• WRITTENT  |  MONDAY, JUNE 27, 2016
    [Content, Google] Copywriting: The Ultimate Guide
    Chapter 3: Copywriting, Content Writing, Content Marketing: Is There a Difference? Put simply, copywriting is writing content that sells—whether it be an idea, product, or service—and that persuades the reader to take action (e.g., Chapter 3: Copywriting, Content Writing, Content Marketing: Is there a difference?
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
    [Content, Google] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
    [Content, Google] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
    [Content, Google] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. documented content strategy is hard.
    [Content, Google] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Smart content.
  • VIDYARD  |  MONDAY, JUNE 27, 2016
    [Content, Google] Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself
    quick Google search will tell you this info or looking at the back of the album (old school!). The term royalty-free means that you (the content creator) won’t have to pay out royalties every time the video plays on YouTube or even broadcast TV. How Can I Use An Artist’s Music In My Video? Permission vs. Public Domain. Music Dealers.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [Content, Google] 13 Expert Resources on Reducing Bounce Rate
    If you’re looking at Google Analytics and seeing numbers that look a little scary, and struggling to think through the best steps to take, this article is for you. In this post, Don outlines three leading causes of high bounce rates – technical issues, content issues, and design issues – and offers recommendations for improvement. 2.
    [Content, Google] Why Your Mobile Content Strategy Should Include Micro-Moments
    According to Google, we all create more than a billion of stories like these every day, whether it’s searching for home prices as you walk down a beautiful street or for a nearby hair stylist to give you a trim in the hours before a wedding. And make sure your mobile content optimization puts you there. Micro-moment! Check here.
    [Content, Google] Top 10 Advantages of Online Marketing for Professional Services
    These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • CONTENTLY  |  FRIDAY, JUNE 24, 2016
    [Content, Google] ‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read
    The New York Times: Britons Ask Google: What Did We Just Do? Google is like a best friend who somehow knows everything and is constantly teaching you something new. But just like your real best friends, Google knows about your weird rashes and how dumb you truly are. Here’s what you missed while figuring out that the U.S.
    [Content, Google] Search Localization Changes Everything
    Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. Here are some suggestions for being ranked higher in local search results. 1) Upgrade your Google my Business local business listing. Version 3.0 Local Search
    [Content, Google] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Google] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    For the Content Creator. Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Content marketing success today, seems defined as “you get what you pay for.” Even the best content needs a paid lift to catch readers and increase view frequency to improve engagement and conversion.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Google] How to Write a Great Email Signature: 9 Tips With Real Examples
    It can help drive traffic to your online content if you're posting links to that content on social. And if you do include a lot of social media icons, at least try to cut back on the other content if possible so your design isn't too busy. The average office worker sends 40 emails per day. Even better? That's super fast.
    [Content, Google] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Content, Google] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    ” Advertisers can build into their strategy predictions of specific types of moments in the human experience, then reverse-engineer the video content to apply to those moments. Most YouTube ads do not deliver a measurable ROI for advertisers. For the most part they disregard the fact that TV and YouTube are very different platforms.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Content, Google] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Google, the classic example of a multi-channel, playful company communicates it effectively through its use of the multi-color scheme. 6) The Psychology of Shapes. This means making our content as simple as possible for the audience while still fulfilling the goal of the content. That's just not the way it works.
    [Content, Google] The Four Best Online Education Tools For Business Pros
    Google Review Count: 287,000. Google Review Count: 102,000. Google Review Count: 51,000. Google Review Count: 13,200. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Pricing: free.
    [Content, Google] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. This knowledge can also help you fill your content funnel with relevant material that’s more likely to generate new business. Any Industry Content Marketing Online MarketingWhy is this? Why you
    [Content, Google] What the Avengers Can Teach Us About Divisible Content
    When you think of crafting a content strategy, you may break out a whiteboard and start brainstorming topics that appeal to your audience. Part of Marvel’s success comes down to two concepts that are becoming prevalent in content marketing: additive and divisible content. Media divisible content Featured
    [Content, Google] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Yeah, I really like what they’re doing. I’ve been a big fan of Jonah [Peretti, BuzzFeed founder] for a long time, and his idea of trying to conquer content native to the platforms. Media companies that were entirely dependent on search traffic from Google, for example. Few people know tech and media better than Peter Rojas.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Content, Google] Data Journalism: A Simple Guide for Marketers
    The general role of data journalists is to create data-backed content that sheds light on facts, interesting trends, and trivia. And as a result of the level of content saturation on the internet, data journalism is no longer restricted to big publishing companies and newsrooms. Google Trends. In fact, you're the right place.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Content, Google] 4 Content Marketing Insights for Mobile
    Opentopic blog >> business2community.com Content marketers have been warned for years to get ready for mobile marketing. Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the. Marketing ROI Cmo marketing roi
    [Content, Google] B2B Content Marketing and the End of the Company Blog
    Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. It’s an approach we’ll likely see more of as users turn to social media instead of the web to discover content. Content discovery isn’t like it used to be.
    [Content, Google] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.
    [Content, Google] Microsoft buys LinkedIn: the largest martech acquisition in history?
    LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Then consider that LinkedIn’s Marketing Solutions , which offers promtoional services to marketers such as sponsored content, sponsored InMail, display ads, text ads, and more. billion.
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Content, Google] The challenge of authenticity
    How to write content that is both outside-In and authentic to your brand. My primary advice for web writers,  content strategists, and marketers is to write for your audience. This means learning their information needs and using that data as the basis of what content you should write and how you present it. Like this post?
    [Content, Google] Get Your Blog On: 4 Steps to Blogging Success
    This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google  you win again. And when it comes to content, a blog is one of the most cost-effective and authentic ways to engage with them at scale. B2B or consumer?
    [Content, Google] How Your Digital Marketing Strategy Can Transform Your Storefront
    My dad knew what he wanted after just a few Google searches, while my mom’s catalog subscriptions slowly turned into email newsletters and promotions. The post How Your Digital Marketing Strategy Can Transform Your Storefront appeared first on The Content Standard by Skyword. Content Strategy Marketing
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Content, Google] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Whether it's content management or landing page optimization, talk about your skills in a way that a first-round recruiter -- or even a computer -- will understand. Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): Trying to Find a Job? Not so fast.
    [Content, Google] The overwhelming implications for driverless cars and marketing
    It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the wheel of a car will have more time to consume content. A LOT more content. Do you think there are good times ahead for those who are in marketing and the content creation business?
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Content, Google] The Anatomy of a Search-Friendly URL [Infographic]
    It's an SEO best practice that's withstood Google's many algorithm changes over the years. For example, research shows shorter URLs tend to rank higher on Google’s search results pages. Check out this infographic from Search Engine Land to learn how to create URLs that Google (and humans) will love. Want more tips?
    [Content, Google] Better Business Blogs: Correct Those Broken Links
    We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. Every site that you own and intend to market needs to be found easily by Google and Bing. Are you keeping your business blog fresh? If Ah, yes, nirvana. The good news?
    [Content, Google] What is Content Marketing? 10 Expert Video Responses
    I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. However, this conversation opened my eyes and told me that there are plenty of people out there that simply don’t know what content marketing is. Defining Content Marketing. Final Thoughts.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Content, Google] The State of Digital Media, in 5 Charts
    ‘Tis the season of reports in the digital content industry. Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Back in April, a Morgan Stanley analyst predicted that 85 percent of new ad spend online would go to either Facebook and Google.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Content, Google] The State of Digital Media, in 5 Charts
    ‘Tis the season of reports in the digital content industry. Google, Facebook, Microsoft, Twitter, and Yahoo have dominated digital advertising for years, and they’re only getting more dominant. Back in April, a Morgan Stanley analyst predicted that 85 percent of new ad spend online would go to either Facebook and Google.
    [Content, Google] 4 Ideas to Squeeze Blogging into your Schedule
    With apps like Google Drive , OneNote , Evernote and other cloud-based products, you never have to think about where your blogs are. Everything from Google Drive to Evernote has a speech to text function. Content Marketing Marketing Tips Blogging productivity writingThink you don’t have time to blog? Don’t over think it. Cloud.
    [Content, Google] 7 Compelling Reasons to Invest in Mobile Marketing
    With ownership of high-spec smartphones now the norm, brands have the added opportunity to reach customers via multimedia messaging, which allows for engaging image, audio and video content to be shared. 7. Mobile has experienced a meteoric rise in recent years. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Google] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
    [Content, Google] How do you build a content strategy when a market is already littered with “experts?”
    How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. A big question. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Content strategy: How do we maneuver?
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Content, Google] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. Make content easy to skim. So what’s missing? Both are free.
    [Content, Google] My Brief, Absurd Stint Blogging for a Giant Tech Brand
    The position called for working remotely and would focus on growing traffic “through remarkable content.” ” Of course. I’d love to. “Be sure to jump on our Friday scrum from eleven to twelve,” she said. “We use Google Hangouts.” ” I Google the term: software as a service. hoped so.
    [Content, Google] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    Contently Case Stories is a series highlighting some of Contently’s most successful clients. That’s where content came into play. “We are always trying to explain the network,” said John Fox, executive director of content. With Contently writers, we look for the same thing. is still broken.
    [Content, Google] How To Build Landing Pages That Convert
    Visitors typically don’t arrive at your home page by accident – they’re probably already familiar with your brand if they searched for you through Google or typed your URL directly into the address bar. Check out our guide to creating compelling ebooks for the best advice on creating content that gets results.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Content, Google] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. Social Media Content Marketing Daily PromoInstagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Content, Google] Agency Focus: How Content Marketing is Changing, & How to Measure It
    When it comes to content marketing, art + science = measurable success. Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Apparently, though, few of us are very good at content marketing yet. Invest.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Content, Google] How to Master Local Lead Generation
    You can, then, optimize its content to target your local audience specifically. Make Your Content Relevant to Your Community. When developing and publishing content on your website, make sure that it addresses the interests and concerns of your community. Why Target Local? Target Your Local Audience the Smart Way. Localized SEO.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content, Google] Supercharge your content marketing strategy – Socially Good
    Opentopic blog >> sociallygood.ca If you’re trying to build a solid web presence, the term content marketing will have presented itself more than once. Google search will produce a seemingly unlimited number of links. You understand it’s important, but where should you start? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Content, Google] 10 Killer Social Media Advertising Hacks For Content Marketers
    It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive commercial searches. Opentopic blog >> business2community.com Let’s start with the bad news first. Organic reach in social media? It’s pretty much dead. Half of.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Content, Google] Influencer marketing tools of the trade
    Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. Setting up the SPF records is for Google is as easy as popping  text: v=spf1 include:_spf.google.com ~all into the correct OpenSRS domain TXT record in the DNS tools. Yet Another Mail Merge — YAMM is an Add In for Google Sheets.
    [Content, Google] 13 Key Website Design and Development Areas to Bring in Business
    Content. lack of commitment to developing content can really hurt a professional services firm. That is because 23.5% of buyers rule out a firm because of poor quality content. Many firms struggle to keep their web content up to date. But letting your content go stale can do a lot of harm. Imagery. Specialization.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Content, Google] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    One of the opportunities created by the acquisition includes, “ Giving Sponsored Content customers the ability to reach Microsoft users anywhere across the Microsoft ecosystem, unlocking significant untapped inventory," says the Jeff Weiner , CEO of LinkedIn. 2) Account-Based Marketing Inside Bing Ads. But what about Outlook? B2B Marketing
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Content, Google] How Facebook’s Filter Bubble Warped My Perception of Reality
    The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. There is no standard Google anymore,” Pariser said. They shouldn’t.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Content, Google] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    The changing buyer’s journey is a topic every B2B marketer has had to grapple with as more content has moved online, more web destinations became available for buyers to do their research, and more prospects come well-informed with the knowledge garnered from digital efforts. Now Acme Inc. Bingo! Or Or is it? Well, it depends. True, right?”
    [Content, Google] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    Google’s Display Benchmark Tool reveals that  99.4% of online ads are ignored these days; in other words, marketing can seem like a big distraction to your buyers. Over the last 12-18 months, Autodesk has completely revamped their hiring strategy and now looks for people who meet their C-A-A profile (Content, Analytics, and Automation).
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content, Google] How to Run an Instagram Contest: A 10-Step Guide
    Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. Without it, there’s no link between the contest and the content being generated. Top participants - Who shared the most content during your campaign?
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Content, Google] How to Choose the Right Content Format for Your Brand Story
    This post, How to Choose the Right Content Format for Your Brand Story , written by Justin Lafferty , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Let’s explore two ways you can determine whether your content idea would make for an awesome video , a well-written blog post, or some other medium.
    [Content, Google] The 24 Best Online Writing Tools and Apps
    The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Google Review Count: 2,210,000. Google Review Count: 36.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Content, Google] 5 Ways B2B Marketers Can Learn to Love Facebook
    First, there’s the content sharing. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. They curate great content. Um … maybe not.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Content, Google] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. Content is being treated as a one-sided exchange instead of a conversation. appeared first on The Content Strategist. As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Content, Google] Marketing to Millennials: Does it Matter to You?
    Some of the trends I found include emphasizing authentic content , utilizing inbound marketing, speaking to people’s interests, prioritizing mobile , and so on. According to Laszlo Bock, Senior Vice President of People Operations at Google, pigeonholing based on age range isn’t particularly useful. Entitled. Elusive. Diverse.
    [Content, Google] When Agile Marketing Goes Overboard—and How to Reel it In
    Yet, I was still iFraming Google Documents because they continued to be one of the most adopted apps within the company. For example, I learned that it was not doable for me to write “Content Standard Story” down as a daily win, when that meant researching, outlining, writing, editing, and revising. How did I get here?
    [Content, Google] Is Your Data-Driven Marketing Strategy Racist?
    Facebook’s algorithmic News Feed is known to perpetuate biased perspectives by exposing users to content that affirms their viewpoints: In other words, conservatives users see a greater frequency of content with a conservative bias, while liberal users see more liberal content. Do some brands let data decide too much?
    [Content, Google] The Story of Wooden Nickel Shorts, a Parody Group with Takedowns of Google, Twilight & More
    The post The Story of Wooden Nickel Shorts, a Parody Group with Takedowns of Google, Twilight & More appeared first on Marketing Insider Group. Content MarketingSlingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising.
  • READYPULSE  |  FRIDAY, JUNE 10, 2016
    [Content, Google] Social Advertising, Is it Worth It?
    good place to start is to determine and consider your brand’s goals, budget, ad content and industry. Search engine ranking will diminish if you terminate your Google ads. Your organic posts and content may suffer due to the social platforms favoring paid ads. This brings us to the topic of social advertising. What is it?
    [Content, Google] B2B Marketing to Millennials
    First, let us look at the types of content from which they prefer to get information to help them with their decision. Content. In the search phase, when they are online looking for information, a strong content marketing program is essential. Google+. Google Hangouts can deliver a live video. Census Bureau. Video.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Content, Google] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. Discovering Trending Content. 1) BuzzSumo. so it’s obviously a smart tool.). 3) Google Trends. There's a lot going on.
    [Content, Google] How utilized is marketing automation today? An expert weighs in
    Companies should slow down before they speed up — build the right plan, validate their assumptions, get their data tight, improve targeting and segmentation, and of course have a thorough content plan. The Amazon Echo and Google Home are driving incredible innovation around the connection of IoT. Ah, the age old debate. Thanks, Jeff!
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Content, Google] Mid-Year Marketing Check-In with Measurement
    Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. What pages are ranking for your brand name when conducting a Google search? How many times have influencers shared about your brand or your content year to date? Website Analysis.
    [Content, Google] How Has Content Marketing Valuation Matured?
    I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing. Liz is a frequent speake r on the topic of content marketing ROI, and in 2015 published a book with co-author Michael Brenner about how to measure content marketing success in business terms.
    [Content, Google] 5 Techniques with the Greatest Return on Marketing Investment
    The level of effort required for guest blogging is similar to writing for your firm’s blog, but yields greater benefits and can be easily incorporated into your overall content marketing strategy. Recently, Google placed an “Ad” disclaimer on paid search results. But first, let me bring you up to speed on how we made the calculation.
    [Content, Google] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    Whether they are prospective students, current students, or recent graduates, they  expect content and communications that are relevant and personalized to their unique behavior and interests. And Google reports that non-brand searches are increasing, while brand searches are decreasing. Increased Customer Autonomy. Tighter Resources.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Content, Google] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Create relevant content. Brainstorm the type of content that your persona would find valuable based on their unique wants, needs, values, and challenges.
    [Content, Google] Medium Is Becoming a Major Platform, for Better or Worse
    It’s clear how Medium benefits from this migration: tons of cheap, quality content. Publishers only have to worry about creating content; Medium takes care of just about everything else. Or will people start finding content on Medium’s feed instead of actively seeking out specific sites?
    [Content, Google] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    As a best practice, you should use the naming convention specified below and use at least these 6 parameters in your URLs: In Google AdWords, the most efficient way to set up tracking parameters is in the “Campaign URL options (advanced)” section under campaign settings. You’re rocking your conversion rates and your cost per lead is great.
    [Content, Google] 10 Metrics Every Marketing Team Should Track
    Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. For example, visitors to your website come across content (blogs, white papers, etc.) Let’s take a closer look at each type. 4) Premium content downloads.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Content, Google] How to Use Content Syndication to Boost Your Blog Traffic
    Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise. How Does Content Syndication Work?
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Content, Google] Let’s Make a Deal: Social Selling Technology
    What do you get when you mix social media, content marketing, and sales? hodgepodge of marketing philosophies, sales techniques, and technology supported relationships, social selling is a concept that is growing in popularity, as can be seen in the Google Trends graph below. Social selling, the latest trend in savvy sales techniques.
    [Content, Google] Surefire Social introduces SurePulse “webmaster tools”
    My reports are mostly a  hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use.
  • CAPTORA  |  MONDAY, JUNE 6, 2016
    [Content, Google] Are Tech Marketers Over Paid Advertising and SEM?
    Most companies often spend $40 to $50 million a year on Google AdWords. Poor conversions on landing pages because the content or offer is not aligned with the keywords or ads. Lower quality score within Google AdWords as a result of poor relevance. If an agency is solely focused on: Managing campaign spend. Writing ads.
  • HUBSPOT  |  MONDAY, JUNE 6, 2016
    [Content, Google] 17 Data Visualization Tools & Resources You Should Bookmark
    Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. You can easily download statistics and charts you find to PDF,PNG, or Office files to customize and use them accordingly. 2) Google Trends. The best part about Google Trends?
    [Content, Google] 10 SEO Tips To Boost Your Search Rankings Today
    Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Content MarketingOf course you have. SEO is a long term play. The post 10 SEO Tips To Boost Your Search Rankings Today appeared first on Marketing Insider Group.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Content, Google] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Act-On serves as their command center, allowing them to precisely target all the decision-makers with relevant content, record individual responses as part of the big picture, and provide both marketing and sales with the account-wide insight they need to effectively lead a company to purchase. In fact, many were exactly the same.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Content, Google] Popup Strategies: Popup Types and When to Use Them
    If I’m a blogger and my primary focus is getting new subscribers, it’s probably not a good idea to stick a subscribe popup in my visitor’s face right away before they’ve had time to experience my wonderful content. While Entry popups definitely have their place, you don’t always want to be short-circuiting your content with a popup.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Content, Google] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Facebook and Google rule all. Facebook, as we’ve covered repeatedly here on The Content Strategist, has seen massive growth in the past couple years. Google and Facebook are threatening to become nothing less than an internet advertising duopoly. For one day a year, slideshows are cool. Meeker and co. There are 7.4 But 4.6
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Content, Google] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. Because I’m a content marketer, my mom could fill out a form so that she could read an ebook that I wrote. AdWords), campaign, content, and term for the ad. Mistake #1: Confusing conversions with leads. Form fills are great.
    [Content, Google] What are The Most Popular Social Media Tools?
    You have your content. Now how do you keep track of it all and make sure your content goes out consistently on a daily basis? Along with scheduling content within the Buffer dashboard, you can also install the Google Chrome extension and schedule content as you navigate the internet. Create Better Content.
    [Content, Google] 3 Huge Reasons Why You Should Care About Online Branding?
    website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Build your content funnel. Social media allows you to share your message and content, connect with prospective clients, and shows your expertise. Set up Google alerts. Step 2.
    [Content, Google] 2 Content Strategies That Are Destined to Fail
    Content marketing is the way to go, right? But most successful content marketers know that there’s a lot more going on behind the scenes—which is why less than 30 percent of companies that execute content marketing strategies are happy with the results. This is where content marketing becomes a process and not an event.
  • CAPTORA  |  THURSDAY, JUNE 2, 2016
    [Content, Google] Checklist: How to Measure Content Marketing ROI
    In today’s multi-channel, digital marketing world, content marketing is both king and queen. While marketers know content marketing is important and are putting more budget behind creating quality content, it’s success has been increasingly hard to measure. Sales Usage: Are your sales teams using the content you are creating?
    [Content, Google] How To Measure A B2B Social Media Program
    However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016.
    [Content, Google] Tolerance, diversity and the social media filter bubble
    Many of our cherished digital platforms like Facebook and Google employ algorithms that try to guess what we want to see. Related Stories 15 Amazing ways social media is changing the world 5 Ways Twitter is changing the world (despite what the critics say) Research shows content engagement is disconnected from brand goals. Correct it!
    [Content, Google] 7 Commandments For A Good Content Experience
    It’s no secret that consumers are taking control of what content they choose to see. Marketing is getting tougher, and marketers need to do a better job of planning and creating content that hits the mark. to learn how they consume content, what they like, and how it makes them feel. Let the People Speak. Image Source.
    [Content, Google] Baidu Limits PPC Ad Space: What This Means for B2B Marketers
    Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. These changes will have lasting implications for B2B marketers. The move was not unexpected. Identify priority keywords.
  • ACT-ON  |  WEDNESDAY, JUNE 1, 2016
    [Content, Google] Smart Agency Tips: How to Design Better Websites for Your Clients
    Anish vonAhlefeld of Intuitive Digital says she audits the current site’s content and pages, and reviews the analytics to get a better grasp on what is working and what is not. When you Google your client’s keywords, do they show up on the first page of search engine results? “We need a good website, can you just make it for us?”
  • BIZNOLOGY  |  TUESDAY, MAY 31, 2016
    [Content, Google] Help Google help you optimize your content for search
    It’s really hard to get Google’s attention. Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Google loves structured data. The one that appears to have an explicit Google endorsement, right?
  • CONTENTLY  |  TUESDAY, MAY 31, 2016
    [Content, Google] What Brian and Amanda Read This Week
    Fast Company: Don’t Be Surprised if Google’s New Animated Short Wins an Oscar. In the same week we discussed how brands are getting involved with investigative reporting, Fast Company covered a short film by Google that may have Academy Award aspirations. The New York Times: In Silicon Valley, Gossip, Anger and Revenge.
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