• MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Content, Google] The Do’s and Don’ts of YouTube Marketing
    The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Content quality is, of course, a large contributing factor to the success of your channel and your video marketing. Content Marketing b2b B2C Ask and AOL combined!)
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Content, Google] How the Internet Works: An Explanation Even Non-Techies Can Understand
    As Google’s executive chairman, Eric Schmidt, once observed : "The internet is the first thing that humanity has built that humanity doesn''t understand." So, if you want to dive deeper into how all of this stuff works, let Google be your guide and get searchin''! Challenge accepted, Schmidtty. Let’s get started, shall we?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content, Google] The Social Media Manager's Guide to Staying Organized
    Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. 1) Keep an updated content calendar. Want to make your own "Social content" folder?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Content, Google] Why You Need to Start Thinking Like a Media Brand
    'As a marketer, you’re looking to create a feeling with your content. But before you can get your target audience feeling all the feels, your content marketing needs to attract an audience in the first place, and this is why we invited Scott Alexander to speak at Vidyard Ignite. Blog Content Marketing You know the one.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Holiday Marketing Planning for Retailers [Infographic]
    SEO: Build out holiday deal pages with content. What do you highlight in your content? PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). Sources: Think with Google: Holiday Is (Almost) Here: 5 Shopping Trends Marketers Should Watch. October.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] SMX East 2014: Key Takeaways & Statistics from the Show
    Utilize Interactive Content. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Management might start to wonder if all the content creation efforts are worth the investment. Focus on these five areas to know. All aboard!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Google Introduces Dynamic Remarketing Across All Verticals
    'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Dynamic ads often include the content, product, etc. These ads can also include related products or services that a user might be interested based on the content they viewed. Google
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Content, Google] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Twitter | Facebook | Google+ | LinkedIn |. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because And it’s not poor form, either, because you are creating original content, anyway, but just longer form: the blog.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. Want to take advantage of this conversion optimization method for your own blog content? How We Approached Conversion Optimization. It made a lot of sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] The Chasm of Expectations Between B2B Marketers and Buyers
    Free access to content is a red herring. Many buyers turn to Google, not sales, to find the information they are looking for. As marketers, we are seeing this gap and we are turning to content to fill it. I’ve written about raising the bar for content quality before. Free access to content is a red herring.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Google] How to Write About Things You Know Nothing About
    'In the land of sunshine and rainbows, content marketers always write about topics they''re well-versed in. First, hit up Google and (hear me out) Facebook to perform some general research. quality piece of content includes expert opinions, so you''ll need subject-matter experts you can contact for interviews and fact checks.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Content, Google] How to Build Your Influencers in Social Media
    Well, even if someone doesn’t know you by name, if you’re lucky, they’ll surely Google you for your bone fides. Strangely, people attribute intelligence and value to you even if you’re sharing other people’s content. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Content, Google] The social media forecast: Cloudy!
    As I look back, 2010 was really the dawn of “content marketing.” Years later I described content marketing as a “do-over” for social media and I think that is more or less the implication of the prediction. As I look back, 2010 was really the dawn of “content marketing.” Gigantic, in fact.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Google] How to Write an In-Depth Post in Less Than Two Hours
    'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too. 1) Google Drive.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Google] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    To read more content like this, subscribe to Insiders. But in an inbound world where buyers don’t want to be interrupted but rather are the ones initiating interaction with a brand, agencies are realizing they need to offer content marketing services so that buyers find this content when researching a brand. Similar Model.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Content, Google] Keys to Optimizing a Website to Drive Conversions
    By incorporating a great design, interesting content, easy navigation, and a clear call to action, you can have a website that truly works for you.  . For the best benefits and simplest use, try a free service like Google Web Fonts.  Write Interesting Content. 'A good website can make or break your marketing efforts.  About Me.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Their “Destroy Your Printer Video Contest” showcased user-generated content of the best-ever destruction of their printers. It’s not a party without all your friends, so don’t forget to include some important newcomers like Google+ and lesser known venues such as Tumblr and Pheed. Content strategy contest marketing social media
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] How to avoid Google’s huge mistake
    'As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. In this case, you actually should listen to Google and do what it says, not what it does. What is Google’s huge mistake, why is it so damaging, and how can you avoid doing the same thing? ” [Emphasis mine].
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] 3 Social Media Functions SEO Tools Can Help With
    Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. All opinions are 100% mine. Author information.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] Emojis for Dummies: The Essential Translation Guide
    Note: They cover emojis for Apple, Google, Microsoft, and Twitter. There was also no alligator emoji I could find, so we''ll just have to be content with crocs for now. In Google''s artwork, he takes the form of a pink ghost with little orange antennae. 'I''m writing this post because I''m an emoji dummy myself. 2) Sleepy Face.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Google] The Ultimate Guide to Hiring Effective Marketers
    Then, there came the explosion of content marketing, and now video/infographics are hot. Not to mention all the Google algorithm updates !). If you look at the contents of her Dropbox folder, you’ll see a marketing folder filled with electronic copies of marketing books. 'Let’s play a game, you and I. But, wait!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable identified that people were interacting and consuming content on a variety of different platforms very early on. What’s the unifying trait of your content? Content Creation 'Change is always difficult. well, that’s difficulty of the highest order. Instead, it thrust change upon itself.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    The perfect KaaS system may not be that super Watson computer that will know the answers for everything, nor the Google Oracle that indexes and catalogs every piece of information tidily under a perfect taxonomy. One of these approaches was called the Enterprise Service Bus.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Google] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? About Ad Fatigue.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    billion searches per day in Google. How can you reach and find these people or as I’ll refer to them as, ‘Diamonds in the Rough’, amongst the broad and frequent searches that are out there each day in Google? From here, detailed content about your product or service can be the next step in driving quality leads.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. Blogger Outreach
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] Trendspotting: Ello, are you there?
    Similar to Google+, Ello allows you to categorize users you connect with into two categories, friends , and noise without publicizing that classification. 'Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” Ello, Nice to Meet You! Social Features.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Google] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Second, content marketing is emerging as the counter weight to advertising that we hate. Content Marketing. believe that native ads and content marketing will never be bought 100% programmatically — there are too many nuances to ensuring that content and the publication align. 'Well AdWeek is over. Be funny.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    'It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Hello Ello: What You Need to Know About This New Social Networking Site
    Diaspora, Path, and app.net are chief among them, and even Google+ never materialized in the way expected. Features coming soon include ways to block users, flag inappropriate content, integrate audio and video, create private accounts, and message privately. Privacy concerns and experiments have users complaining. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Where Keywords Fit Into the Future of SEO
    The perceived quality of a web page or piece of content isn''t based solely upon words. The goal of creating content shouldn''t be to come up with a bunch of great keywords; it should be to come up with great content. The years 2011 and 2012 saw Google bring the one-two punch of its now infamous Panda and Penguin updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Google] Ello and the weird economics of social media
    And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands — the future or a privacy nightmare? Ad-free you say? Is it possible?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] Is Social Selling All Hype? [Data]
    To read more content like this, subscribe to Sales. This is inconsistent with Google Trends data, which shows ''social selling'' as a term rising dramatically in popularity." To read more content like it, subscribe to Sales. 'This post originally appeared on the Sales section of Inbound Hub. All good, practical goals.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] Avoid These 5 SEO Faux Pas
    'You may have read our posts praising the virtues of creating engaging content , and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. Google can penalize sites that have an inappropriately high number of keywords. Share your thoughts in the comments. All rights reserved.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] How To Break Through The Noise With The 3 Vs Of Content Marketing
    In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Content Marketing Volume.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] This is the week that was: Churnalism
    'A round up of the best content around this week. It’s not often international film stars have a lot to say about B2B marketing – but this week Content Marketing World in Ohio unveiled a very special guest, Kevin Spacey, to talk about a topic close to his heart, content marketing. Here’s what we found. Enjoy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Content, Google] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. The content looks similar for two courses you are considering so you look at the gurus behind the content. I’d love to hear what you think … 1) How do you exert leadership in an environment that disdains leadership?
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Content, Google] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Use Google Analytics or the analytics in your email marketing. Instead, segment them and serve them interest based content. Test on Popular Email Clients: Check how your email looks i the most popular email clients such as Apple, Gmail, Outlook, Apple iPad, Apple Mail, Google Android and Outlook.com. Measure, measure, measure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Content, Google] How to Get Your Real Estate Business Started on Instagram
    Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. Social Media for Real Estate
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Content, Google] Marketing to Millennials: Why Did the Millennial Cross the Road?
    We saw that our social audience—which is heavily millennial—talking about Google’s recent diversity disclosure. Content is currency in the social ecosystem and brands that can develop quality content will earn trust by being part of the conversation in a very real, practical way. At least not in the traditional sense.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Content, Google] The 1 Key To Success In Content Marketing (And Life)
    'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And Last week I published the 3 factors to content marketing success. And sure enough, here comes the 5th annual B2B Content Marketing report  by Content Marketing Institute (CMI) and MarketingProfs. Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. raced from session to session with my laptop and iPod to jot down notes in Google Drive and tweet my top takeaways. The Future of Content Is Writing. Their biggest emphasis?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? Everyone recommended trying out  Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact. Scrubly.
  • SYNECORE  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] Introducing Zappar: Augmented Reality Entertainment [Infographic]
    We introduce to you Zappar, an augmented reality experience that connects the physical world of things with the digital world of devices, allowing people to uncover a hidden world of content. Simply drag and drop your content and have a published Zapcode experience ready to zap in minutes. Click here to view the full infographic
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Google] 6 Strategies to Help You Unify Sales and Marketing Teams
    This is even more important in today’s era of content marketing, as the pieces marketing produces must be relevant and have impact on the industry to really be effective. Bringing these teams together to work on the content strategy is imperative to hitting the mark with your content. They divide a team. Stories should be told.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] Digital Marketing – What Are The Top Goals And Challenges?
    Web content management systems (CMS). This is similar to my prediction that the marketing department of the future will be organized around content, data and technology. Content Marketing 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] Case Study: Denny’s flips its audience with a sassy social media strategy
    My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Google] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. Here''s how.
  • NUSPARK  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Google] A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
    'Content marketing is vital to growing a business in today’s economy.  With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information.  Creating content that will leave a lasting impression goes far beyond words.  Bring back the comics.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Google] Does Your Marketing Strategy Align With Your Goals? A Story
    To read more content like this, subscribe to Insiders. He knows from reading these blogs that they''ll need to start publishing more content, and that it takes time (usually around three months) to start gaining traction. Premium content offers. 'This post originally appeared on the Insiders section of Inbound Hub. Blog posts.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Content, Google] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Social Media Week Chicago: How to Integrate Stats into Your Marketing
    We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] How to Use New Anonymous Targeting to Get Sales Faster
    Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that -- customizing a contact''s web experience using the information we''ve collected about them. Wait, what is smart content again? First, let''s take a step back and discuss what smart content is.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Are your SEO writers lost in Google-land?
    'Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Review your SEO content training options. Consider training these writers in topics such as how people read online and how to structure content for the online reader. Create easy-to-reference SEO content guides.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Google] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? Research your own customers to help determine what kind of content catches their eye when they scan rows of marketing email.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] The 3 Factors That Drive Content Marketing Success
    am opportunistic with re-purposing the content I already create. Then I use my speaker notes to create a blog post that links to or embeds that content, like here. So this is one of those posts, resulting from a request for my top 3 factors that drive content marketing success. Documented Content Marketing Strategy.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] How to Screen for Top-Notch Writers
    'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. There are a lot of different roles someone in content marketing might take. Content Marketer. Does your candidate have to be good at both writing and marketing the content they create?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] Are Apple and Google protecting us or the criminals?
    In its announcement, Apple sought to distinguish itself as more protective of customers’ privacy than its competitors, saying it doesn’t use customers’ data to sell or target ads (a slam at Google’s Android system). The post Are Apple and Google protecting us or the criminals? The bad guys benefit. It depends.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] The Essential Guide to Creating an SEO-Friendly Customer Journey
    If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Was it a plane ticket? An espresso machine?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Google] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    video marketing platform can help you make powerful optimizations to your content and give viewers the information they want, the way they want it. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records). billion.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. If you have duplicate content, you will be penalized. Reality. Myth 2.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. The tertiary effect is true white hat SEO, powerfully effective even post-Panda and Penguin Google algorithms.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] Are Marketing Budgets Keeping Up?
    still think they people are waiting for skip video button on YouTube and and have trained themselves to ignore the adverts in both Google and Facebook. The marketing team is now involved in pre-sales questions and content creation as well as support and client retention. appeared first on Content Marketing, Virally Blog. Event
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Google] Social media, authenticity and the human brand
    Content Marketing World. Coming clean on Facebook reach Would you erase yourself from Google search results? Content Marketing World. 'My friend Justin Levy just had brain surgery. He went into the operation not quite knowing what would be on the other side. Thousands of people felt relief. ” Is anybody really authentic?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] Why I Bet My Career On Content Marketing
    'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary. The business case for content marketing consistency.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Google’s call conversion tool allows marketers to optimise each page of their website by seeing the amount of engagement it’s getting, but there are also more sophisticated methods available for tracking where customers are coming from. Conclusion.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Content, Google] Before & After: 11 Brands That Gave Their Slogans a Makeover
    To read more content like this, subscribe to Insiders. In fact, a Google search of the slogan will likely produce a list of options for “comfortable dining” in your local area, not information about Denny’s. 'This post originally appeared on the Insiders section of Inbound Hub. ” from Wendy’s. 2) Sara Lee.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. It’s nothing to call an ambulance over, but it’s troubling nonetheless.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Content marketing is for salespeople, too
    'You probably heard that content marketing is kinda important. If you’re doing it right, you probably have learned a lot about which content moves your audience. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale. Wrong.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. Send great content – One of the easiest ways to quickly grow your email list is by creating and sending helpful content. So far, so good. Don’t know how to create one? ” post.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] 15 Must-Have Tools for Professional Copywriters
    Copyscape is a free web-based tool that allows you to check the content of a single webpage and see if it contains any duplicate content found elsewhere on the web. Google Drive (free). For me,  Google Drive is the perfect answer. 'They say that a craftsman is only as good as his tools. Copyscape (free). Flickr (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Welcome to the New Sales Process: How to Let Content Do the Selling
    And for both B2B and B2C industries, content is holding their hands through the process. Let Content Build Relationships for You. With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. Provide content that meets consumer needs rather than fabricating them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Content, Google] Would you rather have a lot of stuff or a lot of time?
    One choice I have made is to not blow it out on Google Plus. I love so many other things in life more than Google Plus and it’s just not serving my needs any better than any other platform I’m using right now. But I’m happy because it allows me to do things that I enjoy more, including compose great content for you.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Content, Google] 6 Tips for Working With a Video Production Company
    As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Google search can be an OK start, but the trust factor is difficult to gauge. Understand the Purpose of your video. good starting point?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Taking full ownership of a new content entity should be easy, right ? spent days Googling "how to launch a new blog." Create quality content and it''ll get found!". 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. Wrong. Yeah duh.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 65 Experts Chime In On How To Stay Motivated To Write
    Because that’s what a good content marketer does right? This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Because in today’s content-driven world, writing matters more, not less.” So buy it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Nothing says content-marketing success like an army of cross-specialty writers marching in lockstep to the cadence of an editorial calendar.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 5 Myths about Copywriting You Believe
    Google isn’t the one who’s gonna be sending money to your bank account in exchange for a product. Content Creation Copywriting 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Banish them from your mind.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] Top SEO Factors for Drupal in 2014
    They''re at the top of Google. How to influence your website''s click-through rate in Google. Make your listing in Google as interesting as possible to make it stand out from everyone else. Google bolds words that match the search so your listing will stand out. Create topical silos in your site content. Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] HubSpot Reveals New Tools to Accelerate Sales
    Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. big time-saver. Recording optional.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Larger Screens. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. How is this any different from Google? Google = extended reach, LinkedIn = specificity. These leads often convert into customers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] My 4-Step Process to Marketing Research for Content Creation
    'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] Are there naked photos of you online?
    At the end of the day, all online reputation management (ORM) is is replacing negative and embarrassing online and in search with positive or neutral content. No matter what you do, you need to dominate your own personal image and brand on Google images. Lawyers have the unique ability to legally threaten with words and text.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 5 Ways You Can Add Social Proof to Your Landing Pages
    You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 5 Tips for Awesome Slideshare Content Inspiration
    'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? Related Stories Creating the beautiful blog with Stanford Smith How to Get Over Your Fear of Guest Posting Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Up for it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. Content Is The New Sales Call. • 10.4 The ZMOT isn’t a new discussion point.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] Is Content Marketing A Sustainable Marketing Strategy?
    'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” ” He used his theory to support the statement that content marketing isn’t sustainable.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] 6 Essential Social Media Lessons From Top Executives
    Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. 3) Share a Balance of Corporate, Curated, and Original Content Topics. What can they teach us? Ready?
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Google] 9 Magnetic Headline Formulas to Grow CTR
    Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Check out this Marketing Land post about Google+ thumbnails alongside headlines. Blogging Content Creation Content Strategy
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