[Content, Google] My online influencer research and engagement process
    Bringing SDL SM2,  Inkybee, and  Google Search  into  GroupHigh. The next day, I go in and collect big nets of blogs that I can later slice and dice using a much more efficient tool: Excel or Google Apps Sheets. At least, right now, it’s a one man band. Really big. So, it’ll dig as deeply and broadly as possible. Got it?
    [Content, Google] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Content, Google] How to Keep Track of Your Leads with HubSpot's Sidekick
    This handy tool gives you real-time notifications on how your customers are interacting with your content. You can access Sidekick through an extension available on Google Chrome or on its website to directly view insights on the activity of your leads. What is Sidekick and What Does it Do?
    [Content, Google] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Google is in the subscription business with Google Express. Use content marketing or create communities to encourage ongoing customer retention. Author: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. Make New Friends.
    [Content, Google] Why Candy Crush is Eating Your Brain
    The take-away is that simplicity is key in getting users to behave as you wish: using Facebook or Google credentials as a login for an unrelated site, buttons that let users easily share the pug-meets-gerbil video, or the very simple Google search bar are great examples of what it looks like when we make a behavior ridiculously simple.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Content, Google] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. Once you have this information, you'll be able to more easily and consistently produce targeted content. If you could find the answers to your ebook by a simple Google search then why would anybody be inclined to download it? And then. crickets.
  • HUBSPOT  |  SUNDAY, JULY 26, 2015
    [Content, Google] Can Company Policy Make Your Team More Creative? Here's How 4 Companies Are Experimenting
    To read more content like this, subscribe to Agency Post. In the end, the philosophy rests on getting creative people together, giving them a lot of autonomy and support, and providing them with an environment for honest feedback. 3) Google: Rewarding Risk-Taking. Google's experimenting with the latter. Pixar had a process.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Content, Google] Healthcare Digital Marketing Industry Update – July
    Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. What you should know: Recently, Bing followed Google’s lead and has started encrypting their searches. This will impact how we create content. Keep reading. That makes you the “host.” They have 1.1
    [Content, Google] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. One is across the top of the page and the other is a box on the right sidebar, both from Google. Because the ads appear on content the user is already consuming, it doesn’t interrupt or interfere with what they are already doing as much as some other forms of ads do.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Content, Google] 12 About Us Page Examples That Are Probably Better Than Yours
    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. Design Content Marketing Dailyeasier said than done.
    [Content, Google] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    But the rewards of customizing content and campaigns to your customers are immense, especially when you can automate the process. They use a mix of inbound and outbound marketing to reach new students and educational influencers, including print advertising, search engine marketing, and display ads on Google and Facebook.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Content, Google] Marketers: Are You Ready for In-App SEO?
    Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO deck (they’re good at that), once again creating more work for the beleaguered MarTechie. Google’s App Indexing API lets developers deep link content within their apps and send the data along to Google.
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
    [Content, Google] The Earnest Charity Tech Pub Quiz
    Also available in tech corner was Google Cardboard, a cheaper and homemade version of the likes of Oculus Rift which is set to bring Virtual Reality to the home by 2016. Google Cardboard can be bought for under a fiver off eBay and most of the apps are free – well worth a play around (and great fun for the office). Focusing the mind.
    [Content, Google] Content Is The Key To Social Selling Success
    Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. Don’t you see the content and selling connection?
    [Content, Google] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Your website should not only be polished and professional, but a place for you to showcase your thought leadership with educational content. consistently updated blog allows your firm’s experts to contribute educational content that speaks to prospects’ issues and challenges. Write for Google second. 3. Social Media.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Google] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. Example: 15 of Google's Coolest Doodles ). Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Google] 14 of the Best College Websites (And Why They're So Awesome)
    You probably can't even read its content on your phone without lots of pinching and zooming. Now that Google's algorithm awards mobile-friendly websites , it's even more important for organizations to optimize their websites for visitors coming from desktop, tablets, and smartphones. Chances are, it feels a little out of date.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Google] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Sign up here.). 1) How to Quickly Diagnose and Solve a Google Penalty. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. We can then look at Moz's awesome list of Google algorithm changes to see if this decline matches the dates of a specific update.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Content, Google] Leverage Your Hospital Ratings from the U.S. News & World Report
    Content Marketing/SEO: There are several ways that you can leverage the U.S. News and World Report rankings (assuming your health system had positive rankings) for your content marketing and SEO efforts. News and World Report rankings found under the Google News section and on the first page of Google blend SERPs.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Google] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Google Webmaster Tools. You’ll need to add and verify both sites in GWT to take advantage of Google’s Change of Address feature (more on this later). Google Analytics.
    [Content, Google] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Sales Readiness. The Offer.
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Content, Google] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be. If you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard. But  GetResponse is. once joined AWeber. And paid for it.
    [Content, Google] 5 Vital Signs Your Website Needs To Be Revived
    Is it mostly lines of texts and boxes of content? Seventy-six percent of patients leverage hospital websites in their research process, according to Google’s study, The Digital Journey to Wellness: Hospital Selection. Your website’s content should be user-focused. We get it! But is it all worth it in the end? Dig it up!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Google] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy. Not bad.
    [Content, Google] Banners Have 99 Problems And A Click Ain’t One
    This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! All these issues have caused almost all of us to completely ignore what’s going on to the side, or above, or below, or on top of, the content we are trying to view. Whoa!!!
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Content, Google] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Below is Google Trends chart that validates this statement. Oracle writes in detail about these options in this fantastic blog post titled “ How Content Data Inputs and Programmatic Technology Are Changing Account-Based Marketing ”. But to B2B marketers, this IS a big deal. DemandBase Demo. QuantCast Demo. Adroll Demo.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Content, Google] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.
    [Content, Google] 12 Subject Lines for Better Blogger Outreach
    If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+. Twitter | Google+ | LinkedIn |.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Content, Google] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    Once a marketer creates a piece of content, their work isn't done. The next step is promoting that piece of content on various channels to drive leads for their sales team. The burning question is: Where's the best place or places to promote the content? What's missing? These goals are what drives your business.
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Content, Google] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    To read more content like this, subscribe to Agency Post. But the truth is, almost everyone has an awkward phase they'd like to forget -- even well-known companies like Apple and Google. This post originally appeared on HubSpot's Agency Post. Did I honestly think that pink scrunchie was a good idea? Don't believe me? Design Daily
    [Content, Google] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. Share Other’s Content. Curate content to network with you network. Create Your Own Content. Be Smart!
    [Content, Google] 3 Content Marketing Ideas to Set Your Firm Apart
    By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? If you search "great content tips," Google returns 594 million results. But the result is often content that is dry, overly formal and textbook-like. Content Marketing
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Content, Google] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Content, Google] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    Think about it; sharing content, posting content, and being helpful are what I call social retargeting. On LinkedIn, its reminding prospects and connections of your existence, and you are sharing content that aligns with your personal brand. Here’s content you may like. With LinkedIn, retargeting is “Remember me? Search.
    [Content, Google] SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy
    I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. This is only a content summary.
    [Content, Google] How to Develop an Authoritative Voice in Any Content Niche
    Let’s take a look at a handful of ways to develop an authoritative voice in any content niche: Clean Communication. Content Interviews. So what can you do to avoid ending up with a content asset that’s completely devoid of personality? . B2B Online Marketing Blog Content MarketingLa de da! Distinctive Tone. It happens.
  • FATHOM  |  THURSDAY, JULY 16, 2015
    [Content, Google] Consumer Brand SEO Pulse: 7.16.15
    Stuck on content ideas or having trouble finding keywords to target that have enough of a search volume? Ecommerce Spotlight “Yahoo Search Testing Google Powered Search Results”. Search engine optimizers have been using Google’s autocomplete to identify keywords for a while now. This week’s pulse has you covered. link]. link].
    [Content, Google] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Content, Google] 4 Simple Ways to Choose the Best Blog Topics for Your Audience
    It’s popular to talk about relevancy and the need for relevancy in content marketing. Besides, Google prefers content that is fresh. Trending topics (and in the future, possibly current tweets ) are favored in Google’s algorithm. Relevant content starts with needs, and develops solutions. That was 10 years ago.
    [Content, Google] Polish up your best content to drive content marketing value
    This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. Dig into Google Analytics and see what has been working for you.
    [Content, Google] Top 10 Strategies for Marketing Technology Services
    With today’s easy-to-use content management software (CMS), your firm doesn't need to rely on a developer to update your website. Consider finding keyword opportunities (through tools like Google's Keyword Planner and Moz's Keyword Difficulty tool) that haven’t yet been saturated. So many leads, so little time.
  • VIDYARD  |  WEDNESDAY, JULY 15, 2015
    [Content, Google] Flash Disabled in Firefox and Chrome: What You Need to Know
    Google quickly followed suit by blocking Flash by default in Chrome and others, including Facebook, have joined the conversation to plea for the demise of Flash once and for all. …the reality is that this represents a very serious problem for many businesses that are relying on video content to connect with customers on their website.
    [Content, Google] 10 Customer Experiences You Need To Deliver Today
    Customer expectations of experience are set and improved by the best in class in an industry – Google, IKEA, Subway and many others. sources of information to make a purchase decision (Source: Google). Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Content, Google] Your Publication on Mobile: Why Smaller Screens are a Big Deal
    Which means if content is the way you’re bringing people in, you may risk losing them well before conversion is even a possibility. In case you missed it, Google really cares about mobile accessibility now. Smart Content”. Many publishers have mobile apps that compliment their publication’s content. Need more convincing?
    [Content, Google] Understanding Inbox Placement
    This resonates with several trends we have recognized such as the introduction of Google Inbox for a smarter inbox experience , and how engagement will continue to be the leading contributor to filtering decisions. Content is important but there can only be one king. Engagement is a double-edged sword. Filing an email. May we suggest?
    [Content, Google] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. However, after attending Skyword’s Content Rising Summit , I officially became a convert.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Content, Google] 10 Brilliant Tips From Conversion Rate Optimization Experts
    Georgiana Laudi , VP of Marketing. 6) Have a Specific Flow for Your Content Creation. We always start out by asking ourselves a few questions: 1) Who is this piece of content for? Where do they fit into our customer lifecycle? 2) What problem is this piece of content solving for that marketer? We've all been there. Start. A.
    [Content, Google] 31 Sensational Social Media Marketing and PR Stats and Facts
    Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. And 59% of executives prefer video content to text. People share content 49% more on weekdays than on weekends. Be responsive.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Content, Google] Website search and filtering for content marketing
    Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Which is why for many content marketers, a filtering feature is a better option than straightforward search. There are two potential problems with this approach. Terminology.
    [Content, Google] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Shift to a Keyword Topic-Based Content Strategy. Use the keyword just right, and Google will assume you’re the expert on that keyword! How can that be possible?
    [Content, Google] Only 55% of Marketers Using Insights from Social Data
    Of course you’re always going to have outliers, but social data can provide brands insights to help enhance their content marketing strategy, as well as provide product feedback. Even Google recently announced a change to their search algorithm to favor sites that are “ mobile-friendly.” Surprise. Delight. Surprise.
    [Content, Google] How To Use Content Marketing To Be An Incredible Seller
    Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews.
    [Content, Google] Speed Matters: 5 Tips to Make Your Website Load Faster
    Here’s Google’s commentary on speed as a signal in their search ranking algorithms.) In fact, once you flip over the rock of website speed, all sorts of alluring data appears. Page Speed Tool #2: Google PageSpeed Insights. Page Speed Tool #3: Google Analytics. It’s Google Analytics. Quickly. Firefox did.
    [Content, Google] 10 Team Training Ideas to Keep Your SEO Team Rockin
    We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. Google Updates & What They Mean. When a Google update happens, it’s often cause for concern. Because Google has us paranoid! Conference Recaps.
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Content, Google] 15 Habits of Highly Effective Content Marketers
    The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece's quality, but they don't often give tips on how to be a better content marketer in general. Good content teaches, enlightens, and entertains.
    [Content, Google] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Content Marketing. B2B Online Marketing Blog Brand Management B2B Marketing content marketing email marketing
    [Content, Google] 7 New Rules in AEC Marketing
    Here’s a little secret for AEC firms trying to succeed in the digital age: Google can help you nurture prospects online, but only if you help yourself. In order to help your audiences find your content, you must include keyword phrases that matter to them, relating both to their challenges and your expertise. It has to be: True.
    [Content, Google] IF you haven’t THEN you should use IFTTT for social
    Shared Link on LinkedIn is auto-added to Google+ Page. Schedule Tweets using Google Calendar. Content Marketing Internet Marketing Search Marketing Social Media Marketing Web Applications Android (operating system) App Store (iOS) Apple Inc. Some Useful Recipes You Can Use Right Now. Save keywords searches to a twitter list.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Content, Google] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    Content marketers thought the shareability code was finally cracked! year-over-year with a whopping 76% of B2B marketers using video content marketing as a core piece in their strategy. I can feel the mad rush: “We need video marketing, and we need it now.” They don’t touch on the utility of the content.
  • AVITAGE  |  TUESDAY, JULY 7, 2015
    [Content, Google] How Do Audiences Assess Your Marketing Content?
    What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Principle being applied: it’s easier to criticize someone else’s content than our own. The post How Do Audiences Assess Your Marketing Content? Of course.
    [Content, Google] Why you need to obsess about content saturation
    ” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability. Determining content saturation. This represents a completely saturated content niche.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Google] 7 Reasons Why Your Website Isn’t Performing
    website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. properly optimized site makes it easy for Google and other search engines to crawl and index its pages but if an error in a few key sections occurs, all hell can break lose.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Google] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    If you are not a HubSpot customer, Google offers a similar tool that you can use. 7) Did you forget to put necessary tracking code on your site? For example, Google Analytics will report on the time someone spends on your website. I've made my fair share of analytics mistakes in the past. Enter UTM parameters. Moral of the story?
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Content, Google] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    To read more content like this, subscribe to Agency Post. Google’s virtual reality reader made from cardboard won in the mobile category because it would enable consumers, brands, and agencies to innovate with virtual reality at a low cost. This post originally appeared on HubSpot's Agency Post. great idea can inspire. Film. 1) 100.
    [Content, Google] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content, Google] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. Results from Mobile Optimized Content Test. The Methodology.
    [Content, Google] Forget Link Building: Time to Embrace the Google Knowledge Vault
    SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Content, Google] Consumer Brand SEO Pulse: 7.2.15
    Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. Trying to build relationships and get your content on blogs and other sites? Google Testing Blue Links For Top Search Menu”. Take these tips to heart! link].
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Content, Google] Consumer Brand SEO Pulse: 7.2.15
    Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. Trying to build relationships and get your content on blogs and other sites? Google Testing Blue Links For Top Search Menu”. Take these tips to heart! link].
    [Content, Google] The Problem With The Story You Are Telling
    We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0.
    [Content, Google] How to Create Irresistibly Shareable Content
    Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. Analyze Existing Content.
    [Content, Google] How to Build Your Email List from LinkedIn and Twitter
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Twitter | Facebook | Google+ | LinkedIn |. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined!
    [Content, Google] 6 Critical steps to help fight for your online privacy
    Google also offers sophisticated options for security and privacy, from enabling 2-step verification on your gmail account to setting up “circles” for your contacts. Google+: https://support.google.com/plus/troubleshooter/1715140?hl=en. Google+:  https://support.google.com/legal/troubleshooter/1114905?rd=1/troubleshooter/1114905?rd=1.
    [Content, Google] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Penguin algorithm updates have brought the importance of maintaining a natural backlink profile to the forefront for SEOs, along with Google’s crusade to end spam tactics. Google Penguin Recovery Kit via Vertical Measures.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Content, Google] Consumer Brand SEO Pulse: 7.2.15
    Search engines still can’t crawl content within an app, but Google’s acquisition of an app-streaming platform shows the industry is headed in that direction. Trying to build relationships and get your content on blogs and other sites? Google Testing Blue Links For Top Search Menu”. Take these tips to heart! link].
    [Content, Google] A Mindset Shift for AEC Professionals
    An overly busy or text-heavy site diminishes your content and message, but a simple layout lets your images and identity shine. Educational content. Establish your credibility and expertise online by featuring a variety of informational content on your website. Here are a few kinds of content to leverage: Blogs. Video.
    [Content, Google] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    But is the CEO or CFO the actual person searching Google for solutions? study, The Changing Face of B2B Marketing , published in March 2015 by Google and Millward Brown Digital, revealed some interesting insights to which every B2B marketer must pay attention. What is newsworthy is who these investigators really are in 2015.
    [Content, Google] Social Content Marketing is Your New Fundraising Rocket Booster
    ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Twitter | Google+ | LinkedIn |. Social Content Marketing is Your New Fundraising Rocket Booster by Claire Axelrad - Maximize Social Business. Author information.
    [Content, Google] 100 Things You Are Doing Wrong on Social Media
    You are not re-purposing all the content you have created on your blog. You are not using your internal subject matter experts to create content on your blog. You are not publishing a variety of content on your blog including embedded audio and video. You are not creating persona-based content on your blog.
    [Content, Google] 4 Steps For Improving Your Success Rate Asking for Links
    For LinkedIn, make note of key industry-specific LinkedIn groups that potential contacts are associated with and join where applicable and follow the organization’s company page for regular updates, especially if they use LinkedIn for content marketing efforts in particular. How do you do this? Social Media Research. Time Your Outreach.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Content, Google] Tools I use to amplify social campaigns
    SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Google] The 12 Weirdest (and Best) Things You Can Get For Free
    To read more content like this, subscribe to Sales. The iPhone’s Health app and the Android's Google Fit app, both included with your device, track your steps automatically and integrate with third-party applications to record everything from sleep to nutrition. This post originally appeared on HubSpot's Sales Blog. So who’s right?
    [Content, Google] 10 Tips To Increase Eyeballs And Conversion
    Take similar content and deliver in 10 ways: expert interviews, how-to podcasts, reviews, videos, weekly news, blogs, tweets, infographics etc.   Content MarketingDeliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Verizon – works everywhere. 
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Google] How to Answer 11 Common Marketing Questions Using Analytics
    After you produce content for your blog, it is important to figure out if you are actually generating contacts as a result. You'll also want to determine what types of content are working well in terms of topics, blog titles , formatting, and promotion. How are your contacts trending month over month? So many questions, so little time.
    [Content, Google] SEO for Alternative Content Types, Part 5: Questions and Answers
    In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. How can you present that to have a better chance of Google finding it? So now we have a few questions.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Content, Google] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    To read more content like this, subscribe to Agency Post. Uprise.io , a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. Content Marketing. Analytics. Baking. Beauty. Business.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Content, Google] 9 SEO Tactics That Just Don’t Work Anymore
    With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. Sometimes less can be more if you know how exactly to build links the proper way. 2) Write keyword rich content for better ranking.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Content, Google] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. You need to build the right content marketing team , right now. Who to Hire Immediately for Your Content Marketing Team. 1) Seasoned Writer / Managing Editor. Seems simple right?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Google] A New Visualization of Today's Marketing Technology Solutions
    Your problem could be related to anything from marketing automation to content marketing to analytics to paid acquisition. The final product has nine overarching categories: marketing automation, retention, customer experience, content marketing, organic acquisition, paid acquisition, analytics, data centralization, and collaboration.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Consumer Brand SEO Pulse: 6.25.15
    Google is making a lot of changes (as usual), and this week covers desktop and mobile search. Not Panda: Google Confirms Another Core Search Algorithm Update”. Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. Google is testing another mobile label.
  • FATHOM  |  THURSDAY, JUNE 25, 2015
    [Content, Google] Consumer Brand SEO Pulse: 6.25.15
    Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile! Not Panda: Google Confirms Another Core Search Algorithm Update”. Google has confirmed an update to the core search algorithm, which may very well be the “Google Quality Update” from May. link]. link]. link]. link].
    [Content, Google] Content Marketing That Converts
    How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. How To Create Content That Converts? Tweet this !].
    [Content, Google] Are Your Employees Advocates for Your Firm?
    Helping to promote your firm’s content. By sharing your firm’s content with their own professional networks, your employees can help broadcast it to a wider but still relevant audience. We researched and identified relevant LinkedIn Groups that represented our industry verticals and the topics we create content on.
    [Content, Google] Does Modern B2B Lead Generation Really Work?
    modern lead generation strategy using content marketing will help you capture the interest of your buyers and build trust during their self-directed, self-education buying process. This sea change in how people buy has been the focus of Google’s ongoing Zero Moment of Truth study. You may need a lead generation mindset change.
    [Content, Google] The Importance of Social Listening to Connecting With Prospects
    You might find your audiences are spending more time networking on LinkedIn than on Google+. These influencers can help promote your content, increase your visibility, and build your firm’s trust and credibility. These tools include SimplyMeasured , Topsy , Social Mention , and Google Alerts. 5. Attract New Business.
    [Content, Google] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    It was not surprising to see the recent announcement that WPP, Snapchat, and Daily Mail have launched a new digital content agency called Truffle Pig. In fact, recently released content marketing research from the Aberdeen Group shows an emerging trend among Best-in-Class marketers around what’s called “omni-channel content delivery.”
    [Content, Google] Stop Nurturing Me
    ” To nurture, according to Google, is to “care for and encourage the growth or development of.” Related Stories Do People Trump Content in Marketing? To nurture, according to Google, is to “care for and encourage the growth or development of.”. Not me. Not my career. Not my business. To insert our perspective.
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