xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Marketing Insider Group

DECEMBER 17, 2019

Just look at the number of companies that produced campaigns themed around the hugely popular series, Game of Thrones. This is because most B2B marketers follow the theory that B2B decision-makers buy with their head and not their heart. And people want content that is helpful and won’t put them to sleep.”. Screenshot: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Often these types of influencer are hard earnt through your brand’s actions, yet can create the most powerful content that advocates your brand.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. And while some of these lawmakers begged the question , "Are networks suppressing content from one stream of thought or another?" -- these days, there's another big question in the ether. -- these days, there's another big question in the ether. August 1, 2018.

Social Media 56

Social Media Media Content Validation 56

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Important: This isn’t about overwhelming visitors with endless content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 62

Relevance Research Content Opinions 62

Contently

JANUARY 19, 2018

It added another dimension to my theory about good writing. He scoffs at conventional wisdom about short attention spans, choosing to publish 10,000-word blog posts about topics like how artificial intelligence works , Cryonic freezing , and uploading our brains to computers. No one cares how smart the video game designer is.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. consistency with their content.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Contently

JUNE 21, 2016

But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. In a blog post , Facebook announced that it would start allowing publishers to share native ads right on their Facebook pages. But that presents two big problems for publishers.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. In short, VOD lets users watch content in a convenient and accessible manner. Advertising Video on Demand (AVOD): AVOD is a content model where viewers must watch a video before unlocking the content they choose to view. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). That’s the theory, anyway.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . Content marketing teams that write for algorithms rather than readers are doomed to practice in futility. Create high-quality, user-oriented content that provides value and information. .

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

PureB2B

SEPTEMBER 5, 2019

You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it.

Relevance 48

Relevance Research Opinions Content 48

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. And how can you ensure the largest audience possible sees your video content?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

KoMarketing Associates

JANUARY 21, 2016

If you’re in the business of regularly writing content on behalf of clients or for your company, you’ve likely gotten your process down to a science. Let’s face it: Effective content writing isn’t all organization and outlines, which is to say there is an art to the science. Maybe you always start with an outline. Or maybe not.

SEO 120

SEO Spending Conference Paid Search Agency 120

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. When we know these concerns exist for businesses, we can put out messaging and content towards these concerns. Social listening, however, is what puts that data into perspective.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Hubspot

MARCH 27, 2018

All the speculation and theory is interesting. For an individual blog writer, it's a critical tool to stay at the top of your game. These insights reveal much about a company's messaging and content strategy. You can determine what topics matter most to audiences and where gaps exist to fill with your own content.

Marketing AI 94

Marketing AI Tools Cross-Selling Paid Search Agency 94

ClearVoice

OCTOBER 22, 2018

This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. It’s a common practice on private blogs, within Facebook, on Twitter… almost anywhere you can publish content. Be sure to read next week’s post for a further analysis of this practice. Click to Tweet.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Sprout Social

APRIL 4, 2017

Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. Social networks prioritize which content a user sees in their feed first by the likelihood that they’ll actually want to see it. Freshness is still a part of of the way content is displayed in feed.

Social Media 110

Social Media Media Social Networks Tagging 110

ClearVoice

APRIL 30, 2020

There’s definitely a lesson here for content creators and distributors. isn’t a content factory, their huge shift means that everything surrounding the brand will now have a timely angle that also happens to highlight the brand’s commitment to high style and service. Rendall Co. While Rendall Co. But where do you begin?

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Contently

OCTOBER 5, 2016

When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. What other shows they’re listening to,” said Jason Hoch, chief content officer at How Stuff Works. “I There’s already a lot of great content out there. ” Hear this.

Ad Exchange 117

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 117

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

seo.co

JUNE 4, 2021

A link farm consists of numerous blogs that publish reciprocal links to each other, usually without considering the content. For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Contently

APRIL 26, 2016

What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. The Associated Press uses an algorithm to automatically generate game recaps.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Convince & Convert

MARCH 10, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Plan All Of Your Content Using An Editorial Calendar You can’t afford to waste any more time on a bunch of one-off editorial calendars.

Best Practices 158

Best Practices Social Media Work Management Planning 158

seo.co

JANUARY 6, 2022

You also have a thorough understanding of other aspects of marketing – like content, design, and social media – which makes your skillset highly transferrable. SEO involves a lot of moving parts; you’ll have onsite SEO , content writing, social media, link building, and dozens of other small strategies making up your overall campaign.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Contently

AUGUST 12, 2016

I have a few theories as to why that is. Blizzard’s newest video game, Overwatch , is one of the most critically acclaimed and beloved games of 2016, thanks largely to its amazing cast of playable characters. The video game magazine Kill Screen may have put together the best tribute to those champions yet.

Facebook 60

Facebook Opinions Act-On Internet Marketing 60

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Unbounce

MARCH 30, 2023

Game changer. Marketers in this day and age are using the power of AI to speed up (or even automate) content creation, analyze customer data for insights, respond to support requests—all sorts of things that would normally take time and expertise. Spin up some content, keep what you like, and bin the rest. Frickin’ cool , right?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

B2BMarketing.net

FEBRUARY 8, 2024

link] [link] One piece of the interview merits a deeper dive into its contents and insights: a grid that Didier created especially for the event, entitled “Be Indispensable: the CMO’s ‘Cheat Sheet.’” Those who can delight can be game changers.” As for actions, the What? This brings us to the Kano Model. Is this new to you?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hubspot

MAY 13, 2019

"Do what you love, and the rest will follow" always sounds good in theory, doesn't it? Psychiatrist Mieko Kamiya, author of a classic book on ikigai published in 1966, points out that the concept provides a more nuanced version of happiness. Change Your Frame and Watch Your Game Change. However, it's not all hearts and rainbows.

Design 76

Design Business Work Management Ideal Customer Profiles 76

Convince & Convert

DECEMBER 29, 2015

How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? There is a lot of research that goes into change, and there are several different theories. Use an Editorial Calendar to Plan Your Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Hubspot

FEBRUARY 23, 2017

In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 99

Social Networks Social Media Network Marketing Facebook 99

Paul Gillin

JANUARY 13, 2012

I marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. I have never played games to run up my follower count and I only tweet about stuff that interests me. When I publish something, others help me promote it.

Twitter 50

Twitter Ad Building Tips Tagging 50

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We then hit publish. Luckily, there are some things you can do to extend the shelf life of our content. Luckily, there are some things you can do to extend the shelf life of our content. 10 Techniques for Keeping Your Content Alive Longer. It stinks, right?

Traffic 28

Traffic Outreach Content Tips 28