Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Conductor

SEPTEMBER 24, 2019

“Enterprise companies should be using this calculator to understand the value of content and SEO.” That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Who Is the Calculator For?

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: Lopez Resear ch Daniel Newman Daniel is a frequent source and contributor to major news outlets. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership.

Digital Transformation 113

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 113

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Contents 1. Your website has exactly 0.05

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. Why you need to use b2b content personalization to micro-personalize your website. Why attempts at website personalization are failing today’s buyers.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Convince & Convert

AUGUST 25, 2013

George Colony , Chief Executive Officer of Forrester Research , has been sounding this alarm for years. He says: “Websites will become the “AM radio of the Internet.” ( click to tweet ). Are you over-valuing your website, and undervaluing your app strategy? App-ification is Your Future.

Marketing Websites 146

Marketing Websites Forrester Mobile Marketing Fulfillment 146

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Visiting specific product pages on your website. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Zoominfo

DECEMBER 20, 2021

When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. With conversational marketing, sellers and buyers can exchange content and critical information at the right moment, accelerating the customer journey.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Optimization Personalization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 They also seek out content, consuming up to 13 pieces before purchase. This consists of vendor and third-party content. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. We’re trying to create content that does that.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. You need content intelligence.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmarkLabs

NOVEMBER 18, 2019

It’s not a new development that a functional, engaging website is crucial for any business. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. So if you haven’t taken your B2B website strategy seriously yet, make that your New Year’s resolution. . Do a website audit.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JANUARY 4, 2024

LinkedIn: Kaleigh Moore (8K followers X/Twitter: Kaleigh (64K followers) Instagram: KaleighF (2K followers) Website: KaleighMoore.com Amy Porterfield An online marketing expert, author and instructor who helps entrepreneurs create and grow profitable online businesses, Amy is deservedly a name brand in ecommerce. In your inbox.

eCommerce 109

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 109

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. The result is real intelligence in your conversational marketing strategy to change how you convert your website leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Contently

MARCH 31, 2017

Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it. So how are content marketers adapting to the personalization push? So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Vidyard

OCTOBER 8, 2020

Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Contents 1. Your website has exactly 0.05

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Interactions

APRIL 14, 2019

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your favor. Content-Driven Conversations Rely on Nuance. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. Did they re-read parts of it? When asked 51.9%

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Only B2B

FEBRUARY 1, 2024

Think of intent data as your secret weapon, giving you unprecedented insight into the minds of your ideal customers (or rather, their online searches and website visits). Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Content Marketing. Content is integral to both SEO and digital marketing.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Because of this growing trend, 28.15% of marketers claim that they already have a company website that is mobile-responsive.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

Marketing Interactions

NOVEMBER 29, 2021

To gate or not to gate your B2B content? Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. It will help to identify when and why to gate B2B content and when to set it free. Gating content is done to collect buyer contact information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62