• PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Google] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Maddy Osman SEO Content Strategist  @  The Blogsmith What brought you into the field of marketing (tell your story) and what makes you feel so passionately about it?: I stumbled into marketing accidentally. Social media scheduling tools like Buffer and Hootsuite make it possible to schedule out content for myself and my clients.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Google] Keep Your Customers Coming Back in Times of Content Overload
    Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Choose a Content Pros podcast and press play. Thomas , and Jay Baer share their content marketing expertise. How your brands can lead your content to success.
  • VIDYARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Google] The Most Popular Types Of Videos On YouTube [Infographic]
    YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. YouTube has become increasingly inundated with content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Google] How to Run a Lean, Mean, Nonprofit Marketing Machine
    Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. Having systems to produce and distribute your content streamlines activities like actively blogging , freeing up time to invest on the brainstorming side. Focus Like a Laser Beam.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Who Does Google Love More: SEO or Content Marketing?
    Ultimately, these Google updates were meant to ensure consumers were receiving more valuable, usable content. They were not meant to scare us into thinking our “old friend SEO” is out, and content marketing is in. Why does SEO demand fresh content? Because Google likes it. There’s your content marketing value.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Ask a Content Guy: How Do I Monetize My Content Marketing?
    For the first time, I Googledcontent marketing mailbag” to see if anyone else is doing this. It goes to show: You can plan out all the research and intelligent content strategy choices, but sometimes you just make a gut decision that works out. usually advise against making content strategy decisions with your gut.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it? Bottom of page 1? Page 2?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] How B2B Vendors Can Generate Trust and Credibility With Their Website
    What kind of content is important to them? In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. Improve your credibility.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Short-form & Long-form: Where They Fit in Your Content Strategy
    Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. In reality, short-form content falls very short of its word max.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    For a while now, the steady digital marketing mantra has been “Content is king.” However, to abide by this mantra, it takes more than just a continuous, “healthy dose” of new content – it must be meaningful to patients, given a proper purpose and evaluated in order to gauge its effectiveness. Dig for Data-Driven Content Ideas.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Want to Target Recent Visitors to your Job Board AND the Contacts in Your ATS?
    Then your ads follow them around on Facebook or Google. Content Marketing SEO/Social Media Activating Old Job Candidates Re-Recruiting Staffing​ ​Agency​ ​Marketing ​ ​Content​ ​Marketing ​ ​Facebook​ ​Candidate​ ​Recruiting ​ ​Targeting​ ​Job Candidates​ ​On​ ​FacebookWelcome to Re-Recruiting. How Does It Work? Does It Work?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?
    You may have read that  Google will be there for your rescue , with its promising post-quantum cryptography currently being tested in Chrome, which would be immune to the power of quantum computers. Yup, that’s the future hacking your present. As Ron Weasley would say , “Can we panic now?” ” Well, not yet.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Google] How to Speak the Same Language as Your Marketing Audience
    In his book Killer Web Content , Gerry McGovern recommends creating three or fewer personas – and definitely no more than five, else “you and your team will find it hard to remember their names, let alone have a deep understanding of how they feel and think.” I agree. Content Marketing content marketing marketing audience marketing content
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Google] Easy Marketing Partnerships That Work: Why Every Marketer Needs a Marketing Guild
    Or, if your group is geographically diverse, set up a Google Group for open communication, or get on a Hangout and get everyone acquainted. Do you have people who frequently promote your content in social media? You might ask, what the heck is a marketing guild? Some businesses may belong to more than one marketing guild. Isn’t it?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Google] The Hashtag That Could Tilt the Marketing Automation World
    I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. These enhance your content strategy by helping you figure out what’s working.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Google] How to Make the Most of Your To-Do List: 7 Styles to Try
    They date back at least to the 1700s, as you’ll see below, and have been the subject of glee, contention , and productivity advice alike ever since. The first generation of online calendars came along in the early 2000s, which eventually evolved into programs like Google Calendar that could be synced with their smartphone counterparts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Google] The One Thing That’s Better Than Knowing Your Customers
    Create content that slips past the noise and contributes to exactly what your audience is asking for. Google Analytics can show you the data for 3-6). Who interacts/engages with your content (and which content is it)? harder to decipher, but again, a CRM or Google Analytics can help). Make data-driven decisions.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Google] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. How are readers consuming content? Research Content.
  • FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Google] Facebook vs. Google: Choosing Between Digital Advertising Giants
    Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google. Google Adwords : Paid Search. Did you like this post?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Google] “I Want My Team to Use Social Media.”
    Your team should be following your Facebook page and interact with all of the content being shared on the page. Liking, commenting and resharing the content to their personal profiles will all help to boost your content and help you get more followers and engagement. Google+. So, what should they do? Twitter. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Google] The business case for breaking the content marketing rules
    There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. To win in a crowded content world, here are a few rules you might need to break right now.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Content, Google] 6 Easy Ways to Predict Content Marketing Trends
    But as content marketers, it manifests in a different way: a strong desire to know what’s coming next, so we can recognize the next twitch in the industry that will quickly become a hot marketing trend. Here are six (fairly easy) ways to predict the future of content marketing. 1. Content Strategy MarketingPeople Watch.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Google] Planning for Search Engine Optimization in 2017
    Using a schema markup is becoming increasingly important with Google and with the ever-changing user trends. Schema” is a mark-up language from Schema.org that is used for tagging content so that search engines can categorize it and recognize it more quickly for search engine recovery. Changes to the search engine results pages.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Google] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    And user experience comes down to more than just the content and the jobs that are on your site it comes down to how fast the side loads. So thinking about that funnel thinking about okay if somebody reads a piece of blog content or somebody reads an e-book what do we want them to do next? Google Analytics. Video Transcript.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Google] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As the managing editor, I gladly accept pageviews in any which way, even those that are *late* to the party.) Or maybe Google, Coke, and Mashable fans had Retweeted it? Probably not.
  • ACT-ON  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Google] 7 Things You Need to Know About Optimizing for Mobile in 2016
    If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Google’s latest announcement about mobile search and what it means to you. Google Mobile Friendly Website Resources for Developers. Start testing!
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] Content Methodology: A Best Practices Report
    Content. Practices Report Copyright © 2016 Contently. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Components of a Content Methodology V. Create a Content Plan VI. Contents “ If you want to learn. content possible based. In the.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. content. 5.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. documented content strategy is hard.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] Evangelizing a Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Content Marketing: Why 7 IV. Smart content.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Google Analytics. Part of a suite of free and paid tools provided by Google. How it helps: Want to determine if your SEO, web copy, and curated content is providing ROI? Google Analytics provides a wealth of data at your fingertips. Content Development. What it is: A robust online content editor. Hotjar.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] How To Increase Referral Traffic And Get More Leads
    The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI. Google and other search engines consider these links and social signals as positive ranking factors as long as they are coming from trusted websites. Guess what?
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] 8 Keyword Research Tools for Search Engine Marketing in China
    Though Google is a global giant, it’s banned in China. This type of keyword can be valuable for generating content and catching timely updates. When I am thinking of a keyword research project, I like to think of it like fishing. In a previous blog, we mentioned that there are many search engine options in China. Baidu Keyword Planner.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] 50 Facts about online consumer behavior not to ignore
    Google ). hours a day viewing video content. Google). Google). Google). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] Marketing Guru Covers: Social Posting and Targeting
    Google+. Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. When companies sign up for Google Places and people sign up for Gmail accounts, they create Google+ pages. Facebook. Twitter.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] What Fabric Might Mean for Digital Storytelling
    As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. Is there a place in all this for businesses to join in on the augmented reality diary format like they have with Waze and Google Maps? Why Fabric? Why Now? The Details in the Fabric.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] How to Incorporate User Generated Content into Your Nonprofit Marketing
    People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof!
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] 4 Steps to Get Started with Marketing Automation
    Nurture those leads with a variety of great content, and help them keep learning. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Getting new software up and running can be intimidating. And, frankly, it can burn up a lot of your precious time. We understand your pain. Got a CRM?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Google] How to Engage Your Audience Using Digital Advertising
    We've all experienced those terrible mobile pop-up ads that cover the main content the second you get there and require multiple attempts to dismiss them. Auto-playing videos and flashing banners exist to distract people from the content they're actively trying to consume. For many businesses, the solution is simple: inbound marketing.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Google] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Google] The Content Marketer’s Guide to Beating Writer’s Block
    As content marketers, we don’t have the luxury of waiting around for the magic to happen; and we definitely cannot let writer’s block – the dreaded ailment/productivity-killer – stop us from meeting the never-ending deadlines that blog posts, whitepapers, newsletters, and all of the other formats demand from us on a daily basis. Must be nice.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Google] Scrolljacking: The Good, The Bad, and The Ugly
    Doing a quick Google search, you can find plenty of strong opinions on scrolljacking , most of which reveal vehement opposition. These are pretty easy to get used to, though this can be frustrating for a user who may want to jump around the content or quickly scan the whole page. Technique 0: Parallax. Technique 1: The Full Jack.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Google] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Think about when you fill out a Facebook profile, LinkedIn profile or anything to do with Google. When you continually post good content to your Facebook page, then more people will see your job postings, blog posts and personal content. It could be in a community newspaper or on a broadcast commercial. Why would you do that?
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] Getting SEO Right: Simple Steps to Better Organic Rankings
    However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Google is still a Bot. Google still uses a web crawler (or spider) called GoogleBot to access your site. Content is King.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] How To Improve Campaign ROI With Predictive Lead Scoring
    As a result, you would likely look at the number of leads generated from each channel and reinvest your money according to that outcome : Based on these results, you would decide to double down on Google ads and sponsored content because of the high volume of leads they’re generating and their low CPL. Campaign Round 2.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] How to Run a Webinar: Define Your Invitation and Registration Process
    In the diagram above, the steps in green require your company to create email content for each step. Don’t forgot to include a shortcut for the user to add the event to their calendar of choice ( Outlook , Google , etc.) in your thank you for registering and reminder emails. You’ve picked your ideal webinar service provider.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    No solid and centralized source of educational content existed, and the little actionable material that did exist was buried in search engines beneath mountains of speculation. Anthem launched its blog, now named The Benefits Guide , as the first step toward building out a fully fledged content hub. Content Strategy Marketing
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Google] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list. The quality and relevance of your site’s content is arguably the single most important factor in garnering high search ranking. These are often your best leads.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] 3 Gaming Trends About to Take Over the Media World
    For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. Some people tend to think of gaming as a niche hobby.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] What is Nurture Marketing? Pt. 1 – The High Level
    We know through the rising popularity of content marketing that selfish advertising doesn’t work and selfless content creation is the way to go. Additionally, Google is owning the customer experience, audiences are more impatient than ever, and the marketing technology landscape has exploded. Transformational Marketing.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] MarTech Europe preview: here’s what to expect in 6 weeks
    As a follow up to my discussion with the speakers from the marketing clouds, I will then moderate a discussion with marketing tech disruptors — including Google Analytics 360 Suite and Mautic, an open source marketing automation platform. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] 20 Examples of Social Proof in Action
    Excessive negative customer reviews in Google Search results can result in a loss of up to 70% of potential customers. If 334,000 other people are finding value in the content, it must be good, right? Content Marketing Daily CanonicalScore.). Needless to say, I'm now the proud owner of the human-version of said dog bed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] How to create a winning strategy with crappy content
    It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Google] 11 Ad Agencies You Need to Follow on Twitter
    It's no wonder the content is so funny: their tweets are managed by Bruce Stockler , a former joke writer for Jay Leno and current McCann director of content and social media. Content Management Systems Are Killing Creativity: Deutsch's @watchclark via @VentureBeat https://t.co/rqLdR5QRYM Handle : @RGA. August 31, 2016. Check.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Content, Google] Should Your Content Marketing Strategy Still Include Guest Posting?
    Guest posting has long been a common tactic in the content marketing strategy toolbox. Should brands be inviting guest posters to submit content? quick Google search will tell you that at the time this article was written, James Patterson has composed 147 novels. Guest Posts Should Be Content, Not Ads Dressed as Content.
  • VIDYARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Google] Video Marketing How-To: A Year of Videos
    So the content is popular, but our promotion strategy needs some work. As we can see from Google Analytics, Filming Outside the Studio yet again topped the list, and had a really high average time-on-site as well. That’s content with longevity! Hello and welcome to a special episode of Video Marketing How-To! See you then!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Google] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? That’s assuming your content is indexed, optimized, and technically correct enough for Google to even find it. So what’s a content marketer to do? Two hundred factors.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Google] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    This talk dives into what the future of inbound marketing might look like, as it relates to content, search, and ads. According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. Consumers' habits were evolving.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Google] 7 Ways to Create More Interesting Content for Your Blog
    Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Key takeaway.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Google] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. Facebook and Google both extensively use external logins as a way to sell better retargeting to ad partners.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Google] Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers
    Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive design later this month. In other words, emails will dynamically adapt so their content automatically fits the size of all screens. In fact, a recent study from Hitwise found that almost 60% of U.S.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Google] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    You know, the kind that pull in over a hundred Google searches per month? We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Your content might hit the mark, or it might not. Traffic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Google] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Or you may view your company blog as one of your primary sources of lead generation, as noted by 85% of organizations surveyed in Content Marketing Institute’s “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America” report. How could targeted content around said keywords improve rankings? 
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Google] What is structured content?
    Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Google] ‘We’re Not Selling Ads’: Adblock Plus Responds to Backlash About Its Acceptable Ads Platform
    The Wall Street Journal reported that Adblock Plus had partnered with Google, AppNexus, and ComboTag on the network, and that they’d all split the revenue. How was the world’s largest ad blocker launching an ad network—and why were advertising giants like Google and AppNexus working with it? BWwIsH2mJy. Classy. Exactly.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Google] Does Live Video Make Sense for Your Content Marketing Strategy?
    The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. Before experimenting with live video, it’s a good idea to consider how it will help you get to your overall content marketing goals. You can find a ton of stats about the rise of live video.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Google] Getting the Most From Your Marketing Assets
    The traditional answer to the question  “what is a marketing asset?”  is  CONTENT. blog post, eBook, podcast, report, mobile app, infographic, whitepaper, webinar are all examples of content. targeted Google+ group is a good choice for a brand survey. In fact, it’s something that gets better the more you invest.”
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Google] Multi-Touch Attribution, A Full User Debrief
    This is a critical element of the tracking mix because a company’s website acts as the hub for most other marketing activities (paid media, paid search, organic, display, content, webinars, referrals, WOM, events, direct mail, etc). Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.)
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Google] Selling Digital Content? Seven Questions to Answer
    More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Consumers Will Pay For the RIGHT Digital Content. Why the change? Conversion.
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    Easy Click Comparisons With the click of a mouse and a Google search, buyers can find several companies offering similar products/services. Distractions Third-party reviews, customers’ referrals and comments, competitors’ promotions and your own content are all helping to disrupt and distract buyers’ already short attention spans. 
  • FATHOM  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] 3 Timeless SEO Strategies You Need to Incorporate into General Marketing
    Even if I haven’t read what the experts think about tactic X or what new thing Google has added to their search results pages, I can usually predict its importance and how critical it is to implement. Create Incredible Content. In today’s age, “content” is so much more than words on a computer screen. How can I do this?…
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful. Rank higher on Google.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] A Brief Timeline of the History of Blogging
    In 1999 alone, Blogger , (which would go on to be acquired by Google ), LiveJournal , and Xanga all launched. While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers. Greetings, readers. Blogger, c.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] What Makes a B2B Blog Post Get 100 Upvotes on Inbound.org?
    Today it’s a one-stop-shop for the best of the best content about content marketing. Though founded by marketing wunderkind, it’s Inbound.org’s users who are really responsible for the quality content on the site. Users publish content, users vote on content – and the cream rises to the top. Content loading
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] How to Breathe New Life Into Old Content
    How many pieces of content has your company published? I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. Is it 1,000 pieces of content? What if you could refresh some of that old content and get more results from it? 3,000?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Google] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Or was the content you shared via Twitter more effective? 2. From Google? Via Facebook?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] ?????????SEO Copywriting Buzz: Part 2
    Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” Here’s why. 500 words? 1,000?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] 8 Strategies to stand out when you’re late to the content marketing game
    Content budgets are soaring, content output is exploding. If you’re the first one to dominate a niche with  your content, you’re one of the lucky ones. You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] Prepare to Be Ignored if You Don’t Have Subscription Goals
    According to Content Marketing Institute/MarketingProfs  research , less than one in three organizations have subscription growth as a content marketing goal. HANDPICKED RELATED CONTENT: How to Build Your Email List: The (Better Than) Ultimate Guide. We create content so that we can build the asset (the audience).
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. Creating content. But this race gets very tiring.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    In fact, just recently, the Content Marketing Institute predicted video -- specifically real-time platforms -- will be critical to brand growth in 2016. Google Hangouts On Air. Note: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live. Snapchat. 1) Raise awareness for a cause. Periscope.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Google] A Brief History of Online Advertising
    Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. The History of Online Advertising. Image credit: Wired.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Google] ‘Beyond the iPhone,’ And 6 Other Stories You Should Read
    Here’s what you missed while your eyes were burning from all that orange at Content Marketing World… The New Yorker: Pete Wells Has His Knives Out. Wired: Google’s Clever Plan to Stop Aspiring ISIS Recruits. Vanity Fair: Burritto-Delievering Google Drones Are Headed to College. It’s too smart.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Google] A User Experience Design Process that will drive your Website’s Performance
    The user experience design process is just as important as the content creation process when you are refreshing your current site or building a brand new one. Visitors’ impatience applies to content, too. On the other hand, study after study has demonstrated that Google tends to rank long content higher than shorter pieces.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Google] Skyword’s Top Takeaways from Content Marketing World 2016
    Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Fill a content hole. Wednesday.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Google] 5 Skills Every Demand Gen Marketer Should Master
    Demand Gen Skill to Master #1: Google Analytics. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Google Analytics Academy is a great place to learn the fundamentals. Content loading You look at the data. You’re not alone.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Google] See What Content Marketing Success Truly Looks Like
    Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Nowhere has this been more apparent than when looking at the impressive scope of the work created by the winners at the 12th annual Content Marketing Awards. Content Marketer of the Year. Brand New Content.
  • BIZIBLE  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Google] How To Measure and Improve Your B2B Content Marketing Using Engagement Reports
    Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing. leads report tells us whether our content is compelling enough for readers to submit their contact information. Engagement Reporting For Content Marketing Performance Measurement. Click image to enlarge ).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Google] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    Studies show that on average, the #1 search result on Google has 9 images and if those images are high-quality, they are likely to get 121% more shares. Knowing this, make an effort enhance your written content with relevant graphics, photos, or charts. Use Google Analytics to find your average user’s on-screen time. Blog Dail
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Google] The History of the PDF and Its Marketing Limitations
    The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers. When content teams work hard to develop and create these incredible assets that can be used for sales enablement , this is a major downside. Content loading The History of the PDF. Image source. Case Studies. eBooks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Google] Is content swiping smart marketing or brand desperation?
    The race to publish meaningful and relevant content is furious. simply dove into the meat of the content. But where did this content come from? The benefits of this content strategy. Forbes has an insatiable need for content and has found a new goldmine — experts answering questions on Quora.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Google] Why Nonprofits Should Start Inbound Now
    That's why inbound marketing is all about building trust and authority with people through content. Strong SEO rankings and authoritative backlinks only come with consistently publishing relevant content that's irresistible to your market. Getting those backlinks that push your content up in the SEO rankings takes time.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Google] The 11 Weirdest Branded Video Games
    Your goal is to figure out the fastest, safest route from point A to point B on a Google Map. The post The 11 Weirdest Branded Video Games appeared first on The Content Strategist. A couple weeks ago, Warby Parker, the trendy glasses startup, announced its first video game: Worbs. It’s hard to say the same for these 11 games.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Google] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what our research tells us about how professional services firms as a whole are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, take a look at the copy on your website, as well as any educational content you are offering to visitors. traffic) from Google, as well.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Google] Does Your Healthcare Content Speak Your Audience’s Language?
    This affects conversions and it tells search engines that your page content is lower in quality than the competition. There is a lot of healthcare content in which the writing style appears to be written for physicians, care providers, and other employees in the healthcare industry. Have you ever taken a trip to the chemist?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Google] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation. High-Value Content Offers. Provide a solution.
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