• B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] Why I Bet My Career On Content Marketing
    'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary. The business case for content marketing consistency.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Google] The 5-point plan: how to increase marketing ROI from call conversions
    Google recently announced they are offering this service free for their AdWords users. Google’s call conversion tool allows marketers to optimise each page of their website by seeing the amount of engagement it’s getting, but there are also more sophisticated methods available for tracking where customers are coming from. Conclusion.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 20, 2014
    [Content, Google] Before & After: 11 Brands That Gave Their Slogans a Makeover
    To read more content like this, subscribe to Insiders. In fact, a Google search of the slogan will likely produce a list of options for “comfortable dining” in your local area, not information about Denny’s. 'This post originally appeared on the Insiders section of Inbound Hub. ” from Wendy’s. 2) Sara Lee.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. It’s nothing to call an ambulance over, but it’s troubling nonetheless.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Content marketing is for salespeople, too
    'You probably heard that content marketing is kinda important. If you’re doing it right, you probably have learned a lot about which content moves your audience. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale. Wrong.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. Send great content – One of the easiest ways to quickly grow your email list is by creating and sending helpful content. So far, so good. Don’t know how to create one? ” post.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] 15 Must-Have Tools for Professional Copywriters
    Copyscape is a free web-based tool that allows you to check the content of a single webpage and see if it contains any duplicate content found elsewhere on the web. Google Drive (free). For me,  Google Drive is the perfect answer. 'They say that a craftsman is only as good as his tools. Copyscape (free). Flickr (free).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [Content, Google] Welcome to the New Sales Process: How to Let Content Do the Selling
    And for both B2B and B2C industries, content is holding their hands through the process. Let Content Build Relationships for You. With a few key phrases and a Google search bar, they can become instant experts on a product or service without spending a dime. Provide content that meets consumer needs rather than fabricating them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Content, Google] Would you rather have a lot of stuff or a lot of time?
    One choice I have made is to not blow it out on Google Plus. I love so many other things in life more than Google Plus and it’s just not serving my needs any better than any other platform I’m using right now. But I’m happy because it allows me to do things that I enjoy more, including compose great content for you.
  • VIDYARD  |  THURSDAY, SEPTEMBER 18, 2014
    [Content, Google] 6 Tips for Working With a Video Production Company
    As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Google search can be an OK start, but the trust factor is difficult to gauge. Understand the Purpose of your video. good starting point?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] How to Launch and Grow a Business Blog From Scratch [SlideShare]
    Taking full ownership of a new content entity should be easy, right ? spent days Googling "how to launch a new blog." Create quality content and it''ll get found!". 'Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. Wrong. Yeah duh.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 4 SEO Link-Building Changes You Need to Know
    But things have changed since then, as Google and other search engines have become wise to these tricks and set up checks and balances to negate the effects of them – all in order to create a better experience for real people looking for information online. Don’t worry; we’ve got you covered. Will search engines take notice?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 65 Experts Chime In On How To Stay Motivated To Write
    Because that’s what a good content marketer does right? This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Because in today’s content-driven world, writing matters more, not less.” So buy it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Nothing says content-marketing success like an army of cross-specialty writers marching in lockstep to the cadence of an editorial calendar.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Google] 5 Myths about Copywriting You Believe
    Google isn’t the one who’s gonna be sending money to your bank account in exchange for a product. Content Creation Copywriting 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Banish them from your mind.
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] Top SEO Factors for Drupal in 2014
    They''re at the top of Google. How to influence your website''s click-through rate in Google. Make your listing in Google as interesting as possible to make it stand out from everyone else. Google bolds words that match the search so your listing will stand out. Create topical silos in your site content. Um.NM.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] HubSpot Reveals New Tools to Accelerate Sales
    Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”. Email - HubSpot CRM connects to Gmail, Google Apps, Outlook, and Apple Mail, logging emails with your contacts easily and automatically. big time-saver. Recording optional.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. Larger Screens. to 10.1
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. How is this any different from Google? Google = extended reach, LinkedIn = specificity. These leads often convert into customers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] My 4-Step Process to Marketing Research for Content Creation
    'If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] Are there naked photos of you online?
    At the end of the day, all online reputation management (ORM) is is replacing negative and embarrassing online and in search with positive or neutral content. No matter what you do, you need to dominate your own personal image and brand on Google images. Lawyers have the unique ability to legally threaten with words and text.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 5 Ways You Can Add Social Proof to Your Landing Pages
    You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 5 Tips for Awesome Slideshare Content Inspiration
    'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 19 Excellent Guides to SEO Link Building
    'Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. Peter Da Vanzo serves up an entertaining rant on link disavowing, recovering from Google penalties (or not), and “link paranoia.” Image credit: SEO Book. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Google] 10 Free Blog Post Ideas
    “They edit what you see in your news and claim ownership of all your content and personal information? Related Stories Creating the beautiful blog with Stanford Smith How to Get Over Your Fear of Guest Posting Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? Up for it?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] Why Content is the New Sales Call
    When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. Content Is The New Sales Call. • 10.4 The ZMOT isn’t a new discussion point.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] Is Content Marketing A Sustainable Marketing Strategy?
    'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. And our session was  titled “Is The Death Of Content Marketing Imminent?” ” He used his theory to support the statement that content marketing isn’t sustainable.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Google] 6 Essential Social Media Lessons From Top Executives
    Branson teaches us that you don’t have to come up with 100% original content for every channel you choose to be a part of, so you can relax a little if you’re concerned about having enough content to share. 3) Share a Balance of Corporate, Curated, and Original Content Topics. What can they teach us? Ready?
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Google] 9 Magnetic Headline Formulas to Grow CTR
    Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Check out this Marketing Land post about Google+ thumbnails alongside headlines. Blogging Content Creation Content Strategy
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Google] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Google] Blogging vs. Journalism: Identifying the Fundamental Differences
    'As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. While both types of content creation fall under the “copywriting” umbrella, there are a number of fundamental differences that shape the two. Guidelines and Lifecycle of Content. Tone and Structure. Timing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Google] 6 Ways to Make Your Content Drive Long-Term ROI
    'Creating content is hard work. To create content with long-term ROI, you have to write evergreen content. This type of content lasts for a long time. Evergreen content is like an article you read today, and think “Wow. ” Evergreen content lasts, and it gives you a long-term return on your investment.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content, Google] Overcoming Pain Points in Blogger Outreach
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. Therefore, it comes with a few pain points.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Content, Google] How to Get Over Your Fear of Guest Posting
    Until next time… Jessica Ann is the CEO + Creative Director of Jessica Ann Media, where she humanizes businesses with creative content. Related Stories Creating the beautiful blog with Stanford Smith Monetizing blog comments: Why your blog is economic gold Would you erase yourself from Google search results? She wanted me… to do what?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] SMX East 2014 Preview: Competitive Research for SEO
    In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Analytics (Ex: Google, Omniture). Content. One of the toughest things for a site is identifying what type of content they should be creating. So how did they do it? Schema Markup.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    People are viewing content, consuming news, and performing searches on their mobile devices in ever-increasing numbers, essentially living their lives within their mobile phones. 'As consumers, we love media. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] Backlinks: Why They Still Matter and How to Build Them
    'Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). Unfortunately, too many bad backlinks can get your site in big trouble with Google in the form of a penalty. If you build it (content), he (links) will come.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] Your own personal Fappening
    Even the people you follow, the companies and organizations you like, and possibly even the feeds you read, the sites you visit, and the content that you secretly like to explore on reddit, imagur, and Tumblr. The Fappening is Not Unique to Celebrities. Part of my practice at Gerris Corp is helping people solve their online reputation crises.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    When Matt Cutts, Google’s head of webspam, announced his three month sabbatical we all joked that no updates could possibly roll out without him at the helm. In August Google announced they will begin using website encryption, HTTPS, as a ranking signal giving preferential treatment to sites which encrypt data for their users. Pigeon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Google] What are the boundaries of inbound marketing?
    Does content marketing work in a highly-competitive space? Is content marketing as efficient as we think? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that?
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Google] 9 Tips to Spot Amazing Article Writers
    'Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. However, there are still a few diamond-in-the-rough blogs that have several recurring authors that post quality content. Google “Your Location Freelance Writer”.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Google] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google’s goal is, and has always been, to provide the most relevant result for a given query. Tactics.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Google] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings. Google only loves you when everyone else loves you first."
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Google] What to Do When You Get Dinged by a Google Algorithm Update
    To read more content like this, subscribe to Insiders. When you hear the name "Matt Cutts," the head of Google''s webspam team, do you break out in a nervous sweat? For most, this is not the case, but for some, the mere thought of a Google penalty keeps them up at night. Google''s Well-Known Updates. 1) Panda. 2) Penguin.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Google] 6 Costly Landing Page Mistakes That Are Easy to Fix
    When I finally mustered the courage to ask people for their name and email address in exchange for a valuable piece of content, people accepted in droves. More importantly, every single client who has engaged my firm since then has downloaded content from our landing pages and been nurtured by the subsequent Bluewire News emails.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Content, Google] A Beginners Guide to Inbound Marketing
    PROCUCE GREAT CONTENT. Content, content, content. By providing unbiased, educational content in your field of expertise, you can begin creating a relationship with your target audience. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS. SOLVE THE PROBLEM. SUCCESS STORIES.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Google] The Art of Marketing: 6 DIY Design Projects to Try
    We can''t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. We can use the science-side of marketing to figure out who we should create content for , as well as to figure out what that content should be. How do marketers actually create all that content?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Google] Use Google Plus to Create Better Real Estate Connections
    'Are you a real estate professional eager to tap into the power of Google Plus? Not just a social network, Google Plus is also a … Continue Reading. Rebekah is a social media strategist, content developer, speaker and trainer. Twitter | Facebook | Google+ | LinkedIn |. Author information. Rebekah Radice.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Google] 6 Clear Signs You’re Ready for a Video Marketing Platform
    few years ago the concept of a video marketing platform didn’t even exist, but now with more and more marketers needing a single place to manage and, more importantly, measure the success of video content, it has become just as important as having a dashboard for managing your social media activity. your competitors content?
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Google] Welcoming Augmented Reality to the Digital Marketing Team
    In the world of marketing, long gone are the days of telemarketing, pop-up ads, and SPAM emails; in comparison, the marketing forces (gods) have shifted their focus to Inbound Marketing , where everything is content-driven for the benefit of the consumer, regardless of a sale. This is the new age of content delivery.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Google] Guest Post: Are You Maximizing Call Tracking Potential?
    'The following post is authored by  Jillian Zacchia, Content Generation Specialist at Acquisio. In fact, Google reports that 61% of local searches result in a call. Jillian Zacchia is the Content Generation Specialist at Acquisio. But is your company maximizing its call tracking potential? Intro to Call Tracking. Integration.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Google] How and Why to Get Started with Video Advertising
    Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. How do you do that?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Google] Redesigning Your Website? Why You Need to Think About SEO From the Start
    Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Google] How IBM Used Inbound Marketing to Thrive in the Digital Age
    As defined by inbound pioneers Hubspot, inbound marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Those that do evolve survive, some even thrive. Just ask IBM. IBM and Inbound.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Google] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    'Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing  reasonable  content. great headline. Bueller ?
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Google] Attention B2B Marketers: Go Digital or Go Home
    While Google officially launched in 1998, search marketing was new to most manufacturers. 2009/5 years ago: Google was picking up steam (in addition to other search engines such as Yahoo!) 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Google] How Google AdWords Works [Infographic]
    'Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. And i f you''re thinking about incorporating PPC into your marketing strategy, you''re probably thinking about using Google AdWords. Ready to get started with Google AdWords?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Google] 20 Amazing Examples Of Brand Content Marketing Hubs
    'As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. CapGemini’s Content Loop.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Google] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    When planning and organizing events, your coworkers are: 1) Content Kings (& Queens). This will help you put together the best content that will appeal to your attendees. Sharing follow-up content based on what was included in the event is an integral part to event organization. Use them. 2) Speaker Specialists.
  • FATHOM  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] From Student to Digital Diva: A Successful Summer Internship
    There is no movie script where Vince Vaughn and Owen Wilson walk into the Google Headquarters prepared to seize the day. was trained in Search Engine Optimization, Pay Per Click Advertising and content integration. learned best practices with websites like Google Analytics and Google Adwords. The reality is terrifying.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. Optimize body content. Teach.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] Google Authorship Removed From SERPs
    'On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Per usual, Google did not make it very easy for authors to set up Authorship.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] Google is a lying liar that lies
    The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] Messages Nonprofits Can Use to Raise Awareness
    'Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Twitter | Google+ | LinkedIn |. Author information. Claire Axelrad. Claire Axelrad.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] The Hidden Costs of Content Marketing
    Well put that behind you and mix up a big ol’ batch of content batter. Why, that’s a $27 saving just for ordering your Easy Bake Content Machine today. Just in case you are thinking the Slap Chop folks are moving in on your sweet B2B gig, this notion of the content machine isn’t new. But wait, there’s more. Creation. Curation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Google] 10 things you need to know NOW about OmniChannel Marketing
    The second digital layer emerged just a few years later and was enabled by Google. Combined with social media, mobile presented an unprecedented opportunity to focus on UTILITY –helping people whenever and wherever they were with relevant and helpful content. Simply put, OmniChannel is multi-channel done right!”. This is a rule.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Content, Google] Talking LinkedIn Strategy with Mark Amtower
    How sharing both your own writing and other people’s content can drive your visibility. On LinkedIn or Google+? 'Sometimes a conversation really takes off. had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. Social Media Strateg
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Content, Google] 11 Actionable Writing Tips [+Examples]
    As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Not only will it help to put you in good favor with Google, but it will also help your readers to understand topics that you don’t extensively cover on your blog, but others do on theirs.
  • HUBSPOT  |  SATURDAY, AUGUST 30, 2014
    [Content, Google] Inspirational Quotes From the World's Top CEOs [SlideShare]
    To read more content like this, subscribe to Insiders. 7) Larry Page, Google Inc. 'This post originally appeared on the Insiders section of Inbound Hub. As living, breathing professionals, we’re often bound to repeat our past mistakes. The problem with business today? 1) Drew Houston, Dropbox Co-founder & CEO. mean, come on.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Google Retires Google Authorship
    'Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. SearchEngineLand suggests the project failed due to a lack of Google Authorship promotion and a complicated set up.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Hinge’s Fab 5: August 2014
    'With so many marketing-related articles online, it’s hard to keep up with the best content! Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing. Lauren Covello highlights three things this phenomenon can teach us about content marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Content, Google] Google Kills Authorship, Photos and All
    Yep, that''s right -- Google Authorship is over. Many of us are wondering what gives, Google. In Mueller''s post, he says the reason Google Authorship is getting the boot is because of users. From three years of test data, Google found two main reasons to ax Authorship: 1) It had low publisher and webmaster adoption.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]
    To read more content like this, subscribe to The Agency Post. Want more content like this? 'This post originally appeared on The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo? What would Apple’s brand be without the legacy of Steve Jobs?
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] Why You Still Need a Content Marketing Strategy for B2G
    It requires content marketing with a business-to-government (B2G) focus. The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. B2G Content Marketing Strategy.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Content, Google] 10 Expert Tips On How To Achieve Content Marketing ROI
    'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Google] How to Identify Buyer Personas for Professional Services Marketing
    'Developing a content marketing strategy can seem intimidating. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. On LinkedIn or Google+? Content Marketing Strategy
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Google] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    The rollout of Google Plus in the summer of 2011 was nothing short of mighty. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future. Follow him on Twitter
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. 1) Turn Blog Content Into an Infographic. Content Creation Social Media
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] No Time for Blogging? Think Again!
    'Even as a content writer, I’ve always been a little on the fence about blogging. Fresh content” without a blog is hard to accomplish. It’s not always easy to continue to add new content your website, but we all know that Google loves fresh content. Guess what? You do! Why Blog Now? The uses for a blog are endless!
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] 20+ Metrics for Measuring B2B SEO Performance
    My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Now pulled through Google Webmaster Tools search query reports. Organic search engine traffic.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. Google Retargeting. Custom Segmentation. Third Party Retargeting Platforms.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Where do you begin in Content Marketing? Answer: Know your Buyers
    'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Lee Odden asked “What comes first” in (Content Marketing) on Google Plus to promote Michael Brenner’s presentation at Content Marketing World in Cleveland, OH. What types of visual content work best?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Do Content Marketers Need To Have Writing Skills?
    'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role. Content Marketing
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    social web site, surpassing Google in site visits. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. However, they were more ad than content. 'Guest post by Ariel Applbaum. Historical Lessons. My answer is certainly–yes!
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Content, Google] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing. Learn more about Gmail contacts from Google Support. When your audience doesn’t receive your emails, it’s bad for business, because your conversion rates will suffer. Become a Safe Sender.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Content, Google] The New Reality for Architecture, Engineering and Construction Marketing
    Content marketing can be a vehicle for reaching and connecting with this diverse workforce because it demonstrates a firm’s expertise through valuable educational content (not sales materials), builds a firm’s reputation, demonstrates expertise and nurtures prospects outside of your geographic area. On LinkedIn or Google+?
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Visible Expert Profile: David Meerman Scott
    Then, in 2005, he published his first non-fiction book, Cashing in With Content. He had noticed a pattern where successful online businesses were often the ones also generating high-quality content. On LinkedIn or Google+? Content Marketing Visible Experts ” David discovered that entrepreneurship suited him.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Why Website Optimization Trumps Search Engine Optimization
    It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. But content marketing is a subset of inbound marketing. So just like content marketing is one element of inbound marketing, search engine optimization is a subset of website optimization. Here’s how to do it. Wendy Piersall.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Google Announces HTTPS Rankings Boost. Should You Make The Move?
    On Wednesday, August 6, 2014 Google announced that it would begin rewarding sites with an HTTPS designation with a small rankings boost. Although Google has been claiming for many years that the HTTP to HTTPS move is a safe one, your SEO and traffic could suffer dramatically if this move is made hastily or incorrectly. What is HTTPS?
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Important Factors That Help Determine Whether Content or Technical SEO Will Be More Valuable.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Google] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Google+ was not ranked.). Pinterest saw nearly 79 million shares, while Google+ garnered 115 million. Google+. That''s why we''ve put together the following post.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Six Great (and brief) B2B Reads for Labour Day
    It explains why, despite our occasionally ambitious efforts, much of our channel marketing is wasted by lousy content that is poorly delivered or attempting to serve too many masters. Content is a tough one to get past the Keebler Elves. Brought to you by Real-Time Content Software by Captora. Thus begins another academic year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Content, Google] Coming clean on Facebook reach
    But they don’t only post good looking puppies, they also post a lot of very interesting content relating to their cause. Yes, the Muse is a real business with a real business model (selling job postings to employers) but they also have so much content (very helpful and insightful content!) The truth about Facebook reach.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Google] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. When you put off business blogging, you prolong your ability to create a content annuity that continues to delivers value over time. Mistake #5: Creating content in a vacuum. Measurable. Timely.
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