• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Content, Google] B2B Marketing Trends for 2016
    They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. content.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Content, Google] 5 Ways to Use Your Blog to Test New Ideas
    Content managers rush to get posts out to announce upcoming webinars, maintain a deluge of articles for SEO’s sake, or worse: simply publish content to check something off the to-do list to “keep busy.” ” But we all know that more content isn’t synonymous with better content. Consider content.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Content, Google] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    Often, marketers feel compelled to google search “lead scoring metrics” or take a page from one of the “Definitive Guides to Lead Scoring” to determine the attributes they’ll score. Things like: clicked in email, visited, downloaded content. We also learned which content assets were the best indicators of discovery calls.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Content, Google] How to Create a Customer-Driven Content Strategy | SMX West 2017
    I was excited to learn what other people had to say and I was excited to be able to talk about how customers should be the basis for any content marketing program. Specifically, I was excited to talk about how content can help take the customer through the buyer journey. What type of content are they using to help them make a decision?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Content, Google] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Content, Google] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Content, Google] Mapping Your Content to the Buyer’s Journey in 15 minutes
    Periodically, today’s content marketer needs to take a step back and see the forest (or whatever is your preferred “big picture” cliché). These pauses are an excellent time to evaluate whether your offered content matches your targeted audience’s persona(s) and where they are in their buying journeys. What type of content engages you?
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Content, Google] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    In fact, according to recent research by the Content Marketing Institute , 58% of content marketers said they use webinars as one of their key marketing tactics. Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Who should you target?
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Content, Google] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google. 3. Your list alone is not enough.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Content, Google] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    Welcome to the March edition of Ask a Content Guy, which we’re now renaming Ask a Content Strategist! It’s the same old column in which I answer your most pressing content marketing questions, except now with a name that makes a little more sense considering I’m not Bill Simmons. Jamie, London. Milad, Tehran.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Content, Google] 5 steps to wrangling your most important social media channels
    Social media schedulers — Buffer (for sharing other people’s content) and CoSchedule ReQueue (for sharing my own content.). Analytics — Google Analytics (free). Content aggregator — email subscriptions (free) and Feedly (free). Social media gurus make social media management sound so darn difficult. That’s it!
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Content, Google] Four Myths of Website Design
    With WordPress and all the free templates available on the internet, a lot of people believe they can just load up a free template, fill in the content and they are finished. Free (or inexpensive) templates give you no customization or control of the content. In 2016, Google changed their ranking criteria to a “mobile-first index”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Content, Google] What Does a Content Marketer Do? Answered by a Content Marketer
    Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? Let’s take a closer look at each one of these core components of content marketing: 1. Is the content intended to drive traffic?
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Content, Google] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Content, Google] New research reveals Americans migrating to three social media platforms
    Emergence of smart speakers (like Google Home and Alexa) … and why Apple is falling behind. Our content is free because of their generosity. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Content, Google] The Six Best Accounting and Finance Tools for Small Business
    Google Review Count: 203. Google Review Count: 170. Google Review Count: 166. Google Review Count: 141. Google Review Count: 183. Google Review Count: 80. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: Accounting Software. 1 ) Xero.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Content, Google] How Redesigning HubSpot.com Doubled Conversion Rates
    Content and Copy. As we were doing this, we simultaneously produced assets like product images and videos to finish out the content that would populate the designs. At INBOUND, we launched a major iteration of HubSpot.com. We can now confidently say that the results are in, and we have some big learnings to share with you. Conversions.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Content, Google] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    At least, that's what the folks at Nielsen and Google have found in their research. So read on, and start distributing your content in the right places. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. Social Media IGSS
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Content, Google] 5 Strategies to Help Teams Thrive after a Merger
    Centralize Your Content. Before you do anything else, your team needs to find all your content—and I mean all your content. Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. The benefit?
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Content, Google] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    On the other hand, Allstate has responded to cultural trends as they’ve cropped up, embracing them in its content strategy. According to Google , millennials are now in the kitchen more than ever, and there are many mini-crises a brand can help them navigate while there. Content Strategy MarketingActually, yes. Allstate.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Content, Google] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Marketing Nation Summit has traditionally been a user conference, but this year, we’re up-leveling the content and you can learn what’s important to both your peers and executives. Attend a session on content! So, don’t just take our word for it! Learning and Career Growth. Advice from Marketo Champions. Sessions.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Content, Google] The Best 2017 Networking Events for Marketers
    Some draw people from around the globe and provide content that makes the journey worthwhile. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. Aren't entirely sure where content marketing and mobile intersect.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Content, Google] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. The most common example is Google Analytics. Gartner.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Content, Google] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? 50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). Optimizing Video Content. Engaging Viewers.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Content, Google] Six SEO Tips for UX Designers
    Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Redesigns often entail shifts in content strategy and information architecture. Guest post by Alex Berg.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Content, Google] Is your brand making maximizing interest from potential customers?
    Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. Once your prospects see you as a thought leader and opted into your email list to receive more great content, it’s time to activate an automated email marketing strategy. Discovery. Now what? Be seen as a thought leader. Add value.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 15, 2017
    [Content, Google] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    Put yourself in the shoes of a content marketer just five years ago, working to build out a content hub for an enterprise-scale business. Thankfully, it’s safe to expect that your boss isn’t looking for you to turn your content engine into a data center for scientific practice. ” Image attribution: Roman Mager.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Content, Google] Good Bots vs. Bad Bots: How to Tell the Difference
    These bots search the web for content that’s potentially been plagiarized. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. Is it helpful, or harmful?
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Content, Google] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. Google Trends. . Content loading Gartner. .
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Content, Google] Marketing’s Artificial Intelligence Revolution Is Here
    Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze.
  • KEO MARKETING  |  TUESDAY, MARCH 14, 2017
    [Content, Google] Top Four Web Design Trends for 2017
    In late 2016, Google implemented their “mobile first index” in which Google ranks mobile sites higher in the results than non-mobile sites. Most importantly, Google now crawls your website as a mobile user. Now Google and other search engines analyze a wide range of components to determine page rank. Smart Insights).
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Content, Google] The implications for PR if Twitter goes away
    And while so many platforms cross-publish and cross-share their Instagram and Facebook content real-time with Twitter, it rarely goes the other way. Still, to this day, YouTube is the least understood and least appreciated online community ever and also happens to be the number-two most-used search engines online, just under Google Search.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Content, Google] Mastering modern marketing technology leadership over 2 intense days
    You’ll get an inside look at how Microsoft transformed their marketing technology capabilities, enabling tracking, targeting, and personalization of content as customers move between multiple product marketing programs, progressing as high quality leads to inside sales, field sales, or partners. No, we’re not fooling.)
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Google] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. Wistia's Customize tools allow you to control the look and feel of your video content.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Content, Google] The 17 Best Photo Editing Tools
    Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. Google Review Count: 423. 1 ) FotoFlexer. PCMag.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Content, Google] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Content, Google] Drones, Bots and AI oh my. SXSW highlights
    Brands don’t want Google or Facebook negotiating the relationship with their customers. To get everything done, somehow you will need to link all the accounts — Amazon, Facebook, Google and more. Make the ads very good, make them as good as the content. Pop-ups and banners devalue the content. Drones.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Content, Google] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. The article contends that producing content solely supported by online advertising is no longer sustainable for media companies; however, traditional media does have one advantage worth exploiting: trust. Snap Inc.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Content, Google] THE HACKIES: The case for a cloud-enabled business advisor
    The following graphic from a Looker and RJ Metrics presentation illustrates several technical challenges of data integration common to all cloud data warehousing projects: Web traffic, distribution and online goal data can be managed in Google Analytics for example, but what about transactional data? Like it? Data Access is Sacrosanct.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Content, Google] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    Navigate to the App Store on iOS devices or Google Play on Android devices and make sure you’re using the latest version of Facebook Messenger. However, Facebook gave a few content creators early access to start creating on Messenger Day, so you can see what it looks like in action below: Can Facebook Beat Snapchat at Its Own Game?
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Content, Google] 3 Simple Ways to Validate Your Content Ideas
    In the previous year, there has been a widespread emphasis on the message of bigger and better content. These include Brian Dean’s “skyscraper content” as well as Rand Fishkin’s “10x content.” Owing to these, many business premises are beginning to devote funds and a lot of effort into creating huge pieces of content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Content, Google] How to Create an Organizational B2B Content Marketing Strategy
    There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. In many cases, the way you organize your B2B content is often just as important as what the content is. Create Content Personas.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Content, Google] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Google Review Count: 231. Google Review Count: 217. Google Review Count: 281. 2 ) Google Forms. Google Review Count: 260. Google Review Count: 189.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Content, Google] How to Overcome the Challenges of Managing a Remote Agency
    As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc. For geographically disparate teams, keep a casual comms channel open for sharing non-work-related content, jokes, gaffes, and everything in between. The Challenges of a Remote Team. Morale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Content, Google] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Armed with the answer… Promote your mission through content. Create content about your culture and people. Not all content created by marketing has to be marketing content. The best way to ensure that your content is cleared through legal is to create it yourself. Embrace user generated content (“UGC”).
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Content, Google] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    If you only implement a few webpage best practices, stay aware of industry trends, and focus on good content, your rankings and traffic are likely to remain steady. Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. Certainly not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Content, Google] 20+ Benchmarks for Measuring B2B SEO Performance
    Now pulled through Google Search Console’s search analytics reports. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ).
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Content, Google] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. In fact, Google data shows that businesses make an average of $2 in income for every $1 spent in PPC ads through their platform. Content loading. Content loading Image source.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Content, Google] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. A new way to brand your marketing. Train.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Content, Google] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Google Review Count: 449. Google Review Count: 320. 9) Openr.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Content, Google] Changing the Currency in Advertising: Chartbeat Founder Tony Haile on the Future of Content Measurement
    As Haile continues to develop Scroll with over $3 million in funding, he spoke to me on the phone about Chartbeat’s evolution, going up against Google, the need for a frictionless free press, and what he hopes to accomplish in the next decade. And there was Google Analytics, which was everywhere. We partnered up together.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Content, Google] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    ” Facebook is quickly catching up to Google as the most powerful advertising ecosystem on Earth. We’re not just addicted to using Facebook to gather information, like we are with Google; we’re now also addicted to telling Facebook how we feel about that information. Selected by Kristen Poli, content strategist.
  • BIZNOLOGY  |  MONDAY, MARCH 6, 2017
    [Content, Google] SEO – rank is only half the story
    Keyword referrals – you can get this using Google WebMaster Tools. Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. When thinking about SEO, don’t just focus on your ranking positions.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Content, Google] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. Quick content tip #5: Search through frequently asked questions for blog post ideas. . Find opportunities via Google Search by typing in your target market plus “become a contributor.”
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Content, Google] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked. appeared first on The Content Standard by Skyword.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Content, Google] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Create and Promote Highly Engaging Content. Author: Jacob Shama “Hey, Siri!
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Content, Google] THE HACKIES: 5 tips and tricks for securing your marketing technology
    For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. Not everyone on your team will be uploading or editing content but may need access to edit or retrieve information. This article is a guest post by Chris Spears of Arke Systems. Like it? Ownership. Wrong.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Google] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The end result? In-Stream Ads. Budget.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Google] The Beginner's Guide to Small Business Marketing Online
    Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? If you choose to do this, you can use a CMS (content management system) to do so. Google Ranking and SEO. Brand. Website.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Content, Google] 10 B2B Lead Generation Strategies for 2017
    At a minimum, you should be collecting data using Google Analytics, but if you’ve got the resources, it’s worth investing in a CRM tool that fits your specific needs. Think about something you can address with an innovative product or content offer. Is your website on the first page of Google? Create Quality Content.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Content, Google] Why the false dichotomy between adtech and martech is dysfunctional
    Influencer marketing services — for instance, Famebit, which was recently acquired by Google — enable brands to pay people to promote them, clearly a paid channel. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Marketing Softwar
  • B2B MARKETING INSIDER  |  SATURDAY, MARCH 4, 2017
    [Content, Google] Side Projects and the Quest to Create the Exceptional [Podcast]
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? Content MarketingRichard’s side project started with that familiar feeling when you just can’t wait to see people’s reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at unthinkable.fm
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Content, Google] CaliberMind Offers B2B Orchestration with a Twist
    The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). Match content to individuals. We’ll circle back to classification at the end. Unify B2B data.
  • KAPOST  |  FRIDAY, MARCH 3, 2017
    [Content, Google] Top 25 B2B Marketers in the C-Suite
    Thomas James, Senior VP Marketing, Google. The post Top 25 B2B Marketers in the C-Suite appeared first on Kapost Content Marketing Blog. In the ever-changing marketing environment, we are experiencing today, B2B marketers are forced to think outside the box now more than ever. How do you reach the correct target market?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Content, Google] How to ruin your content by overthinking things
    I was a content screw-up in my early years because I made everything too complicated. I was spending too much time on too much crappy content because I was overthinking things and making it too complicated. Here are a few pointers to help you relax and create content the easy way. Illustration marked safe for re-use by Google.
  • WEBBIQUITY  |  FRIDAY, MARCH 3, 2017
    [Content, Google] Link Building and Mobile SEO in 2017
    Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. In addition, Google’s algorithm continues to get “smarter” and so the way Google recognizes backlinks is changing.
  • CONTENTLY  |  THURSDAY, MARCH 2, 2017
    [Content, Google] The Best Content Marketing of February: 7 Brands That Mean Business
    Most days, I sit at my desk writing and editing articles, working on Contently’s marketing collateral, and trying not to let our company Slack take over my life. But every so often, I get to go to sales meetings to talk about the nuances of content marketing. Think With Google: The Case for Diversity in Advertising.
  • 6SENSE  |  THURSDAY, MARCH 2, 2017
    [Content, Google] This Is My Story, and I’m Sticking to It
    Google calls this “Be there, Be useful.” We’re inundated with content and messages. Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. Fortunately, people want to hear stories. It’s human nature. Great stories move people. Inspire them.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Content, Google] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill: I go to my best friend Google. In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. Jill is a social selling evangelist and start-up advisor. She describes herself as “a sales professional trapped in a marketer’s body.” Jill’s LinkedIn profile.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Content, Google] Marketing Research to Bookmark for Your Next Blog Post
    If you create any kind of content as part of your role, your arguments should be well-supported with data. It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 17) Contently.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Google] Why you need 3,643 domains just like President Donald J. Trump
    The strategy behind this is to try to control your products, your services, and your brand across as many of the 30-results spread across the three default-10 results pages that Google serves. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. What Donald J. Want to buy donaldtrumpsucks.com? Trump beat you to it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Google] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    As the campaign runs, observing the Search Query Report (SQR), provided by Google, is essential to ensure a healthy account. Google is able to provide a report, called Auction Insights , which shows what companies are bidding on a specific keyword. New whitepapers or pieces of content to advertise. Competition Check-Up.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Google] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. 1) The Washington Post starts curating content for Snapchat Discover. We spend a lot of time on social media sites -- globally, it’s around two hours per day. 3) Snap Inc. Snap Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Google] The 14 Best Personal Productivity Tools
    Google Review Count: 355. Google Review Count: 183. Sample review: “Time Doctor allows content marketers to track the productivity of a team, including tracking time spent working and managing hours.” — Express Writers. Google Review Count: 170. Google Review Count: 363. Google Review Count: 297.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Google] 5 Services Your Agency Shouldn't Offer in 2017
    which really has nothing to do with the typical content generation and placement duties of a traditional agency. A new revision of the Google search algorithm set to raise the visibility of mobile sites at the expense of their desktop-bound competitors. 5 Services Your Agency Shouldn't Offer in 2017. 1) Facebook Killed the Video Ad.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Content, Google] An introduction to ecommerce APIs for non-developers
    To support my article, I’m going to screen 3 examples of reliable ecommerce APIs: Contentful, Shippo, and LaunchDarkly. Example #1: Contentful. Contentful is a revamped CMS. Marketers create modular content, and then it’s up to the developers to connect it to different devices and applications. Why APIs?
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 25, 2017
    [Content, Google] Great Content Creators Find Meaning in the Day-to-Day [Podcast]
    Content marketers put creativity up on a pedestal. SUBSCRIBE at [link] Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Brilliance in Plain Sight: Great Content Creators Find Meaning in the Day-to-Day appeared first on Unthinkable. Content MarketingRead More.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Google] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. That dynamic is already widespread on Google. Hey Google.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Google] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. If you want to stand out, you can’t rely on a publish-and-pray content strategy. And, it will give wings to your content strategy. . Content loading That's it. Source ).
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Google] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    For example, many businesses spend thousands of advertising dollars on Google Adwords. Use relevant content to help users in making a right decision. Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] How to Craft a Successful Content Marketing Strategy
    And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] Five levers of relevance for digital authors
    Most of the cognitive levers that increase relevance are in the way the content is written and structured. Here I cover the five most effective content cognitive levers that I have used in my work. This is also the content you want to pull out into some sort of graphical treatment. Lever 3: Break content up into small chunks.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    SEO Helps Target and Personalize ABM Content. Completing these tasks is critical for success with the next step: defining a personalized, targeted content strategy. SEO shines here because it provides insight into what types of content key players at target accounts are looking for. Who is most likely consuming this content?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] The 26 Best WordPress Plugins
    WordPress is far and away the most popular content management system (CMS) for websites. Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] The Stories Behind 5 Social Networks That Never Caught On
    In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Friendster was the first network that allowed friends to create profiles and share content with their contacts. 2) Eons.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Google] How Marketing Automation Technology Makes Businesses Smarter
    The latest infrastructure is giving marketers a command center that helps them streamline, automate and measure marketing activities across channels, and send highly relevant customized content to the right customer or the right potential customer at just the right time. Editors Note: This post originally appeared in The Business Debate. .
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Why Agencies Should be Using Custom Facebook Audiences
    Through Custom Facebook Audiences, you can use advanced features such as uploading contact email lists, targeting people who visit a website or specific website pages, targeting people have taken a specific action in an app, or targeting people who have engaged with content on a Facebook page. At a glance, these include: Focused Targeting.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Lately, I’ve seen that short form content resonates really well on paid channels. It’s a bit nebulous.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 22, 2017
    [Content, Google] Is Your Content Fresh Enough to Attract Google?
    There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content MarketingNot to the search engines.
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] The ‘Less Is More’ Content Strategy
    What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] Major Changes Come to Content Marketing World 2017
    A few months after every Content Marketing World, I review each and every survey response about the event. Of course, it offers a universal lesson for all content marketers – listen to your audience and give them what they want.). This a shortened list of key topics for Content Marketing World 2017. Interactive content.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Google] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 350.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Content, Google] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    To look at the future of content marketing, we need to observe the bleeding edge of content disruption occurring with traditional media. The fragmentation of content channels that occurred with the internet (everyone is a publisher!) There are only so many influencers and only so much content they will be able to endorse.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Content, Google] How to Become a Household Name
    Google it.” “Can Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. 3) Google. Used in a Sentence: “Just Google it.”. Can you pass me some Kleenex?” “Let’s
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 18, 2017
    [Content, Google] Content Creator Confessions: An Unthinkable Dive into the Messiness of Making
    Channel Links: iTunes, SoundCloud, Stitcher, Google Play FEEDBACK ON THE SHOW? The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Unthinkable. The post Content Creator Confessions: An Unthinkable Dive into the Messiness of Making appeared first on Marketing Insider Group.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Social Media 101: Managing your social media presence
    Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Staying current on social media calls for regular activity and for content that will interest your readers. Google+: 2 to 3 times per day. Likes and snaps and tweets…oh my! Don’t panic! LinkedIn.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Why every business needs a social media business audit
    Google+. Tip: You can also Google yourself to locate your forgotten profiles. Google a few of your competitors to give them a quick social audit. My content is higher quality. Not active on social media? You are losing ground to competitors. But you already know that. Step 1: Start the audit. Twitter. LinkedIn. Instagram.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Google] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Whatever the strategy du jour, narrowband hit-and-run tactics aren’t definitive enough for C-level execs who often need to map out blue-sky content strategies—ones with staying power. Joe Pulizzi of the Content Marketing Institute cited an email renaissance swelling subscription numbers at places like BuzzFeed and the Washington Post.
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