Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Adapt your strategy to create more content about the topics your marketing personas care about, and less about the topics that don't resonate.

Lead Ranking 28

Lead Ranking Analytics Marketing Qualified Leads Lead Scoring 28

Single Grain

OCTOBER 30, 2023

When it comes to SEO, businesses often view fresh content as a perpetual wave of new articles. But if you’ve been building up your content library over the years, chances are you don’t need more content, you just need to give some attention to your already existing, high-performing content. And guess what?

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Hubspot

FEBRUARY 10, 2021

It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. In fact, YouTube is the second most popular channel for businesses sharing video content. Since Google owns the platform, YouTube has similar algorithms for displaying the most relevant content.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. In this post I want to focus on the “less is more” content strategy. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it. Locations and Languages.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

ClearVoice

JULY 17, 2023

It’s through content marketing. In this blog post, we’ll look at the different aspects of content marketing and how each aspect can supercharge adoption for your fintech solutions and increase customer engagement. Plus, examples of fintech companies that are doing content marketing right. This builds trust.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical. VIP content.

Top of Funnel 309

Top of Funnel Paid Content Lead Scoring Lead Ranking 309

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 2) Buyer Personas.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Stats 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

JANUARY 6, 2012

Setting these up will allow you to get a handle on the frequency with which negative mentions or misrepresentations of your brand occur so you know how much manpower you need to put toward combating it, and when immediate damage control needs to happen. To pull this off correctly, you have to check for duplicate content issues.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28