Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.
Buzz Marketing for Technology
APRIL 15, 2010
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inbox Insight
NOVEMBER 13, 2018
B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.
Martech Advisor
OCTOBER 18, 2019
Table of Contents. ” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Create Valuable and Shareworthy Content. Eventually, everything boils down to the content you produce.
B2B Marketing Zone Posts
JULY 7, 2010
Some amazing content from June. Is Your B2B Marketing Content a Filter or a Vortex? So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. However, one challenge that remains is how to draw attention to your content. Best of B2B Marketing.
Expert insights. Personalized for you.
147 
Let's personalize your content