• BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Content, Google] Social media strategy leaders: Lisa Marcyes
    We like to include social media marketing as a key component of any program within the organization; meaning, I touch everything from corporate social responsibility events to product launches, to content marketing. A few ways I’ve incorporated social media into our marketing strategy: Include social-sharing options in all of our content produced.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Content, Google] 3 Neglected Content Distribution Trends You Should Test in 2017
    Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. Instead, marketers are seeking solutions to squeeze more value out of their content. Content distribution ranks near the top of this list. Glad you asked. 1.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Content, Google] 6 Ways to Get Inspired to Create Content
    Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Here are six ways to keep your content fresh and flowing: 1. But checking in with the real world once in awhile can lend a fresh perspective to your content. Airplanes are my secret inspiration for content creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Content, Google] Content marketing strategy: Start with questions, end with insights
    great way to initiate your content marketing strategy is to “start with answers and end with insights.” Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. By Mark Schaefer. move to insights.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Content, Google] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. HANDPICKED RELATED CONTENT: Will the Content Bubble Burst?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Content, Google] 5 Types of SEO Audits for B2B Organizations
    The Duplicate Content Audit. As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Content, Google] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    Every minute -- no, second -- Google’s algorithm requires sites to essentially battle it for top search rankings. It all goes back to the idea that Google is constantly solving for the user, and makes frequent changes to its algorithm that create a better experience. What’s that extra “s” for? png">. Learn more here. And I’m not alone.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Google] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Whatever work related content you send, practice sending pictures and videos until you are truly comfortable. With Snapchat, and any social platform, the greatest challenge is getting your content seen by the maximum amount of people. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. Booth displays?
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Google] How to Strengthen Your TV Ads with Paid Social
    According to Facebook, 60% of people use their mobile phone while watching TV and people will consume seven hours of content in five hours. On top of that, viewers are less distracted when viewing content on their mobile phones than when watching TV. The Consumer Transition from TV to Social Media & Mobile Phone.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Google] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Google] Why Business Development Begins with Your B2B Website
    More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Free Educational Content. Writing educational content is how a firm shares its expertise with the world. blog is the most common way to deliver a stream of educational content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Content, Google] 10 Examples of Facebook Ads That Actually Work (And Why)
    Visual content is not only treated more favorably in the Facebook algorithm , but it's also more likely to be shared and remembered than written content. Check out this blog post for a detailed guide to image sizes for various ad units on Facebook along with some tips on posting visual content. 2) It's relevant. It's relevant.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] Virtual Reality vs Traditional Video: 7 Differences You Need to Know
    Stitch lines can have a monstrous effect on your VR content so make sure you’re working with a crew who pays attention to where they are and keeps focal points as far away from them as possible. Remember, these cameras are filming 360-degree content which means everything will be in the shot. Contentmeters from the camera rig.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] What content to blog for Google search success
    After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. Expertise:  a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. What to Write? You heard me.
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] Digital Craft Weekly 48.16
    This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Published each Monday, our mission is to inspire designers and content marketers with new ways of creating interactive content and immersive digital experiences. Happy reading!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] How Westworld and Google Algorithm Updates Are Alike
    As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. Much like an update to the host’s facial functions, like raising eyebrows, can affect a conversation, Google updates do to our job as SEO professionals.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    also understood the demand generation marketing and content piece; you could send out a million emails but if you didn’t send the right message, it didn’t matter. Understanding the power of marketing automation and precision-based content and demand generation marketing is the reason Toltec exists today. It’s personal.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Google] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] For Holiday Mobile Marketing Success, Think Year-Round
    On the other hand, if you’ve been honing your SEO content strategy throughout the year, you may be in for some Christmas cheer. Gift givers turn to Google to search for the perfect item for a loved one with search phrases like “best gifts for teenagers” or “Christmas gifts for her.” Here’s how. 1.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] How to Write an Introduction: A Simplified Guide
    They prepare the reader and provide context for the content he or she is about to read. Of course, there are other valid ways to write introductions for your marketing content -- don't feel the need to follow this formula for every single piece of content, as some are more casual than others. Blink. Blink. Blink. This is fun.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [Content, Google] This is the week that was in B2B: trendwatching, awards and LifeAfter
    And two shiny Winner awards for our work with Vodafone – Best use of content marketing and Best integration of Sales and Marketing. Best B2B branded content of the week.goes to LifeAfter – the new podcast from GE. the chinese Google. Here are the highlights from the world of B2B and beyond…. Trendwatcher of the week.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Content, Google] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Content, Google] How to Build a Full-Funnel Content Distribution Strategy
    In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. How can internal teams find key content to share with customers, and how can customers find what they need through the content channels they use?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Content, Google] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    Google has deemed this holiday retail season the Year of the Supershopper. Let’s take a look at a number of findings from Google’s research and relate the conclusions to the staffing and recruiting industry. Stat No. 1 – After searching on Google, 76 percent of mobile shoppers changed their mind. Are you proud of it?
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Content, Google] An Introductory Guide to Google’s Search Console
    Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Google’s Search Console can be daunting when you first access it. Summary.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Google] The more the messier for content marketing SEO success
    You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Churn out five-times the amount of content you’ve been writing then hit publish and walk away for a couple days. As I have said many times before, Google is mostly literal. Please.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Google] What Does Your Amygdala Have to Do with SEO Strategy?
    Where SEO strategy is concerned, however, the amygdala is significant for another reason: it’s the part that causes consumers to choose one brand’s content over another. As such, those emotions must influence the way that marketers optimize online content for Google SEO. The Psychology of Consumer Search.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Google] 7 Ways to Improve Your Site’s SEO Game Today
    Users want quality, and Google means to deliver it. Hopefully, you are planning content around keywords, so there’s no question about which keywords are appropriate for a piece of content. All that remains is to use those keywords well—whether they appear in search results, in the content, or behind the scenes. Yesterday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Google] A business case for diversity in digital transformation
    The day went well, both the methodology elements and the planned discussions about digital media challenges and news content strategies. wasn’t particularly surprised when I googled him in the evening and found out that in his spare time, he runs a webshop for sports equipment. By  Kristian Strøbech , {grow} Community Member.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Google] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    But think about this: Google has really been around for over two decades. mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: Google. Okay, fine.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] Here’s Why Infographics Outperform Blog Posts
    In many ways, developing a content plan mimics this same process. You don’t want to produce content that only superficially fills your audience. To guide our customers (and ourselves) in this process, Contently’s data scientists tracked the behavior of our clients’ content over the last year.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] Design: The top SEO ranking factor
    Google mostly ignores metadata. “How about long-form content?” ” Yeah, you should create more long-form, high quality content, but it’s not the most important thing. If they bounce, Google infers that the page is not relevant to the search query. And it shocks people. ”  Not even close.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] What is the role of content marketing in an ad-free world?
    If you reflect on your own content-viewing habits, you may come to a similar conclusion. Let’s look at five positive impacts of content marketing in this environment. 1. That’s one of the reasons so many companies are relying on content marketing and its many iterations as a primary way to connect to consumers today.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How many of you are looking at your Google Analytics and wondering who those people are? Such platforms generally have a user interface that makes it easier to manage the tools you integrate, such as webinar management apps, content management tools, and testing programs. That’s the good news. The flip side? Oh, the opportunities!
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Content, Google] 5 Trends Shaping the Future of Accounting Marketing
    Buyers under the age of 50 are simply more likely to “Google it.” Trust can also be built online by following a person in an online group, by reading useful content that they publish on their website or attending one of their webinars. Accounting & Finance Content MarketingNo more. ” 2. Treat it as such.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Content, Google] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    And apparently that’s the real ROI of content marketing, according to the CMO of Xerox. His point: as B2B marketers are now focusing on the buyer or participant in the buying process as a person, the emphasis should be on creating richer content that’s much more personalised and relevant. Yes, really agile. Worth the read. goes to ROI.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Content, Google] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    In an era when fake news can run rampant through major networks like Facebook and Google, and hateful headlines can influence an election, it feels particularly important to call attention to the ways social participation can promote equality and morality. Since then, second- and third-wave feminists have continued this spirit of opposition.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 18, 2016
    [Content, Google] Search: The art and science of identifying your target audience
    Content is obviously going to be a key piece to supporting that digital strategy. Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Google provides many clues and hints that will give you a better idea.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Content, Google] Why Bots Are the Next Big Frontier for Agencies
    You know how to write, create compelling content and can build out a conversational interface. In addition to proving instant responses and information, our SmarterChild had personality in spades -- just Google "SmarterChild conversations" to see what I mean. There is a very good chance that you had one of our bots in your Buddy List.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Google] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. Just kidding. But how? Say what?
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Google] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    It helps with focus. I’m religious about Google Calendar. You also need content and accurate lead data to ensure you’re connecting with the right audiences. Rick Holmes doesn’t need an alarm clock, keeps a to- not -do list, and walks to work every day. He’s also an award-winning executive and the CEO and founder of Every Market Media.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Google] How to Experiment With Controversial Content (Without Alienating People)
    Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. For controversial content to work, it has to be rooted in more than just shock value. The problem?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Google] Is Facebook in Danger of Becoming the Next Taboola?
    In general, BuzzFeed News found that: “The mostly true posts typically did not perform as well as ones that were mostly false, were a mixture of true and false, or had no factual content. Because publishers are wary of running the platform’s notoriously clickbaiting, fake, and scam-filled links against their own content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Google] Cutting, pasting, and going to court. Know your copyright rights
    All you want is to create effective content and score big with marketing campaigns. But You search Google and find the perfect pic. There are trolls out there who optimize their own copyrighted images for Google search just so they can threaten to sue people who use the images. By Kerry Gorgone, {grow} Contributing Columnist.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Google] How Long Does it Take to Get Results from Content Marketing?
    What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. The amount of content you provide. How well you distribute that content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Google] SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
    Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. Inbound Marketing SEO Content Marketing Daily IGSSSearch engine optimization (SEO) isn't all about focusing on keywords anymore.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Google] How to Fix a Broken Lead-Nurturing Strategy
    When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Content marketing allows you to remain engaged with prospects across long buying cycles. ” Ouch. But is that working?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Google] Search + Social = Online Reputation Management
    There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Google abhors a vacuum. Well, if you can make Google dance then Bing and Yahoo! Google only indexes proper strings of text. Good luck!
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Google] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    The wrong visual content can kill conversions as quickly as the right visual content can increase them. In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. I was ready to buy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2016
    [Content, Google] Get the Most Out of Your Holiday Marketing By Using Video in Email
    Google, 2016). 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Much like adding Instagram into email content , embedding a video for display in the inbox can be much easier than in years past using the right tools. And football is always on. Seems like a no-brainer. Animoto, 2015).
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Google] The Anatomy of a Lead-Generating Website
    The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. Non-HubSpot customers can turn to form-embedding tools like Contact Form 7, JetPack, or Google Forms. Create an account? Request a demo?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Google] Taking a Goals-Based Approach to Social Media
    You’ve even gone as far to build a content strategy to keep a consistent voice. Boosting your posts, images and content beyond your web and social traffic should guide your plan and tactics. Think of content that’s helpful or informative instead of just a sales pitch. Social media is just like any other marketing channel.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Google] How Content Made Peloton the Fastest-Growing Company in New York
    Founder and CEO John Foley describes Peloton as a software, hardware, and content company. Peloton, which now has 20 national retail stores, currently streams 12 hours of content every day from its Chelsea cycling and production studio. The company blog, Cadence , gets new content two to four times per week. According to Inc.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Google] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Image Credit: Hotjar. 4) Google Keyword Planner. If you want more people to find you on Google, you'll need a keyword tool to help you prioritize which keywords to focus on. It takes time, but if you build a following, it is a great way to take that awesome content you're producing and spreading it further and wider.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] How to Reach More People on Facebook without Spending Any Money
    You can have the best content in the world but, the truth is, if it doesn’t reach your audience so that they can consume it you’re just as good as a Picasso sitting in some dusty storage locker. Great Content. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Terrible Reach. YIKES!
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”
    The post Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing” appeared first on Marketing Insider Group. Content Marketing Search Marketing content marketing strategy content strategy google SEO seo strategy social media marketing
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    While research can take many different forms, let’s look at two important types that are essential to the success of your strategy: Keyword research : Keyword research is critical to any content-based marketing program. They also must keep up with the frequent — and often significant — updates to Google algorithm. Too much to do.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Content Marketing Blogs. B2B Marketing Blogs.
  • FATHOM  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] SEO for B2B in 2017 – What Do You Need to Know?
    For another quick win, update contact and business information within free and paid local directories, such as Yellow Pages and Google My Business. In fact, many SEO experts are predicting that mobile optimization will be considered more important than desktop optimization in the eyes of Google and other search engines. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] Topics Over Keywords: A Simple Framework for More Effective Content Creation
    Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Google] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Google] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    Medium and WordPress are the obvious ones: They’re both well-known content management systems. Google, for example, announced last year that it receives more search requests on mobile devices than computers in the U.S., I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress.
  • LEANDATA  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Google] Ops-Stars at Dreamforce Shows the Rise of Operations
    Theme: Pete Kazanjy , founder of Modern Sales Pros, led a lively discussion with Google’s Mayukh Chowdhury , MemSQL’s Dhiraj Singh , LeanData’s Christine Maxey and MongoDB’s Jason Paquette that explored the growing importance of sales operations. It began as a modest idea. But then Ops-Stars at Dreamforce grew into something else — a monster.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Google] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI. Repurpose your old content. Rework and Repost.
  • ACT-ON  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Google] Need Content for Your Emails? Repurposing to the Rescue
    In fact, this is less of a problem than it appears to be, especially if you consider repurposing old content. The first thing to remember is you don’t need much content to have a nice email messag e. And one piece of content is fine, too. Some conversation rate experts prefer this limited content. Curate some content.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Almost all the gains are going to Facebook and Google. When you compare the domestic ad revenues of Google and Facebook against the rest of the industry, the lack of parity is astonishing. iab it does seem relevant to note when you back out Facebook and Google, the digital ad industry actually shrunk in 1st half. ” 4.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Top Personal Branding Tips for Thought Leaders
    Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. Develop a signature piece of content. Most high-profile experts have a high-value piece of content that demonstrates their expertise and amplifies their reputation. doubt it.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong. But as Fortune explained in a big profile of Reddit earlier this year, that danger has dissipated as the platform has focused its latest ad efforts on native content. Reddit can be a dangerous place for brands. definitely agree.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Measuring Social Media Success
    When you jump into social media, you don’t want to just share content occasionally and hope it’s benefitting your business. In order to measure your goals, we strongly recommend using Google Analytics. For more tips on how to create and measure the success of your content marketing strategy , reach out to our marketing educators today!
  • CEROS  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Want to Increase Creativity? Look Outside the Office
    Look Outside the Office , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. They distribute content that promises education, entertainment, and value. It even tells us how they engage with the content we put out there on the web. Happy reading! No, not exactly.
  • JUNTA 42  |  MONDAY, NOVEMBER 7, 2016
    [Content, Google] Does Successful Content Marketing Lead to Rising Stock Prices?
    At the end of every episode, we cover a content marketing case study. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. Must have at least two years of content marketing activity as defined by CMI. Content marketing example: CMO.com. Hypothesis.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Content, Google] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. We explore the growing trend of agencies launching print magazines, and praise IDG’s content creation model as one all brands should emulate. This week’s show.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Google] The 6 Most Important Takeaways From CMI’s Annual Study
    For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Marketers still struggle to document content strategy. Other times, not so much.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Google] ‘The Baffling History of Tronc,’ and 5 Other Stories You Should Read
    Google unveiled Google Home this week, its electronic home assistant, and Bereznak writes that the product may struggle to reach its full potential because, well, we’re simply not ready for it. Digital writers cultivate substantial followings by posting fresh content each day. Look to the Past. Now he writes up to 16,000.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Google] How AR and VR Technology Are Shaking Up Advertising
    But when it comes to one of marketing’s most talked about new media, the distance may not be quite so far as marketers believe: AR and VR technology may actually be viable content resources for your team within the next couple of years, if not tomorrow. Future Proofing Your Content. Future Tech, Today. Win-win, right?
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Google] How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
    More specifically, infographics are shared three times more than other types of content. There’s a reason infographics are such a popular form of content: Viewers love them. According to a survey by BuzzStream and Fractl, images are the second most popular type of content among viewers of all ages. Tools: 1) Google Images.
  • ACT-ON  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Google] How to Create a Successful Webinar? Start by Asking These 7 Questions
    If you’re already creating blog content or white papers, you can turn those into a successful webinar. I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix. Or both.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Google] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Google] Agile Marketing in B2B
    Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played. And did I forget to say it can produce stupendous ROI results?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Google] How to Thrive in Google’s New Mobile Search Index
    Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Google’s solution is to split its index of web pages into two parts, one for desktop and one for mobile, to provide the best user experience on each device. Next, it’s just a matter of optimizing your content.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Google] 10 of the Best Podcasts About Business and Management
    Knowing that meetings are a point of contention -- 33.4% of their participants say it's not a productive use of time -- consultant Karin Hurt came on the show to talk about “How to Lead Meetings That Get Results (and That People Want to Attend).” Today’s workforce is always on the go and multitasking. It makes sense. Let’s be frank.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. You Should Too appeared first on The Content Strategist. Making connections at a networking event is awkward. decided to find out. Pre-conference.
  • CEROS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] The Art of the Kickstarter Side Hustle
    This post, The Art of the Kickstarter Side Hustle , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. tried to Google Translate old German texts, and cold called marblers, bookbinders, and historians. Happy reading! That’s how comp was born. It’s a lot of work. The Formula.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] Why We May Be Thinking About Chatbots All Wrong
    According to a study published by JAMA , conversational agents like Siri or Google Now simply don’t understand the difference between “I’m dying” and “I’m dying of hunger” in a crisis. The post Why We May Be Thinking About Chatbots All Wrong appeared first on The Content Strategist.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] Google says no more Penguin releases–what does it mean?
    Google announced in September that their most recent Penguin release will be their last. For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. So, does this final release mean that there is no more for Google to do to curb spamming?
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    Even if you don’t, though, you can still pull together a high-ROI campaign by studying its content strategy and putting your brand in the right position. It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. What Made It Stick?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    spent months “proving” people wrong, often up to eight hours per day, googling infos that supported my view while ditching sleep and work. By Mars Dorian, {grow} Contributing Columnist. viciously addictive series has taken my mind hostage and filled it with warnings about the future. Lesson 1: Don’t become the tool.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Google] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Strategies SaaS Businesses Are Using to Grow. 1) Content Marketing. Importantly, content continues to drive leads, whereas other forms of marketing, like pay-per-click (PPC) advertising will only do so for as long as you continue spending. Looking for content marketing inspiration? Need inspiration for your own strategy?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Google] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Focus on Structure.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Google] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. When people think of paid media, they often think of discovery-based channels like Google and other search engines. Facebook.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Content, Google] The Right SEM Strategy for Schools
    SEO is about building a strong content foundation that earns you more attention as time goes on. Its value doesn't reside in only a few specific high performing pages — the collective value starts boosting newer content as well. Off-page SEO is when high authority sites link back to your awesome content. How and When to Use SEO.
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Content, Google] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. Let’s start with Facebook. Snapchat as TV.
  • BIZNOLOGY  |  MONDAY, OCTOBER 31, 2016
    [Content, Google] My favorite organic search posts from Biznology
    Organic Search Search and Content Marketing biznology articles compilation Google link building organic search organic search tips Search engine optimization search marketing SEO SEO link building seo optimization seo strategy seo tips social media web page optimization Website SearchDo you use your website search to help your SEO?
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Content, Google] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Example: Salesforce. 2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. Google alone handles over 3.5 Example: Qualaroo.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Content, Google] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Step #1: Choose topic and collect content. If you’ve already got a blog and some content under your belt, the best place to find a topic is to look at your most popular content from the past. For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. Great.
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