Webbiquity

FEBRUARY 14, 2019

Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients. But the format, frequency, and focus of messages also differ between business and consumer audiences.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

FEBRUARY 9, 2021

How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? Is there an ideal frequency and word count for a blog to drive traffic, or it doesn’t matter? The short answers are “as often as you can produce high-quality content” and “as long as it needs to be.”

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

MARCH 30, 2012

do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Find relevant groups on Facebook and LinkedIn. Facebook / LinkedIn / Google Plus metrics (i.e.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

DECEMBER 17, 2019

Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. Prior to the test, posting frequency was high—typically 20 tweets per day—on Twitter, versus one or two updates per day on LinkedIn. Shoutouts to members of your network, if relevant, work well on both platforms. The Impact.

Linkedin 312

Linkedin Twitter Research B2B Thought Leadership 312

Webbiquity

JANUARY 21, 2021

Frequency of visits. Marketers can use behavioral data to ramp up sales; provide more useful, relevant and authoritative content; analyze the average order value to segment high-value customers from lower ones; plan for future development; and predict customer behavior and brand engagement in the future. Customer satisfaction.

Social Media 266

Social Media Social Marketing Campaigns Media 266

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. Create content to address every stage of the buying process. Optimize Content for Multiple Stakeholders.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MAY 23, 2019

Subject and content optimization : With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action. Smart segmentation : More effectively categorizing your customer list based on their shared similarities and differences.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

NOVEMBER 1, 2011

While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority. Relevance is principally determined by content and other site-wide or on-page factors. ” 2.

Optimization 100

Optimization SEO Marketing Websites Tagging 100

Webbiquity

JULY 25, 2019

If you have additional questions, contact the moderators of the relevant subreddit. This can help you plan future posts, adjust your timing and frequency of posting, and more. To create your AMA community, you need to first create a Reddit account (if you don’t already have one). Why do you need to do this? Live Videos.

Interactive Marketing 139

Interactive Marketing Communities Video Marketing Planning 139

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ” How to Get More Traffic and Traction by Promoting Your Content Like a Boss by Boost Blog Traffic. Simple—but not easy.

Blogger 100

Blogger SIC Opt-out Social Media 100

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. How can I get more retweets? by Ask Aaron Lee.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Webbiquity

JANUARY 8, 2010

A blog is rather, a place to share useful content. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. I’d recommend more like a 90/10 ratio of interesting content to self-promotion. Blogs are not a traditional marketing medium.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Webbiquity

APRIL 8, 2013

John Jantsch steps through five tactics by building an email list, such as feature with content: “Many WordPress theme frameworks today (Genesis and Thesis) allow for what are being called ‘feature boxes.’ Placing your email offer where people are reading and enjoy your content improves uptake.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Placing your email offer where people are reading and enjoy your content improves uptake.”

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

FEBRUARY 27, 2012

81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list?

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

AUGUST 26, 2010

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. How to Create a Campaign to Get More Facebook Followers by Proimpact7.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100