• HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Google] The Evolution of SEO [Infographic]
    SEO is no exception: According to Moz , Google changes its algorithm 500-600 times per year. It''ll walk you through the major changes SEO has undergone in the context of mindset, keywords, content, and link building. 'Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Google] One person can change the world. Thank you, Internet
    Once, everyone in radio produced radio, now radio is passive; once, everyone in television produced TV, now TV is passive; once, everyone on the Internet produced content, now it’s turning. So, never turn down an opportunity to get in front of people even if that opportunity ends up being a Google Hangout. Right now. For shame!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Google] Six Key Elements of Successful B2B Social Media Strategies
    The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. Pay attention to the details of successful content marketing campaigns in social platforms and the habits and behaviors of influential users and targeted audiences. Focus. Perception. Communication.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Google] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    'Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Monitor Your Most Linked Content.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Content, Google] 5 principles of Information Architecture & why it matters to marketing
    But, for sites and apps, IA is all about the organisation and labelling of content to facilitate search and navigation – with the goal of making all that content usable and findable. The consequences for a business if their site content is neither usable nor findable could be severe. The relationship between users and content.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Content, Google] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Content, Google] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    It makes sense, really -- why wouldn’t I prefer content that speaks directly to me and my interests? Job title, age, gender, marital status, education level … these are some of the very basic pieces information you may already be collecting that can easily be used to offer targeted content to your audience. Google search?
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 24, 2014
    [Content, Google] 5 Free Social Media Tools We Are Thankful For
    Follow industry publications and have the latest content at your fingertips to share with your followers across your networks. Canva - If you didn’t check out our post about creating visual content with Canva back in September, it’s a must read for beginners. Google URL Builder - Google’s URL builder is one of our latest obsessions.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [Content, Google] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    'It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Blog Content Marketing Improved SEO. Higher Engagement.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Content, Google] Why People Are Ignoring Your Emails [New Ebook]
    To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. To read more content like it, subscribe to Sales. 'This post originally appeared on the Sales section of Inbound Hub. But they all say the same thing: Include a first name in the email.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Content, Google] It’s the Little Things: How HubSpot Writes Microcopy
    In other words, they''re the perfect inspiration for HubSpot''s microcopy -- and Beth says she reads them so much that their website comes up before Google''s when she types a "g" into her search bar. Content Creation 'Have you ever run into an error message that made you smile? Let me show you what I mean. HubSpot''s," said Beth.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Content, Google] Interesting Infographics: The Road to Success through Paid Social Amplification
    The first step is to recognize that “paid social amplification” is not just advertising, it is about amplifying the reach of organic content and growing a community. It is about “using the advanced audience targeting of social networks to improve your visibility” Why does our content need help and amplification?
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] SEO Isn’t Dead: 10 Ways to Use It for Business
    As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. They’ll help you win, regardless of what algorithm updates Google throws at you: 1. Create a Google Local Page. Not every business can sign up for a page on Google places.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] Should CTR be a Key Performance Indicator for B2B Advertisers?
    The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula. Based on historical performance and the factoring in of all these variables, Google gives an ‘estimate’ of your CTR and modifies your Quality Score accordingly. CTR on Google search partners does not.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience. blog Google
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] WordPress.com and Search Engine Optimization
    SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The Myth:  I need to regularly submit Sitemaps to Google so it knows I’m blogging regularly.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] 7 Questions to Ask Before Creating a Video Campaign
    While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. An effective video campaign requires you to segment your audience and target your video content accordingly, by factors like age, industry type, stage in the buying cycle, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Google] Impostor Syndrome: How I finally learned I was smart
    They send me emails with their Google Analytics metrics to show me how their influence has grown. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. 'By Betsy Kent, {grow} Community Member. Have you experienced this? And I had it.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] Google Rolling Out Mobile-Friendly Label in Search Results
    'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. Sizes content to the screen so users don’t have to scroll horizontally or zoom. Simply add in your URL and Google does the rest.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] Creating Sales Funnel Content for Manufacturing Marketing
    Now a simple Google search can get this job done and salesmen are not contacted until the final stages of a purchase. Because customers can now find information on their own, manufacturing companies must create a content strategy  that fits the needs at each stage. So, what content messages fit this stage? Engage. Capture.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    It’s a good idea to dual-purpose your content. Use Google My Business to increase visibility Shoppers can use their smartphones to look up information about your business. Use Google My Business. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent. If not, you may want to consider upgrading your site.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz. SlideShare
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] 22 Must Know SEO Writing Tips for Higher Rankings
    Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it. Plan ahead.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] The Content Marketing Word Of The Year?
    So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. But as The Onion reported earlier this year,  content could be hotter , more social, relevant, and digestible. Content strategy. Sponsored content. Journalistic content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Content, Google] Image Recognition technology is a goldmine for marketers
    But seamlessly integrating facial recognition with mobile technology, especially wearables like Google Glass, has hit a few speed bumps. For marketers who manage to avoid coming across as creepy, this data goldmine can help to inform product development, channel selection, content marketing, mobile behavior, and more.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Google] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Google] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Why It’s Significant: This report breaks down popular tactics that make up B2B lead generation strategy, comparing and contrasting changes from the previous year and how the roles of social media and content marketing impact the process. Google Quality Ratings Guideline (Version 5.0). Software Solutions Used. Final Thoughts.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Google] Use Content Marketing to Tell Your Story, Not Sell Your Story
    We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Google] Search Engine Marketing is Legion
    When I think of search, I am thinking about optimizing web pages, speeding up server times, caching content, finding the perfect desirable but not too competitive suite of keywords and finding ways of working that into copy, into theme, and into line with what my clients sell, offer, and produce. How do I suddenly know all of this?
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Google] WTF is Content Marketing, Anyway?
    As I casually gazed at the illustration, one word in particular – the biggest and therefore the most frequently used word, in fact – jumped out at me: Content. At that moment a simple but profound question came to mind: WTF is Content, anyway? Content Confusion. Content Matters. Content Clarity. re, “to contain.”.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Content, Google] How to Achieve the Right Blend of Art and Science for Marketing
    This idea of “artscience” is a concept initiated by David Edwards (professor of Biomedical Engineering at Harvard University and author of “ARTSCIENCE: Creativity in the Post-Google Generation”). And if so, how do we “right the boat?”. The number of rapid, high-stake decisions that you must make or influence is on the rise.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Content, Google] The Top 200 Content Marketing Brands And Influencers
    Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. And just last week, they updated that with the Top 200 content marketing brands and influencers in what they call the “content marketing debate.” And the top 50 content marketing brands list: Rank.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Content, Google] 26 Ways to Promote Your Blog Post
    We’ve done a fine job on the content creation , but left most of the content promotion untouched. These bloggers advise a 50/50 split between content creation and promotion. Then confirm they look good with Google’s Structured Data Testing Tool ([link]. These kinds: Google+ communities. The duplicate content issue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Content, Google] Five 2015 digital marketing trends for your consideration
    1) The implications of Content Shock. There is too much content on Facebook and the company is forced to ratchet down the reach. Emergence of new content forms — As the web adapts and adopts to these new realities, it will drive innovations that help businesses stand out. 1) The implications of Content Shock.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Content, Google] How to Implement the Education Video Marketing Your School Needs
    Creating content your audience wants will only make you more loveable. Hangout” on Google+. College counselors and recruiters can create a schedule of Google+ Hangout topics, such as how to join your school’s basketball team, or how to write an eye-catching application essay. Here are some places to get started with video.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Content, Google] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. Use Facebook, Twitter, Google+, LinkedIn and other social sites to announce discounts and special offers. 'Email and social media can be a powerful combination. They’re sharing.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Content, Google] How to Make Your Infographic Clickable in 10 Minutes or Less
    'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. But what about when your marketing content is an image, like an infographic? Content Creation Pretty cool, eh? Let''s get started.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Google] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Content marketing  is  getting harder.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Google] 20 Tools We are Thankful for as B2B Online Marketers
    Google Docs. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. Google Docs, Sheets, and Slides provide our team members with an opportunity to collaborate on projects at their leisure, in real-time. Google Keep. Enjoy! Evernote.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Google] Understanding Cookies Part 2: A Guide for Marketers
    As marketers, it’s up to us to educate consumers so they can continue to enjoy content and offers that are tailored to their needs and interests, while making sure that they understand how much control they have over the process. CookieChoices  was recently launched by Google  to help consumers – and publishers – navigate this legislation.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Google] Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
    In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from consumers to businesses by 2018. 1) Put a phone number prominently on your website, lead forms, emails, content offers, and landing pages.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Google] 3 SEO Basics for Content Marketers
    'Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Google] The 15 Best LinkedIn Pulse Articles On Marketing
    'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. continue to believe Slideshare is one of the greatest opportunities in content marketing. ” Tod makes the point that it is software (not content) that is king. Dr. Fou is a content machine.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Google] 10 Powerful Blogging Hacks for the Efficient Marketer
    Whatever your goal, you should use it as a jumping off point for your blog content. If the answer is yes, send around a Google Doc or Trello card where everyone can submit their responses, suggestions, and examples. 9) Take the time to develop a content creation cadence. Blogging Content Creation Like, really hard.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Google] The Power of Visual Content in Social Media Marketing
    You religiously schedule your social media posts at the right times and churn out original content on multiple platforms. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. All opinions are 100% mine. 
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Google] 4 Simple Steps to Finding Perfect Freelance Writers
    Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need help – especially with the content creation. To stay relevant and competitive online, it takes more than just a few static website pages, these days – you need a  content marketing strategy.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Google] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Parallel Consumerverse: If Retailers Were Like Google | The Checkout. For some interactive fun, Luke Chapman offers a downloadable digital marketing buzzword (Key Influencers, Halo Effect, Content is King, etc.) 'What are you laughing at? If the answer is “nothing,” then you need to read this post! Dirt Devil-The Exorcist.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Google] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    To read more content like this, subscribe to Sales. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need -- revenue. We sell branded content that [acts as] ads. It’s so easy to just run a banner, but we felt it would be more compelling to create content.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Google] Trust and Made in America Two Key Drivers for Manufacturers
    Build credibility and trust through web content — Clients continue to ask me to “optimize” their websites using keywords. But today, it’s all about content — the kind that builds trust. Trust, according to David Amerland, author of Google Semantic Search , is the underpinning of the “new” SEO.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 11, 2014
    [Content, Google] Working With Bloggers to Promote Your Brand for the Holidays
    Kristen is passionate about content marketing and blogging because of the collaborative aspects these trends in marketing have taken. Kristen on Google+ | Twitter | Google+ | LinkedIn | Working With Bloggers to Promote Your Brand for the Holidays by Kristen Matthews - Maximize Social Business. Blogger Outreach
  • VIDYARD  |  MONDAY, NOVEMBER 10, 2014
    [Content, Google] 4 Clever B2B Videos to add to Your Content Strategy
    ” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. Fun, high-level videos promoting your existing content. B2B buyers often start their search with Google, so your video content should be created with SEO in mind.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Content, Google] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    'So you wrote new content for your website and now you’re ready to get it posted. The purpose of a title tag is to briefly describe your page content to both your visitors and the search engines. When writing a title tag you will want to include keywords that represent the page content. Title Tag. Meta Description.  . Alt Text.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Content, Google] The Real Time Marketing Myth – How To Win The Superbowl
    The One Hundred and First Piece of Content. Earlier in the year, Oreo came up with the idea to do 100 pieces of content to celebrate its 100 year history. The team had spent 100 days and made 100 tests in learning how to produce content on a regular basis. Brands need to be thinking about creating content all the time.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 10, 2014
    [Content, Google] How B2Bs Can Beat the Black Friday Blues
    That means they’re trawling your website and viewing your content to figure out if you can deliver what they want and need. According to Google, 75% of users prefer mobile-friendly websites, and EmailClientMarketShare.com says 43% of email opens are on mobile devices. 'Black Friday gold prices. Here are the U.S. BUT …. billion clams.
  • VIDYARD  |  SUNDAY, NOVEMBER 9, 2014
    [Content, Google] How McDonald’s Uses Video to Bust Myths About The McRib
    The video then follows a familiar pattern to McDonald’s other social content: Wes airs his grievances with the McRib, and staff members at Lopez Foods confront his concerns while giving him an insider look at their production facility. 'One of McDonald’s most revered (and most parodied ) recurring menu items is the McRib. It’s great!”
  • HUBSPOT  |  SUNDAY, NOVEMBER 9, 2014
    [Content, Google] 12 Little Things to Check Before Your Next Web Conference Call
    To read more content like this, subscribe to Sales. Ensure they’ll be able to use the link you send ahead of time, and if not, formulate a plan B such as a Skype or Google hangout session. To read more content like it, subscribe to Sales. 'This post originally appeared on the Sales section of Inbound Hub. Prepared contract?
  • WRITTENT  |  FRIDAY, NOVEMBER 7, 2014
    [Content, Google] 58+ Resources to Master SEO Copywriting
    92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. This video explains the formula behind Google and Bing’s search algorithm. Introduction to Keyword Mapping for Content Marketers.
  • SYNECORE  |  FRIDAY, NOVEMBER 7, 2014
    [Content, Google] 4 Insights from the Web Design Trenches
    Insight #1: Content is Everything. Jacey : One thing that I think is extremely essential for people to understand is that content is everything in website design. Given this fact, it’s extremely important to allow the content to fuel the design. Chris : Ok, so content is king. Here’s a transcript of our chat. Jacey : Yes.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Content, Google] Does Google’s Penguin 3.0 Have a Bite?
    'Just a few weeks ago, around October 17, SEO professionals received confirmation that Google was rolling out a much-anticipated algorithm update dubbed “Penguin 3.0.”. Panda works to root out content spam, hitting sites with thin or spun content hard. It’s not uncommon for Google to update its algorithm 500–600 times each year.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Google] How to Use Visual Content to Improve Social Media Results
    'Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text? Rebekah is a social media strategist, content developer, speaker and trainer. This makes visual marketing a powerful tool in the arsenal of any business. Visual Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Google] What the New Gmail Inbox Means For Marketers
    'The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. The Google algorithms are in control at Gmail. Trying to get around the mathematics of Google; is in my opinion a mistake. You can request an invitation by sending an email to inbox@google.com.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Google] 6 Survival Tips for Content Marketing Island
    'As a nascent content marketer in financial services, an industry not typically renowned for its creative marketing practices, I sometimes felt a bit like Tom Hanks in the movie Castaway. Yes, carrying the content marketing banner in an organization can be a lonely position if you don’t take some key steps along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Google] Had your content stolen? Get over it.
    If someone is actually stealing content, they’ll either be exposed, or their laziness will extend to the point where they stop even bothering to steal, or their terrible ethics will destroy their business anyway. Laura Hogan , a writer and Inbound Marketer, is more upset by the root of the problem than the actual lifting of content.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Google] YouTube Analytics Decoded
    'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. This is the best way to tell if your video is compelling to the viewer and where the viewer decided to prematurely exit the content. Monitor. Beware of the Following. YouTube
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Google] Google Inbox – Deliverability or Visibility?
    And Google knows this. Google recently introduced a new application, called “Inbox,” which will likely reduce your need to scour your already-swamped inbox for a boarding pass, a show ticket, or a receipt when you want it. So, what’s the big deal here – besides Google making a big deal out of it? Smarter Inbox Experience.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Google] New Data: Why Your Fans Aren't Following You on Social Media
    Then, things get messy: Instagram, Pinterest, and Google+ have around 30% of respondents. Instagram is more popular among the younger set (18-44) while Google+ is expected more from older consumers (45+). Optimize your content and the way you present it for each network. What’s your Ello strategy, by the way?). No so fast.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Content, Google] 5 Things You Can’t Blog Successfully Without
    Open source  content management systems like WordPress, Joomla, and Drupal are good options. Offering High-Quality Content. You can’t blog successfully without  quality content. Search engines like Google tend to take notice of this, too. Are They follow through with their plan and continue to produce quality content.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Content, Google] 5 Ways to Make A Killer First Impression On Social Media
    Create A Social Media Policy and Get Employee Buy-In: As I’ve said before, your employees are your biggest pool of content creators and contributors. When customers come to any of your online properties, when you Google your company, what do you see? '“Charlie Brown says that we’re put here on earth to make others happy.”
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Content, Google] How to Work with Your SEO Firm During a Website Redesign and Optimize Before You Launch
    It’s actually about giving your content a great place to live so it can engage your audience and grow your business. Engaging with SEO experts during your project maximizes the impact of your redesign by ensuring your content will perform strongly in search, and drive more traffic to your new website. The Best Time to Hire an SEO Firm.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Content, Google] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Another resource that offers reviews on all types of businesses is Google+ (which integrated with Google Local/Maps in 2012) and Angie’s List.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Content, Google] Content Marketing Is The Only Marketing Left
    'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. It means brands will start delivering content people want.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Content, Google] Four ways social media impacts emotional branding
    Content “provocations” We build relationships with friends by having small interactions with them over time. Connecting with a brand works much the same way and content delivered by the social web is a great enabler for this process. “Wearing our content” Why do you wear the clothes you wear? Or is it?
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Content, Google] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    'As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? ” Here are some tips to do just that: Tip #1: Increase User-Relevant Content. People want holistic content.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 31, 2014
    [Content, Google] 8 Key Changes In Google Search B2B Marketers Should Know
    'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?
  • WRITTENT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Google] 7 Writing Tactics You Are Wasting Your Time On
    If you can find it through a Google search then you don’t need to write it (unless it was boring or poorly done the first time around). Fresh content should be your mantra. Google loves it, and Moz explains how to take advantage of that fact. Should they connect with you online or share your content? 'Image source.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Banner Ads Must Die!!!
    Your future customers might even hate you for interrupting their content experiences. What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Content Marketing And those are all good ones. Banners. Die!!! Why it needs to die: They simply don’t work.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] This is the week that was: Getting inside the head of a B2B buyer
    We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Gideon Rosenblatt looked further into these trends – specifically on how Amazon may see its biggest competitor as Google. Content marketing of the week. Enjoy. Slideshare of the week. Take a look.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Takeaways from 2014 PRSA International Conference
    Visual data is driving the industry, and sooner rather than later, as communicators, we will need to optimize for wearable technology such as Google glass. Provide content that is readily usable, packaged with research and sources, saving time and helping the media contact meet their deadline. Crises do happen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] Standing out in a world of information density
    'I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. think the interviewer, Paarul Chand , did a particularly good job with these questions: In the age of Content Shock , what should communicators keep in mind while creating content that stands out?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Content, Google] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    They’re the key that helps you hone in on and understand who your buyers are, and they’re the basis of everything else: your site design and navigation, your messaging, your content mix, your talk tracks, your nurturing strategies, everything. Google Analytics, WebTrends, etc.). Deliver the Content They Want. Know Who They Are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Twitter’s new mega-partnership has interesting implications
    When I met with a Watson team member last year, she described the role of content in this environment as “fuel.” When I met with a Watson team member last year, she described the role of content in this environment as “fuel.” This is a deal that had been “years in the making.” It beat Jeopardy, remember?
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Challenges with Marketing Healthcare Online (in Google AdWords)
    Challenge 1: Targeting Health-Related Content – The Google AdWords policy team also has a restriction on ‘ healthcare-related content.’ As one can infer from the list above, a lot of these categories are subject to interpretation and unfortunately, Google’s interpretation. Medical services and procedures.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    You Do Have Content, Right? Before building a social media strategy, you need to have great content on your website. Content that is helpful and of interest to your ideal customers just when they want it during their increasingly non-linear buyer’s journey. Content examples include a blog, videos, ebooks, webinars, etc. .
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Link Building Tips: Part 2- Strategies For Your B2B
    Create fresh, quality content: By continuously publishing new content on your site, you are encouraging others to share and link to your page. The better the content is, the more natural and editorial links it will garner. Google+ allows you to include static links to your site along with anchor text of your choice.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out? Content Creation
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Google] Anatomy of a Perfect Blog Post
    There’s quite a few factors that go into exceptional content marketing. Studies show that over  90% of marketers today are publishing custom content. The vast majority of web users today  skim content instead. It’s in your best interest as a content marketer to format your blog into short, easily-digestible chunks.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Content, Google] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. Do a little research through Google to find something you have in common, or refer to how you found them and why you are trying to connect. I 'OK, I’ll admit it. My bad.).
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Link Building Tips: Part 1- How Does Google Evaluate Links?
    So, which factors does Google consider when evaluating your link profile? Anchor Text: Anchor text is the clickable (usually blue) text within content that contains a hyperlink to another web page. The more external links a website has pointing to it, the more popular it is in the eyes of Google. LinkBuilding SEO
  • BIZNOLOGY  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Long-Form content and the art of persuasion
    'Long-form content is not only a search darling. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Don’t limit yourself to a Google search. The post Long-Form content and the art of persuasion appeared first on Biznology.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    LinkedIn leaves then open so Google can index them. 10.Share interesting content from your website, blog, and relevant sources. 'Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. Your Profile. 1.Tune up your profile. Use InMail.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Content, Google] Is there a “content pattern” that builds a brand?
    'Everybody wants their content to go viral. But if you have ever been lucky enough to have something rise up the charts for a day or two, you will attest to the fact that after a short spike in traffic, viral content rarely has a long-term effect on your business. Hygiene Content. Hub content. Hero Content.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Google] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. Links to specific times may not be 100% precise, according to Google Support. Let''s go through the steps together.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Google] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Such a cool content story.  Their food, branding & content had a lot to do with it.) So I did what I always do when I want to learn more -- Googled them -- to see if I could get in touch with the owners. Developing a zombie burger facility and space was a real exercise in marrying blood and gore content with food.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. What are Custom Reports?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] Are you tired of playing Google’s game?
    Working with Google is exactly like that. Google’s crazy-making ways has turned into business-as-usual. Knowing that any minute Google – like a bad relationship – can pull the plug on our sites and say “It’s over.” Many companies rely on Google as a major part of their marketing pie.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Google+. Email.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Content, Google] Semantic Search: Keyword Choices and Relevancy
    The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. You would, and that is why Google likely does as well. Page B.
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