Remove frequency

Marketing Interactions

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

As our ability to collect data grows, so do the different ways we can measure content performance. It’s hard to inform anything about your content marketing strategy with such low results. Yet, we seem content to continue to send email campaigns with mediocre performance. Don’t Let Your Content Become a Dead End.

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SMS Messaging Moves Businesses Beyond Transactions

Marketing Interactions

Limit frequency. Make sure that what you’re asking your customers to do is as relevant to them as it can be. The thought you put into constructing the workflows and narrative will help your messages come across as friendly and relevant. Best practices dictate no more than 2 – 4 messages per month. Be purposeful. The Bottom Line.

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