Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. One piece of existing content can fit a variety of new needs. . Optimize Your Online Presence .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

The Point

APRIL 26, 2018

Finally, because the buying cycle is longer and there’s so much content freely available online, B2B brands don’t typically learn until much later in the decision-making process that companies/individuals are interested in their solution. We make a very concerted effort at Bombora to dispel that theory. What’s changed? (CC)

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Navigational queries to websites just need a link, even though SGE popped up for a few brand names. We can look at the passage Google uses in Corroboration to get an understanding of what SGE is looking for and tune our content accordingly.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness. Problem Aware.

SMS 98

SMS Buy Process Paid Search Agency 98

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. For example, an embedded video within a website is VOD at its simplest. In short, VOD lets users watch content in a convenient and accessible manner. Instead of subscribing to a VOD service, users purchase content on a pay-per-view basis.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Litmus

SEPTEMBER 7, 2021

Use case: Deliver personalized content and product recommendations. Programs such as dynamic email content and email subject-line optimization are great places to start your initiative. With so many opportunities, where and how should you start your AI relationship? AI Love Language #2: Personalization.

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. consistency with their content.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. The subtitle, How Great Entrepreneurs Build Their Business and Influence—And How You Can Too, gives us a sneak peek into the content of this book. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Content marketing teams that write for algorithms rather than readers are doomed to practice in futility. Create high-quality, user-oriented content that provides value and information. .

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Important: This isn’t about overwhelming visitors with endless content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brandpoint

NOVEMBER 9, 2021

Social selling will still be a thing, but the shift will be toward content creators and friends — reviews that feel authentic and trustworthy. In 2022, content should be created with future search behaviors in mind so that a story isn’t a one-and-done deal. In 2021, we saw more execs become active on LinkedIn — and it was about time!

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Markempa

AUGUST 19, 2021

Many influencers and experts will permit you to post their articles and resources on your website or newsletter. Influencer Marketing via video content creation – markempa. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. Why does this work? Crazy, huh?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Atomic Reach

FEBRUARY 23, 2023

This ensures that end content delivered by your selected influencers truly connects with your intended target audience. When managed effectively, this strategy can be sustained at scale to guarantee that your campaigns possess the most critical attribute for influencer marketing success: content authenticity. Great news: we can help.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

PureB2B

DECEMBER 29, 2021

Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning. Digital marketers generally find themselves having to balance product marketing, sales pitches, and content marketing at this part of the funnel. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

Table of Contents Top of Funnel Demand Generation Account-Based Marketing Predictive Intent Data Data Enrichment Buyer Analytics Future of Demand Generation Planning. Digital marketers generally find themselves having to balance product marketing, sales pitches, and content marketing at this part of the funnel. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

seo.co

JANUARY 6, 2022

You’re able to breathe life into blogs, websites, and businesses. You also have a thorough understanding of other aspects of marketing – like content, design, and social media – which makes your skillset highly transferrable. When you’re an SEO expert, the internet becomes your playground. The 2 Main SEO Options.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Contently

JUNE 21, 2016

They improve the Facebook experience by ensuring that users know when a publisher shares a piece of branded content, and they give brands a way to pay to promote posts they might not have previously. There’s really no way to know if this is branded content. The upside for Facebook is clear. The small problem: Ad effectiveness.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Adobe Experience Cloud Blog

AUGUST 7, 2018

No matter the website or the time of day, everything you browse is seen and remembered. If you go to a baseball game with a group of ten and post a picture, Facebook can scroll through your contacts, match them to the corresponding profile photo, and tag them in the photo without missing a beat. 1. Browsing History.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. Similarly to how users navigate a website, crawlers (like Google bots) look at webpages and follow the links on those pages.

SEO 120

SEO CTR Domain Keywords 120

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Learn More: Is It Time to Rethink Corporate Websites — Again? It’s not an in-house job.

Design 69

Design Brand Identity Branding Paid Search Agency 69

Martech Advisor

MARCH 13, 2020

Similar to an internal wiki, you can dedicate a webpage on your website to post updates regarding the crisis and how you plan to manage it. Along with your official website, emphasize on social media and email newsletters to consistently communicate information. Pick the Right Communication Channels. Closing Thoughts.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

KoMarketing Associates

SEPTEMBER 22, 2014

He visited several travel websites that were no help at all, requiring him to fill out a detailed information sheet for a sales lead before even being able to view the page. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. " #inbound14.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Differentiation 92

Differentiation Social Media Media Aggregators 92

Hubspot

MARCH 27, 2018

All the speculation and theory is interesting. For an individual blog writer, it's a critical tool to stay at the top of your game. It tracks changes to competitor websites over time. These insights reveal much about a company's messaging and content strategy. Your existing readers may love your content.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Unbounce

MARCH 30, 2023

Game changer. Marketers in this day and age are using the power of AI to speed up (or even automate) content creation, analyze customer data for insights, respond to support requests—all sorts of things that would normally take time and expertise. Spin up some content, keep what you like, and bin the rest. Frickin’ cool , right?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” This means you need to be constantly testings your landing pages and website to determine if and where a redesign should take place. . ” 2. Base your testing on a hypothesis. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

seo.co

JUNE 4, 2021

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Contently

AUGUST 12, 2016

I have a few theories as to why that is. Blizzard’s newest video game, Overwatch , is one of the most critically acclaimed and beloved games of 2016, thanks largely to its amazing cast of playable characters. The video game magazine Kill Screen may have put together the best tribute to those champions yet.

Facebook 60

Facebook Opinions Act-On Internet Marketing 60

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

ClearVoice

APRIL 30, 2020

founder Deirdra Jones has been outfitting the hospitality industry, as described on the company website as “the people who bake our bread, roast our coffee, and fill our glasses” with extremely stylish aprons. There’s definitely a lesson here for content creators and distributors. For the past eight years, Rendall Co.

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Metadata

FEBRUARY 2, 2023

B2B marketing is a lot of what-have-you-done-for-me-lately and a never-ending game of follow the leader. For example, they could have a solid website but need revenue operations to track performance properly. Channel analysis The accepted theory is that B2B marketers need to do [insert a tactic here] to grow. Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Bluetext

JUNE 11, 2021

Have you ever navigated to a new website with a question, and spent too much time hunting for an answer? Online chatbots sound great in theory but can seem intimidating to execute. Is it time for your website to step up its support game? To be fair, they aren’t mind readers!

Paid Search Agency 26

Paid Search Agency Advertising Mediums User-Generated Content Case Studies 26

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Test your theory.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

NuSpark Consulting

DECEMBER 29, 2013

I may decide that a viewed impression on Forbes.com may be more powerful than a clicked impression on a less popular website, especially if clicks bounce and the time on site (Google analytics) is 5 seconds. Of course we assume that an ad served to you on a website (and thus you were cookie’d) you actually noticed.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. It can also appear on websites that have similar content and keywords to your business. For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Velocity Partners

FEBRUARY 27, 2019

The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views. I don’t know about you, but I’ve heard very intelligent marketers (and some others) invoke neuroscience to back up their theories, and it’s one of the fastest ways to stimulate my b t receptors. They buy into why you do it.”

Brand Identity 73

Brand Identity Branding Advertising Agencies Ethics 73