B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

JULY 31, 2014

Blogging drives traffic to websites and generates leads. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. Decide How to Structure Your Content Marketing Team by David Booth of Revenify. Blogging b2b blog content marketing strategy' So, hey, let’s jump in and do this.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You have bad content on your website. Read my previous post on this, B2B Marketers: Are You Going to Accept B2B Boring Content?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. More and more audiences (especially younger generations like the Millennials) want it. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. They need good information (content) from your business, not a sales pitch. .” I was silent, waiting for the ideas. So, there’s me, the person the sales man called.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. Marketing Copywriting. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? I’ve also used SmartDraw and MS Visio to generate web site diagrams. What kind of content, graphics, images, forms or other features will each page have? What is the objective of each page on the site?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

OCTOBER 30, 2015

In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines. I have made it my business to identify a stellar team of designers and developers who create great websites that generate results. Take it from me.

Template 100

Template Marketing Websites Design Social Media 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder. Do you publish valuable content?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JULY 16, 2014

On the other hand, dropping traditional marketing tools altogether and focusing on new tactics like content marketing and social media alone is also risky. If you want to do the right marketing, to the right audience, and generate the right results, call New Incite today. So, B2B marketer, what’s in your toolbox?

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. And, last but certainly not least, identify the most popular content on your website.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts. Social media is very doable.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 27, 2010

Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology. Outdated content and “look and feel” of your website IS noticed by customers and prospects. Note: some of these stats are from the Earnest blog.). ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Sales Qualified Leads Stats Marketing Management 100

B2B Marketing Traction

FEBRUARY 23, 2015

Use a table of contents so that people can scan easily. The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Getting your audience to read the articles may be more important than driving traffic to your site.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MARCH 23, 2012

Up until as late as 2005, I did think a valid strategy for a company with no presence on the web was to jump start online lead generation with PPC. But today B2B marketers are much better of investing in organic search engine optimization and great content. Two things conspired in the decline of Pay-Per-Click advertising.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Whatever content you choose, you are providing a little behind the scenes information that customers will appreciate. We create marketing content and provide strategic marketing plans and training for your staff.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MAY 31, 2012

Even the new content marketing is not enough to generate successful results, says Ernst. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 8, 2012

If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. For specialized tasks, such as website and marketing video development, you may outsource, unless the volume of work is so great it warrants an employee.

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook is part of our culture, especially for younger generations. You can add photos, links, videos and other content as you go to keep content fresh, either from your computer, a smartphone, or directly from your video camera. Facebook users add 90 pieces of content on average each month. Facebook is free.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 22, 2011

How do you get web site visitors to convert to customers and generate sales? Does it have valuable content for your target audience? Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do visitors behave? Where do they go?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

NOVEMBER 24, 2014

Retweet the Tweets that include great links to content, great quotes or other Tweets of those people (customers, prospects, associates, etc.) We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. whom you want to promote.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site had been coming up high in the results and generating potential client leads. ’ Only site original content is made accessible; tricks are not possible nor approved.” Focus instead on creating tons of strategic, relevant content to attract and engage your prospects and customers. May I suggest one?

PageRank 100

PageRank Guidelines Vendors SEM 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session. I’m pretty conscientious about my blog entries. so that readers get value.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2015

For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. In summary, I think Pinterest is great for generating brand awareness and getting your products and services in front of buyers more quickly. If it’s interesting enough, people will follow you.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. So marketing tactics must change – businesses need to put great content online and attract buyers to it. The Internet created the long tail of demand, and we as marketers thank our lucky stars.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. What is changing in B2B Content Marketing from 2012 to 2013? Infographics , licensed syndicated content, mobile applications and gamification are new tactics – they were not even on the 2012 list.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 11, 2009

You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. You can always use your Internet browser back button to return to where you were. Default Widget.

B2B Marketing 100

B2B Marketing Tactics B2B Newsletter 100

B2B Marketing Traction

JULY 23, 2014

With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Underlining words in online content can be confusing.

Social Media 100

Social Media Paper Internet Marketing Rules 100

B2B Marketing Traction

JULY 8, 2015

How to generate results from LinkedIn Groups. So, in order to get value from LinkedIn, you have to stop pushing content and add value for others. Adding value for others on LinkedIn can mean you continue sharing your blog posts and other content. LinkedIn never intended that its platform be used for self-promotion.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

This is a big change from older generations who value justice, integrity, family, practicality, and duty. Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. Millennials use technology differently than other generations.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Increase your online content with a blog. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Use new ways of presenting online content. That’s right, give it away.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100