Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. That’s a pretty impressive stat!”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. That’s up from 17 interactions in 2019.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 MediaPost What Skills Are Most Important for Strategists?

Trust Marketing 110

Trust Marketing B2B Marketing Linkedin Advertising Agencies 110

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? It’s just what you’d expect from a survey in which marketers are forced to rank from top to bottom, whether they like it or not.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Vidyard

MARCH 11, 2016

Content marketing has cut itself a lion’s share in the marketing world. It’s pretty simple when you think about it, technically every part of your marketing mix should revolve around promoting content. It only makes sense then to see companies slowly ramping up their content spend. Don’t worry, it’s not all doom and gloom.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Content marketing was an evolution of that, as a new way to show value, and in return, capture attention. ” – Forrester Research. ” – Forrester Research. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017. Those reporting that they had implemented a CDP fell from 31% to 25%. Fuel for your marketing strategy.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

ClickZ

AUGUST 21, 2019

Currently, just one in five organizations effectively personalize their content at scale. The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees.

Organization 105

Organization Personalization Effectiveness Forrester 105

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Our very own Center for Buyer Insights ongoing Buyer Outlook Insights Study , a qualitative versus quantitative surveying approach, shows similar findings.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Sales Engine

MAY 24, 2016

Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content. Unfortunately, this approach is not efficient or scalable, and according to Forrester, is less than 20% of sellers are even capable of it.

Conversion 136

Conversion Forrester Lead Scoring Lead Ranking 136

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Top Rank Marketing

DECEMBER 6, 2023

It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more. You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 123

B2B Marketing Enterprise Management B2B Work Management 123

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. We’re trying to create content that does that.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 They also seek out content, consuming up to 13 pieces before purchase. This consists of vendor and third-party content.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. You need content intelligence.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Seismic

NOVEMBER 2, 2023

To better understand the current landscape, we recently conducted a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, How AI presents an opportunity for enablement leaders Forrester predicts that the global demand for AI software will reach $37 billion by 2025.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Account Based Marketing 116

Account Based Marketing Work Management Marketing Management Planning 116

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. However, most B2B content marketing I’ve seen focuses on features and comparisons. Like this post?

Forrester 80

Forrester Content Trade Show Opinions 80

PathFactory

SEPTEMBER 15, 2021

Delivering the right content to the right person at the right time is no longer optional for increasing pipeline and revenue — it’s critical. Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Incorporating AI can make personalization even more powerful, enabling marketers to identify lucrative segments and deliver content tailored for those individuals. Looking to take control of your data?

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Salesforce Marketing Cloud

APRIL 5, 2024

Understand needs for accessible design The Web Content Accessibility Guidelines (WCAG) include a first review of accessibility called Easy Checks. Others with photosensitive epilepsy can have seizures if content moves, flashes or blinks more than three times in one second. Start building 1.

Design 98

Design Guidelines Forrester Barriers 98

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. But so much of today’s content does not do that.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ANNUITAS

OCTOBER 27, 2016

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168