Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Marketing Insider Group

JULY 29, 2020

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky. To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI.

Top of Funnel 353

Top of Funnel ROI Lead Scoring Lead Ranking 353

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report.

Personalization 52

Personalization Forrester Content Social Media 52

Martech

MAY 3, 2022

Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. The announcement came at the Forrester B2B Summit in Austin, Texas. What Precision Social does. A full-service creative solution for LinkedIn ads. Cross-Channel Insights.

Advertising Channels 89

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 89

The Marketing Blender

OCTOBER 14, 2022

Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI. See Our Work. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Top Rank Marketing

OCTOBER 20, 2023

At Content Marketing World in Washington D.C., This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. If you’re lacking imagination and you put “crap” in to the prompt of a GenAI system, you’ll simply get “crappy” content out.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Conductor

SEPTEMBER 9, 2020

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. Want to make a content optimization in one-click? Collaboration across teams. Track Anything.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Something amazing is happening.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Join us today ! Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 Pinter Score: 32.79

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Oktopost

MAY 26, 2021

Listen to the Podcast: For more mind-blowing conversations on finding your brand’s social voice be sure to subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn. Meet Forrester’s Social Media & Advocacy Manager.

Forrester 71

Forrester Transparency Social Media Youtube 71

EveryoneSocial

FEBRUARY 22, 2017

We’re very proud to announce that EveryoneSocial CEO & Founder Cameron Brain and two of our customers (Dell Technologies and Genesys) are prominently featured in Forrester’s new report, Add Social Selling To Your B2B Repertoire , authored by Principal Analyst, Mary Shea. Adding Selling To Your Social Roster.

Forrester 40

Forrester Digital Transformation B2B Sales Marketing Report 40

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

Curation 100

Curation Sales Cycle RFP Content 100

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Contently

DECEMBER 3, 2020

A key part of my job as a product manager at Contently is talking to people. Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” ” And in some ways, they’re right.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Martech

OCTOBER 23, 2023

Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. Shiva Corporation and Forrester Research.

Digital Transformation 119

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 119

Vidyard

MARCH 20, 2018

Social Selling, according to Hootsuite , is the art of using social networks to find, connect with, understand, and nurture sales prospects. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Forrester 112

Forrester Outreach Social Networks Curation 112

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Our colleagues in digital marketing pick them up and utilize them to help inform and direct content.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R. businesses $5.4

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” Technologists are active on social media. Employee-Driven Content Strategy.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

Convince & Convert

JULY 31, 2014

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester ; Expion , the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.

Social Media 131

Social Media Media Forrester Communities 131

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” ” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Top Rank Marketing

DECEMBER 6, 2023

Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024 Victoria Tokarz Head of Influencer Marketing, Scribe Anton Shulke Head of Influencer Marketing, Duda @anton_shulke Tequia Burt Editor in Chief, LinkedIn Collective & LinkedIn Ads Blog, Senior Content Marketing Manager, LinkedIn @TequiaBurt Meg Crawford Senior Digital Media & (..)

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Marketing Insider Group

AUGUST 28, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Content as Strategy.

Allocation 101

Allocation Content Curation Thought Leadership 101

Sword and the Script | B2B

NOVEMBER 23, 2021

While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.” ” That anecdote is included in the social proof section of Dr. Robert Cialdini’s new and expanded edition of Influence: The Psychology of Persuasion.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. In fact, you should avoid outright selling on social media. A heads up: you won’t achieve this by moving your sales pitch online.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. This is where content intelligence comes into play. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Does your content reach the right people? Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Overall, social media usage among U.S.

Social Media 151

Social Media Facebook Forrester Media 151

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. What content have you developed for those stakeholders?

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75