• HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch
    We may read long-form content and web features galore, but still, we often find that images reign supreme. That deep-seated need to see the world in pictures bodes well for brands with visual content to spare, but surfacing it in a sea of image-based content takes a little work. 'Tumblr. Instagram. 1) Use high-quality images.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Amazon and Google are paving the way for delivering the right information for each customer’s search. Be generous with your content. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. Why should our prospects/leads/customers care about what we do?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] Social Media Marketing Automation Dos and Don’ts
    It’s okay if it’s not immediate, but do set aside some time for answering questions on Twitter, responding to Facebook comments, sharing Instagram pictures of your product or store and circling your fans on Google+. Here are some dos and don’ts on how to integrate social media automation into your online marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] The Role of Content In The Future of Marketing [SLIDESHARE]
    '2 weeks ago I presented “The Content Marketing Imperative: The Role Of Content In The Future of Marketing ” to more than a hundred senior marketing leaders from the Marketing Executive Networking Group ( MENG ). Content marketing is more than a buzzword!  Content Marketing Tweet This ).
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] Thinking "Mobile First" for Your Website Redesign
    mobile first content strategy. Responsive web design and mobile web optimization are all about the ability to access a single source of content across a variety of devices. Many approach this by developing content for the largest version of their website (desktop & laptop) and then scaling that content down to fit mobile devices.
  • ENGAGE  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] A Data-Driven Approach to Content Doesn’t Have to Mean Clickbait
    Their fear is that the push to generate more pageviews will decrease the quality of content produced. enjoy the site and for all of its lightweight content, there’s plenty of journalistically sound pieces running on there as well. People like different kinds of content on different channels. Looking for more content trends?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] A New Framework for Sales Enablement
    Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? Pay careful attention to the areas of sales support, organizational alignment, content & assets and missing job functions & skills. 'Is “sales enablement” just another buzzword? Yes, and no.
  • WRITTENT  |  WEDNESDAY, APRIL 23, 2014
    [Content, Google] 35 SEO Copywriting Tips for Rocking Content
    Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. Write More Content. Link In.
  • BLOG MY CALLS  |  TUESDAY, APRIL 22, 2014
    [Content, Google] Break Yourself of 4 Misguided Marketing Habits
    Or.maybe you don''t produce enough content, or you ignore your marketing data. Misguided Habit #2 - Producing Content Sparingly and Sporadically. They then believe that they are effective content marketers. Producing a low volume of content is a hard, hard habit to break. How will the content be promoted? Write.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Content, Google] 25+ Phenomenal Resources to Help You Market Your Blog Better
    'Crafting lip-smacking, mind-blowingly awesome content isn’t enough. If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content. This guide covers everything about building a blog audience – organic traffic, outreach, paid traffic, content syndication, and more. TwiTip.
  • BIZNOLOGY  |  TUESDAY, APRIL 22, 2014
    [Content, Google] Search and Replace Will Change Your Blog Forever
    also needed to make a choice: should I change all textual mentions of Abraham Harrison and my former business partner, Mark Harrison, to Gerris and Chris Abraham or should I keep the keywords there but just steal the Google juice. You don’t want to shock Google. But no more! All those links! To my newest competitor, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Content, Google] Are the bad guys winning?
    Does Google actually play an indirect role in spam attacks on small businesses? by PeterJ42 Related Stories Understanding the moving target of Facebook reach Sponsored Content: Edge of integrity or the salvation of advertising? Why research firms are screwing up content marketing. That’s right. We have GREAT.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content, Google] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. 3) Create lists of content ideas. You can use this handy blog editorial calendar template to plan out your next month of content. 'As a marketer, you''re an extremely busy person. say, GO ALL IN.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Content, Google] 25 social media listening aids to increase your hearing
    Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 21, 2014
    [Content, Google] Moneyball for Marketers
    Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. One way to get creative with your content is to NOT talk about yourself. These content pieces are so good, people will share them or discover them on their own. Don’t Buy Players, Buy Wins. That’s a 3.2%
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Content, Google] 3 Strategies to Take LinkedIn to the Next Level
    Similarly, this data also shows that professional services firms with the highest growth place the most focus on LinkedIn out of all the major social networks (LinkedIn, Twitter, Facebook, Google+). Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Google] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    'Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. Well get ready to celebrate, marketers. Why Your Company Might Want to Try +Post Ads.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Google] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Google+.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Content, Google] Grow Your B2B Audience by Considering Size, Engagement and Value
    And we’ve seen some companies really embrace that quite well, and do some wonderful things through content marketing. They think their beautiful, well-thought-out content; their wonderful ebooks; and their tremendous videos are just automatically going to get traffic. Content marketing is still at its early stages of development.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Content, Google] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    And don’t forget the option of embedding video content if it makes sense. Google is a big fan of serving up search results that contain video.). And when it comes to use and conversion, landing pages are a great place to A/B test the content and placement of key elements. At least not as much as it used to be. Be a red flag?
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Content, Google] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    'The hardest part of starting a blog is writing all of the content, right? Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. If you''re in Content Settings, click on Blog on the lefthand side.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 16, 2014
    [Content, Google] Content marketing is NOT link building
    It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content Marketing. Strengths. Recap.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Content, Google] How to Set Gmail as Your Browser's Default Email Client
    ever click on a "mailto" link (like this one , for example) to share web content via email , only to have your browser attempt to open the wrong email client? Then click the "Content Settings" button under the "Privacy" header. 1) Click here to install the Google Toolbar for Internet Explorer. 'Fellow Gmail users. So annoying.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [Content, Google] Why eMagine Considers WordPress the best in the CMS Race
    Here are some reasons why WordPress is the most popular web content management system, with a CMS market share of almost 60% as of July 2013. You can easily add content, make changes and support yourself only to rely on eMagine for major changes to your site. So, we developed our own CMS (called EZedit). Not anymore. SEO-friendly.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. The beta of Universal Analytics did not include the remarketing tool rolled out in Classic Analytics, and it also did not include content experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. The beta of Universal Analytics did not include the remarketing tool rolled out in Classic Analytics, and it also did not include content experiments. Tracking Offline Conversions.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Google] Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?
    'Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. Remarketing and Content Experiments. The beta of Universal Analytics did not include the remarketing tool rolled out in Classic Analytics, and it also did not include content experiments. Tracking Offline Conversions.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Content, Google] Remember LinkedIn for social media marketing
    It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch , a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account. It’s as easy as making one on Google+ or Facebook Pages. Blogging?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Content, Google] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Content, Google] If You’ve Got It, Use It (Data, That Is)
    If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. Fandango was using the data – our movie’s start time in this case – to serve up relevant content. 'Author: DJ Waldow “Big data” is hot. It’s huge (no pun intended).
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Content, Google] The Purpose of Repurposing Content
    The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.". So I did some digging and put together a quick guide to repurposing content for you to use.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Content, Google] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Add in the buzzwords “content marketing” and “quality content,” and there’s limited space to put your brand content in front of your entire audience. Segment your organic content with an audience in mind. Segment your paid content to the audience you want to capture. Make sure that content speaks to them.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Content, Google] Keyword Density: When Is It Enough?
    'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” Instead it’s about having good, relevant content in addition to mentioning the intended keyword phrase. So how do you do that? Use good tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Content, Google] Almost everything I knew about starting a business was wrong
    She did not have a college education but learned whatever she needed to know by googling it. IBM had no editorial control of this content. She did not have a college education but learned whatever she needed to know by googling it. IBM had no editorial control of this content. ” Why would I say that? Focus.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Content, Google] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Google+ receives 1.2 No, not that.) London.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Content, Google] How Can Content Marketing Generate Leads?
    'Content marketing is in essence, the creation of content to promote your brand. Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . How Does Content Marketing Work? Content created for in house placement can include any of the above examples.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Content, Google] How to Grow Your Email Contacts Organically
    If your firm has embraced content marketing, you likely have some great pieces under your belt. If you’re offering valuable and educational content (like whitepapers, guides, and eBooks), put this content behind a registration form on your website. Would swapping content be valuable for your respective audiences?
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Content, Google] 7 Tips for Creating a Home Page that Establishes Trust
    Often, the template doesn’t accommodate any lengthy (read: useful) copy, another important element of Google’s semantic search. Analyzing existing assets and Google Analytics. If these elements are lacking, prospects will simply leave to find another potential company. Quickly tell prospective buyers what your company offers. Blech.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Content, Google] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world. Content Marketing Content Strategy
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Content, Google] 5 Marketing skills that digital journalists will need
    I’ve written before about the journalism skills that will help digital marketers become better brand journalists, and also about how the journalist’s code of ethics should apply to content marketing. News content is under constant scrutiny – by digital marketers and advertisers whose ad buys are revenue sources for digital news outlets.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Content, Google] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Cyrus Shepard’s How to Survive the Google Tornado: New Opportunities in SEO. Next up, a super interesting session on SEO from MOZ’s Content Astronaut, Cyrus Shepard. For the past few years it has been viewed as spammy, but Google is forcing changes with SEO—reinvigorating it even. Today, Google is moving towards people bias.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Content, Google] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    It''s kinda like Googling, but even better. So without further ado, I''d like to present you with 20 of my favorite websites, but way back in their early days: 1) Google. Remember when Google was in Beta? Tweet about Google. Now, the site is highly visual and has multiple authors pumping out content daily. world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Content, Google] How to Achieve a Return on Conversation with Emotional Marketing
    Jay Baer’s Convince and Convert page (nearly 8600 fans) shares mostly fact-type content. Not only does the brand cleverly ask for specific opinions from its 3,000+ fan page followers here, but they also take the opportunity to better serve an existing client by using User Generated Content (UGC). Here it is: Excited about that?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Content, Google] Google's Keyword Encryption Coming to PPC Data Near You
    'These past six months, Google''s been a hypocrite. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. which didn''t seem to be very Googly. Bummed?
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Content, Google] 6 Ways to Use Call Tracking in Your Call Center
    Our technology literally analyzes call content for useful marketing and sales data. For example, if they called after an organic search, the Whisper Tone could say, ''Google - Organic Search.''. These tools are robust and powerful. They are also expensive. We are not trying to compete with those companies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Content, Google] 29 Signs Your Business Is Not Ready For Content Marketing
    'How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Content, Google] Tear Down This Wall Between Ad Tech and Marketing Automation
    Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. Marketers are trying to deepen that engagement with relevant content and experiences. The Ad Tech World. Broad reach.  He or she is looking for large aggregations of audiences. Paid channels. 
  • SYNECORE  |  WEDNESDAY, APRIL 9, 2014
    [Content, Google] Determining Your Goals: Tips to Get You Started on a Website Redesign
    Before you can start thinking about mockups, layouts, and content for your new site, you need to set clear goals for your redesign. Specifically, your goals will allow you to: Plan and prioritize your content. Although Google Analytics is a popular choice, there are a number of other free and premium solutions available.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Content, Google] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Or maybe you offer search-engine friendly content. Or maybe you develop a passionate, engaged community that shares all of your content like crazy. content creation
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [Content, Google] B2B Marketers Need a Fresh Perspective
    Shiny New Tech: Content Not Included. Creating content and events, instead of orchestrating for momentum? Is Your B2B Content Just a Pt Stop? ). We’re seeing it now in Telecom and Communications with Over The Top (OTT) providers like Google and Amazon stepping in to take chunks of their business away. We know this.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Content, Google] Using Social Data to Improve Student Recruitment Online
    Get Their Attention: Use Data to Guide Your Social Content. Here are a few ways to gather social data that will make your content more appealing to prospective students. Analyze Google Analytics demographic data on your website. The “other interests” category can often tell you a lot about the content your audience wants to see.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Content, Google] Content ROI Is a Myth
    Figuring out the ROI of content, in particular, is hard and often misunderstood. In a recent study we conducted with SmartInsights , the top challenge for marketers was measuring the ROI of content. Working this out for content, however, isn''t so straightforward. The Indicators of Content Success. The Content ROI Myth.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Content, Google] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? First, let’s define content marketing. How can your content provide value? Conversion rates.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 8, 2014
    [Content, Google] Google Penalties – All You Need to Know
    'Penalties from search engines, mainly Google, have become more and more common in the past few years. Let’s start with the two biggest search engines, Google and Bing. For example, the Panda algorithm affects sites with low quality and duplicate content. Panda addresses sites with low quality, thin and duplicate content.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Content, Google] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Content, Google] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    recently wrote a post on how to use content discovery platforms to amplify your reach , in which I share tips on using these platforms to share your blog content on other relevant sites across the web. Variation A: What Does Google''s Hummingbird Update Mean For E-Commerce Business? 10) Emphasizing Content vs. Value Proposition.
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Content, Google] 4 Telltale Signs That You Need a Website Redesign
    According to a study by Google , 61 percent of people will leave a website if it fails to display properly on their phone. Google actually penalizes those who are not mobile-friendly by lowering their ranking in search results. You Aren’t Using a Content Management System (CMS). Your Website Doesn’t Work on Mobile Devices.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Content, Google] 21 Fantastic Facebook Marketing Guides
    But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” ” Will content proliferation and advertising keep small companies from being successful with social media marketing? 'Many (most?) Hell Yes!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Google] 70 New (Really) Marketing Automation Stats
    Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. use Google.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Google] 70 New (Really) Marketing Automation Stats
    Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. use Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Content, Google] New insights into online radio, podcasting and Google +
    The explosion of online radio and the implications for content consumption. Extraordinary changes in podcasting content, consumption, and audiences. Mobile implications for content consumption and “digital snacks” Surprising new numbers on Google+ (is it finally a real thing?). Ready for more? Ready for more?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Content, Google] How to engage bloggers down the long tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Content, Google] How to Engage Bloggers Down the Long Tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Content, Google] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    HubSpot Users: Make sure to check "Allow the default contents of this module to be overridden by the content editor" so you can change what image gets featured in individual emails using this template moving forward. That''s because it''s the same logo we have on HubSpot''s Google+ Page. That''s our blog subscriber email.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Content, Google] B2B Websites: How To Generate More Leads
    Here are some the most important tactics: Use Content Marketing and Blogging. Content is the fuel for all your lead generation efforts. Your content must demonstrate a deep understanding of your prospects’ and customers’ pain points , and guide them toward solutions. In other words, your content should not be all about you.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Content, Google] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Content, Google] Trust Me, I'm a Marketer
    content that is useful or entertaining). Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. But who else? Sign up now.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Content, Google] Content Marketing Must Focus On Customer Value
    'Most marketers are using content marketing but only one-third think they are effective with it. titled “ Build Your Content Brand By Delivering Customer Value.” Unfortunately, marketers often lack the resources, talent, commitment, and patience to invest in and see results from their content marketing initiatives.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Content, Google] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Content, Google] Social business: enterprise knowledge goes retail
    If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. In essence, you can’t google your way through at your workplace. '(Photo credit: Wikipedia). Why does that happen?
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Content, Google] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Contact Us.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Content, Google] Internet Marketing Strategy Articles for the Week of March 31, 2014
    How B2B Buyers Consume Vendor Content (MarketingProfs). Why Every Marketer Should Use Google Plus (Forrester). YouTube Reveals the Secret Formula to Content Marketing Success (Search Engine Watch). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. grow}). How the Inc.
  • ENGAGE  |  FRIDAY, APRIL 4, 2014
    [Content, Google] 3 Tips for Using Google Keyword Planner
    'Google Keyword Planner is a helpful tool for conducting research to drive an SEO campaign or content marketing strategy. These three tips can help make using the Google Keyword Planner easier and more effective.  . As a search engine marketing professional, I’ve spent a lot of time using Keyword Planner. results.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Content, Google] Where in the Product Lifecycle is SEO?
    Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. Research what information your audiences want and need and create and provide content around that.
  • MARKETING ACTION  |  FRIDAY, APRIL 4, 2014
    [Content, Google] 7 SEO Myths Marketers Should Know
    Google and other search engines are increasingly aware of the black market when it comes to SEO. Natural links are earned when great content is developed. Google has been adamant that  “Advertising with Google won’t have any effect on your site’s presence in our search results.”. '“Myths are a waste of time. SEO is dead.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Content, Google] How to Tweet Around the Clock Without Being on Twitter 24/7
    You Don’t Have to Create Content 24/7 to Tweet 24/7. Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Places to Regularly Discover Tweetworthy Content. Twitter
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Content, Google] Hinge’s Fab Five: March 2014
    'Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. On Google+ or LinkedIn? This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Things Every Managing Partner Must Do to Drive Organic Growth.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 3, 2014
    [Content, Google] Product is Not the Hero of a B2B Company's Story
    Build it in house and spin up the servers from Google or AWS to host it in the cloud - but this also means hiring the team to build and support it. Produce content that talks about the role a managed services team plays in collaborating with the core team to make sure the infrastructure supports new product developments and customer demands?
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Content, Google] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Navolutions provides web design and development, including custom websites, mobile websites and content. Our clients need to know if they’re getting calls from Bing vs. Google or Yahoo,” he says. 'We are constantly asked questions about call tracking implementation, use cases, and the impact of call tracking on SEO. Calls matter.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Content, Google] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. Advantages. Advantages. Yahoo!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Content, Google] Social Media 101 for Technology Firms
    But the truth of the matter is that leads generated by content marketing (of which social media is an integral part) cost 60% less than leads generated by traditional means. Google+ and Twitter are great ways to make quick connections and share with other industry leaders. 'You get it. Tech firms totally get it. Expertise.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Content, Google] Is Free CRM Software Right for Your Business?
    It features contact management, lead capture, opportunity tracking, a document and content library and unlimited user access. It features contact, project and task management, integration with Evernote and Google Apps, event and calendar management and unlimited customer support. What Free Solutions Are Available? Accounts. Calendar.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Google] One Way to Future-Proof Your SEO
    If you follow this logic every single time you create content, you can ensure two things: You''re creating quality content, because you''re providing value to your audience through your content. Google''s algorithm tweaks have always been to help better achieve that end. SEO content creation Human. Search Engine.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Content, Google] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
    The headline on their site (and really the only text on their homepage) is ''Google Analytics tells you what''s happening. Everyone knows what Google Analytics does, thus juxtaposing their positioning against GA makes positioning simple. They will increase ad spend, create commercials and content aimed at Taco Bell. Simple.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Content, Google] The Top 8 Social Networks For Business
    And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn. The Niche-Players: Google+, Pinterest, Instagram.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Content, Google] What to Know: SMX West 2014 Takeaways
    It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. For companies, this increases the need for targeted content and better connections. Links, content, social media, etc.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [Content, Google] Brands Break out the Prank Videos for April Fools Day
    Gotta Catch ‘em all With Google. Known for their video spoofs each year, Google didn’t disappoint with their Google Maps call for employees. Based on the success of these video marketing initiatives, milestone releases should be on your content marketer’s radar. Frito-Lay Releases a Fragrance.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Content, Google] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. Create incentives for my audience to share, like, and comment on my content. Percentage of Curated vs. Original Content. Visual content, and types. Small business content marketing. Secondary: Content promotion.
  • SAZBEAN  |  TUESDAY, APRIL 1, 2014
    [Content, Google] What You Want to Know Will Dictate What You Measure
    'Google Analytics Hacks (Photo credit: Search Engine People Blog). In the case of Google Analytics, it treats all data that goes from one page to another as the same, if the links are the same (with a caveat explained in a second). With so much data, it’s so easy to get caught up in all the numbers.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Content, Google] A Small Biz Guide to Digital Marketing Acronyms
    Google uses backlinks in their algorithm to determine how search engine results are returned. CMS: Content Management System i s a software or program used to organize, edit and publish content. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Content, Google] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. Develop Content/Messaging that Addresses Use Cases and Behaviors. Content and messaging is key. What is Omni-Channel Marketing?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Google] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. An obvious play on the Google Goggle concept, Guardian goggles let you take The Guardian with you everywhere you go because “life’s too short to think for yourself.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Content, Google] 6 Trends Highlighted at Social Media Marketing World
    Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. Creating visual assets is a huge focus for content. Simply put, more content equals more traffic.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Content, Google] Why Brands Need To Act Like Publishers
    Why Content Marketing? We scroll right past the content we don’t want to see. And that is why brands have started producing content people are looking for. Whether it’s news or helpful tips and tricks or even entertaining videos, brands that aren’t creating content their audience wants are just wasting their marketing dollars.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 31, 2014
    [Content, Google] When Doing Content Marketing, Create a Header for your Content
    One way to plan in content marketing is to use content headers to document your content. When doing content marketing, create a header that maps the exact purpose for your content. This enables you to precisely place the right content for the right job to answer buyer questions. The branding for the content.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Content, Google] What’s New With Google, March 2014 [VIDEO]
    'We just returned from SMX West , a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google , who stated that there is a new generation Panda algorithm update in the works that will help small businesses. All rights reserved.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Content, Google] How to Find Relevant Subreddits for Your Business
    From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. Reddit advertising Business company content definitive Entrepreneur exist for your Google Jobs media potential presence rules sourcing strategy time tips Website
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Content, Google] Book Review: Social PR Secrets
    It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Content, Google] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Instead of resting and waiting for word from each internal champion for the next account we could compete for, we spent a lot of time and energy creating content to empower them. Market Traction.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Content, Google] Webinar Recap: How to Develop a Successful Content Marketing Program
    'It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. What topics should you create content on? B2B content marketing works around the clock and around the globe.
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