B2B Marketing Directions

JULY 25, 2021

Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services. Many B2B companies are conducting or sponsoring surveys, and they feature survey reports in their marketing programs.

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Customer Surveys Sample Gartner Validation 52

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Research has pointed to marketers turning to data and analytics more frequently. However, previous information seems to indicate that they have been struggling with these resources along the way.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Top Rank Marketing

AUGUST 7, 2023

and Canadian chief marketing officers recently noted that brands should disclose branded content that’s been created by AI , a sentiment shared by some 75 percent of consumers, while 60 percent of CMOs noted that brands should limit their adoption of AI over the next five years to help protect human jobs , according to 2023 data from Dentsu.

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Marketing AI Automation Best Practices B2B 87

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. More than 70% of those surveyed said they appreciate digital innovations that have deepened their relationships with others during the pandemic. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

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Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. As buyers spend more time doing research before reaching out to sales, they spend a lot of time researching information outside your website.

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Intent Data Top of Funnel Intent Webinar Metrics 86

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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Marketing AI Enterprise Management Paid Search Agency Work Management 133

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

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Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

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Work Management Marketing Management Research Organization 102

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel?

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Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. Source: "Rethink Personalization for Maximum Impact" (Gartner, Inc., As the old saying goes, "Familiarity breeds contempt."

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Privacy Personalization Gartner Privacy Policies 98

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. And that’s where content comes in. Create content that speaks to everyone on the committee.

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ABM Account Based Marketing Multi-Channel Content 84

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

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B2B Sales Webinar Metrics B2B Peer-to-peer 182

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. The authors asked an open question: “If you could change one thing about content marketing in your organization, what would it be?

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Marketing AI B2B Marketing Optimization Content Marketing 52

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

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Gartner Differentiation Paid Search Agency Features 45

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. The Leader in Buyer Intent.

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Zoominfo Intent Signal Work Management Intent Data 246

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Marketing Insider Group

OCTOBER 15, 2020

Cheri joined ON24 earlier this year as Head of Strategy and Research. I’ve seen marketers condense down content, run it as part of a weekly series, etc. Cheri is Head of Strategy and Research for ON24 and is a a recognized thought leader in the field of marketing, in-person and digital events, marketing technology and agencies.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. How to create magnetic thought leadership content.

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Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

ClearVoice

NOVEMBER 1, 2022

It’s not as simple as creating content, posting it on your blog or website, and waiting for the leads to come in. To do this, you must create content that aligns with every stage of the buyer’s journey —from awareness to purchase. Why you need to map your content to the buyer’s journey.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Madison Logic

JANUARY 18, 2023

Content marketing is the way we speak to our customers about our brand and our solutions. Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . Build content for your audience using data, not intuition . Who are they? .

ABM 52

ABM Account Based Marketing Work Management Marketing Management 52

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? For this, “a sense of personal value is key,” says Gartner.

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Work Management Marketing Management Software Content Marketing 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

seo.co

FEBRUARY 3, 2022

According to Gartner , more than 70% of the top 2,000 companies are expected to have at least one gamified application by the end of 2014. Research by M2 Research shows that the gamification application, tools, and services market is projected to hit $5.5 This data can supply powerful customer information.

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Dwell Marketing Websites SEO Ad Frequency 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

In the past three years, the typical organization has undertaken five major changes, according to Gartner research. This fatigues and frustrates employees, crimping engagement and productivity, Gartner added. Provide a website or portal featuring educational content and self-service tools. Basically, measure what matters.

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Enterprise Management Work Management Service Burn Rate 98

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

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Rules B2B Marketing Work Management Customer Satisfaction 113

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant? Why Change Now? –

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Gartner Spending Effectiveness Marketing Proposals 40

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Most social platforms have their own professional communities, both formal and informal. It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Here’s how.

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Work Management B2B Marketing Marketing Management Paid Search Agency 119

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The evidence?

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Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. Your target audience wants answers – they’re researching products and services that’ll solve their pain points. Determining the best channels to use. Provide Answers.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Webbiquity

NOVEMBER 3, 2020

Repetitive tasks, such as sending emails, scheduling posts, and keying in information, can eat up a lot of time. According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Take Advantage of Automation Tools and Software.

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Marketing Budget Marketing AI Work Management Budget Programs 240

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

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Gartner Spending Effectiveness Marketing Proposals 40

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. Being “overly focused on selling or describing products rather than conveying valuable information” (46%) is the top turn-off. click image for higher resolution).

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Thought Leadership B2B Thought Leadership B2B Sales Gartner 95