Webbiquity

APRIL 11, 2019

per Gartner. This data primarily consists of content and context. While content contains the information exchanged, context anticipates the user’s needs and also takes into account the ambiguity and interruption while engaging a customer. How does it work? Visit her profile on LinkedIn.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. And 26% agree that memorable brands take risks with their social content.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

API 92

API Gartner Paid Search Agency PR 92

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. You write a script, and it automates it. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Power Your Content Marketing While Working from Home.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Vision Edge Marketing

DECEMBER 15, 2020

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. This trend of B2B buyers seeking more peer recommendations provides an additional insight into how much they might prioritize and value peer content and interactions.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

DECEMBER 28, 2023

This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Do you have a process to ensure that the content is monitored to ensure quality? If you have no dedicated analytics, data, or development resources, now is not the time to jump into AI.

Marketing AI 100

Marketing AI Allocation CMO RFP 100

Webbiquity

JANUARY 25, 2021

Don’t buy through “review sites” and give your money to Gartner. There should be indications of where content uses horizontal scroll with clear visual cues. Web designers will need to think about what content benefits from horizontal scroll, for instance a photo gallery that provides a small preview to users.

Design 295

Design Trends Marketing Websites Gartner 295

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. Source: Gartner.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Why we care.

Marketing AI 93

Marketing AI Brand Identity Branding Gartner 93

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. So make sure your demand generation team, communications team, social media team, content team, and every role under your domain can measure their impact according to your organization’s specific goals.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” He also writes for Demand Gen Report and ABM In Action. That’s plenty, but far from all.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Martech

OCTOBER 6, 2023

. “I think the most interesting part is where it magically finds the right text and combination of elements to maximize ad effectiveness,” said Andrew Frank, VP distinguished analyst at Gartner. “Most of it is small brand advertisers and a lot of it is highly targeted, localized, topical content.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. That’s why we’re incredibly proud to be the top-rated solution in G2 Crowd’s Enterprise Content Creation Grid for Fall 2020 by a wide margin. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. Let alone for writing. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. Help customers get out of a quandary.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Content Standard

DECEMBER 14, 2020

And this userbase is only expected to grow: Thirty percent of all searches will be done without a screen by 2020, according to Gartner research , shared by Forbes. In content marketing, specifically, you’ll need to understand how consumers are using this search method and how it can affect your SEO rankings.

Long Tail Marketing 100

Long Tail Marketing FAQ Content Mobile Marketing 100

Vision Edge Marketing

MARCH 17, 2020

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” ” This data supports our contention that data literacy is essential to achieving a data-driven culture and business growth. That’s why we have written this article.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

B2B Marketing Directions

MAY 27, 2018

Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In every annual survey conducted by the Content Marketing Institute and MarketingProfs (beginning in 2010), about nine out of ten surveyed B2B marketers have reported their company was using content marketing in some form.

Content Marketing 64

Content Marketing Planning Gartner Paid Search Agency 64

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Martech

SEPTEMBER 23, 2021

This is particularly true in functions like marketing that rely on clear, consistent, and engaging interactions and content to achieve outcomes. This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than look to develop new markets. The value is clear.

Cost 123

Cost Planning Work Management Paid Search Agency 123

Contently

JUNE 5, 2018

” That’s David Court, writing for McKinsey Quartley , in an article published over 10 years ago. That means developing fluency with everything from writing and design to analytics and customer success. According to Gartner, 62 percent of brands report that all digital commerce now rolls up to the CMO. Sound familiar?

CMO 136

CMO Digital Transformation Gartner Stats 136

Martech

DECEMBER 4, 2023

Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. It is not going anywhere, and rushing to the new shiny object because everyone else is using it does not guarantee you will improve your marketing or get your organization any closer to growth.

Marketing AI 121

Marketing AI Gartner Planning B2B Marketing 121

nDash

NOVEMBER 23, 2020

Regardless of your reason, we’ve pulled together a list of writers who can write for you and your target audience. We’re always happy to help you build your writing team! . Scott Duncan – Content Strategist & Writer . “I I am a ghostwriter who specializes in adapting my writing voice to the needs of my clients.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Webbiquity

NOVEMBER 3, 2020

Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event. She writes on Design Roast and can be followed on Twitter @lexieludesigner. However, effective marketing is often expensive and challenging to optimize.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

ANNUITAS

APRIL 20, 2020

“Content is king” is a phrase that’s dominated the marketing world for years now, and for good reason. Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. So, here are the key trends and takeaways I identified from the biggest content marketing event of the year. Influencer marketing goes deeper than you think.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Essential, in fact. Increasing Engagement Rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

nDash

DECEMBER 14, 2020

Technology can be tricky to write about, that’s why we’ve pulled together a list of experts who can do it right. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. I’m well versed in creating content that converts. Andrew Sanders.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Salesforce Marketing Cloud

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. By using data to analyze how people interact with the product and what features they find most valuable, brands can tailor their ABM efforts for target accounts with personalized messages and content.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. Because to me, with content marketing, it’s all about the audience. Those goals are easier to accomplish when they’re reflected organically in the content.

SME 111

SME Case Studies Paid Search Agency Intent 111