Content and Relevance - B2B Marketing Zone

Social media raises the bar for customer intimacy

Chris Koch

MARCH 12, 2010

Intimacy through content. We can do it with content. Social media reduces the incremental cost of content. Social media is a channel for raising the level of intimacy that we have with customers and prospects with that content. Most of this is content we were going to produce anyway. Unspoken intimacy.

Social Media

Social Media Media Thought Leadership Work Management

There is only one objective in social media: create learning networks

Chris Koch

JANUARY 8, 2010

That means social media are extensions of our content development and dissemination processes. By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. What do you think?

Social Media

Social Media B2B Thought Leadership Thought Leadership Media

B2B Marketing Zone

Chris Koch

Social media raises the bar for customer intimacy

There is only one objective in social media: create learning networks

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