As an inbound marketer, one smart thing you can do is to create content for someone else's blog or website or collaborate on co-marketing opportunities. As a marketer, it doesn't matter if you think you have "the greatest product of all time" -- you should never interrupt someone from the content they really care about. DO: Offer People Valuable Content. One great marketing lesson you can learn from Kanye West is the power of giving away valuable content. Marketers should follow Kanye's steps and create free, valuable content. The key is frequency. MORE >>

I was lucky enough to be one of the 2712 people who were able to attend this years Inbound 2012 Conference presented by HubSpot. If Content is King, then Context is God" from Gary Vaynerchuk. Context= pulling contacts through the sales funnel with personalized content. Relevant Emails drive 18x more revenue than broadcast emails. Use content during the sales process to build trust and credibility. Base your content on business challenges your prospects are experiencing. Content decisions should be based on and backed up by data. MORE >>

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Pulizzi and Barrett argued that content, which you can think of as a component of a well-rounded inbound marketing strategy , would change the way businesses communicate with their buyers, breaking down the barriers put up by years of interruptive marketing. Others suggested content would never be the king of marketing. MORE >>

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? We'll use HubSpot's Facebook page as our subject. HubSpot customers can get more leverage out of this by installing HubSpot's Welcome App , which shows visitors a form that can convert them into leads without even having to leave the Facebook page.). An Awesome Image: Be sure you upload a relevant image to your page. Connect with HubSpot MORE >>

At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. On top of that, many people still prefer email for communications, or prefer different types of content via email vs. social posts. Just come read my content." While it's okay to automate some content publishing (for example, your latest blog articles), you still need to support that with real conversations and interactions with your network. Have no fear! MORE >>