Navigate the Channel

MAY 22, 2023

You may hear “keyword’ multiple times in a day/week/month and still be unsure why keyword density or keyword relevancy matters. Think of keywords as topics, or ideas that form content on a website. Improving keyword relevancy is also connected to keyword density and its importance. Keyword relevancy? Wait, what?

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. February, 2011: Panda Cracks Down on Content Farms.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? 2) Don’t Stuff Your Content with Keywords. Optimizing Content for Users and Ranking. Solution: Stop using Meta keywords.

Tactics 28

Tactics SEO SERP Keywords 28

Single Grain

OCTOBER 30, 2023

When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content. And guess what?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Hubspot

DECEMBER 24, 2020

Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). You can't simply "stuff" as many keywords as possible into your content and expect reliable results. What is keyword density?

Keywords 101

Keywords SERP Terms and Conditions SEO 101

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JANUARY 24, 2020

A good SEO report is one in which you, the SEO expert, culls relevant data, analyzes it to understand what it means, summarizes it in a way that your client (i.e. Find the best- and worst-performing content so you can optimize your content marketing strategy accordingly. Identify areas of your site that need improvement.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. The more variations of keywords you select that are relevant to your offer, the greater your reach will be! An ad position of 1 is the highest on page one of the SERPs. First, name the campaign something relevant.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

ClickZ

MARCH 23, 2020

can provide clarity on the quality traffic as well as on the content you produce for your website. What’s the relevance of data to your business? These engagement metrics can provide clarity on the quality traffic as well as on the content you produce for your website. 2) Number of signups. 4) Lead velocity rate (LVR).

Paid Search Agency 127

Paid Search Agency Enterprise Management Lead Ranking Companies 127

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Marketing Insider Group

DECEMBER 8, 2020

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content. Content is the currency of the web nowadays, so you should regularly publish content. But don’t create content for content’s sake.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical. VIP content.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

Hubspot

SEPTEMBER 7, 2016

This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. Content Evaluation.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Hubspot

JULY 10, 2014

Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. So what does it mean to produce quality content? More and more, it means creating content that answers specific questions your users have.

Google 28

Google Peer-to-peer Keywords SERP 28