more. And this is the core goal of content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 9, 2015
    [Content, Google] Announcing The 2015 B2B Web Usability Report
    'Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. Which content elements are most important to their target audiences? Content Marketing Disconnect. Thorough Contact Information.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Content, Google] How to Leverage Live Streaming for Content Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Leverage Live Streaming for Content Marketing by Neal Schaffer - Maximize Social Business. Content Marketing Video 'Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Content, Google] I was called out on my social media BS and I’m relieved
    Quality content on Facebook won’t keep the Facebook fans happy. mean, just Google it and you can find your answer from about 500 other people. have a post in my Google Drive called “Writing from the Heart.” Quality content on Facebook won’t keep the Facebook fans happy. 'By Mandy Edwards, {grow} Community Member. Now.  .
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Content, Google] 13 Quick Tips to Improve Your Web Design Skills
    If you haven’t looked into this yet, Google Fonts is a great place to start. Reducing your visitors’ options might seem counter intuitive, but it can actually help guide people to your most productive content. 'Designing your company website can be a challenging proposition. Call it “tunnel vision.” 4) Bury those social media icons.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Content, Google] Get More Email Subscribers: Run a Social Media Contest
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Get More Email Subscribers: Run a Social Media Contest by Amy Hall - Maximize Social Business. 'Email is the easiest, quickest way to get more sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Content, Google] Whose Likeness is it Anyway? Event Photos and You
    After all, the social sharing of photos and content during the event helps to amplify its reach and creates buzz for future events. Find Kerry on Google+ and Twitter. After all, the social sharing of photos and content during the event helps to amplify its reach and creates buzz for future events. But privacy remains a concern.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 7, 2015
    [Content, Google] 10 Things You Didn’t Know About WordPress
    And of course, we cannot overlook the fact that Google loves WordPress, making it the most SEO friendly CMS around. B2B Web Strategy Web Content Management Systems 'We talk about WordPress on our blog often, as we undoubtedly believe it is the best CMS for any website project. Volunteers build WordPress. run on WordPress.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Content, Google] France’s Google is different than ours
    As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. In Europe, there is only cash or PIN.
  • ANNUITAS  |  TUESDAY, APRIL 7, 2015
    [Content, Google] Content Creation- It’s Not All The Same
    'Content is King or so they say. However, there are many elements that are part of content creation that aren’t well understood by marketers and can impact content effectiveness. Design needs to be thoughtful, engaging and appropriate for the purpose of the content piece to help enable action by the buyer. Content type.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Content, Google] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Google+  is most beneficial for engaging in communities and helping the search engine index content more quickly. It’s inches of snow to melt.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Content, Google] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Of that already small percentage, most people will likely be unqualified leads and will immediately bounce without ever reading any of your content. 'Author: Mike Telem Think fast! So, what can help? Optimizing Ad Spend.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Google] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. 4) Google''s Analytics Academy. 1) The KISSmetrics Blog.
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Content, Google] What Actually Counts As Content?
    'What counts as content? The world of content is very vast and there’s plenty of room to get creative in the content you produce. All you need is to put your time into creating content to post on the page. Personally this is one of my favourite ways to produce content. Microsoft Word / Google Docs. Podcasts.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Content, Google] How to Dramatically Improve Organic Search Traffic
    You have to continuously improve and give your users reasons to spend more time on your website and engage with your content. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools. Write the best content possible.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Content, Google] How to get start with Marketing – Step 1 – Buyer Personas
    'Buyer Personas help you create better marketing content, plain and simple. Thanks to Box.com , Find New Customers still has all the great content from the Buyer Persona Master Class we took a long time ago. Also learned that if you type “Fearless Competitor” into Google Blog Search, this blog shows up. Other news.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Content, Google] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    For Huffington Post Quebec, they came up with an interactive, multi-platform publicity campaign driven by reader-generated content. Multiple Content Channels Like most of the Visible Experts in Hinge’s study, Mitch carves out dedicated time for content marketing. On Google+ or LinkedIn? ” Mitch says.
  • BIZNOLOGY  |  MONDAY, APRIL 6, 2015
    [Content, Google] Link Building: past, present, and future
    However, in 2012, Google’s Penguin algorithm emerged and changed things drastically. Following the introduction of Google Penguin, link building became less about quantity and much more about quality. Links will remain at the core of Google’s search algorithm. 'The practice of building links is continuously evolving.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Content, Google] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. But in focusing too much on production, it’s easy to lose sight of what’s most important: whether your audience is engaging with your content or not.
  • HUBSPOT  |  SUNDAY, APRIL 5, 2015
    [Content, Google] The 10 Weirdest Job Interview Questions on Glassdoor
    To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. 'This post originally appeared on HubSpot''s Sales Blog. But brain teasers turned interview questions are no longer exclusive to the search giant. tl;dr ]. Sorry).".
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Google] Why You Might Already Be in Ecommerce
    And with the new Google algorithm changes, it''s going to be more and more critical for your ecommerce site to be responsive -- and your products to look great on any devices. The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions. For any content to convert it must have context.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Content, Google] How Websites Drive New Business for Management Consulting Firms
    Because of this, it is important that your website presents a polished and professional first impression – including clear demonstration of your expertise through educational content. Often, they might develop a feel for your expertise through sources like the educational content on your website. On Google+ or LinkedIn?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Content, Google] Top WordPress Plugins for Social Media Sharing
    'Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Top WordPress Plugins for Social Media Sharing by Lilach Bullock - Maximize Social Business. WordPress Plugins
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Google] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    One way to naturally work it into your day that I like is to use the web application Panda , which replaces your "New Tab" in Chrome with an aggregated a stream of content from various sources, including Dribbble. Click here for more great Google search tips.). Offer to work on an offer with your content team. Feeling bold?
  • MARKETING ACTION  |  FRIDAY, APRIL 3, 2015
    [Content, Google] Google’s Mobile Search Update: Are You Ready for April 21?
    'Google has announced that on April 21, 2015, Google’s mobile ranking factors will not only  label your site as mobile-friendly, but will also use mobile-friendliness to determine if your site should rank higher in the search results. But with this coming algorithm change, Google is making a much stronger statement. MonkeyTalk.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Content, Google] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    'We see it all too often: firms make the choice to start creating content. They spend a lot of time and money to produce quality content that showcases their expertise and professionalism. Then they post the content on their website for all their visitors to read. Ensure your content has sharing functionality.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Content, Google] Deciphering Network Personas For Your B2B: Follow Up Q&A
    You want to make sure that each network has it’s own value to provide to your audience, and that means unique content. The goal of your updates is to provide valuable, timely content. The types of posts that you can schedule out further than a week are re-shares of evergreen content. Should I be focusing my time on Google+?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Content, Google] Consumer Brand SEO Pulse: 4.2.15
    Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. It all depends on how you’re acquiring links, who’s linking to your content, and what type of content you’re sharing. 8 Tools for Google Penalty Recovery”. Is it bad? Well, it’s both. link].
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Content, Google] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    'Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.  What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales.  conversion rates, etc.),
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Content, Google] 5 Traffic-Driving B2B Blog Topic Ideas
    These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Once you’ve found something interesting to cover, writing an original piece of content about it. Testimonials. Case Studies. Company Events. Thought Leader Pieces.
  • MARKETING ACTION  |  THURSDAY, APRIL 2, 2015
    [Content, Google] How PeopleHR Found the Right Marketing Automation Vendor
    In fact, the marketing team at PeopleHR has had a great deal of success using channels like Google AdWords, pay-per-click (PPC), and other search marketing and content syndication activities to attract new prospects. Because they just provided me with the content, the education I need at this moment in time.’ Real-Time Response.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    'It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Google? Spam issues?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    'It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Google? Spam issues?
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    You''ll quickly discover why cold calling potential leads and reading them your content offers aloud is the future of marketing.". Do not trust it." - The Best Google SEO Helper. Google hates responsive sites." - Luke Infinger, HIP Creative. But have you heard of the next big thing -- "midbound marketing"? Midbound marketing.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] Vendors: Your Content Assets Have to Help B2B Buyers Through their Buying Journey
    did Google searches. Thinking through my own research process for the last three applications I’ve purchased — accounting, CRM, and application syncing — I can now see that the vendors I chose all had content-rich websites that supported my research process. 'In early 2014, I began the search for accounting software.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] 9 Google Drive Tips You'll Wish You Knew All Along
    'If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. That''s why it''s easy to forget that Google Drive is actually less than three years old -- and its predecessor, Google Docs, was launched less than ten years ago in 2006. Helpful Google Drive Tips.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 1, 2015
    [Content, Google] Optimize Content for Email Deliverability
    Each factor, from authentication to list management to content creation, needs to be managed to clear different hurdles to getting inbox placement. Many of these considerations are straightforward, but content is more complex. Positini : This is also a server-side spam filter, now owned by Google.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Google] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    The way we''ve typically solved this is by using the HubSpot CMS'' smart content functionality , but we will definitely look into other ways of balancing form length with information needed for Sales. 'A couple weeks ago, Dan Kaplan (he''s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Content, Google] What Are Rich Snippets?
    'Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. With Google’s regular algorithm updates, there are often considerable adjustments in the technical SEO best practices firms should use to be found in search results. 1) Direct Users to Download Content.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Content, Google] Two more Google Webmaster Tools tips and tricks
    'Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! saved the best for last.
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Google] Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
    'Google is about to update their algorithm again, and this time it could have a big impact on your business. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. 1) Google''s Mobile-Friendly Test. mean, really really big.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Content, Google] 22 Exceptional Business Blogging Guides, Tips & Tactics
    'A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? 75 Content Starters for Any Industry by Moz. 11 Tips to Create Content Faster by Blue Kite Marketing. No Time to Blog?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Google] Is Your Open Office Causing a Creative Crisis?
    To read more content like this, subscribe to Agency Post. Google’s Tel Aviv office features an indoor orange grove. In building Google’s new headquarters, the architect is designing the space to increase the number of zonal overlaps. 'This post originally appeared on Agency Post. Barbarian Group''s 1,100-foot-long desk.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Google] 11 Content Curation Tools Every Marketer Needs
    'For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. successful content curator is no different than a successful wedding DJ. love Twitter.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 30, 2015
    [Content, Google] emagine’s Employee Spotlight: AnnaMarie Tush
    My job is to optimize all things digital; I make sure our clients’ content is setup to have the most impact on their SEO. go through client blog posts and content to ensure it is best optimized for search, In addition to my onsite work, I perform keyword research, content strategies and reporting. doctor or a nurse.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Content, Google] What Life in Modern Marketing Looks Like: 13 Personal Stories
    92% of marketers report that they create content entirely or almost entirely in house to support their marketing efforts, but these (and any other stats you can think of) are only general indications of what’s happening. Dylan Kissane, Content Manager at DOZ : My day is not a 9 to 5, at least in the traditional sense. er, borrowed ?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Content, Google] 30 Gifs To Inspire Any Social Media Community Manager
    You’ve deleted an entire content calendar on Hootsuite and cried about it. Your mind shuts down a little bit when a client explains that they want to “spend a lot of time revamping Google+.” You know there’s nothing quite like the thrill of your content going viral. Content Marketing Mangiaforte.
  • WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Content, Google] 12 of the Best Guides and Sources for Free Stock Images
    'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch. By Request – Good Alternatives to Google Image Search by Free Technology for Teachers.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Google] Should You Attend That Event? 9 Questions to Help You Find Out
    The answer to these questions can be tricky to find, but Googling the event''s past reviews could come in handy. As an inbound marketer, you''re always trying to figure out what piece of content to create next. Schedule external content (emails, blog posts, social posts) to send while you''re gone. or not?
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Content, Google] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! 
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Content, Google] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    We were able to understand the real benefit that they were offering to their clients, then developed a content marketing program around that benefit and made that available. With professional services, you are fundamentally selling your expertise and you're demonstrating that expertise to your potential clients through content marketing.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Google] 15 Examples of Great Mobile Website Design
    What''s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. 2) Google Maps. or not.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Google] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s content. The problem most organizations have is not that they''re losing some SEO value and traffic that their brilliant content should be generating,” he wrote. Do they share lots of content on the topic?
  • THE NEW STRATEGIST  |  THURSDAY, MARCH 26, 2015
    [Content, Google] What Goes Into An Optimized Web Page?
    There are more factors influencing a page’s SEO rank now than ever before, and it can be a daunting task for website managers, content creators, and SEO coordinators to keep track of them all. 'A handy cheat sheet for evaluating your optimized web pages. Well these days things are a bit more complex. appeared first on Foglyte.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [Content, Google] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    ” Because the objective of the program was to grow through exports, the question as to whether or not the businesses should have separate sites for each country they export to – possibly with the content translated to the local country’s language – also came up. It is a big, “no-no” for Google.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Content, Google] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Mobile usability is critical and Google has announced that starting April 21 st , mobile rankings will be affected by a site’s mobile-friendliness. Are they sharing content on their company page? If so, what kind of content? If they are posting regularly, what kind of content are they publishing? Congrats!
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [Content, Google] 5 Ways to Increase Your Bounce Rate
    Not only does this hurt your usability, but it can also affect your rank in the SERPs, as site speed is a Google ranking factor. However, if there are more ads then content this makes your page tacky, distracting, and going back to point one will likely slow your load time. This doesn’t give you much time to make a first impression.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Content, Google] Five Expert Guides to the Best Blogging Tools
    Sharing your content socially? How can you come up with creative and effective new blog post ideas when “you’ve got timelines to adhere to, targets to hit and people within your company counting on you to keep pumping out high-quality content that appeals to your personas and gets noticed”? Image credit: Twelveskip.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Content, Google] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    PPC/AdWords :  There is a reason Google is a multi-billion dollar company; everyone Googles.  Learning the basics of search engine optimization (SEO) and pay-per-click advertising (PPC) and getting your feet wet with Google’s AdWords advertising platform can help lay the foundation for understanding inbound marketing techniques.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Content, Google] 7 Tools for Finding & Connecting With Influential Bloggers
    Do some research to identify the types of content each blogger is currently doing to earn his/her living so you can approach them with an attractive offer. Circloscope is primarily a Google Plus circle management tool, and it''s great way to discover niche influencers and connect with them on Google Plus. 1) BirdSong Analytics.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Content, Google] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” Mobilegeddon is the phrase that has been coined to describe the day that your website’s level of “mobile-friendliness” begins to matter to Google
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Content, Google] 7 Offline Marketing Strategies that Support Your Online Brand
    Cold calls are also a great way to reach out to potential marketing partners about a collaboration opportunity, like hosting a webinar or producing content together. On Google+ or LinkedIn? 'For many professional services firms, online marketing has become front and center over the last five years, Why? Branding Strategy
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Content, Google] Social Media Posting Frequency
    Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Then answer the following questions: Does the analytical information indicate when potential clients are viewing shared content? Knowing this will help determine what content “moves the needle.” social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Content, Google] 13 Great Guides to Growing Your Blog Audience
    'You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Simple—but not easy. Email?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Content, Google] Marketing to the B2B Millennial: 6 Things to Remember
    Combining my own thoughts as a millennial in the B2B space with data from a couple recent industry reports from the IBM Institute for Business Value and Google/Millward Brown Digital , I’ve come up with a few things that are critical for B2B marketers to consider: 1. If Google trusts you, they trust you. Did you know? 3% of U.S.
  • BIZNOLOGY  |  TUESDAY, MARCH 24, 2015
    [Content, Google] A couple Google Webmaster Tools tips and tricks
    'Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Do it for Google. There’s two ways to signify your language and location to Google and they are through the use of Hreflang Tags and through Country Targeting.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Content, Google] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    You need a game plan that focuses on objectives, content and management. Use Content as the Social Media Hook Good content is more than a well-written article or a timely post. Good content starts with a thorough understanding of your audience. Your technology firm needs to be in the social media race for the long run.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Content, Google] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    During March Madness, people consume content at an incredible rate on multiple channels, often using different devices simultaneously, and during all hours of the day. Content has to be mobile-friendly during a time when people on-the-go are regularly checking their devices for scores, plays, and bracket pool updates. Henry V.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Content, Google] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    However, with the recent news that Google will be indexing tweets … again  ?remember remember the pre-2011 glory days with Google Realtime Search ? The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. Remember: If you don’t tweet your own content, who will?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Content, Google] Content Marketing ROI Starts With A Strong Business Case
    'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. And we don’t care where the content comes from. It is also important to remember that everyone inside the business creates content. The 3 Components of Content Marketing ROI.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Content, Google] We’re Hiring at KEO Marketing!
    This person would also be able to coordinate an email marketing or lead nurturing campaign across a team, helping drive the strategy for content and list segmentation and executing the delivery through the ongoing reporting. Performance Analyst – Email Marketing Coordinator. Apply for this position here. Apply for this position here.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Content, Google] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    An Android version is apparently in the works, but for now Android users must content themselves with downloading the “ Meerkat-unofficial watcher app ,” on Google Play, which allows you to at least view others’ Meerkat streams even if you can’t publish your own. The Next Big Thing? How Meerkat Works. Why Didn’t Twitter Build It?
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