Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). New content (webinars, blog posts). PPC and social ads. Feature announcements.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Google AdWords could be a mystery if you’re new to it.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. That said there are some options. Hope that helps! And of course thanks for including Radian6.

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Building brand awareness continues to be a major organizational goal for B2B content marketers. A channel could be a device, medium, or network. For example: . A physical store. Direct mail.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Unbound B2B

JANUARY 17, 2023

Content marketing is the leading method to improve your subscription sale. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers. A study shows that people are 131% more likely to buy from brands that educated them with content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. 3) Curating More Precise Content.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145