Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Then, process it using data analytics.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

SEPTEMBER 10, 2020

The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. Here are a few examples to get you thinking: Boost engagement with your brand, which might include inviting subscribers to a webinar or prompting them to connect with you on social media.

Email Marketing 320

Email Marketing Campaigns Planning Segmentation 320

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. It’s not that companies aren’t publishing content.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Buffer

JANUARY 3, 2023

What kinds of content should you be posting to LinkedIn? Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What does it mean to be professional when it comes to content on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Navigate the Channel

JANUARY 19, 2024

By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Way 1: Leveraging Social Media for Content Promotion Choosing the Right Platforms Understanding the nuances of each social media platform is critical. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Navigate the Channel

AUGUST 23, 2023

Factors like sending frequency, engagement rates, and complaint levels contribute to your sender reputation. Relevant content is more likely to engage recipients and prompt positive interactions. It should be concise, intriguing, and relevant to the recipient’s needs or pain points.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Salesforce Marketing Cloud

JUNE 2, 2022

Einstein: Einstein Engagement Frequency “What-If” analyzer. The new “What-If” analyzer tile on the Einstein Engagement Frequency dashboard predicts how your next email send will impact engagement. Register for the webinar now. Are you concerned about your customers feeling email fatigue from too many messages?

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

SendX

MAY 18, 2020

This means that your content has to stand out from the rest in order to draw visitors to your site and get them to click on your affiliate links. Content Emails These are short emails that contain tips, advice or other content that is directly relevant to your audience. This is a good example from beauty brand NK.

Promotion 309

Promotion Email Marketing Urgency Marketing Paid Search Agency 309

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. You need to have a blog.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Avitage

JUNE 13, 2012

Content marketing has created a content conundrum. Content marketing is fundamentally about creating buyer relevant, education oriented content, that supports the buying team as they progress through a buying journey. Blogs have emerged as the best way to create for content marketing. Where do you focus?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. It may be a cliche, but content is king—and the lifeblood of any lead generation effort.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

LeadSquared

DECEMBER 16, 2013

The webinar on ‘How to Generate Leads with Content Marketing’ threw light on interesting areas of content marketing and how you can streamline your content to generate better leads. Alternatively, you could also watch the webinar on ‘How to Generate Leads with Content Marketing’ here.

FAQ 52

FAQ Webinar Metrics Lead Scoring Lead Ranking 52

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Creating New Content in Times of Crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Rev

OCTOBER 2, 2019

But, successfully nurturing a relationship from early prospect to ready-to-buy client takes the right tone, content, and timing. When designing your drip, it’s important to establish a frequency that doesn’t drown your audience in emails At the same time, sending too few emails can also jeopardize your efforts. My Name .

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

illumin

NOVEMBER 3, 2023

As individuals are exposed to an increasing number of ads, they become more adept at filtering out irrelevant or intrusive content, including advertisements. High-frequency metrics Frequency metrics refer to the number of times an ad is shown to an individual.

Ads 52

Ads Ad Frequency Click Rate Banners 52

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 79 percent don’t score leads. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Hubspot

APRIL 4, 2018

Relevant - Your goal needs to relate to your company’s overall goal and account for current trends in your industry. Specific : I want to boost our blog’s traffic by increasing our weekly publishing frequency from 5 to 8 times a week. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Planning Microsite Social Marketing 120

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. While an incredibly broad term, content marketing encompasses every type of format imaginable.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

APRIL 28, 2020

It’s an encouraging saying that gets thrown around a lot with content marketers. It means seeing how all of your content is working together inside the greater content marketing hierarchy , which includes 11 content levels. From core content at the top of the hierarchy down to content elements, everything is connected.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

Tomorrow People

MAY 30, 2022

For example, ‘changing the wording of my newsletter’s CTA from X to Y will reduce confusion and improve the number of webinar sign-ups’ is a sound research hypothesis. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Lead Ranking 156

Circle Studio

NOVEMBER 1, 2018

As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. But while content marketing is an integral component of an effective online marketing program , common pitfalls exist. Answering your audience’s questions and problems through content.

Top of Funnel 114

Top of Funnel Content Marketing Planning B2B Marketing 114

Adobe Experience Cloud Blog

JUNE 19, 2020

Every marketer faces a similar dilemma with each program: reaching the most engaged and relevant audience and maximizing conversion without fatiguing the recipients and driving opt-outs. Crafting an invite list for live events and webinars is often more art than science. Audience Segmentation: The Great Balancing Act.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Sprout Social

AUGUST 22, 2023

Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds. This enables you to develop successful short-term strategies like relevant discounts and incentives to take advantage of what’s trending.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

DECEMBER 9, 2022

Campaigns Tool: Group all your related content together in a campaign and measure the effectiveness of the campaign as a whole. Dynamic Personalization: Reach your customers with the content most relevant to them with dynamic smart content across channels. A fantastic time saver when you have tons of content to optimize.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

KoMarketing Associates

AUGUST 25, 2016

Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. During a B2B competitive analysis, it’s important to dig into each individual competitor’s website and look at their content marketing initiatives. How many backlinks does the site have?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. And now, Trello frequently collaborates with her to create content for their brand channels too. Second, plan to increase the frequency of your social listening during key moments for your brand.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Marketing Interactions

MAY 21, 2018

As our ability to collect data grows, so do the different ways we can measure content performance. It’s hard to inform anything about your content marketing strategy with such low results. Yet, we seem content to continue to send email campaigns with mediocre performance. Don’t Let Your Content Become a Dead End.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 3 : Define Your Audience & Content Gaps.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

B2BMarketing.net

NOVEMBER 28, 2023

If you send things too frequently, or if the content you send is irrelevant to them, then customers will be more likely to opt-out. If there is no information on frequency, or if you say you will send daily updates, then people may choose not to give you permission at all. Think about how you present your content and what you offer.

Tips 52

Tips Opt-out Opt-in Domain 52

Only B2B

DECEMBER 27, 2017

Increase the frequency of publishing the content. Content helps to give you some authority and credibility. Focusing on the very fact creating and increasing the frequency of content publishing can give you a better visibility along with reliability. So, make sure this year you pitch your frequency right.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. CEO Insights: Marketing Insider Group’s Michael Brenner Shares Thoughts on Growing Importance of Serialized Content in B2B. Many content creators are adopting a serialized content approach to help buyers make informed decisions.

Content 58

Content Storytelling Advertising Benchmark Forrester 58