• HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Content, Google] 5 Insane Advantages of an Inbound Website Redesign
    Where do you primarily host your blog and content offers? Personalization and smart content that tailors your website to customers, helping to delight. Your website is paved with content for the buyer's journey. Do you see how your website content has a chance to address all three stages? They're entwined. Your website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Content, Google] Content Marketing and Sales Alignment: 5 Mutual Benefits
    The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. This is especially true when it comes to the relationship between content marketers and sales teams. Who better to get content ideas from than the sales team itself? Topic Generation.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Content, Google] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses. We all do, really. Streak. LeadIQ.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Content, Google] Lead Liaison Opens It’s Doors to Partners
    This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. They will be able to do this by first identifying clients’ pain points. About Lead Liaison.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Content, Google] The Four Best Online Survey Tools
    What content will be most valuable and compelling to them? Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). Google Review Count:  260. Google Review Count:  220.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Content, Google] How to simultaneously attract new prospects and retain loyal customers
    Acts of Service:  Reading and sharing their content, participating in their survey or helping them make their company better. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them. If they’re on social media, give them shoutouts or share their content when it makes sense.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Content, Google] Content shock re-visited, the content marketing myths and realities
    They realize that producing content is a great way to increase awareness for their agendas and brands. Perhaps they’ve read my book  The Content Code , which articulates this very strategy. I was incredibly disappointed my article didn’t make the cut. Content Shock is certainly here to stay. Content Shock.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Content, Google] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Content, Google] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    It’s important to understand the most likely channels so you can deliver the right content in each one at the perfect time. With this level of insight, you’ll be able to create a strong content creation and marketing plan. How engaging is your content? Type that phrase into Google and see where your site ranks.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Content, Google] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    It's not been too much to put the likes of BT, Google and Facebook off. The company turned to podcasting as a a warm-up form of content marketing, with a view to introducing potential customers to the brand and building engagement. According to the Guardian, an entry ticket costs a sweet £55k. Read more here. Be afraid, very afraid.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Content, Google] Expand your Offer Strategy to Increase SEM Performance
    If you expand your SEM offer strategy to include early-stage content, yes – you’ll generate a mix of leads and not just highly qualified demo-ready prospects – but, if you have the right nurture strategy in place, you’ll end up with many more qualified leads, and a greater ROI, in the long run. Actually, I know why it is.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Content, Google] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. We kicked off our content marketing program with those base technologies. Now what?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Content, Google] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    In 2016, Google Home was released in the U.S., But more than that, people wanted to know: Which is better, Google Home, or Alexa? It seems like there are just so many online resources for marketers, and especially for bloggers -- just look at what a single Google search yields. So how do you prioritize them? Not to learn.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Content, Google] 7 Companies That Should Buy Medium, Because Why Not?
    Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Full Disclosure: American Express is a Contently client and should probably not take acquisitions advice from me.). 5. appeared first on The Content Strategist. So what happens now? Salesforce. Facebook.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Content, Google] How to Create a Content Promotion Plan in 3 Steps
    So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content without promotion is like a car without an engine.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Content, Google] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. If necessary, you may need to adjust the website content to adhere to Baidu’s stringent requirements. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Submit Supporting Documents.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [Content, Google] 8 Steps to Open a Baidu PPC Account
    Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. If necessary, you may need to adjust the website content to adhere to Baidu’s stringent requirements. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Submit Supporting Documents.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Content, Google] How to Protect Your Business from Cyberattacks
    Back up all your website and social media page content often. New content that you didn’t upload appears on your website. Your site is blacklisted by Google or another search engine. How to Get Your Business Site Removed from Google’s Blacklist. Log in to Google Search Console and add your site. Top U.S. security.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 11, 2017
    [Content, Google] How Content & SEO Marketers Can Help Each Other Be Successful
    Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Content, Google] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Study the agency’s “About” page, and ask questions if their content doesn’t assure you. Digital marketing agencies?
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Content, Google] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    No longer will deals be missed because sales reps didn’t have access to the right content. Customer Success: Share on-boarding videos, custom how-to content, or getting-started guides with your customers. This way, they can easily send video content directly to prospects along with a personalized introduction. About Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Content, Google] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Lead conversions are normally an indicator of how many people filled out a form, downloaded gated content, or registered for an event, but because these actions are many steps away from an actual purchase, we can’t rely on lead conversions as the only guiding force. Don’t Focus Solely on Conversions. Don’t Allocate Budget Based Off CPA.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Content, Google] 9 Essential Tips for Researching Your Next Content Campaign
    Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Content, Google] The 15 Best Special-Purpose SEO Tools
    Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600. Sample review:  “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console).
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Content, Google] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Content marketing in the news. Technology trends that will transform content marketing (20:45): The year’s end leads to many forecasting articles. HANDPICKED RELATED CONTENT: Content Marketing: Forget About the 5%. HANDPICKED RELATED CONTENT: Why Brands Need to Acquire a Media Company (Here’s How). 2. Their target?
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Content, Google] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    Sports Illustrated wrote a full-length feature on the sleepwear, which reads very much like a branded content story. Facebook isn’t going the way of Myspace; in fact, Facebook and Google are likely a few months away from controlling 90 percent of all online ad revenue. Selected by Brian Maehl, talent development manager. block].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 6, 2017
    [Content, Google] Top 10 Industrial Marketing Posts of 2016
    The ranking is based on various parameters from Google Analytics. This is only a content summary. Visit my website for more content on industrial marketing.]. Happy New Year! thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. Industrial Marketing
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Content, Google] The Anatomy of Shareable Facebook Video
    Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. For many marketers, the road to pushing video content for Facebook doesn’t seem quite so clear. Match Length of Content to Genre. Growing Wave.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Content, Google] 31 Influencers to Follow in 2017
    Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB In his free time, he’s also the author of four content marketing books.
  • BIZIBLE  |  THURSDAY, JANUARY 5, 2017
    [Content, Google] Central Account-Based Marketing Problem Solved With Lead To Account Mapping
    Roughly 17M results are returned from Google when searching for account-based marketing (ABM) technologies, which means there’s a wealth of content being generated around this topic. It’s also easy to spend too little, thinking ads and digital content might be enough when in fact a stronger effort was required (e.g. Conclusion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Content, Google] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Content, Google] 6 B2B Online Marketing Predictions for 2017
    In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.
  • FATHOM  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Google] Sweeten Your Content With Search Intent Insights From Google
    When it comes to creating visible website content, a good rule of thumb is to give the people what they want! And make no mistake – people are hungry for quality digital content. Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. Google Answer Boxes.
  • VOLACCI  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Google] Drupal is Better for SEO than Adobe Experience Manager
    There are many choices out there for Web Content Management Systems (WCMS). very recent example of this is the release of Google AMP ( https://www.ampproject.org/ ). It’s a way to give a much faster content experience to mobile users. Google has specifically stated that it will start giving preference (e.g. Introduction.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Google] 9 Essential Tips for Researching Your Next Content Campaign
    Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . What kind of content they’re interested in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Google] Three New Year Business Resolutions You Should Steal
    My goals for this year are to publish three well-written and edited sci-fi novels, relaunch my website and focus on personal brand building on Medium and Instagram by bi-weekly posting high-quality content. I don’t include the numbers of subscribers, sales and views because I can’t control them. But there’s one problemo. You get the idea.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Google] 9 Key Steps When Going From Concept to Content
    The biggest challenge is often taking that brilliant concept and turning it into content. You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom. The content is created, but it’s not exactly on point; it just doesn’t quite flourish.
  • HINGE MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] AEC Marketing Trends: 2017 Edition
    Google will become increasingly more important to the industry as buyers turn to online search to uncover leading experts and potential partners. Trend 5: More high-quality content. No matter the format, this content will be produced with one goal in mind — to demonstrate the firm’s expertise. Progress is optional.”
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] How To Choose an International Expansion Strategy
    Even if you already have existing web content for several countries, you should periodically evaluate your digital marketing strategy and current performance to determine if you need to use a different structure for regional content. This website structure makes it very clear that the content is targeted to a specific country.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] 4 Actionable Insights from Google Search Console Search Analytics Reports
    According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] Start 2017 with the world’s most famous chief marketing technologist
    The strategy to make that real will include all the ingredients of a data-driven marketing organization that works in partnership with product, content, and business teams. We will have data and we will have content but no way to apply them to deliver a value proposition for the customer. 3. Happy New Year, dear readers! Interviews
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] The Six Best Screen Capture Tools
    Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. Content is the basis of a web presence optimization strategy. Google Review Count:  222. Google Review Count:  210. Google Review Count:  210. Google Review Count:  169. Google Review Count:  164.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Content, Google] 13 Gmail Plugins That Make Client Communication Easier
    SaneBox weeds out unimportant emails after examining your inbox content and history, surfacing only the communications you want to priortize. With HubSpot Sales pro, you can create up to 1,000 templates and track the performance of your sent emails and content. 13) Google Dictionary. Price: Free. 3) Mailburn. and 4:30 p.m.),
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Content, Google] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 30, 2016
    [Content, Google] Chart Toppers 2016: Our 25 most popular blog posts of the year
    Google Analytics 101: What Every Small Business Owner Should Know About the Powerful Website Analysis Tool — New to Google Analytics? The New Year starts in just a couple of days, and we’ve got a fresh lineup of great content prepped to help you grow your business in 2017. 525,600 minutes. General Email Marketing.
  • KEO MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Content, Google] Top Digital Marketing Trends for 2017
    Every day more sources of information arrive on the digital scene and companies produce more content to keep up with the demands of the consumer. As prospective customers demand more authentic content and real-time information, Google will stretch to provide links to it. Data-Driven Lifecycle Marketing Optimization.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Content, Google] 10 Trends for B2B Marketing in 2017
    Is content still relevant, and if so, how? Are teams collaborating to create content efficiently that resonates with customers? Exploring the trends for B2B marketing in 2017 can move your organization closer to craft a strategic blend of digital tools, content, and the ability to leverage key buyer data that gets conversions.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Content, Google] The Science Behind the Most Popular Infographics of 2016
    Or, in the end, is it all about the content? At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. As the site with the most users , for example, Facebook seems to be the place to post content related to entertainment, sports, health, psychology, and education.
  • VOLACCI  |  WEDNESDAY, DECEMBER 28, 2016
    [Content, Google] Preorder Now! Drupal 8 SEO Book
    Companies that rank well in Google win. I’m sure you realize the importance of ranking well in Google search results. When you have a marketing plan, great Google rankings are just one, albeit, important component. You just want to do what’s necessary to get your site ranking better in Google. Want to learn more?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Content, Google] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. Video Content. The quality of videos and their content seems to be forever improving. Three major players – spaces where members are active – are Google, LinkedIN and Facebook.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] Using Content Marketing in the Professional Services Industry
    Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. In content marketing for professional services, your main goal for messaging is to demonstrate that you’re the expert. presidential election.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition
    With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] My Best Biznology Blog Posts of 2016
    hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. Your team is the best content source for search. Help Google help you optimize your content for search. The more the messier for content marketing SEO success.
  • ACT-ON  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] The Crash Course in Mobile Content Every Marketer Needs Now
    56% of content consumed today is consumed on a mobile device. According to Regalix’s State of B2B Content Marketing 2016   report, only 11% of B2B marketers have a strategy exclusively for mobile content. Content on mobile devices tends to get less engagement than content on a desktop, especially for B2B technology marketers.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Content, Google] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content. It's nothing personal -- people just want to get to the good stuff. 10) Skittles.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Content, Google] Measuring Year-End Marketing KPIs – Where’s the Data?
    The most common analytics program to understand what your web visitors are doing is Google Analytics. Google Analytics. Content Keywords. Where did the year go? We’re wrapping up 2016 and there’s less than 10 days left in the year! The time for marketers to start the process of year-end measurement is quickly approaching. Reach.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Content, Google] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. In other news, we discuss why your body of work matters, why some research is really bad, and how sponsored content can pay off for a business. This week’s show.
  • ACT-ON  |  FRIDAY, DECEMBER 23, 2016
    [Content, Google] Planning for the New Year: How to create an editorial calendar
    For this post, I’ll specifically be referring to editorial calendars, which are both a necessity and helpful tool for marketers and content experts alike. Editorial calendars are especially critical for those of you in content and publishing – to plan work ahead including getting freelancers assigned. It is a moment I savor.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] ‘Twas the Night Before My Social Media Detox
    So over to Google my fingertips flew, To hastily ask what on Earth I should do. According to Google, you never erase. The post ‘Twas the Night Before My Social Media Detox appeared first on The Content Strategist. ’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] What Is Content Marketing Development?
    As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] What Is Content Marketing Development?
    As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] Blogging for SEO: How to Write Blogs that Rank on Page One
    Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. How else will they find your content and website?
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Content Marketing Institute. Contently.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Google] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Under the analytics category, we can see that Google dominates the market, with 98% of all HubSpot customers leveraging Google Analytics -- that's great market share. What we found to be even more interesting was the supplementary set of tools that our customers use to enhance and disseminate their content, which follow below.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Google] 4 Hard Truths I Learned Covering Marketing This Year
    ” I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. When looking for news relevant to Contently, I see a lot of the big names over and over. Google. ” to your friend who couldn’t care less.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Google] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages.
  • FATHOM  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Google] Your SEO Doesn’t Speak to Me. Sincerely, Your Customer.
    According to Google’s  Webmaster Guidelines  and an article by Neil Patel, which talks about SEO writing for people , focusing only SEO just isn’t good marketing practice. Google even states this in their Basic Principles: Make pages primarily for users, not for search engines. It’s about me (and Google says it should be).
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Google] 8 commonly overlooked ways to make social media work for you
    You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Maybe you post content daily to all of your accounts. Additionally, if you focus on a few accounts instead of multiple accounts, you are more likely to post regularly, keeping your content fresh and up-to-date for your readers. Choose platforms wisely.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Content, Google] How to Submit Your Website to Google (And Why It Matters)
    You've put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. And as soon as you publish your new site for the world to see, all of your content will immediately start showing up in Google, right? How Google Finds Your Content. How Long Does It Take to Index Content?
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Google] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. Create a strategic content map.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2016
    [Content, Google] Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
    Don’t we all know that Google Search is a  somniloquist ! ” Not only is Google a Glutton, but he’s always hungry — and a picky eater, too.  In a perfect world, all of Google’s food would be steamy hot, bold with spices and herbs , and nutritionally rich. You can feed Google. feed me Seymour.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Content, Google] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Content, Google] KoMarketing Top B2B Marketing Blog Posts From 2016
    And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Content, Google] How SMBs can get more leads through marketing automation
    Content : if you have a blog and like to send out emails with your most recent content, it could really improve your open and click rate if you send emails based on their preferred content. Now, you can send them only the content that they actually want to read. Illustration marked as safe for re-use by Google search.  .
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Content, Google] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count:  217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Google Review Count:  216. Google Review Count:  210. Google Review Count:  210.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Content, Google] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    Google’s Eddystone beacons can deliver notification via Chrome, but the user still must have Chrome installed for it to work. Even if users have the right app installed and nearby beacons are working perfectly, the users still have to need or want whatever content the beacons can deliver. The Beacon Premise. Looking Ahead.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Content, Google] Snapchat Spectacles: A Simple Guide for Marketers
    And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. For Snapchat Inc.,
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Content, Google] 5 Disruptions to Marketing, Part 4: Digital Everything
    The previous section on vertical competition looked at the explosion of new “client interfaces” — augmented reality (AR), virtual reality (VR), smartwatches, connected TVs, connected cars, connected appliances, voice-command centers like Amazon Echo and Google Home, home automation, etc. give us digital everything. microsite.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Content, Google] 4 of the Biggest Advertising Trends of 2016
    Big brands like Coca-Cola , Google , and Anheuser-Busch sought out agency partners who specialize in creating brand experiences that woo participants and generate buzz on social media. Live video has become an inclusive extension of video marketing, allowing users to connect with content in real time. billion in 2016.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Content, Google] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    In this episode, Robert and I debunk a blog post that insists that content marketing does not exist. We also discuss the content jobs that may be lost to machine learning and review Enterprise’s launch of “sales collateral posing as a digital magazine.” Cover image by Joseph Kalinowski/Content Marketing Institute.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Content, Google] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    In an attempt to have total control over the reading experience for its audience, Bloomberg plans to focus on overhauling its app interface with personalized content streams in 2017. Ad Age: Google’s ‘Year in Search’ Finds Love and Hope Among the Lowlights of 2016. Selected by Dillon Baker, associate editor. citizens?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Content, Google] The 6 Biggest Marketing Storylines of 2016
    Facebook also became a key tool for marketers who increasingly use the platform to advertise and boost content because of its unique targeting features. Hyper-partisan content mills. number of major tech companies—from Google to Facebook to Amazon—made massive investments in AI. Just ask Google and Facebook. Censorship.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Content, Google] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Future-proofing SEO ‒ using content marketing to address search queries used in the future and optimizing content to better suit the needs of a changing audience ‒ are primary concerns for most of us. After all, optimization means more than just Google when it comes to IoT. Amazon Echo & Google Home. The Jetsons.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 15, 2016
    [Content, Google] Cognitive content strategy
    My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Incorrectly tagged content surfaces irrelevant experiences to users.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Content, Google] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    Understanding the user intent behind keywords is critical, but many companies don’t know about this strategy or don’t know how to properly focus content around user intent. 2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Google’s Voice and Natural Language Search.
  • KEO MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Google] Google Tests Their New Mobile-First Ranking System
    Starting in November 2016 Google began testing its mobile-first indexing system; a ranking system that will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Are you ready for this change in Google’s ranking system?
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Google] R.I.P. Journalism: Why 2016 Sucked for Digital News
    Then there’s the added problem of Google and Facebook. Facebook Instant Articles and Google AMP have stolen away clicks and ad impressions from publisher websites. Its business model is based on sponsored and branded content. Featured Industry trends content digital news fake news journalism reportingKind of. Tronc Inc.,
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Google] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Google] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Marketing lesson : Reinforce your eye-catching link or title with content that delivers on its promise. hook draws people into your site, but it’s up to your content to keep them there. Marketing lesson : Creating evergreen content can provide you with feedback and engagement over a long period of time. Source: [link].
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Google] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. How to Get Found in 2016 (or, Why Google Is Now Ask Jeeves). Now, it’s social media + video content. Just ask.
  • CONTENTLY  |  TUESDAY, DECEMBER 13, 2016
    [Content, Google] 9 Ways to Master the Art of the Conference Call
    If you haven’t contributed for a while, offer to start a Google Doc. By saying you’ll take notes from a call and share them on a Google Doc (where all ideas go to die), you’ll create the appearance of collaboration. Stay tuned for a Google Doc summarizing thoughts around Q2 revenue. Be that guy. 2. ” 3.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 13, 2016
    [Content, Google] How to Create a Content Calendar for Better SEO
    If you’re still producing content on a whim, then good for you! At least you’re producing content. But if you’re just banging-out the occasional blog post because you “had an idea” or just conjured-up the motivation, then now is a good time to create a content calendar. content calendar is simply a schedule (often […].
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Content, Google] All your best content may now be considered fake news
    While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. The post All your best content may now be considered fake news appeared first on Biznology. And who knows? Like this post?
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Content, Google] Can Your Brand Monetize Web Content Without Serving Ads?
    A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. What do you do?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Content, Google] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. We have more channels and more content marketing than ever before, but it’s become harder actually to connect with potential customers. The Biggest Contributor to B2B Revenue. Just to name a few. Here’s why. Conclusion.
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