Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
B2B Marketing Insider
AUGUST 10, 2015
If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x Content Marketing
What Does A Content Marketing Plan Look Like?
B2B Marketing Insider
AUGUST 24, 2015
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Content Marketing
How to Master Content Marketing on LinkedIn
JULY 20, 2015
In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Where to Distribute Your Content on LinkedIn. 1) Status Updates.
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
81% of marketers are now using social media to expand the reach of their email content, as businesses that combine their email and social media efforts see faster list growth and higher click-through rates than those using email alone. What are the most effective tactics for growing a relevant opt-in subscriber list? ” 6 Tactics to Determine B2B Email Frequency by Mass Transit.
7 Reasons You're Not Getting ROI From Your Content
JUNE 4, 2015
Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.
10 Ways to Create Great Inbound Content for Your Association
JUNE 7, 2016
Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? By setting goals, getting your team involved, and grounding your writing in a pre-established strategy, you can turn your blog, website and other content channels into a place you get engage with and inform potential customers. But where to begin?
Why You Need to Stop Neglecting Your Old Content
AUGUST 19, 2014
As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? recently analyzed the performance of our blog content, and do you know what I found?
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). Which of your buyer personas are you trying to target with this content?
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Active interacting with others, engaging in conversations, and linking to valuable content.. Digg this!
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day. So which kinds of visual content works best on social media? Use visual content as a hook for your blog.
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.
How Authoritative Is Your Content? 7 Tools to Help You Find Out
AUGUST 19, 2014
But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Content Analysis Tools. ” Lovely sentiments.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well. Luckily, just like it''s easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it''s also pretty easy to update your content. Updating Old Content? not so much. Why Bother? Right?
Do You Qualify?: The Leads Test You Must Pass
MARCH 23, 2016
Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid. Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid. This means the wrong people are receiving your marketing content. Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid. Simple. link].
5 Tools to Battle Social Media Content Overload
JANUARY 4, 2012
When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. Connect with HubSpot Summify. Buffer. SocialBro. Twylah.
5 Small Tweaks to Help You Generate More Leads
AUGUST 7, 2015
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. For tips on how to get more leads out your content assets, keep reading. We've been there.
How Often Should You Post on Facebook? [New Benchmark Data]
APRIL 20, 2015
But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. When your followers log in to Facebook, they're getting hit with a ton of content. How Does Posting Frequency Affect Clicks Per Post?
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. Let's say you're writing a blog article on the importance of visual content.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
If you're looking to compete on inbound marketing techniques , you can actually find out quite a lot about your competitors by performing competitive content analysis. Yes, performing competitive content analysis takes significant upfront time, but doing so will help you set a realistic content strategy that will allow you to compete, and eventually overtake, your competitors online.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular. Here, we've divided it into three parts: social media, search, and content.
The 5 "Must Haves" To Ignite A Lead Generation Blog
The Forward Observer
SEPTEMBER 8, 2014
To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. And that kind of content is crucial for generating inbound links to your site that can dramatically improve your search engine rankings. Consistency And Frequency. These five things will help you set the blogging world on fire. Wendy Piersall.
4 Techniques to Optimize Your Nonprofit Newsletter
JUNE 2, 2016
Organizations use this content piece to educate supporters about their latest achievements and projects, keep donors engaged over time, and lead them to deeper levels of support. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. 1) Establish the Right Frequency. Brevity is also key. For this reason, opt for a single-column layout.
How to Turn Your Blog Subscribers Into Valuable Business Leads
AUGUST 26, 2013
With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick. But let me tell you -- building a successful business blog isn''t just about creating content. For example, if you offer email frequency options (e.g. Provide Subscriber Frequency Options.
How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
FEBRUARY 16, 2012
The best lead nurturing campaigns begin with content mapping, a process in which you decide what content is most appropriate for a person to receive at a given time. But while a little bit of psychic ability would certainly help, there's actually a structure you can follow to map your content very accurately for your lead nurturing campaigns -- after which you can simply make tweaks on your messaging, email sending frequency , and calls-to-action based on feedback, open rates, click-through rates, and other email marketing metrics. How Content Mapping Works.
The Data Driven Marketer: Leveraging Data To Engage Your Prospects
OCTOBER 13, 2015
In this article, we focus on a crucial piece of account based marketing, which is to develop a framework for content strategy to pursue and target a prospect. What is required is a simple process where the marketer can predict which content to surface to which prospect at what time. The first step that a marketer should take is to classify content according to the first two metrics.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Test: Copy length and content; image quality and subject matter. 3.
The Social Media Manager's Guide to Staying Organized
OCTOBER 17, 2014
Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. Here''s what they shared with us -- use these tips both to keep order and stay sane. 1) Keep an updated content calendar.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
JULY 22, 2015
Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. That being said, they are willing to consume a higher amount of content than the initial tweet from Rand suggested.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Are there opportunities to share content or landing pages?
How Often Should Companies Blog? [New Benchmark Data]
APRIL 9, 2015
To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. But when we look at the 11+ frequency, the results increase quickly: B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0 - 1 times per month. Want to learn more about how you can boost your blogging frequency? "Blog early, blog often.".
7 Elements of a Perfectly Optimized Social Media Account [Infographic]
SEPTEMBER 15, 2014
Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Linkedin, try posting once every business day. 4) Mentions of Relevant Users. The whole point of being on social media is to talk with other people, so when you’re sharing other people’s content, be sure to give their username a proper shout-out.
How to Use Welcome Emails to Delight Your New Blog Subscribers
JANUARY 31, 2014
Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. Furthermore, they set expectations with your subscribers by clarifying the types of content they''ll start getting emailed about and how frequently they''ll get those emails.
9 Quick Ways to Take Your Blog to the Next Level
MAY 22, 2014
By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. FAQs].
The disruptive effects of accelerating waves of marketing technology
MAY 31, 2016
arguably dozens of waves, albeit not all of them equal in scale or relevance to all businesses. Two examples from the marketing automation wave are HubSpot and Marketo (which was just acquired by a private equity firm ), neither of which is profitable, even after 10 years. But in many ways, enterprise software feels more perturbed by the increased frequency of these disruptions.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. Contending that “Every page indexed by Google has a content quality score assigned to it.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed. If you have, you’re one of the lucky few.
Are Facebook Clicks Totally and Utterly Meaningless?
OCTOBER 3, 2012
According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency. kind of see what he's getting at with the focus on reach and frequency. Clicks don't matter. Wait, what?
Which Marketing Tactics Are The Most Overrated? [New Data]
NOVEMBER 10, 2015
Our data shows that i n most regions of the world, content marketing tactics like blogging and collateral development were cited as the least overrated marketing tactics. Image Credit: HubSpot's State of Inbound 2015 Report. HubSpot customers: Read this post on our customer blog for tips on measuring the ROI of social using HubSpot.). Would their answers vary that much?
6 Steps to Successful Blogging
SEPTEMBER 22, 2011
Here is some insight from Content Marketing World. Yes, blogging is just a tool, but here are some facts about blogs you may not know (courtesy of Hubspot ). Great blog content makes us sound interesting and positions us as experts. Find story ideas, shareable content and build your influencer hit list with Google Alerts. The content needs to be located somewhere.
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. What type of content are they already engaging with on other blogs?
30 Terrible Pieces of Social Media Advice You Should Ignore
FEBRUARY 15, 2013
At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. On top of that, many people still prefer email for communications, or prefer different types of content via email vs. social posts. 4) Social media is the new SEO. or LinkedIn.