B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Marketing Interactions

MARCH 25, 2023

If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Risk Aversion: The Kiss of Beige for B2B Content Marketing There’s a false sense of security in the status quo. They’re creating content for anyone.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

SendX

DECEMBER 24, 2019

The thing is: when you use video for your email marketing it is easier to pass your message to your subscribers, videos capture more attention than your writing. Let's do an exercise, who do you trust more when you are receiving your news, the guy that writes them on a newspaper or the anchor for the night news on TV?

Email Marketing 198

Email Marketing Video Marketing Youtube Landing Pages 198

DAGMAR Marketing

MARCH 20, 2023

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

Marketing AI 52

Marketing AI Generation Business Content 52

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Martech

JANUARY 4, 2024

She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing. More MarTech experts to follow: ABM AI and marketing B2B CDP Content Customer experience Digital transformation. followers) Website: BrendanWitcher.com Get MarTech!

eCommerce 109

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 109

Golden Spiral

NOVEMBER 20, 2020

You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Taylor Underwood is a content strategist at Golden Spiral. On Writing , Stephen King. gain more clicks.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Madison Logic

DECEMBER 14, 2023

Often considered the greatest technological advancement since the Internet, AI and machine learning offer a range of benefits that help businesses with tight budgets create efficient marketing campaigns while streamlining more time-intensive tasks, such as content ideation and audience research. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Madison Logic

MAY 18, 2023

ChatGPT is a generative AI tool that’s caused a lot of buzz in the marketing industry with its ability to streamline content creation and research tasks. The only way that companies can stand out among the competition is with content and messaging unique to their brand and the specific needs of their target audience.

Work Management 52

Work Management Practices Marketing Management Generation 52

Top Rank Marketing

OCTOBER 13, 2023

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. million users and some 1.8 million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. After writing his first book, he discovered his passion for helping people improve all aspects of their lives.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Exo B2B

JUNE 18, 2019

Channels, strategies and content. In fact, all social media studies and their use in B2B now focus on which are the best social channels to put strategies and content into action rather than on platforms initiatives. And in this area, the Content Marketing Institute and HubSpot are kings! The question no longer arises.

Social Media 53

Social Media Emarketing Forrester Media 53

Engagio

JANUARY 5, 2021

Focusing on the customer’s buying experience with personalized content is more important than ever. The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). Yes, it’s the content. The content personalization spectrum.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Biznology

DECEMBER 17, 2020

Gary Skidmore reinvented Aberdeen into a data-driven content marketing powerhouse and sold it to Spiceworks Ziff Davis just last month. Wishing Gary well as he moves out of an operating role and into teaching and writing. I’ve known Shellye Archambeau since my IBM days, and follow her career with interest.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Content Standard

MAY 24, 2019

” The latest research from Forrester agrees, noting that one-off partner approaches are becoming rich, integrated ecosystem strategies. A bottom-of-the-funnel content marketing strategy is crucial here. HPE offers our partners access to our latest marketing campaign assets and content. Build Communities for Engagement.

Top of Funnel 84

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 84

Martech

AUGUST 9, 2023

She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” He also writes for Demand Gen Report and ABM In Action. That’s plenty, but far from all.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. How to Identify Content Pillars for Your Marketing Ecosystem. Here’s how content pillars can help you build a stronger content marketing ecosystem.

B2B 98

B2B B2B Sales Webinar Metrics Forrester 98

Seismic

NOVEMBER 2, 2023

How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025. According to responses, key areas that are ripe for AI usage include learning and coaching, content distribution, content analytics, and content management.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). SocialPilot Which type of content gets the most engagement on Facebook? With the rise in competition, it becomes even more imperative to have a solid online presence. Pretty amazing, isn’t it?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

ClearVoice

SEPTEMBER 1, 2020

I broach this point not to trigger fears of big brother-ness, but simply to address the reality of what digital marketing has become: a roughly $150B industry that influences an entire ecosystem — planners to content creators. ” Not just on an ethical level, but as a way of keeping content quality intact with big ideas born from data.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like? That’s a ton!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Content4Demand

MARCH 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. 3 Critical Questions to Ask Before You Repurpose Content in Your Content Marketing Strategy. Assets fall flat in the wrong format, so make sure your content lends itself well to the new frame you’re putting it in.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Develop Sales Rep-Influenced Content. Map Content to the Buying Cycle.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. As Forrester says, “Customers don’t care about your internal organizational silos.”. Both teams win big. Put yourself in the shoes of your customers.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. You write a script, and it automates it. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Don’t Treat All Content The Same-. Not all Demand Generation content is created as equal.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 84

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 84

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. The 3 Ways That Artificial Intelligence Will Change Content Marketing. The gap is narrowing before our eyes, as this Forrester report (delivered via PathFactory) illustrates in great detail. Start the Presses.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Brandpoint

JUNE 12, 2019

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. You may be wondering: how low? Technology Support.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Mindy Morgan Avitia: Forrest Gump.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. But so much of today’s content does not do that.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Valasys

NOVEMBER 22, 2019

Relevant & engaging content delivered to the right customers at the right time to help expedite their sails through the buyers’ funnel, has always been the lifeline of B2B marketing. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Content4Demand

FEBRUARY 16, 2021

In exchange for creating and sharing content about the Cisco brand across their platforms and social media pages, advocates could show off their expertise with eager audiences, meet like-minded advocates, enhance their knowledge and gain early access to events and products. Create a hashtag. Offer incentives for reviews.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115