• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • THIRD AND TWO B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Content, Google] Consumer Brand SEO Pulse: 9.3.15
    Google Local Pack Is 233 Percent More Important”. We recently covered how Google reduced the number of business in the local pack from 7 to 3. Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time”. How To Manage Your Old & Outdated Content”. Buyer Science: Who are They… and What Do They Want?”.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 3, 2015
    [Content, Google] 5 Tips For An Effective Mobile Content Marketing Strategy
    Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers.  He says “we use content marketing to help consumers pick the right carrier and best policy for their families. Is your content accessible 24/7? 
  • FATHOM  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Are These 2015 Healthcare Marketing Statistics Guiding Your Digital Strategy?
    One in 20 Google searches are for health-related information (Source: Google ). What this means: People turn to Google when researching a health condition, to decode symptoms, to find a healthcare provider, for a second opinion, to clarify instructions from their doctor – you get the picture. Source: Pew Research Center ).
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    On one hand, I try to share content that I think my audience will want to see, click, and share. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. Breaking down the next 30 days, here is how I would spread out content throughout the month.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Consumer Brand Marketer’s Guide to Holiday Profits
    You will learn about: Content and SEO that sells. Paid media: Mobile, remarketing, Google Shopping and Yahoo Gemini. When the holiday shopping season is short , use the pre-holiday time to prepare well. Conquer the holidays with the peace of mind that comes from foresight and strategy. Download the 2015 version of our 23-pg.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] What Is Account-Based Marketing (ABM) and Is It Right for You?
    As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads. Benefit 1: Clear ROI.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] 3 Audience Growth Metrics To Calculate Brand Health
    Because content marketing allows you to gain additional reach, engagement and conversion without having to pay for it, you can literally earn your audience’s attention versus buying it. This can be easily calculated via Google Analytics. Google algorithms will notice a quick accumulation of links and may penalize as a result.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] Going Global: 22 Growth Hacks & Resources for International Expansion
    If you don’t have any, start developing relationships with freelance content creators, designers, and others. 5) Explore local trends. Doing some simple research in Google Trends will help you discover the top issues that people are talking about in your target countries. Should your international goals vary from your regular goals?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Content, Google] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. You'll need their Firefox / Google Chrome extension to build those widgets, but other than that, the process is so easy. Price: Freemium.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] Today’s Buyers Are Not Mono-Channel
    Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. However, today’s buying process is more multi-channel than ever with buyers consuming content across an array of mediums and sharing across the buying committee. This needs to change.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] 25 Key B2B Content Marketing Stats
    With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. This infographic, featured on OpenView  and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] Social media in B2B – the latest stats
    At the other end of the spectrum, still struggling to scrape together a B2B living, is Google+. Used and updated by significantly fewer organisations, Google+ is considered to be less effective at achieving marketing goals. The allure of social media in B2B is growing rapidly. However, this bounty is not being distributed equally.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] 3 project management tools for your distributed business
    Basecamp was the first tool I chose back when I started Abraham Harrison, until my team mutinied and made me us Central Desktop , which I never cottoned to (note to self: look up “ assertiveness training dc ” on Google ). Today, I will share the  project management tools that I have used. It Basecamp. It works. Good stuff. Trello.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    Google Analytics or another similar system can help you understand how visitors interact with your firm’s website and social media channels. Download Hinge’s Content Marketing Guide for Professional Services Firms for tips on creating content that builds credibility and demonstrates expertise. Additional Resources.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] Why Nonprofit Content Marketing Should Help; Not Sell
    Twitter | Google+ | LinkedIn |. Why Nonprofit Content Marketing Should Help; Not Sell by Claire Axelrad - Maximize Social Business. One of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] 5 Ways To Rethink Your Content Marketing Strategy
    Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Tips To Improve Your Content Marketing Strategy. 1. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] 12 ways to achieve emotional marketing for your B2B company
    But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. Related Stories Do People Trump Content in Marketing? Relationship marketing. Psychographics.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] 5 Myths of Social Media Marketing
    2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences , losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Content, Google] Hit With a Google Penalty? Here's How to Quickly Diagnose & Fix Your Issues
    Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. Stolen content or copied content would have been hit here.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Content, Google] 4 Google Chrome Extensions For Digital Marketers
    Google Chrome extensions offer some great tools to help with digital marketing. With the extension in use, you can enter your target keyword into Google, and the results will be enlightening; next to each site listing, MOZBar will present you with key analytics that will help you understand the reasoning behind the site’s ranking. 2.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Content, Google] Handy-Dandy Guide To Content Marketing
    My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. What’s The Content Marketing Lesson To Learn?
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Content, Google] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    In this week’s episode, Robert and I discuss the $48 million purchase of content agency King Content and then predict we’ll see an accelerating trend of mergers and acquisitions (M&A) in 2016. Finally, does Facebook really draw more news traffic than Google, and why should that matter to brands? This week’s show.
  • HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Content, Google] Do your clients and candidates really like you?
    Thanks to social media—and social review sites like Yelp, Glassdoor and Google Reviews, people who who want to complain have more power than ever to damage your reputation online. She just left a one-star review on Google. What do people think about your business? Happy staffing clients are great for business. Tweet this ). Promoters.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Content, Google] 10 Tips That Can Drastically Improve Your Website's User Experience
    White space makes your content more legible while also enabling the user to focus on the elements surrounding the text. If you’re trying to get a lot of content above the fold (above the part that is immediately visible without scrolling) having too much white space might be replacing some valuable information. Need some proof?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Content, Google] What Does Twitter Success Look Like?
    Do you need to have engaging content to be a winner on Twitter? If you understand what you are trying to do then you can determine what you need – more followers, better content or to be following more relevant contacts. 2. You Need Great Twitter Content. What do you need to achieve Twitter success? Are you looking to learn?
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Content, Google] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here. But there’s good reason for that.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Content, Google] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    It lets you drive the car in its ad -- and moves all the content in your browser with every turn, as if it's succumbing to the forces of gravity. Then, it offers the chance for you to post your personal fundraising page to Facebook, Twitter, Google+, and more. It's easy to hate on online ads. Most of them are pretty awful. Give up?
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Content, Google] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    One reason for this popularity might be the existence of a unique feature: a built-in web browser which allows users to surf the mobile Internet and share content with friends. Competition from Snapchat, Facebook, Google, and Others. Mobile implies real time, and you don’t get much more real time than instant messaging (IM).
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Content, Google] Consumer Brand SEO Pulse: 8.27.15
    Google Mobile Results Have New Expandable Sitelinks”. Sitelinks in Google’s mobile search results are now expandable to show more options. link]. “7 Steps To Semantic Content Excellence”. Google: Going Mobile Only Is Fine For Our Search Results”. App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Content, Google] The Cure For The Common Cold Call Is Social Selling
    Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Keep your curated content limited to early-funnel conversations (e.g., Are you coughing up excuses why you missed your sales quota?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Content, Google] How to Find and Target High-Value Keywords for Your Business
    Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] Why Professional Photography Matters On Your Website
    Content Pages. So, help your visitors understand your content though engaging and supplemental photography. Articles with images get 94% more total views , so photography can help amplify and get more visits to your content as well. Your website says a lot about your firm. So, what’s photography got to do with it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] 6 Things Your Website Must Have To Get Found Online
    Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. That’s because Google has dramatically changed the nature of SEO. Google has become even smarter. That’s why if humans like the content on your site, so will Google.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] If You Blog And No One Reads It Does It Really Matter?
    Now that’s a question for a content marketing guru, ninja or king to answer. This blogging ‘win’ is huge, since only a few years ago finding in-house content creators was like finding a four-leaf clover. Use Google Ad Words tool or Hashtagify.me to find keyword and variations. Content MarketingBlog Copy. Graphics.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] 15 Ways to Synchronize Social Media and Email Marketing
    So to help you get more out of both your email marketing and your social media marketing, here is a herd of ideas for how to integrate the two channels. I’ve started with audience-building tactics first, then shifted to content swapping. This is especially effective if you’re about to send an email that’s got exclusive content (i.e.,
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Content, Google] Native Advertising Is Not Content Marketing
    Do you think of content marketing? From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), custom publishing, custom content. The good news is that most people today call it content marketing. This is content marketing.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)
    Page Description –  You have a little more room to be liberal with your content here (170 characters including spaces). Change the file path to something that resonates to the Page Title, Page Description, H1 tag and the content. If you cannot make the page flow, then you do not have enough context for a piece of content.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] A 1,000 point drop in the Dow…and your staffing firm
    If they are not Google experts, invest in Boolean search and other technical training. In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. Is the sky falling? Over the past week, your 401K has probably taken a big hit.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Cultivate Quality Content (and do it consistently). Despite the constant flow of changes, there are a few foundational practices that can kick start your SEO efforts.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] 5 Effective Tips for Boosting Your College Site’s SEO
    Be somewhat sparing with your keyword incorporation— if your site is too keyword-dense, Google may identify it as stuffing, which could result in a penalty. Cultivate Quality Content (and do it consistently). Despite the constant flow of changes, there are a few foundational practices that can kick start your SEO efforts. Blog Feed
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Is it a pain to change the content or add fresh new content onto your site? How do you stack up in Google searches for relevant industry terms and keyword phrases relative to your competitors? Don’t believe it? Figure 1. Figure 2. Decreasing?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] Blog More To Sell More
    You don’t have to be an expert content marketer. Use Content and Blogging To Differentiate Your Selling Efforts. TMG Custom Media reports 78% of consumers believe that organizations providing custom content are interested in building good relationships. This content destination can become your 24-7 relationship builder.
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] Hidden SEO Inspiration from Alphabet, Google
    Speaking of power, the recent creation of Google’s new parent company Alphabet indirectly underscores the ever-present potential search engines offer marketers. It’s Grasping this simple fact should inspire you, as a marketer, to make your website and content the center of amazing experiences to visitors. Conclusion: Yes.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] Ten tips for a successful landing page
    Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPCLanding pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Content, Google] 10 Signs Your CEO Has an Outdated View of Marketing
    The vanity release serves no purpose whatsoever except to generate a Google Alert for a very small group of people who happen to have gone to the trouble to set up an alert for your company -- usually, the CEO and a few of your employees, investors, and competitors. However, it isn’t necessarily the CEO’s fault. Then track your stats. Uh-oh.
  • KEO MARKETING  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Using Analytics to Get Higher ROI from Remarketing
    You can also filter your data based on specific pages and the content contained within them. Last year, Google introduced a new featured called Smart Lists. Remarketing is one of the most popular tactics for online advertising campaigns. It can also be among the most effective, when implemented correctly.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Doing Quality Assurance Smarter … Fathom-Style
    And this is how we make it happen: Content. Content QA is more than a quick press of the spell check button in your Word document.  We thoroughly review the contents of your email to ensure the copy is aligned with your business and marketing strategy. Doing email smarter extends to our quality assurance process.  Rendering.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. Social media is an excellent way to share your content and extend your reach , but it’s generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. And with good reason.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads. But, where do you start? Website Landing Pages.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Digital Marketing: The 7 Essential Channels
    Image from Google’s page on responsive design (click the image to go there). Most experts believe it’s best to have a responsive website which uses media queries to determine the screen size of the device accessing their content, and automatically adjust to fit the screen. Wouldn’t it be great if business were like that today?
  • HUBSPOT  |  MONDAY, AUGUST 24, 2015
    [Content, Google] Designing a Website Blueprint: How to Create Your XML Sitemap
    Visual sitemaps, on the other hand, are abstract sketches of your website's structure, like the one below of Google's website. While the folks at Google no longer maintain their own sitemap generator, they do provide this helpful list of XML sitemap generators you can pick from depending on the OS of your computer. Let's dive right in.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Content, Google] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    To read more content like this, subscribe to Agency Post. lets you work directly from Gmail and Google Calendar to select available meeting times and share those open slots with the person you are trying to schedule a meeting with. This post originally appeared on HubSpot's Agency Post. Assistant.to Image via Assistant.to. 3) Calendly.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Google] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Content, Google] Are You Ready For The Next Level Of Digital Content?
    Are you ready to begin the next level of digital content?”. Earlier this year, Google Chairman Eric Schmidt was widely quoted as saying, “ The Internet will disappear. What will it be like when we can deliver content intelligently and dynamically on your product packaging. Content MarketingMy weekly question to chew on….
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Content, Google] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Making AlwaysOn Global 250 is a validation of the market traction ReadyPulse has seen from two years ago when we launched our product, and was named as a Top Private Company to Watch,” said ReadyPulse CEO Dennis O’Malley. “We’re excited to be recognized as the leader in a competitive space of social content marketing and commerce.”. Press
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Content, Google] Why Should People “Like” or “Follow” You on Social Media?
    And Google+. Create engaging content that proves this value to your target audience. You want followers on your Facebook page. You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. While they’re at it, why don’t they follow you on Twitter? And YouTube. But, why?
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Content, Google] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. In fact, according to the Content Marketing Institute, over 60% of marketers are using webinars as part of their content marketing programs. Plan your webinar. Need help?
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Content, Google] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    Not to mention, Google had admitted to using site speed in web search ranking , as faster sites tend to create happier users. According to Google , here's how you should approach minifying your resources: HTML. Finally, click 'See optimized content' to access the minified HTML code. Makes sense, right? What's Page Size? JSMin.
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results
    Using in-demand search terms throughout your content. Writing content that people find engaging. Google has talked about how they’ve handled top-level domains (TLDs) before  and the Moz survey results support this. In August 2014, Google informed everyone that HTTPS was now a ranking signal. This com,org,net, etc.).
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] Consumer Brand SEO Pulse: 8.20.15
    How do you know if your content actually is quality content? Google Image Search Test Now Shows Images Within PDFs”. Google has confirmed that it is experimenting with pulling images from PDFs into Google Image Search. How Does Google’s Panda 4.2 Will Google’s Algorithm Give a Boost to the Dot Brand?”.
  • KEO MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] Google Updates: Panda 4.2 and Fewer Local Results
    Marketers should always make it a point to stay informed about changes related to all things Google, and there are some specific updates involving Panda and local search that they should know about right now. This time, only about 2 to 3 percent of search queries will be affected, according to Google. First, Panda 4.2
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] 100+ Quick Ways to Find Blog Post Inspiration
    So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking).
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Content creation and usage: Does our content match every stage of the buyer’s journey and answer questions along the way? Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” In part one , I provided insight into the why and what of a lead-to-revenue assessment.
  • BIZNOLOGY  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] SEO for content marketing: beyond what’s on the page
    Great SEO work is about more than just the content on the pages of your website. It’s been about a year since Google announced that it would use secure hosting as a factor in its ranking algorithm. The post SEO for content marketing: beyond what’s on the page appeared first on Biznology. Social Matters. Mobile Matters. Summary.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] Grammar Police: 25 of the Most Common Grammatical Errors We All Need to Stop Making
    It's a hot angle for content formats, so I wouldn't shy away from using it. 11) i.e. vs. e.g. Confession: I never remember this rule, so I have to Google it every single time I want to use it in my writing. That face will haunt you for the rest of your content marketing days. Blogging Content Marketing Daily Canonical
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Content, Google] 10 Excellent Landing Page Design Examples
    Do you have any landing pages with content offers, downloadable guides, or even consultation requests? also enjoy the inclusion of a sign up option with either your Google Plus or Facebook account. So you want to generate some leads on your website, do you? Example 1: Instapaper. This landing page is super simplistic! They got me!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Google] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  Here is what we found by posting more content: Top level traffic stats all improved. Even better!
  • FATHOM  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Google] Ultimate 2015 Content Audit Checklist for Hospitals
    Before you dive into creating new website pages or blog posts or other creative content pieces, you need to know what you already have. For one, you may find out you don’t have to work from scratch to create something fresh, you may be able to update an older piece of content that used to work well and can be revived. Mark them down.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Google] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    Plus, a recent Google study demonstrated that 75% of mobile searches trigger a follow-up action such as a phone call, store visit, or purchase. This means a website will adapt the content presented on screen in accordance with the audience, their device type, any previous interactions, and even their locations. Don't believe me?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Google] How to Balance Website User Experience and SEO
    The good news is that Google wants this too, so you don’t have to choose between making your website highly searchable or highly user friendly. After all, the goal of Google’s search algorithm is to help users find the best answers to their questions—both in information and in experience. Avoid keyword stuffing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Google] Content Is King Only When The Kingdom Is Interested
    You know, where content is king. Delivering content in the digital and social way that they want and expect will be your key to B2B marketing success and the customer kingdom. Content Marketing Keys To The Customer Kingdom. 1. Use content to map to specific ‘sweet-spots’ in the buying journey. Content Marketing
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. In today's information-saturated world, you can’t simply create content and send it out like a message in a bottle. Referrals
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] 6 Content Marketing Lessons to Learn from Monopoly
    While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers. Here are a few: 1.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Google and Mobile. Google changed  its algorithm to rank results higher based on whether or not a website has a mobile-friendly format. Wearables and Content. When deciding if you should take advantage of wearable technology and the “Internet of Things”, consider if your content even belongs on those devices. Finally!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] Using Content To Create That Zero Moment Of Truth
    In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? That’s content marketing. Content MarketingIt’s an article.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Content, Google] 5 Social Selling Best Practices that Deliver Dramatic Results
    Get really good at creating relevant content. Serve up interesting, useful, intelligent content every single day. Pick and choose the most interesting and valuable content you can find. For Google+, it’s okay to share three times a day. Still trying to figure out social media? You’re not alone. But what about B2B? Not 20.
  • BIZNOLOGY  |  MONDAY, AUGUST 17, 2015
    [Content, Google] The benefits of links for enterprise businesses
    Links are a primary signal in Google’s algorithm, and because enterprise businesses operate in hyper-competitive environments, they need sustained link acquisition. SEOs and marketers often make the mistake of believing links are valuable because of Google, when in reality Google is valuable because of their use of links (at least initially).
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Content, Google] 3 Ways To Measure Brand Awareness
    Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Because content marketing allows you to gain additional reach, engagement and conversion without having to pay for it, you can literally earn your audience’s attention versus buying it.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Content, Google] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. If your organic search traffic has also slipped since Mobilegeddon, that likely means your rank in Google’s search results has fallen as well. Marketers were anxious.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Content, Google] The Ultimate Guide to Managing Marketing Campaigns With Google Apps [Free Ebook]
    That’s where Google Apps comes into play. For many marketers, Google is more than just a tool for finding information on the web; it's also an email tool, a calendar tool, a spreadsheet tool, a virtual meeting tool, a file storage tool, and much, much more. Content Marketing DailyHow to assign tasks and manage execution.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Content, Google] Bare Essentials: Marketing as a Necessary Evil
    Not require a user name and password to gain access to white papers or other content that showcases your firm’s intellectual capital. will be ready to make decisions, your firm must create an internal discipline and content to remind them of: Your existence. Your website should also: Use plainspoken, simple language. Your credibility.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Content, Google] Healthcare Digital Marketing Industry Update – August
    Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. Because of this change, content needs to continue to draw people in so they feel like it brings them value – this way they won’t unfollow. Update 2: Changes in Branded Search Results – Google Panda Update.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Content, Google] Interesting Infographics: Visual Content Drives Social Media Growth
    That’s already a pretty strong sell for adding visual content to your online marketing.  But what if you also found out that larger product images and video content can increase your sales by 46%? Visual content will also increase your exposure, since it is shared 3x faster than text. Can greatly improve your Google visibility.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Content, Google] Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
    Google Android's Mail app (9% of users). If recipients are outside your company network, the relative links can break and make your content unavailable to view. Email marketers don't have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Feeling overwhelmed? Yahoo!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [Content, Google] 10 Great Writing Books & Tools For B2B Content Marketers
    Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Content Marketing Tools. Portent Content Idea Generator.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Content, Google] 21 Ways To Market Your Business Online On A Shoestring Budget
    Set up a  Google My Business page :  This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. Install a free social sharing plugin on your site: Using a free WordPress plugin like  Share Buttons ensures all your blog content can be easily shared by your readers.
  • FATHOM  |  THURSDAY, AUGUST 13, 2015
    [Content, Google] Consumer Brand SEO Pulse: 8.13.15
    This week was big for Google. The search giant announced that it is restructuring and Alphabet, a new company created by Google co-founders Page and Brin, will now own Google. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update”. Google Updates The “Local Pack” Showing 3 Results Instead Of 7”.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Content, Google] Want To Play This Or That? Better Options For Bad Stock Photos
    If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos. This is not necessarily the fault of content marketers, however, because finding authentic photography is actually really difficult. Content MarketingIt takes dedication and patience to wait and find the right one.
  • MARKETING ACTION  |  THURSDAY, AUGUST 13, 2015
    [Content, Google] How to Calculate Email Subscriber Value (and Why it Matters)
    This can become particularly useful if you plug the value of each new subscriber into your analytics account, whether that’s Google Analytics or a marketing automation tool. blog posts and other content. If you include a blog post in an email update, shouldn’t you credit at least some of the email sales to that blog content?
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Google] 8 Modern Tips for Marketing to Millennials
    Here, we’ll discuss 8 important tactics for marketing to the demographic of the hour and explain why these tactics are lasting ones. 1) Authentic Content Empowers Them. According to AdAge, Millennials are spending an average of 25 hours per week online – and they’re craving content-driven media. 60% of Millennials (vs. Buyer Personas
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Google] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    It houses your educational content. visitor that signs up for your blog will receive content from you as frequently as you post it (or at a different frequency that you decide on), thus building their awareness of your firm and establishing trust. Related Content Offers. It communicates your expertise and capabilities.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Google] 5 Content Marketing Plays To Win At Social Selling
    Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Ways To Use Content To Become A Better Social Selling Rep. 1. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Google] 10 Online Marketing Shortcuts To Increase Productivity
    You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard). Micro-content. Consistently creating compelling content is a challenge for a lot of bloggers. One way to pump out fresh posts is to use  Google Trends. It
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Google] 6 Landing Page Musts for Higher Conversion Rates
    More pages mean more quality content for Google to enjoy. It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change. Call-to-Action.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Content, Google] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. SOCi is a unique service.  It’s a little like content-farming. You’re kind of screwed. Buffer.
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