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Social media KPIs and frequency: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Reach: Reach measures the number of unique users who see your social media content.

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How Fresh Content Impacts SEO in 2023

Marketing Insider Group

This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. But how exactly does fresh content impact your SEO ?

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How Often Should You Curate Content as a Content Marketer

Scoop.it

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Lucky us… he agreed. How do you demonstrate your expertise?

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Is programmatic advertising relevant in B2B?

Savanta

Yet, most B2B marketers still don’t see it as relevant. Historically digital ad space has been bought in ‘batches’ based on number of impressions, frequency of ad rotation or some other measure. That’s got to be attractive, so why isn’t it also seen as relevant? demographics like gender are of less relevance in B2B markets).

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