• KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] How to Craft a Successful Content Marketing Strategy
    And how, as content marketers , we can really do a lot with the freedom of a blank slate.  Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] Five levers of relevance for digital authors
    Most of the cognitive levers that increase relevance are in the way the content is written and structured. Here I cover the five most effective content cognitive levers that I have used in my work. This is also the content you want to pull out into some sort of graphical treatment. Lever 3: Break content up into small chunks.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy. SEO shines here because it provides insight into what types of content key players at target accounts are looking for. Who is most likely consuming this content?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] The Stories Behind 5 Social Networks That Never Caught On
    In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Friendster was the first network that allowed friends to create profiles and share content with their contacts.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] How Marketing Automation Technology Makes Businesses Smarter
    The latest infrastructure is giving marketers a command center that helps them streamline, automate and measure marketing activities across channels, and send highly relevant customized content to the right customer or the right potential customer at just the right time. Editors Note: This post originally appeared in The Business Debate. .
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Why Agencies Should be Using Custom Facebook Audiences
    Through Custom Facebook Audiences, you can use advanced features such as uploading contact email lists, targeting people who visit a website or specific website pages, targeting people have taken a specific action in an app, or targeting people who have engaged with content on a Facebook page. At a glance, these include: Focused Targeting.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Lately, I’ve seen that short form content resonates really well on paid channels. It’s a bit nebulous.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Is Your Content Fresh Enough to Attract Google?
    There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content MarketingNot to the search engines.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say.  In this post I want to focus on the “less is more” content strategy.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] Major Changes Come to Content Marketing World 2017
    A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. Of course, it offers a universal lesson for all content marketers – listen to your audience and give them what they want.). Interactive content. Diversity.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count:  350.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Content, Google] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. Content is becoming commoditized and this will accelerate once algorithms start writing the blog posts and creating the infographics (which is already happening). ” Ha! 3) Wearable tech.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Content, Google] How to Become a Household Name
    Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Used in a Sentence: “Just Google it.”.
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 18, 2017
    [Content, Google] Content Creator Confessions: An Unthinkable Dive into the Messiness of Making
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Unthinkable. The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Marketing Insider Group.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Social Media 101: Managing your social media presence
    Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Staying current on social media calls for regular activity and for content that will interest your readers. Google+: 2 to 3 times per day. Likes and snaps and tweets…oh my! Don’t panic! LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Why every business needs a social media business audit
    Google+. Tip: You can also Google yourself to locate your forgotten profiles. Google a few of your competitors to give them a quick social audit. My content is higher quality. I am much better looking. Not active on social media? You are losing ground to competitors. But you already know that. Step 1: Start the audit.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Whatever the strategy du jour, narrowband hit-and-run tactics aren’t definitive enough for C-level execs who often need to map out blue-sky content strategies—ones with staying power. Joe Pulizzi of the Content Marketing Institute cited an email renaissance swelling subscription numbers at places like BuzzFeed and the Washington Post.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] 5 Retail Marketing Trends to Watch in 2017
    Though it’s no longer open, the Made By Google pop-up shop was exciting for many , and it was a great showcase of some home-based Alphabet gadgets that would prove to be big competition for Amazon: Google Daydream , and the new Google Pixel. Big time. Custom Experiences That Don’t (Have to) Break the Bank.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.* Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. Testing features let users define a test duration, evaluation criterion, and content versions.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] An Email is Not a Campaign: the Case for Integrated Marketing
    Or Option 2: • Send an email to your database. • Add the offer to the ad rotation in your Google AdWords campaign. Promote the report via content syndication. The abstract that you write for content syndication will leverage the email copy. We all make compromises. An email campaign here. search campaign there.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)
    For more than two years, I read every single article on The Content Strategist. self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés. What follows are the 10 most common copy problems I’ve found on The Content Strategist. 1.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Conclusion.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] 75 Interactive Infographic Examples to Inspire 2017
    Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, visual content type that takes the power of the conventional infographic, and adds an element of dialogue between your brand and audience. . breakdown of how Google brings you search results.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] Machine Learning Is Making SEO Marketing More Human
    But that won’t change the need to provide relevant, useful, and valuable content to consumers—at the right time, in the right way.” ” And, traditionally, the way we ensure we’re providing relevant, useful, valuable content to our audiences is through deep audience research and SEO. Growing Up Google.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Google] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Google Review Count:  317. Google Review Count:  267. Google Review Count:  264. Google Review Count:  245. Google Review Count:  231.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Google] 10 Amazing Interactive Videos
    Marketers continue to rank video as one of the most effective content types. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Demand Metric reports that video now converts better than other content types. Google Glass. This is one powerful piece of content. Content loading
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Google] Apply Yourself: 28 Marketing Awards Worth Going For
    For more categories, deadlines, and details, click here. 7) Content Marketing Awards. You may have heard that there’s an art to content creation and marketing -- after all, that’s one of the things we love to do most around here. It was the 2016 winner of the "Most Innovative Content Distribution Strategy" category. This U.K.-based
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Google] The Good, the Bad, and the Ugly of Seasonal SEO
    By writing new content or optimizing relevant pages to correlate with their searches, you can improve how your site ranks in your customers’ SERP results. With evergreen content being easier to manage and seemingly more valuable, most organizations opt-out of catering to trends, as they aren’t selling directly to consumers.
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Google] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    Zinsmeister:  I think Google CEO Sundar Pichai had the best analogy, that AI is the new mobile. With a better understanding of the content they are consuming, and the buying signals they are emitting, your company gets a full view of the customer’s buying center. What’s your take? Zinsmeister:  Not at all.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 14, 2017
    [Content, Google] Going Global? A Video Marketing Strategy Is Your Key to Success
    Language alone can put certain types of content at high risk of being ineffective, unless you include individual translations in your strategy—and even then, supporting the writers, translators, and editors needed to produce this content en masse may not be sustainable. Video’s Global Growth. Tracking Your Success.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Content, Google] Tips for Using Video to Increase Social Media ROI
    Videos are the most engaging content used in modern campaigns. The first step towards integrating a video campaign with your social presence is simply to produce the right kind of video content. B2B buyers are short on time, as hungry as they are for actionable or interesting video content. Customer case study. Promotional.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 13, 2017
    [Content, Google] Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit
    With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. For the Content-Deficient Technophiles. Stay on Top of Trends.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Content, Google] The 29 Best Social Media Monitoring Tools
    Google Review Count:  345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Google Review Count:  298. Google Review Count:  290. Google Review Count:  210.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Content, Google] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    From the importance of a good customer experience (52% stop buying after a bad customer service interaction) to the rise of machine learning (by 2018, 20% of business content will be written by machines), get the trends in full here. 'AI tools for B2B marketers' of the week. Tongue in cheek B2B campaign' of the week. Innovation' of the week.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Content, Google] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    HANDPICKED RELATED CONTENT: One Thing Is Killing Content Marketing and Everyone Is Ignoring It. This emphasizes just how important email subscriptions are ­– not just for the publishers, but also for any brand that wants to build an audience through content marketing. Cover image by Joseph Kalinowski/Content Marketing Institute.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 10, 2017
    [Content, Google] A Marketing Analytics Checklist for 2017
    We look at what we do or are planning to do, see all the possible ways we could track related to that method, and then, in short order, we have about 30 more metrics in our Google Analytics than we truly need. Where you are able to directly tie behavior and content to conversion, then you should absolutely do it. Think Backward.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Content, Google] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In October, Snapchat for Android launched in the Google Play store, which helped increase its user base and contributed to the next big milestone in October. “Snapchat isn’t about capturing the traditional Kodak moment. Snap Inc.'s
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] Why You Should Question Most Video Marketing Stats You See
    Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing. The post Why You Should Question Most Video Marketing Stats You See appeared first on The Content Strategist. We all know the value of a good stat.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] Return on Marketing Investment: A Professional Services Primer
    simple Google search will uncover a variety of calculators and approaches. But firms are increasingly turning to online tools — usually as part of a content marketing strategy — for several reasons: They are fast. Downloadable educational content. Educational content serves a larger purpose, too. From Dark Art to Science.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] How Marketing Can Enable Sales To Use Video
    Equipping a sales team with the best content is very likely on every marketer’s list, though maybe not at the top—let’s call it a ‘nice to have’. know it may be hard to hear, but uploading every piece of content you have created into Google Drive is not the long-term solution. First, let’s talk about why this struggle exists.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] Why Your Twitter Marketing Strategy Is All Wrong
    For brands with highly visual content, Facebook, Instagram, or Snapchat would be a better fit and earn stronger engagement. Paul Berry of Rebel Mouse, a company that helps publishers amplify content on social, told Digiday that Twitter is an afterthought for media companies today. Facebook is solid, and Instagram is going gangbusters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] Why content is your enemy and experiences are your friend
    “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.” “Content is like a food buffet that feeds Google,” he continued. “If Google wants corn this week, we feed it corn. If Google wants steak, we feed it steak.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] How Experiential Marketing Works: 7 Enlightening Tips
    We seek to tell them through the messages and content we put out there. As for its mutually beneficial nature, the consumer benefits by experiencing your brand in a tangible way -- and you benefit when that content is shared. Google once creatively pulled this off with Zappos. What makes a good story? Is it the happy ending?
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Content Marketing Conferences. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. Which speakers do I want to meet?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Google] 7 Vital SEO Trends to Know for Google Rankings in 2017
    Use these seven SEO trends to improve your Google search rankings in 2017. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. Content MarketingLet’s face it: Developing an SEO strategy today isn’t easy.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 8, 2017
    [Content, Google] How to Build a Successful Content Marketing Campaign
    Running a successful content marketing campaign requires that your content attracts visitors and entices them to come back for more. Checking out your competition is a good place to start when trying to develop a content marketing plan. Who is your competition targeting in their content marketing efforts? unique product?
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Content, Google] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    Marketers are rarely willing to shell out that kind of cash for content that might offend and alienate key demographics. Many brands have made the conscious content strategy decision to take a stance on serious topics, even during what is typically a night for lighthearted product messaging. Content Strategy MarketingProbably.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. But there is more to inbound marketing than merely creating a different style of content. According to Hubspot.com, 92.3 Experience.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] How to Promote Your Ebook – A Walk Through
    Like any kind of content, an e-book with no promotion plan is like a ship with no sail. We’ll start with your standard ebook promotion plan, add a layer of multi-touch content strategy to it, and then finally combine the two for a promo plan that gets results. Create your preliminary promotional content. Content loading
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] How to Create 360-Degree Video: The Ultimate Guide
    But 360° video -- which could be described as a form of virtual reality that creates immersive visual content without additional hardware other than a screen -- isn't as easy as buying a new camera and uploading your video online. Like any other visual content, it has to be created and shared strategically. We share these experiences.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. And that’s what I heard about their content efforts as well. The content tilt. Some were consultants.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] How to Build a Process for Growth Experiments
    Whether it’s an Excel sheet, Google Doc, Trello board, internal wiki page, or any other tool your team typically uses for internal documentation, make sure there’s room for any and all brainstorming. When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Ah, yes.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] The 28 Best Web Design Tools
    Google Review Count:  354. Google Review Count:  344. Showcase reviews: Likeable Media. 3) Google Fonts. Google Review Count:  330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count:  290. Pricing:  free. Siasat.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Google] How to Build an ROI-Driven Content Marketing Strategy
    “How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” ” Does this sound like the kind of discussion your team is having about content marketing? Content Marketing
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 6, 2017
    [Content, Google] Beyond Responsive Web Design to Adaptive Web Design
    Based on Google’s recommendations, marketers already know the benefits of Responsive Web Design (RWD) over creating separate pages to be served up for mobile vs desktop searches. But have you considered the benefits of Adaptive or Dynamically served content over simply responsive design? The Benefits of Adaptive Web Design.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Content, Google] 18 Productivity-Boosting Bots for Marketers
    Dbot was made for seamless security, and automatically monitors Slack conversations -- quietly, in the background -- for instances when users need to be warned about malicious content. If it's not clear by now, allow us to be the first ones to tell you: Artificial Intelligence [AI] is here to stay. Slack. Free | Slack. Source: Botlist.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Content, Google] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our Publishers are receiving far less money from placing #content on social distribution platforms, says @DCNorg. This week’s show. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Content, Google] The Master AI Poker Player, and 3 Other Stories You Should Read
    Thompson uses Trump’s quick rise to power and Clinton’s ignominious defeat, as the purest example yet of how the internet’s gatekeepers (Facebook and Google) reward extremism, passion, and emotion. I’m not sure the marketing space has fully reckoned with the shift, but one thing is clear: The ones who do will win.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2017
    [Content, Google] How to Drive Considered Purchases in Consumer Marketing
    With the ability to tightly define your audience and capture interactions from relevant touchpoints, an engagement platform can set conditions that automatically adjust the types and timing of content so that it reaches targets with the greatest amount of engagement and personalization. The Caveats of an E-Commerce Platform.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Google] The Most Common Healthcare Paid Search Mistakes
    In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing. Luckily, we’ve pulled together the top healthcare paid search mistakes from the December 8th OhioHealth, Google, and Fathom webinar How OhioHealth Navigates Google’s Paid Search Ecosystem. Keep Not sure how to do this?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Google] What Are Your Top 5 B2B Content Marketing Objectives?
    Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. That being said, it’s not enough to just write content and publish it. Planning your content marketing strategy ahead of time will certainly lead to higher quality content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Google] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating.
  • ACT-ON  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Google] How to Write SEO-Friendly Content for Inbound Success
    Whatever it is, it needs to be SEO-friendly content for Google and the other search engines. What is Google’s mission? And, on your end as a writer, how can you deliver the best results to searchers (and Google)? And, yes, you should be regularly adding content to your blog. But what does that mean? your heading.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Google] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Google Review Count:  446. Google Review Count:  349. Google Review Count:  332. Google Review Count:  285. 13) Gmass.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] 6 Video Tips for Small Businesses on a Budget
    With so many projects on the go every day at a small business and 1 million things asking for your attention, it’s easy to get caught up in the mindset that you have to create more content all the time. And that only brand new content is good content. Or that only fresh content will get ranked on Google. videos. 1. Use
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    Sometimes the hardest part of a content marketer’s job is coming up with new and fresh content ideas. All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc. In Conclusion.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] 4 Ways Demand Generation Marketing Is Like Football
    Many of our campaigns require landing pages either to gate content or create an event sign up page. There’s nothing better than having a prospect Google your company and phone in to say, “I just want the best price and need to be up and running today.” You’ve got hundreds of plays to learn and optimize. It’s a Game of Inches.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development. Execution.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. Let’s be honest; content marketing has a lot of moving parts that can be difficult to orchestrate to a graceful and productive outcome. Establishing a content operations function requires process design and development. Execution.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Google] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. Content is personalized, with algorithms designed to make recommendations based on viewing behavior and history. Acquired by Google in 2006 and has since operated as " a Google company. ". 5) Inbound.org.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Content, Google] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Content marketing (content types, social media tactics, etc). Google Search Tools. Competitive analysis is a crucial component of every SEO program. SEMRush.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Content, Google] The Essential Artificial Intelligence Glossary for Marketers
    Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. SEO marketers focus specifically on search engine algorithms to get their content ranking on the first page of search results. Thank goodness for live chat. Algorithm.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Content, Google] 10 Content Creation Mistakes That Make Me Crazy
    What are most content marketers doing for 2017? Creating more content. Here are ten of the most common content marketing mistakes I see: 1. Most of the content being shared hasn’t been read by the people sharing it. Would you do it if you knew the right headline could triple or quadruple how many people read your content?
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Content, Google] The 29 Best Web Analytics Tools
    Put another way, it’s great to be able to demonstrate a positive ROI from content marketing; it’s more essential, particularly at the director level and below, to understand why , in order to continually optimize strategies and tactics. Google Review Count:  600. Google Review Count:  353. Google Review Count:  295.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Content, Google] B2B Paid Content Distribution: Facebook vs. LinkedIn
    A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. “We don’t think anyone’s looking for our content on Facebook. Over 90 percent of all content sharing occurs on Facebook, compared to just 2.5
  • LEANDATA  |  MONDAY, JANUARY 30, 2017
    [Content, Google] The Growing ABM Bandwagon
    Every morning, a Google Alert for “Account-Based Marketing” is waiting in my inbox. Pretty much all of this content follows a well-worn pattern. The next time you read some of this vendor-generated content about ABM, expect more than a fuzzy vision. There are articles about ABM. Infographics, eBooks, press releases. It’s not.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Content, Google] This is the week that was in B2B: from MailShrimps to Robot media buyers
    goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. Like the fact buyers want less content and more than insight alone. Bonus material: Google’s Oscar nominated VR-short. Complex sales cycle? B2B e-commerce model? Up it to 35-70% of budget. KaleLimp.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Content, Google] Fact or Fiction: The SEO Edition [Quiz]
    Today, successful inbound marketers turn their attention to a long overdue focus on high-quality content. How about meta descriptions - how has Google been treating them differently as of late? Sound familiar? It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. png">.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Content, Google] It Has Never Been Easier to Be Average
    Listen here or through the channel links below: Channel Links: iTunes , SoundCloud , Stitcher , Google Play. Content MarketingIt has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. Want to learn how to drive more leads? The world is your oyster.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 27, 2017
    [Content, Google] What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends
    So if, when you saw it, this news didn’t catch your attention and speak (at an almost deafening volume) to augmentations you must make to your 2017 content strategy, consider this your second visit from the Ghost of Innovations Yet to Come. Here’s what Hardy’s move to Google Cloud says about the marketing trends of 2017.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Content, Google] 3 Ways Google Can Have More Credible Search Rankings
    Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Content, Google] Client-Created Content is Key – Wise Words from Stephanie Totty
    As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I started mostly as a copywriter and social media person, and just grew from there.” And second, for continued content creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Content, Google] The difference between “free speech” and politicizing your brand
    Is the “content” you’re putting out there leading toward trust and goodwill, or discord? Nobody has a wall that goes up in their mind to separate your content into little “personal” and “professional” bins. Base illustration marked safe for re-use by Google search and annotated by the author.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Content, Google] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. Such tactics include guest posting and sponsored content.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Google] TOPO Summit, Craig Rosenberg and Account Based Everything
    The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. Google AdWords, marketing automation, etc.) The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. It works.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Google] The Shocking Truth About Online Marketing
    Google is in charge of our message. The problem with all of these endless discussions about marketing and channels and branding and content and search engine optimization and viral and the millions of techniques pundits argue about is that they are missing the point. They are doing something with your content. But we are not.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Google] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    Buzz is growing too: CDPs made their first appearance on a Gartner Hype Cycle report last July and Google Trends shows a sharp increase in interest. You can download the latest CDP Industry Profile report from their site. But let’s not get too excited. That’s a pity, because CDPs have a great deal to offer. Of course not.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Google] Stop doing short-term digital campaigns
    Regular readers know my work focuses on building more relevant content for the target audience. How do I build content to meet their most pressing needs? How do I get this content in front of them in a timely manner? Still, a lot of the answers require a lot of effort and investment, especially for large content organizations.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Tip: math challenges work best vs. general knowledge because the answer can’t be googled.). 7. Blogging – Few companies want blog posts to be overtly promotional, but there are still ways to leverage blog content to drive show traffic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points. Enjoy! 1. Buyers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] Why a Negative B2B Customer Review Can Be an Opportunity for Growth
    Whether on Yelp, Google, Facebook, or another social media platform, many businesses—especially B2Bs—have learned to fear the negative online review. Depending on the content of the negative review, your firm may initially choose to respond publicly or privately to resolve the client’s issue. That’s a lot of pressure.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] 4 Secret Weapons for Sales Enablement
    Author: Chris Gillespie There are nearly 17 million Google search results for “ marketing and sales alignment ”–too many in my mind, given that they all sound pretty much the same. Create content that’s so good that it becomes the sales teams’ secret weapon. Other than buy a thesaurus, that is. But this one is different.
  • KAPOST  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy
    As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. That’s why it’s important to document your content marketing knowledge. You can simply store this information in Google Docs.
  • ACT-ON  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] How Your Business Can Survive The Ad Blocking Wars On YouTube
    And on Google’s Android operating system, ad-blocking browsers have been around for a while. As with many tech trends, ad-blocking’s early adopters are generally younger or more tech-savvy users who are generally more interested in tech-related content. This may be called the “ YouTube content marketing customer journey.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Content, Google] The 32 Best Twitter Marketing Tools
    Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) Google Review Count:  436. Google Review Count:  432. Google Review Count:  420.
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