Digital B2B Marketing

JULY 3, 2012

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.

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Digital B2B Marketing

AUGUST 11, 2011

Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. Hand Over Content Control. Although some had good content, because of the volume, it become noise.

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Digital B2B Marketing

JANUARY 24, 2013

If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. Lack of Commitment You can map the corporate mandates and internal enthusiasm for blogging by the posting frequency and tone here.

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Digital B2B Marketing

DECEMBER 8, 2011

Frequency Cap Retargeting ads often run with high frequency caps because the results are good and marketers try to “buy more.” Set your frequency cap at one to two impressions per day. Staying in contextually relevant areas limits the chance your audience feels your banner ads are following them around the web.

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