Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. A 2019 Gartner survey found that buyers are spending 50% of their time with third-party sources during their research process. Image courtesy of Gartner.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Interactions

AUGUST 24, 2021

And they benefit from B2B content that shows them how to do those things. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. There’s a lot more to B2B content marketing than thought leadership, industry trends and infotainment.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Personalization will play a pivotal role in standing out amid vast content. Gone are the days, of guessing what content resonates and what does not.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Content Standard

DECEMBER 14, 2020

And this userbase is only expected to grow: Thirty percent of all searches will be done without a screen by 2020, according to Gartner research , shared by Forbes. In content marketing, specifically, you’ll need to understand how consumers are using this search method and how it can affect your SEO rankings.

Long Tail Marketing 100

Long Tail Marketing FAQ Content Mobile Marketing 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. And 26% agree that memorable brands take risks with their social content.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” Don’t buy through “review sites” and give your money to Gartner. ” Sounds great, right? Support small businesses.

Social Media 359

Social Media Advertising Channels Media Business 359

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

API 99

API Gartner Paid Search Agency PR 99

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent. Not good enough.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Televerde

SEPTEMBER 21, 2020

Content marketing is taking the lead in effective marketing approaches. Almost 40% of marketers feel content marketing is very important to their marketing efforts. It focuses on providing meaningful, relevant, and consistent content to build a defined audience and yield profitable results. Are Marketers Prepared for Content?

Paid Search Agency 119

Paid Search Agency Content Marketing & Strategy Loyalty 119

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. One allows users to find the brand by targeting keywords entered into search engines, while the other is aimed at the target audience on social media and websites no matter where they are. Support small businesses. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. An article on Ironman cat toys?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

Webbiquity

OCTOBER 28, 2020

Features relevant content. While keywords are still important, the focus should be on the content itself and how your prospective customer is going to consume it. While keywords are still important, the focus should be on the content itself and how your prospective customer is going to consume it. Is SEO-friendly.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results. What is Social Signals?

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Content Standard

SEPTEMBER 26, 2019

And this userbase is only expected to grow: Thirty percent of all searches will be done without a screen by 2020, according to Gartner research shared by Forbes. In content marketing, specifically, you’ll need to understand how consumers are using this search method and how it can affect your SEO rankings.

Long Tail Marketing 93

Long Tail Marketing FAQ Mobile Marketing Keywords 93

Navigate the Channel

JUNE 17, 2022

This allows you to create content that is highly relevant to this buyer right now, and relevance equals results in marketing. It all comes down to the buyer’s journey and keywords for SEO. In B2B, around 95 percent of the journey happens online, according to Gartner , but every journey is persona specific. Not necessarily.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

JUNE 30, 2023

By leveraging intent data , businesses can identify the specific topics or keywords that indicate buyer intent, enabling them to deliver targeted content and solutions. Intent data provides the insights needed to deliver personalized content, offers, and recommendations to potential buyers.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. Looking at link clicks specifically tells you how engaging a piece of content is.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

MarketJoy

AUGUST 6, 2020

In the early 2000s, as search engine usage was beginning to take hold and overall internet usage increased significantly , lead generation was dominated by email, the rise of pop-up ads, and websites jamming keyword density by filling up the bottom of their homepage with keywords repeated over and over. Personalization.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Sana Commerce

JULY 12, 2023

In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. According to research done by AX Semantics , 40% of consumers have returned an online purchase because of poor product content. The result is less staff turnover and more engaged internal content teams.

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

FunnelEnvy

SEPTEMBER 18, 2023

Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history. Analyze the keywords they use in searches, the content they engage with, and their actions on your website. source: Gartner Sales). Using AI algorithms to segment customers.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

NetLine

MARCH 6, 2024

Gartner reminds us that marketers shouldn’t be developing an ICP just for the fun of it : “ICP development is not an academic exercise. An account that is consistently engaging with your content is more likely to convert than one that only shows interest once. It is a plan for action. This, too, is an opportunity.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Oktopost

JANUARY 5, 2021

Our colleagues in digital marketing pick them up and utilize them to help inform and direct content. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. From their interests to the keywords and hashtags they use or follow. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today. A word about Amazon.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

FunnelEnvy

NOVEMBER 27, 2023

In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. Gartner predicts that by 2025, 80% of B2B sales interactions will occur in digital channels, making landing pages more crucial to lead gen and conversion than ever.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Content Standard

APRIL 29, 2021

Content marketing partners help brands expand their reach, elevate their messaging, and get in front of new audiences. Often, these partnerships begin with a brand’s willingness to share insights, aspirations, and information to help content marketing partners succeed. What are their aspirations within their work? ‘Okay.

Advertising Agencies 80

Advertising Agencies Work Management Marketing Management Content Marketing 80

Oktopost

JUNE 15, 2023

Gartner found that 96% of customers who experienced high-effort customer service were later disloyal to that brand. Not to mention content creation Has content creation got you feeling like you’re running up against a wall? and, of course, your team’s creativity and industry insight is the recipe for stellar content publishing.

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Content Standard

MAY 5, 2021

As the demand for high-quality content increases, marketers are increasingly working with freelance writers who can offer both greater flexibility and deeper expertise. Because to me, with content marketing, it’s all about the audience. Those goals are easier to accomplish when they’re reflected organically in the content.

SME 111

SME Case Studies Paid Search Agency Intent 111

PathFactory

JULY 18, 2022

Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”. Conduction research on your top keywords? Pinpoint product interest and topics of interest based on content engagement.

Intent Signal 52

Intent Signal Intent B2B Buyer's Journey 52