• JUNTA 42  |  SATURDAY, FEBRUARY 6, 2016
    [Content, Google] This Week in Content Marketing: The Guardian Gets Aggressive with Native Advertising Terms
    Next, we share our takes on a new Forbes Insights/PwC study that says content marketers are still struggling with content personalization. Finally, we agree that the Guardian’s decision to rename its native advertising and sponsored content is much ado about nothing; customers will still be confused. This week’s show.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Belong In Every Content. Table of Contents: Why Online Presentations Belong In Every Content Strategy What Is An Online Presentation? Conscious of the weaknesses of these alternatives, content creators. content has led cutting-edge organizations to begin working a new. content world. of contents for.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Closing the Loop on Social Leads
    What’s more: Tweets and Facebook posts are indexed by search engines like Google. monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Grande Guide to Social Advertising
    people to create content around your brand. on sites where content is consistent with the target. matching, and content distribution. mechanics, friend-to-friend content-sharing, trusted. honing to catch their interest as quickly as possible, then use your content savvy to induce engagement. Grande Guide to. Think.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Marketing Automation Simplified
    Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. 12 The Role of Social Media and Content Influence Inbound Marketing. 19 PAGE 3 Table of Contents The Role of Business Intelligence Drive Smart Marketing. content. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Grande Guide to B2B Blogging
    content to keep buyers engaged over that time. same time, business leaders want content that helps. smart content rather than slogans and product pitches. content asset. IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. sites that contain fresh, relevant content. Existing content.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Google] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Content is king,” is a. one thing: if too produce content. else caught up in terms of content marketing. the rush to push content online, many. someone $12 an hour to run a Google keyword. research report and then dump content all over. departments and web content providing services. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Google] 3 Tips for Embarking on an Account-Based Selling Program
    Your contacts will appreciate familiarity with their proprietary content. great second step is to set up a Google Alert using the company name. Google Alerts are a great no-cost feature that send you news, blogs, web results and more containing any keyword you choose, as often as you prefer. Be The Expert. Stay Up To Date.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Google] The most important questions to make your marketing work
    But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. But, I challenge you to find a marketing plan that doesn’t include content, mobile, social, and search among its core components.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Google] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    and legalese of the content leave marketers hesitant to produce content marketing that might unintentionally violate a new guideline. Content Marketing. But wait – isn’t content marketing something most financial institutions shy away from, for fear of FINRA intervention? Read more about user-generated content.).
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    Here’s the latest SEO news: “Google’s FAQ on HTTP to HTTPS Migration”. Google’s John Mueller posted FAQs all about it. Google: Write Your Reconsideration Requests In Your Web Site’s Native Language Or Else…”. Google to Step Up Structured Data Support Over The Year”. How to Use Content That Isn’t Yours”.
  • SALESPREDICT  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] How to Use Predictive Lead Scoring
    If Google can guess what you’re about to search for—based on what you, and others have searched for previously—why shouldn’t your CRM and marketing automation system tell you which leads and accounts to prioritize, based on whom you’ve successfully sold to before? Prospects and customers are inspired by more compelling, customized content.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] Content Technology: How the Medium Improves the Message
    Is content marketing a bubble on the verge of bursting? recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
    To provide color, Lauren Smith, content marketing manager at Litmus, explains what these numbers mean across webmail, desktop, and mobile environments. While lower-priced tablets from Microsoft and Google may have impacted iPad sales and open figures, it’s possible that other Apple products may be cannibalizing sales. Desktop. Gmail.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] 9 Ways To Improve Your Content Marketing SEO Ranking
    Content marketing for SEO ranking is still a major priority for marketers across brands. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […].
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Google] 5 B2B Website Design Trends for 2016
    The emergence of inexpensive or free web-safe fonts like Google Fonts and Adobe Typekit means even more creative typography options will be seen on B2B websites. Seen by some as the next step up from flat design, material design was developed at Google for use on Android devices. Let’s take a look at the latest trends. 1.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Google] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. And that’s what I heard about their content efforts as well. He promoted content from the manufacturer on his YouTube page and his blog. The content tilt. Content Creation
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Google] Latest Marketing Trends That Will Grow Your Tech Firm
    Generating quality, educational content 
 SEE ALSO: Study Reveals the Role of Reputation and Relationships in Referral Marketing. Google is another reason you should care about design. Google has made mobile friendliness a key criterion for driving the search ranking of a website. And so it is with marketing. The solution?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. Here’s a deeper look. It can connect with others through standard APIs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] 8 Things to Do Before Interviewing Someone for Your Team
    Go ahead, Google “job interview tips” and within.27 At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] 6 Stats that Prove the Importance of Product Videos for Ecommerce
    Google also says video campaigns will soon be grouped just like any other ad through AdWords. That means videos will soon be even more likely to show up in Google searches. Answering questions with quality content? Producing quality videos for your ecommerce site is hard, we know. Video Appears in 14% of Internet Search Results.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] Use Instagram as the starting point to promote your business online
    I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point? Now it’s your turn!
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] Get Moving: How Mobile Marketing Can Help Your Restaurant
    Google now factors in whether or not your website is mobile-friendly in their search ranking process. Once you’ve confirmed that your restaurant will show up in search rankings, turn your focus to your website content. How can mobile change your business? Take your mobile phone for example. want a great mobile site. What now?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Google] Break Through on Email with Easy-to-Use KPIs
    To clarify, by “done right” I mean permission-based email marketing with content that is personalized, relevant, timely, and highly optimized. resided in your email service provider (ESP) database, while all of your web traffic and conversion data was being tracked by your content management system (CMS) and/or Google Analytics.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Content, Google] The Ultimate Content Marketer’s Social Sharing Checklist
    Introducing The Ultimate Content Marketer's Social Sharing Checklist. Content marketing doesn't have to end with Facebook or Twitter! Take that great content, place it on some branded letterhead and print it and use it within your print marketing initiatives! Google+. Personal Google+. Company Google+.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Content, Google] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    The Benefits of Customer-Data-Driven Digital Content. At the Content Standard we monitor visitor data daily using the Skyword Platform and Google Analytics —this allows us to know exactly who our target audience is, what they like, and what’s not resonating. Content Marketing Strategy Enterprise Marketing
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Content, Google] 5 Tools to Manage Your Freelance Content Team
    Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. Plus, you can pick and choose whom you want on your content creation team from a pool of freelancers around the world. WordPress is a classic choice for content creation.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Content, Google] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    It's an exciting time to be a content marketer. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s? No worries.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Content, Google] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). Content marketing in the news.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    One of the first things that I started to look into were the factors contributing to the success of some of our best content. In other words, it said to Google, "Hey, I'm a real page so come and crawl and index me!". In any case, this is a big improvement to our blog content architecture and to the general UX of the blog. Yikes.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 29, 2016
    [Content, Google] Growth Hacking for Mobile Apps
    In 2013 there were more than 50 billion app downloads from Google’s Android market. Content MarketingIn 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.
  • FATHOM  |  THURSDAY, JANUARY 28, 2016
    [Content, Google] Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
    Google: Why It Is So Hard To Confirm All Algorithm Updates”. One off the biggest struggles in the SEO community is that Google rarely confirms or denies algorithm updates. Google’s Andrey Lipattsev explains why it’s difficult for Google to do that. Live Now: Google Cache Goes HTTPS for HTTPS Sites”. link]. link].
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Content, Google] How to Make B2B Content Curation a Win-Win [Podcast]
    What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Business Blogging Content MarketingAnd what exactly is web presence optimization ?
  • HINGE MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Content, Google] Developing Your Firm’s Next Generation of Industry Experts
    Google” them], and 59.9% Related Stories Understanding Content Targeting: 6 Steps to getting it Right From Resident Expert to Visible Expert℠: The Story of Rita Keller 5 Ways to Market Yourself and Advance Your Marketing Career. Two major changes of note are. the way people are finding industry experts and.
  • B2B IDEAS @ WORK  |  THURSDAY, JANUARY 28, 2016
    [Content, Google] How To Use Google Trends To Improve Your Keywords and Content
    Creating loads of worthless content with your b2b company’s top keywords stuffed into it will now hurt you way more than it could ever help you. The post How To Use Google Trends To Improve Your Keywords and Content appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Marketing SEO
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Google] 11 Top Tips For Developing YouTube Influencers
    But because of its integration into Google search and its own powerful search engine (No. worldwide after Google), YouTube has a significant edge in long-tail discoverability – which is where most of the action happens when people research products or services on the path to making a buying decision. Long-Tail Discoverability.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Content, Google] 10 Things You Should Know as a Paid Search Newbie
    The first time logging into the Google AdWords can be overwhelming. Google AdWords is easily manageable after learning just a few tips and tricks. The search network includes Google search and other sites that show AdWords ads based on search results and are text ads. Ad space on Google search pages is competitive.
  • KEO MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Content, Google] How Google’s 2015 Changes Impact 2016 Search Marketing Strategies
    Google either announced or implemented a variety of changes, all of which reward brands striving to provide the best possible experience to website users. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. Google rethinks Google+.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Content, Google] Once is Never Enough: How to Repurpose Content Like a Boss
    Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. Who’s repurposing their content?
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Content, Google] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Content Marketing Marketing Automation / Email SEO Social Mediaagency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Content, Google] Understanding the 4 Pillars of Content Marketing
    Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. At its core, content creation consists of the ideation, drafting, editing, and optimization of content assets. Blog Content Marketing
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Content, Google] A Quick Guide to Live Streaming on Social Media
    While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014. This is the most important step, because if the content is not engaging, nothing else really matters. Livestreaming is a huge trend in the social media world. Here are some ideas: Live events.
  • ION INTERACTIVE  |  FRIDAY, JANUARY 22, 2016
    [Content, Google] ion’s Marketing Technology Stack
    We could look at it by tech capability — content marketing, email/nurture marketing, data append, etc. Our three foundational tools are our own ion Interactive Content platform, Pardot marketing automation and Salesforce CRM. We use ion to create and distribute interactive content in our website and across the lifecycle.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Content, Google] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    For example, after having an in-depth conversation with one of your sales reps at a tradeshow, your prospect may do a quick Google search for your company and your targeted ad pops up. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. The missing link is call intelligence. Well done! Whoohoo!
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Content, Google] Why You Won't Recognize SEO in Five Years
    More precisely, it's been linked directly to Google. That's where content consumption has historically started. It doesn't look as though desktop browser use is declining as of yet, but it has flat-lined ; and content consumption within apps and devices has opened up in a big way. billion daily searches , gaining on Google's 3.5
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 21, 2016
    [Content, Google] How to Write Blog Posts Faster – and Better
    If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Maybe you keep your notes and ideas organized in Evernote or Wunderlist or Google Keep (or many others) so that you’re able to dive right in when you sit down to your computer. Research.
  • FATHOM  |  THURSDAY, JANUARY 21, 2016
    [Content, Google] Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
    Here’s the latest SEO news: “Moz Report: HTTPS Makes Up 25% of the Top Google Search Results”. Google only began indexing these pages in December. Google: Title Tags Are Not A Critical Ranking Signal”. page can rank without a title tag, but it’s much harder to rank with on-page missing content. link]. link]. link]. link].
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Content, Google] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. think a lot of online marketers will start spending more on social media and less on traditional search ads in 2016 and Google will need to focus on keeping their dominance in the world of digital advertising. Ellen Gomes, Content Marketing.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 21, 2016
    [Content, Google] Skyword Analytics Plus Google Analytics Make Us Better Storytellers
    They ensure that people flow in, stories flow out, and containers of data are never misplaced. I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. Content Measurement Enterprise Marketing
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Google] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Google] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    title tag should be about 70 characters or fewer in length so it doesn't get cut off in a Google SERP (Search Engine Results Page). This number can vary because Google seems to measure in pixels, not characters. Google will also bold certain keywords used in a search query, which can affect pixel width significantly. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Google] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    title tag should be about 70 characters or fewer in length so it doesn't get cut off in a Google SERP (Search Engine Results Page). This number can vary because Google seems to measure in pixels, not characters. Google will also bold certain keywords used in a search query, which can affect pixel width significantly. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Google] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Then, use this information to craft a more meaningful email content. 2) Perfect the subject line. To motivate them, try linking to a relevant piece of their content, featuring a tweetable quote from them, or mentioning them as a source of inspiration within your post. However, it didn't happen overnight. Don’t over-think this one.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] 3 Reasons to Introduce an Inbound Marketing Strategy
    In general, inbound marketing activities should create relevant content for your target audience to consume, and that model should help you foster relationships that will ultimately help you convert that audience. content marketing lead generationToday, we’re going to change that. Inbound Marketing 101. Marketing Insights.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] What to Include in a Content Marketing Proposal
    From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ongoing Content Initiatives.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] Top-10 Biznology articles in 2015
    So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. What’s Google’s strategy? Google is a lying liar that lies. No more SEO worries for dynamic content? Everyone loves top-ten lists. 10 lessons on Walmart’s social media strategy.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer. Update this link frequently to point to your latest content or offer. To turn off interest-based ads on Android: Go to "Google Settings," then "Ads." Compare that with the 23% of adult internet users who use Twitter. Alright.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] A simple hack that doubles your headline power
    As we all know by now from Mark Schaefer’s book The Content Code , there is no value in simply publishing content. There is only value in content that moves. There is a fundamental disconnect between the way people discover content on the social web and the way they do when they do search engines. they follow.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Agree on the topic and theme of the content. Goals.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] How to Create an Editorial Calendar for Your Blog [Free Templates]
    We recognize that not all content teams are the same. Therefore, you'll have access to all three templates in Microsoft Excel, Google Sheets, and Google Calendar. With a little customization, your blog calendar will be running smoothly, leaving you time to be the content-writing, lead-generating machine you strive to be.
  • ACT-ON  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] Clever Conversion Tricks for Better Landing Pages
    Months of content planning, strategy, and creation work. To find out how fast your landing pages are loading, go to Google’s PageSpeed tool. And while we might first think of it as “just” a content marketing format, don’t underestimate the power of the right video on a landing page. Did you get a brand new budget for 2016?
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Content, Google] 47 Superb Social Media Marketing Stats and Facts
    And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Google Analytics) at 59%. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Social media use isn’t quite universal—but it’s getting close. mere 13.2%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 18, 2016
    [Content, Google] The business case for dwelling on dwell time
    And as you know by now, my strong view is that we must get our content to move. In fact the economic value of all that content you’re producing is exactly zero … unless people see it and share it. Dwell time is the amount of time people spend viewing your content. It might be worth doing your own content comparison.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Content, Google] How to Find the Perfect GIF: 10 Must-Try Websites
    Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication. The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Content, Google] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Using a social publish app within your marketing automation platform is a simple way to share content through your social channels – automatically. So why do it now?
  • HINGE MARKETING  |  MONDAY, JANUARY 18, 2016
    [Content, Google] Elements of a Successful Brand 5: The Name
    Other names are pure abstractions, like Amazon, Alphabet, Google, and Karhoo. name encapsulates all of the content — intellectual and emotional — that people associate with a product or service. A brand is a complex organism. Even after other critical elements have evaporated away, a brand's name still packs a punch.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Content, Google] 8 Ways to Use Facebook to Get More Email Subscribers
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Twitter | Facebook | Google+ | LinkedIn |. How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Author information. Amy Hall. Amy Hall.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Content, Google] Fathom SEO Pulse #53: Major Core Algorithm Changes & More
    Google: Self-Signed SSL Certificate Won’t Work For HTTPS Ranking Boost”. Google may start validating SSL certificates before giving a ranking boost to HTTPS pages. Google Had a Major Core Ranking Algorithm Update This Past Weekend”. Google Panda Is Now Part of Google’s Core Ranking Signals”. 1mbVk9r. 1OvdZrK.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015). Google Plus+—418 million active users (December 2015). What Are Social Networks?
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] ICYMI: Round-Up of Marketing Predictions for 2016
    ” Specifically, she writes, “ In order to deliver integrated campaigns that make constituents feel connected, especially the younger generation of consumers (read: Millennials), you need to be offering exclusive content that has an expiration date.” So many predictions, so little time, right? We shall see! 2. ” Why?
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] 3 Big Questions With SEO Expert Chuck Aikens
    To help us sort through what changes matter most to today’s marketers, we sat down with Chuck Aikens, CEO of Denver-based Volume Nine and a SEO veteran whose experience dates back to Google’s infancy. “Twitter, LinkedIn and Facebook — they want you to build your content inside their systems.”
  • VISUALLY  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] Marketing to Generation X [Infographic]
    Here’s what marketers need to know about Generation X: Though they once had the reputation of being slackers, Generation X is now technologically savvy and is responsible for founding companies such as Google, YouTube, and Amazon. Content MarketingAmerica has four living generations that marketers may be called upon to address.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] Social Pro | A New Way for Staffing Firms to Use Social Media
    content developer that has a strong analytics background to understand what type of articles were successful in the past and a futuristic outlook to forecast what will be successful in the months to come. Sharing of blog content, top jobs and testimonials. Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] How to Use Native Advertising Without Getting Fined by the FTC
    By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” If you’ve been to BuzzFeed’s site lately, you’ve definitely seen native ads on display next to actual site content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Google] 11 Intelligent Examples of Inbound-y Ads in the Real World
    To find this inbound-y ad, the user searched the term 'blogging', into Google. This is valuable content that answers many preliminary questions people have before they create a blog. As a suggested post, this ad from Contently appeared in the news feed of a user who is interested in content marketing. 10) Gum Gum.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Content, Google] Does Your Influencer Marketing Strategy have a Content-Centric Approach?
    Influencer marketing and content marketing: Two key areas that will continue to see increased budget spend for companies of all sizes. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Does Your Influencer Marketing Strategy have a Content-Centric Approach? Content Marketing Social Media Influence
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 12, 2016
    [Content, Google] How to Give Your Website Rock Star Status [Webinar]
    Your website should have a uniform look across all its pages and feature content layouts that are easy to scan and read. Start by claiming your local directory on Google and then move on to do the same thing on other search engines as well. Make Your Website a Rock Star Before You Start the Tour. It starts with design.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Content, Google] Google Gives Road Map to Retailers With New Analytics
    Google Knows Best. Who knows more about what consumers are looking for than Google? Whether those buyers want to order something online or head out to the closest retailer, one thing remains: they tell Google exactly what they’re looking for. That means Google has known way more about your buyers than you have.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Content, Google] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. How do you keep up?
  • HALEY MARKETING  |  MONDAY, JANUARY 11, 2016
    [Content, Google] Where Did My Website Traffic Go?!
    It can come in the longer term through a comprehensive content marketing plan of blogging, e-mail newsletters and social media marketing. Content Marketing SEO/Social Media content marketing google analytics staffing websites Web Analytics website trafficIt turns out that it was taking place across the board. . percent ).
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Content, Google] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    Your content marketing strategy should not be about: Output, but about Demanding, but creating demand. Twitter | Google+ | LinkedIn |. Easy 5-Step Nonprofit Content Marketing to Drive Actions by Claire Axelrad - Maximize Social Business. Are you getting the action you desire from your nonprofit marketing efforts? Claire Axelrad.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Content, Google] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. After all, one of their major goals is to make ads as interesting and valuable to users as the organic content they're finding on their News Feed. The result? That explanation barely skims the surface, though. How big?
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Content, Google] Four Trends Elevating Marketing as the Key Business Engine
    According to a report by CEB and Google , “Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.”. This requires marketing to create a variety of content targeting different stakeholders and knowledge levels – content including blogs, eBooks, webinars, calculators, and more.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 8, 2016
    [Content, Google] How Software Usage Intelligence Drives Revenue and Leads
    Websites, of course, are fertile ground for measuring and analyzing user behavior given the real-time connection between content and action. Using tools like Google Analytics and Adobe Analytics, it is easy to gather and analyze intelligence allowing you to identify who is on your site, where they are coming from, and what actions they take.
  • BIZIBLE  |  FRIDAY, JANUARY 8, 2016
    [Content, Google] 4 Sales Enablement Tactics B2B Marketers Need to Master
    If your marketing team is creating content with one message, while the sales team is relaying a separate message over the phone, it’s going to be hard to close customers because they’ll be confused as to what benefit you’ll actually provide their company. Create Content Around Sales Needs. Ways to organize content: by persona.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Content, Google] Quick & Simple Tips To Improve Your Email Marketing Right Now
    Google mentioned, that for every one second delayed on mobile, there’s more than a 6 percent drop in conversions. Stay consistent your brand’s personality and voice so that your email content tone represents your overall value. Try placing a few social sharing icons above the fold, or directly after the content you’ve included.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Content, Google] Making SEO a Priority During Website Launch Planning
    Conduct keyword research and determine keyword gaps, areas of importance, or holes in your content. Conduct an exercise to examine content that is redundant, outdated and/or trivial (ROT). It’s likely that not all content will be migrated to the new site. Export a list of all indexed pages: content, images, video assets, etc.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Content, Google] Top 4 Online Marketing Trends for 2016
    Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. If a picture is worth a 1,000 words, then interactive content is priceless. Interactive content will play an increased role in 2016.
  • FATHOM  |  THURSDAY, JANUARY 7, 2016
    [Content, Google] Fathom SEO Pulse #52: 2016 Predictions, Building the Right Dashboards & More
    Search engines can now “understand” your content, rather than just matching a search query to what’s in your copy. In July, 2015, Google rolled out the Related Questions feature. Google: You Can Expedite Processing Of Your New Robots.txt File”. Google: You Can Remove Mass Links From Your Disavow File”. link]. link].
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Google] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Google display network. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Google] 5 Predictions for Influencer Marketing in 2016
    Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Google] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.”
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Google] Merge Social Media and Email for their Combined Benefits
    Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com. Twitter | Facebook | Google+ | LinkedIn |. Frequently I get the question, “Which should I use, email marketing or social media marketing?” ” Most times I answer, both. Author information.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Google] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Step 3: Review resumes with Google by your side. Check out the candidate’s social media presence, website, and any publically available content such as blog articles. All marketing jobs involve content creation, so the candidate should be able to create high quality content with ease. Our advice? Start online. Background.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Content, Google] 5 Things Your Customers Wish You Knew About Them
    You already have a lot of data at your fingertips which comes from tools like your CRM database (Salesforce, Sugar CRM, HubSpot CRM, et cetera), Google Analytics and even details from within your Social Media Reporting. Marketing strategies for any business are moving towards [and are more focused on] a more human to human approach. A
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Content, Google] Add For Immediate Release to your podcast queue
    Here’s FIR #15: THE OPEN WEB VS. CONTENT SILOS : As you may know by now, I am more of a technologist than a communicator. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. technologies, including content syndication, online collaboration, blogging, and consumer generated media.
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