ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Act-On

SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Today’s buyers are more reliant on digital information to move them along their journey. Research from Gartner shows that buyers only spend 17% of their time meeting with potential suppliers—that’s all suppliers, not just the winning solution.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. ANNUITAS Research interviewee.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The research provides market analysis in alignment with unique business and technology needs. Gartner Disclaimer. NEW YORK, Jan. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

The ROI Guy

AUGUST 20, 2018

Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Content4Demand

JANUARY 7, 2021

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. As buyers spend more time doing research before reaching out to sales, they spend a lot of time researching information outside your website.

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. When we tackle segmentation , we take a data-informed approach, which our customers find very helpful. Creating the model, conducting the research, and selecting the segment(s) to pursue is just the beginning.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Source: SuperOffice.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). However AI-related content targeting for SMBs has been relatively low, making them a prime category of buyers providers should target.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Top Rank Marketing

AUGUST 7, 2023

and Canadian chief marketing officers recently noted that brands should disclose branded content that’s been created by AI , a sentiment shared by some 75 percent of consumers, while 60 percent of CMOs noted that brands should limit their adoption of AI over the next five years to help protect human jobs , according to 2023 data from Dentsu.

Marketing AI 86

Marketing AI Automation Best Practices B2B 86

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Demographic information. In 2019, 90% of all U.S. Engagement rates.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Research has pointed to marketers turning to data and analytics more frequently. However, previous information seems to indicate that they have been struggling with these resources along the way.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Vision Edge Marketing

DECEMBER 15, 2020

B2B buyers complete the majority of their research, outreach, and evaluation during the first three months of the sales cycle. The sheer volume of information available on the internet enables buyers to circumvent salespeople to learn about a solution. Who authors your blog content? Is it a content writer in Marketing?

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Zoominfo

OCTOBER 23, 2019

The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). billion in 2021, according to market research firm IDC ( source ). These new jobs include robot monitoring professionals, data scientists, automation specialists, and content curators ( source ). jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. You’ve also probably read that it needs to be strategically researched, developed, optimized, shared and promoted. The authors asked an open question: “If you could change one thing about content marketing in your organization, what would it be?

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Zoominfo

MAY 29, 2018

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. How do they get that person’s contact information?

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. And that’s where content comes in. Research results from SuperOffice support the notion that B2B buyers are doing their own research and are well along the buyer’s journey before they actually want to speak to vendors.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Billboard the chapter titles in a table of contents.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Contently

SEPTEMBER 5, 2018

Ten years ago this week, I created my first content marketing campaign. As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. Gartner has even predicted that in a few years, content marketing won’t be a term anymore because all marketing will be driven by content.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Only B2B

FEBRUARY 1, 2024

Must Read: Advantages of Intent Data in B2B Marketing Intent data refers to information collected during the buyer’s online activity to determine- • Who are the potential customers? Personalization will play a pivotal role in standing out amid vast content. Gone are the days, of guessing what content resonates and what does not.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. Your research found a lot of dysfunction in the B2B purchase process. When customers are considering a purchase, they receive an overwhelming amount of content from vendors. Please explain.

Buy 131

Buy Process Gartner B2B 131